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Show Results For
-
All HBS Web
(1,313)
- People (4)
- News (191)
- Research (797)
- Events (6)
- Multimedia (1)
- Faculty Publications (372)
- January 2008
- Article
On the Pricing of Intermediated Risks: Theory and Application to Catastrophe Reinsurance
By: K. A. Froot and P. O'Connell
Keywords:
Catastrophe Risk;
Corporate Finance;
Banking And Insurance;
Hedging;
Banking;
Financial Markets;
Insurance;
Policy;
Risk Management;
Natural Disasters;
Cost of Capital;
Asset Pricing;
Insurance Industry
Froot, K. A., and P. O'Connell. "On the Pricing of Intermediated Risks: Theory and Application to Catastrophe Reinsurance." Special Issue on Dynamics of Insurance Markets: Structure, Conduct, and Performance in the 21st Century Journal of Banking & Finance 32, no. 1 (January 2008): 69–85. (Revised from NBER Working Paper No. 6011, April 1997, Harvard Business School Working Paper No. 98-024, 1997.)
- May 2003 (Revised October 2003)
- Case
BEA Systems, Inc.: Constant Reinvention to Cope with Market Waves
Developed in 1995 as a specialist software vendor, BEA Systems, Inc. had already transformed itself twice from a transaction processing product company to a server application provider. By July 2002, it had become the fastest company in history to reach $1 billion in...
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Keywords:
Organizational Change and Adaptation;
Digital Platforms;
Business Growth and Maturation;
Management Practices and Processes;
Applications and Software;
Entrepreneurship;
Organizational Culture;
Web Services Industry;
Information Technology Industry
Sull, Donald N., Ramiro Montealegre, and Jeannette Dale. "BEA Systems, Inc.: Constant Reinvention to Cope with Market Waves." Harvard Business School Case 803-118, May 2003. (Revised October 2003.)
- June 2024
- Article
Oral History and Business History in Emerging Markets
By: Geoffrey Jones
This article describes the motivation, structure and use of the Creating Emerging Markets (CEM) oral history-based project at the Harvard Business School. The project consists of lengthy interviews with business leaders from emerging markets. By June 2024 183...
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Jones, Geoffrey. "Oral History and Business History in Emerging Markets." Investigaciones de historia económica 20, no. 2 (June 2024): 1–4.
- February 2016 (Revised August 2020)
- Case
InsightSquared: Developing the Sales and Marketing Plan
Fred Shilmover and Sam Clemens prepared for their fourth quarter board meeting. They were excited to have scaled their software startup, InsightSquared, to $2 million in revenue and secured an $8 million round of venture capital. However, they disagreed on the path...
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Keywords:
Sales Planning;
Applications and Software;
Marketing;
Sales;
Planning;
Growth and Development Strategy
Roberge, Mark, Tom Eisenmann, and Frank Cespedes. "InsightSquared: Developing the Sales and Marketing Plan." Harvard Business School Case 816-074, February 2016. (Revised August 2020.)
- Web
Marketing AI Guidelines | About
more. New uses are emerging every day. The marketing community across Harvard Business School (HBS) can benefit from the applications of AI, and several groups have already begun to use it in their...
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- May 2008
- Case
Sensors Unlimited: Bringing InGaAs Technology to the Market
By: Willy C. Shih
Sensors Unlimited was a small start-up in short-wavelength infrared imaging. Its learning base came out of Bell Labs, RCA's Sarnoff Lab, and the Rockwell Science Center, and as it built its capabilities and ventured into new application areas, it discovered a “killer...
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Keywords:
Applied Optics;
Mergers and Acquisitions;
Business Startups;
Growth and Development Strategy;
Science-Based Business;
Commercialization;
Aerospace Industry;
Technology Industry
Shih, Willy C. "Sensors Unlimited: Bringing InGaAs Technology to the Market." Harvard Business School Case 608-138, May 2008.
- 30 May 2000
- Research & Ideas
Market Makers Bid for Success
see more techno-geeks. But technology's just a tool to use to build your business. It's not an end in and of itself. Meakem: I agree. It's all about applied technology in an economic context. The people who tend to be leaders in the View Details
- winter 2001
- Article
Interpreting Consumer Perceptions of Advertising: An Application of the Zaltman Metaphor Elicitation Technique
By: Robin A. Coulter, Gerald Zaltman and Keith S. Coulter
Coulter, Robin A., Gerald Zaltman, and Keith S. Coulter. "Interpreting Consumer Perceptions of Advertising: An Application of the Zaltman Metaphor Elicitation Technique." Journal of Advertising (winter 2001).
