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All HBS Web
(2,126)
- Faculty Publications (381)
- June 2020
- Background Note
Customer Management Dynamics and Cohort Analysis
By: Elie Ofek, Barak Libai and Eitan Muller
The digital revolution has allowed companies to amass considerable amounts of data on their customers. Using this information to generate actionable insights is fast becoming a critical skill that firms must master if they wish to effectively compete and win in today’s...
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Keywords:
Cohort Analysis;
Customers;
Analytics and Data Science;
Segmentation;
Analysis;
Customer Value and Value Chain
Ofek, Elie, Barak Libai, and Eitan Muller. "Customer Management Dynamics and Cohort Analysis." Harvard Business School Background Note 520-122, June 2020.
- May 2020
- Teaching Note
Kraft Heinz: The $8 Billion Brand Write-Down
By: Jill Avery
Teaching Note for HBS Case No. 519-076. On Friday, February 22, 2019, following an unexpected and disappointing earnings report, The Kraft Heinz Company’s stock price fell 27%, wiping out $16 billion in market value. CEO Bernardo Hees had announced that the company had...
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- March 2020 (Revised August 2020)
- Case
Culture at Google
By: Nien-hê Hsieh, Amy Klopfenstein and Sarah Mehta
Beginning in 2017, technology (tech) company Google faced a series of employee-relations issues that threatened its unique culture of innovation and open communication. Issues included protests surrounding Google’s contracts with the U.S. government, restrictions of...
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Keywords:
Human Resources;
Employee Relationship Management;
Recruitment;
Retention;
Resignation and Termination;
Labor;
Working Conditions;
Employment;
Labor Unions;
Wages;
Law;
Lawsuits and Litigation;
Rights;
Ethics;
Values and Beliefs;
Fairness;
Organizations;
Organizational Culture;
Mission and Purpose;
Social Psychology;
Attitudes;
Behavior;
Conflict Management;
Trust;
Motivation and Incentives;
Prejudice and Bias;
Power and Influence;
Information Technology;
Internet and the Web;
Information Infrastructure;
Society;
Social Issues;
Culture;
Civil Society or Community;
Demographics;
Diversity;
Ethnicity;
Gender;
Race;
Technology Industry;
North and Central America;
United States;
California
Hsieh, Nien-hê, Amy Klopfenstein, and Sarah Mehta. "Culture at Google." Harvard Business School Case 320-050, March 2020. (Revised August 2020.)
- 2021
- Working Paper
Corporate Environmental Impact: Measurement, Data and Information
By: David Freiberg, DG Park, George Serafeim and T. Robert Zochowski
As an organization’s environmental impact has become a central societal consideration, thereby affecting industry and organizational competitiveness, interest in measuring and analyzing environmental impact has increased. We develop a methodology to derive comparable...
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Keywords:
Environment;
Impact;
Measurement;
Environmental Ratings;
Corporate Valuation;
Financial Materiality;
Sustainability;
Environmental Impact;
Environmental Strategy;
Impact-Weighted Accounts;
IWAI;
Environmental Sustainability;
Corporate Social Responsibility and Impact;
Measurement and Metrics;
Valuation
Freiberg, David, DG Park, George Serafeim, and T. Robert Zochowski. "Corporate Environmental Impact: Measurement, Data and Information." Harvard Business School Working Paper, No. 20-098, March 2020. (Revised February 2021.)
- March 2020
- Article
Synergistic Value in Vertically Integrated Power-to-Gas Energy Systems
By: Gunther Glenk and Stefan Reichelstein
In vertically integrated energy systems, integration frequently entails operational gains that must be traded off against the requisite cost of capacity investments. In the context of the model analyzed in this study, the operational gains are subject to inherent...
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Keywords:
Vertical Integration;
Volatility;
Capital Investment;
Capacity Management;
Renewable Energy;
Green Hydrogen;
Decarbonization;
Carbon Emissions;
Environment;
Energy;
Environmental Accounting;
Environmental Management;
Environmental Sustainability;
Investment;
Decision Making;
Operations;
Technological Innovation;
Green Technology;
Energy Industry;
Utilities Industry;
Consulting Industry;
Green Technology Industry;
Industrial Products Industry;
Manufacturing Industry;
Technology Industry;
Steel Industry;
Shipping Industry;
Transportation Industry;
Europe;
North America;
South America;
Africa;
Asia
Glenk, Gunther, and Stefan Reichelstein. "Synergistic Value in Vertically Integrated Power-to-Gas Energy Systems." Production and Operations Management 29, no. 3 (March 2020): 526–546.
