Show Results For
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All HBS Web
(4,761)
- Faculty Publications (1,051)
Show Results For
-
All HBS Web
(4,761)
- Faculty Publications (1,051)
- 1 Mar 1978
- Conference Presentation
The Changing Shape of Work: Psychosocial Trends in America
- January 1975 (Revised September 1982)
- Case
First Federal Savings (A)
- Research Summary
Branding in Digital and Social Media
- Research Summary
Creating and Consuming Brand Meaning
- Research Summary
Cultural Entrepreneurship and the Business of the Arts
- Teaching Interest
Digital Marketing Strategy
When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details
- Research Summary
Divergent change in organizations
The first stream of research in Professor Battilana’s work aims to identify the conditions that enable individual actors to initiate divergent change within organizations as well as the conditions enabling successful implementation of such change. It combines... View Details
- Teaching Interest
Driving Digital Strategy (DIGS)
- Forthcoming
- Article
Group Size and Its Impact on Diversity-Related Perceptions and Hiring Decisions in Homogeneous Groups
- Teaching Interest
Managing the Future of Work (MBA Education—Elective Curriculum)
The nature and scope of work is changing rapidly, creating massive business challenges in the shadow of broader political and social shifts. HBS launched a major initiative in 2017 on Managing the Future of Work to define these workplace issues and... View Details
- 2015
- Other Teaching and Training Material
Marketing Reading: Digital Marketing
- Research Summary
Overview
- Research Summary
Overview
- Research Summary
Overview
- Research Summary
Reforming Social Science
Social science research affects all of us. When researchers learned organ donation rates are higher in countries where human organs are automatically available for donation unless you specifically “opt-out” of the system, as opposed to countries like the U.S., where... View Details
- Research Summary
Reinvention and “Frame Flexibility”
Adopting a radical innovation creates pressure for leaders to reframe their mental models while they also sustain their organization's existing capabilities and product category variants. Yet at key junctures in a product class and during technological change, a... View Details
- Research Summary
Research overview
How can actors – be they individuals or organizations – diverge from deeply-seated norms and develop new ones, when their beliefs and actions are shaped by these very norms? This question lies at the heart of Professor Battilana’s research. To address it, she... View Details
- Research Summary
Research Summary
- Research Summary
Research Thrust
- 2012
- Case