- 2015
- Working Paper
The Wisdom of Crowds in Operations: Forecasting Using Prediction Markets
By: Achal Bassamboo, Ruomeng Cui and Antonio Moreno
Prediction is an important activity in various business processes, but it becomes difficult when historical information is not available, such as forecasting demand of a new product. One approach that can be applied in such situations is to crowdsource opinions from...
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Keywords:
Wisdom Of Crowds;
Demand Forecasting;
Price Forecasting;
Forecasting and Prediction;
Social and Collaborative Networks;
Size;
Performance
Bassamboo, Achal, Ruomeng Cui, and Antonio Moreno. "The Wisdom of Crowds in Operations: Forecasting Using Prediction Markets." Working Paper, October 2015.
- 26 Jul 2006
- Research & Ideas
The Strategic Way to Go to Market
Business School marketing professor V. Kasturi "Kash" Rangan in his new book, Transforming Your Go-to-Market Strategy. The auto industry, he says, is a stark example of why go-to-market strategies need high-level attention and...
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Keywords:
by Sean Silverthorne
- Web
Hands-on Learning About Global Markets - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st Year (RC) 2+2 Program 2nd Year...
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- Web
Program for Research in Markets & Organizations - Doctoral
Program for Research in Markets & Organizations Explore Summer Research at HBS A 10-week program for undergraduates who wish to work closely with Harvard Business School faculty on research projects on topics ranging from business...
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- 05 Jul 2006
- Working Paper Summaries
A Survey-Based Procedure for Measuring Uncertainty or Heterogeneous Preferences in Markets
- 22 Jun 2017
- News
ShotSpotter: A Gunfire Detection Business Looks for a New Market
- 24 Jul 2014
- Blog Post
Create a Content Marketing Strategy for your Talent Acquisitions Team
preferred applications and how can you expand upon it? Creating a content marketing strategy is an ongoing process that will evolve with the goals of your HR department, and essentially your firm.
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- November 2005
- Article
A Behavioral Window on the Mind of the Market: An Application of the Response Time Paradigm
By: Fred W. Mast and Gerald Zaltman
Mast, Fred W., and Gerald Zaltman. "A Behavioral Window on the Mind of the Market: An Application of the Response Time Paradigm." Brain Research Bulletin 67, no. 5 (November 2005): 422–427.
- 29 Apr 2013
- Research & Ideas
Diagnosing the ‘Flutie Effect’ on College Marketing
touchdown—a climactic capper on one of the most exciting college football games ever. The play put BC on the map for college aspirants. In two years, applications had shot up 30 percent. Ever since, View Details
- March 2018
- Case
TrustSphere: Building a Market for Relationship Analytics
By: Boris Groysberg and Katherine Connolly Baden
Manish Goel was the CEO of TrustSphere, a seven-year-old company in the data analytics industry that focused squarely on relationship analytics, a space in which TrustSphere was pioneering a unique technology and solutions in the areas of sales, risk, and people...
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Keywords:
Data Analytics;
People Analytics;
Talent Management;
Human Resources;
Networks;
Relationships;
Analysis;
Employee Relationship Management;
Core Relationships;
Applications and Software;
Communication;
Technology Industry;
Singapore
Groysberg, Boris, and Katherine Connolly Baden. "TrustSphere: Building a Market for Relationship Analytics." Harvard Business School Case 418-070, March 2018.
- 2011
- Working Paper
The Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments
By: Qiang Liu, Thomas J. Steenburgh and Sachin Gupta
Different instruments are relevant for different marketing objectives (category demand expansion or market share stealing). To help brand managers make informed marketing mix decisions, it is essential that marketing mix models appropriately measure the different...
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Keywords:
Decision Choices and Conditions;
Forecasting and Prediction;
Investment;
Brands and Branding;
Marketing Strategy;
Demand and Consumers;
Mathematical Methods
Liu, Qiang, Thomas J. Steenburgh, and Sachin Gupta. "The Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments." Harvard Business School Working Paper, No. 12-012, September 2011.
- Fast Answer
Market trends, opportunities in advanced technology fields
Where to begin when looking for market trends, opportunities, leading players in certain technology fields? You may begin with the following: BCC Research - Reports on major economic, scientific, and technological developments...
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