- 2020
- Working Paper
A Framework for Product Impact-Weighted Accounts
By: George Serafeim and Katie Trinh
While there has been significant progress in the measurement of an organization’s environmental and social impacts from its operations, metrics to evaluate the impact of products once they come to market lag far behind. In this paper, we provide a framework for...
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Keywords:
Social Impact;
Product Life Cycle;
Environment;
Sustainability;
Measurement;
Metrics;
Impact Investing;
ESG;
ESG (Environmental, Social, Governance) Performance;
ESG Reporting;
Product;
Environmental Sustainability;
Measurement and Metrics;
Framework;
Financial Statements
Serafeim, George, and Katie Trinh. "A Framework for Product Impact-Weighted Accounts." Harvard Business School Working Paper, No. 20-076, January 2020. (Revised October 2020.)
- January 2020
- Case
Banorte Móvil: Data-Driven Mobile Growth
By: Ayelet Israeli, Carla Larangeira and Mariana Cal
In mid-2019, Carlos Hank was deliberating over the results for Banorte Móvil—the mobile application for Banorte, Mexico’s most profitable and second-largest financial institution. Hank, who had been appointed as Banorte´s Chairman of the Board in January 2015, had...
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Keywords:
Data Analytics;
Customer Lifetime Value;
Financial Institutions;
Mobile and Wireless Technology;
Growth and Development Strategy;
Customers;
Technology Adoption;
Communication Strategy;
Banking Industry;
Mexico;
Latin America
Israeli, Ayelet, Carla Larangeira, and Mariana Cal. "Banorte Móvil: Data-Driven Mobile Growth." Harvard Business School Case 520-068, January 2020.
- January 2020
- Case
SK Group: Social Progress Credits
By: George Serafeim, Ethan Rouen and David Freiberg
SK Group was one of the largest companies South Korea. A family-run conglomerate consisting of around 120 subsidiaries and employing more than 100,000, SK was tightly knit into the fabric of Korean society. SK viewed their future success as contingent upon the strength...
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Keywords:
Impact;
Impact Investing;
Impact Measurement;
Social Value;
Social Development;
Conglomerates;
Measurement Of Purpose;
ESG;
ESG (Environmental, Social, Governance) Performance;
Capital Markets;
Innovation;
Environmental Impact;
Collaboration;
Social Enterprise;
Social and Collaborative Networks;
Social Issues;
Measurement and Metrics;
Value Creation;
Cooperation;
Environmental Sustainability;
Employment;
Accounting;
Energy Industry;
Telecommunications Industry;
Chemical Industry;
South Korea
Serafeim, George, Ethan Rouen, and David Freiberg. "SK Group: Social Progress Credits." Harvard Business School Case 120-071, January 2020.
- December 2019
- Case
Steemit: A New Social Media?
By: Ramon Casadesus-Masanell, Alexander White and Karen Elterman
This case discusses the alternative social media site Steemit, including the principles it was founded on in 2016 and the challenges it faced in 2019. Steemit was a blockchain-based platform that aimed to differentiate itself from other social media companies by...
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Keywords:
Decision Making;
Decisions;
Voting;
Economic Systems;
Money;
Fairness;
Values and Beliefs;
Goals and Objectives;
Digital Platforms;
Product Design;
Design;
Problems and Challenges;
Network Effects;
Motivation and Incentives;
Social and Collaborative Networks;
Reputation;
Business Strategy;
Competition;
Internet and the Web;
Social Media;
Entertainment and Recreation Industry;
United States;
Virginia;
New York (city, NY)
Casadesus-Masanell, Ramon, Alexander White, and Karen Elterman. "Steemit: A New Social Media?" Harvard Business School Case 720-428, December 2019.
- December 2019
- Case
WeWork Files for an IPO
By: Lynn S. Paine and Will Hurwitz
For the board of The We Company—better known as WeWork—August 14, 2019, promised to be a pivotal day. It was then that WeWork’s IPO prospectus, known as an S-1 filing, would be made public, giving potential investors, the media, and the general public a window into the...
