Filter Results
:
(1,240)
Show Results For
-
All HBS Web
(4,311)
- Faculty Publications (1,240)
Show Results For
-
All HBS Web
(4,311)
- Faculty Publications (1,240)
Digital →
- April 2016 (Revised November 2017)
- Case
InMobi: Reimagining Mobile Advertising
By: Sunil Gupta and Saloni Chaturvedi
InMobi, a mobile advertising company, considered one of India's first unicorns, has launched a new product called Miip. InMobi hopes that the product will grow its revenue eight times by 2018. Visually identified by a mascot, Miip seeks to reimagine adverting by...
View Details
Keywords:
Mobile App;
Advertising;
India;
Applications and Software;
Globalization;
Digital Marketing;
Mobile and Wireless Technology;
Advertising Industry;
China;
India
Gupta, Sunil, and Saloni Chaturvedi. "InMobi: Reimagining Mobile Advertising." Harvard Business School Case 516-030, April 2016. (Revised November 2017.)
- April 2016
- Teaching Note
Flipkart: Transitioning to a Marketplace Model
By: Sunil Gupta and Das Narayandas
In 2015, Sachin and Binny Bansal, co-founders of India's largest e-tailer, Flipkart, announced that the company would switch to a marketplace model and move its logistics arm into a separate company. At the time of the announcement, Snapdeal already claimed to be...
View Details
- April 2016 (Revised February 2017)
- Supplement
Eastman Kodak Company: Restructuring a Melting Ice Cube
By: Stuart C. Gilson, John D. Dionne and Sarah L. Abbott
In May 2013, senior managers of GSO Capital Partners, an $80 billion credit-oriented investment firm owned by The Blackstone Group, are considering what to do next with their investment in the senior secured debt of Eastman Kodak Company. Once a great company and an...
View Details
- April 2016
- Teaching Note
Whither the Weather (Company): Forecasting 2016
By: Rosabeth Moss Kanter and Jonathan Cohen
This Note was created for the purpose of aiding classroom instructors in the use of the Harvard Business School case, "Whither the Weather (Company): Forecasting 2016." As chairman and CEO, David Kenny guided the Weather Company's transformation from a cable television...
View Details
- Article
Products to Platforms: Making the Leap
By: Feng Zhu and Nathan Furr
Following the path of companies such as Apple and Amazon, more and more firms are trying to become not just product purveyors but also platform providers, facilitating direct connections between customers and other groups. Although launching a platform can generate new...
View Details
Zhu, Feng, and Nathan Furr. "Products to Platforms: Making the Leap." Harvard Business Review 94, no. 4 (April 2016): 72–78.
- 2016
- Working Paper
The Reference Wars: Encyclopedia Britannica's Decline and Encarta's Emergence
By: Shane Greenstein
The experience of Encyclopædia Britannica provides the canonical example of the decline of an established firm at the outset of the digital age. Competition from Microsoft's Encarta in 1993 led to sharp declines in the sales of books, which led to the distressed sale...
View Details
Keywords:
Market Entry and Exit;
Service Operations;
Emerging Markets;
Applications and Software;
Books;
Information Technology Industry;
Information Industry
Greenstein, Shane. "The Reference Wars: Encyclopedia Britannica's Decline and Encarta's Emergence." Working Paper, April 2016.
- 2016
- Working Paper
Big History, Global Corporations, Virtual Capitalism
By: Richard L. Nolan
Homo sapiens has mastered its environment so thoroughly that, for the first time in history, a small minority of the population is capable of creating enough food and fuels to support not only itself, but also a growing majority of the 6 billion people now living on...
View Details
Nolan, Richard L. "Big History, Global Corporations, Virtual Capitalism." Harvard Business School Working Paper, No. 16-116, March 2016. (Revised October 2016.)
- March 2016
- Teaching Note
Catalina in the Digital Age
By: Uma R. Karmarkar and Robert J. Dolan
"Catalina in the Digital Age" considers how a company with a dominant market position should evolve its established product lines given the rise of novel digital technologies. Since its founding in 1983, Catalina had enjoyed a distinct position in the world of consumer...
View Details
- 2016
- Working Paper
The Impact of Patent Wars on Firm Strategy: Evidence from the Global Smartphone Market
By: Feng Zhu
Strategy scholars have documented in various empirical settings that firms seek and leverage stronger institutions to mitigate hazards and gain competitive advantage. In this paper, we argue that such “institution-seeking” behavior may not be confined to the pursuit of...
View Details
Keywords:
Patent Wars;
Patent Litigation;
Intellectual Property (IP) Enforcement;
Institutions;
Smartphone;
Patent Thicket;
Digital Platforms;
Patents;
Lawsuits and Litigation;
Globalized Markets and Industries;
Business Strategy;
Telecommunications Industry
Paik, Yongwook, and Feng Zhu. "The Impact of Patent Wars on Firm Strategy: Evidence from the Global Smartphone Market." Harvard Business School Working Paper, No. 14-015, August 2013. (Revised March 2016.)
- March 2016
- Supplement
Advertising Experiments at RestaurantGrades
By: Weijia Dai, Hyunjin Kim and Michael Luca
This exercise provides students with a data set consisting of results from a hypothetical experiment, and asks students to make recommendations based on the data. Through this process, the exercise teaches students to analyze, design, and interpret experiments. The...
View Details
- March 2016 (Revised May 2016)
- Case
UFO Moviez—Gentle Disruption
By: Hong Luo, Felix Oberholzer-Gee and Saloni Chaturvedi
UFO Moviez is an Indian technology services provider that enables low-cost, digital delivery of films to cinemas. UFO’s satellite-based technology enables a significantly wider release of films compared to traditional analog prints and standard, higher-resolution...
View Details
Keywords:
Film Entertainment;
Information Technology;
Distribution;
Disruption;
Growth and Development Strategy;
Technology Industry;
Motion Pictures and Video Industry;
India
Luo, Hong, Felix Oberholzer-Gee, and Saloni Chaturvedi. "UFO Moviez—Gentle Disruption." Harvard Business School Case 716-447, March 2016. (Revised May 2016.)
- March 2016 (Revised February 2023)
- Teaching Note
Advertising Experiments at RestaurantGrades
By: Michael Luca, Weijia Dai and Hyunjin Kim
Advertising Experiments at RestaurantGrades is an exercise in which students are asked to analyze and make a recommendation on the basis of simulated experimental data. The setting is a hypothetical restaurant review company called RestaurantGrades (RG), which shows...
View Details
- March 2016 (Revised February 2023)
- Exercise
Advertising Experiments at RestaurantGrades
By: Michael Luca, Weijia Dai and Hyunjin Kim
Advertising Experiments at RestaurantGrades is an exercise in which students are asked to analyze and make a recommendation on the basis of simulated experimental data. The setting is a hypothetical restaurant review company called RestaurantGrades (RG), which shows...
View Details
Luca, Michael, Weijia Dai, and Hyunjin Kim. "Advertising Experiments at RestaurantGrades." Harvard Business School Exercise 916-038, March 2016. (Revised February 2023.)
- Other Article
Online Discounting: Who is Leading the Race to the Bottom?
By: Ayelet Israeli, Eric Anderson and Anne Coughlan
A short review of the finidings in: Israeli, Ayelet, Eric Anderson, and Anne Coughlan. "Minimum Advertised Pricing: Patterns of Violation in Competitive Retail Markets." Marketing Science 35, no. 4 (July–August 2016): 539–564.
View Details
Keywords:
Pricing;
Price Policies;
Pricing Policies;
Discounting;
Retailing;
Retailing Industry;
Minimum Advertised Price;
Ecommerce;
E-Commerce Strategy;
Price;
Distribution Channels;
Distribution;
Digital Marketing;
E-commerce;
Retail Industry;
Technology Industry;
Advertising Industry;
United States
- January 2016
- Case
Acxiom
By: John Deighton
Acxiom built the market for personal data, yet sales have been flat for a decade during which marketing's appetite for data has exploded. Will the acquisition of a digital data onboarder LiveRamp give marketers what they want from a data broker?
View Details
- January 2016 (Revised March 2016)
- Case
Whither the Weather (Company): Forecasting 2016
By: Rosabeth Moss Kanter and Jonathan Cohen
CEO David Kenny led the transformation of the Weather Company from a television business to a Big Data technology company from 2012 until 2016, when IBM acquired its digital assets. This case discusses major decisions taken by Kenny starting in 2014 as he sought to...
View Details
Keywords:
Weather Company;
IBM;
Digital;
Technology;
David Kenny;
Television;
Weather Channel;
Legacy Business;
Mainstream;
Newstream;
Reorganization;
Acquisitions;
Transformation;
Information Technology;
Television Entertainment;
Acquisition;
Consolidation;
Change;
Leadership
Kanter, Rosabeth Moss, and Jonathan Cohen. "Whither the Weather (Company): Forecasting 2016." Harvard Business School Case 316-143, January 2016. (Revised March 2016.)
- January 2016 (Revised January 2017)
- Case
Rumie: Bringing Digital Education to the Underserved
By: John J-H Kim and Amram Migdal
In fall of 2015, the Toronto, Canada–based education technology nonprofit Rumie had distributed thousands of computer tablets preloaded with collections of thousands of pieces of curated educational content to nongovernmental organizations (NGOs) in some of the most...
View Details
Keywords:
Edtech;
Education Technology;
Social Enterprise;
Nonprofit;
Education Startup;
Technological Innovation;
Nonprofit Organizations;
Social Entrepreneurship;
Education;
Business Startups;
Education Industry;
Canada;
Africa
Kim, John J-H, and Amram Migdal. "Rumie: Bringing Digital Education to the Underserved." Harvard Business School Case 316-140, January 2016. (Revised January 2017.)
- January 2016
- Teaching Note
Accor: Strengthening the Brand with Digital Marketing
By: Jill Avery, Chekitan S. Dev and Peter O'Connor
Teaching Note for Accor: Strengthening the Brand with Digital Marketing case
View Details
- December 2015 (Revised February 2016)
- Case
Ocado
By: José Alvarez, David E. Bell and Damien McLoughlin
In 2015, U.K.-based Ocado was the world's largest pure player in the online home-delivery grocery business and was gaining a growing share of the highly competitive U.K. grocery market. Ocado had made heavy investments in technology, including a highly automated...
View Details
Keywords:
Ocado;
Grocery;
Retail;
Online Grocery;
Supermarket;
Delivery Models;
Service Models;
United Kingdom;
Technology;
Operations Management;
Digital Platforms;
Competition;
Internet and the Web;
Service Operations;
Service Delivery;
Supply Chain;
Marketing;
Retail Industry;
Food and Beverage Industry;
United Kingdom
- November 2015
- Case
Upwork: Reimagining the Future of Work
Upwork, the world's largest freelance talent platform, was the result of a merger between the two leading online freelancing companies in 2014, Elance and oDesk. After the merger, the company operated as Elance-oDesk and continued to manage two online...
View Details
Keywords:
Platforms;
Employment;
Digital Platforms;
Market Transactions;
Business Processes;
Information Technology;
Internet and the Web;
Job Search
Zhu, Feng, Rory McDonald, Marco Iansiti, and Aaron Smith. "Upwork: Reimagining the Future of Work." Harvard Business School Case 616-027, November 2015.