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Keywords:
Capital Structure;
Corporate Accountability;
Corporate Governance;
Going Public;
Leadership;
Management;
Private Equity;
Valuation;
Venture Capital;
Real Estate Industry;
Technology Industry;
United States
Paine, Lynn S., and Will Hurwitz. "WeWork Files for an IPO." Harvard Business School Case 320-063, December 2019.
- November 2019
- Supplement
Hapag-Lloyd AG: Complying with IMO 2020
By: Benjamin C. Esty, Mette Fuglsang Hjortshoej and Emer Moloney
A new environmental regulation known as IMO 2020 was creating what one industry analyst called “the biggest shakeup for the oil and shipping industries in decades.” According to the new regulation, all ocean-going ships would have to limit their sulfur emissions by...
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- November 2019
- Case
Hapag-Lloyd AG: Complying with IMO 2020
By: Benjamin C. Esty, Mette Fuglsang Hjortshoej and Emer Moloney
A new environmental regulation known as IMO 2020 was creating what one industry analyst called “the biggest shakeup for the oil and shipping industries in decades.” According to the new regulation, all ocean-going ships would have to limit their sulfur emissions by...
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Keywords:
Valuation;
Ship Transportation;
Strategic Planning;
Game Theory;
Pollutants;
Supply Chain;
Corporate Accountability;
Capital Budgeting;
Environmental Sustainability;
Governing Rules, Regulations, and Reforms;
Governance Compliance;
Shipping Industry;
Transportation Industry;
Germany
Esty, Benjamin C., Mette Fuglsang Hjortshoej, and Emer Moloney. "Hapag-Lloyd AG: Complying with IMO 2020." Harvard Business School Case 220-003, November 2019.
- 2020
- Working Paper
How ESG Issues Become Financially Material to Corporations and Their Investors
By: George Serafeim
Management and disclosure of environmental, social and governance (ESG) issues have received substantial interest over the last decade. In this paper, we outline a framework of how ESG issues become financially material, affecting corporate profitability and valuation....
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Keywords:
Materiality;
ESG;
Pharmaceutical Companies;
Business Ethics;
Sustainability;
Environment;
Disclosure;
Disclosure And Access;
Regulation;
Social Impact;
Environmental Sustainability;
Social Issues;
Corporate Governance;
Ethics;
Corporate Disclosure;
Corporate Accountability;
Resource Allocation;
Finance;
Accounting;
Valuation
Freiberg, David, Jean Rogers, and George Serafeim. "How ESG Issues Become Financially Material to Corporations and Their Investors." Harvard Business School Working Paper, No. 20-056, November 2019. (Revised November 2020.)
- 2021
- Working Paper
Shareholder Activism and Firms' Voluntary Disclosure of Climate Change Risks
By: Caroline Flammer, Michael W. Toffel and Kala Viswanathan
This paper examines whether—in the absence of mandated disclosure requirements—shareholder activism can elicit greater disclosure of firms’ exposure to climate change risks. We find that environmental shareholder activism increases the voluntary disclosure of climate...
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Keywords:
Shareholder Activism;
Climate Risk;
Corporate Accountability;
Climate Change;
Corporate Disclosure;
Corporate Governance;
Corporate Social Responsibility and Impact;
Business and Shareholder Relations;
Risk and Uncertainty;
Natural Environment;
Environmental Sustainability;
Financial Services Industry;
United States
Flammer, Caroline, Michael W. Toffel, and Kala Viswanathan. "Shareholder Activism and Firms' Voluntary Disclosure of Climate Change Risks." Harvard Business School Working Paper, No. 20-049, October 2019. (Revised March 2021.)
- September 2019 (Revised February 2022)
- Case
Glenn Defense Marine Asia (A)
By: Susanna Gallani, Anja Anliker, Luke Hodges and Amram Migdal
This case describes the growth of Glenn Defense Marine Asia (GDMA) under the leadership of Leonard Glenn Francis. GDMA provided ship husbanding and logistical support services to the United States Navy when Navy ships visited various ports in Southeast Asia. The case...
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Keywords:
Business Ventures;
Business Growth and Maturation;
Crime and Corruption;
Ethics;
Fairness;
Moral Sensibility;
Values and Beliefs;
Governance;
Corporate Accountability;
Governance Controls;
Government and Politics;
Law;
Contracts;
Lawfulness;
Operations;
Shipping Industry;
Service Industry;
Asia;
Southeast Asia;
Malaysia;
Singapore
Gallani, Susanna, Anja Anliker, Luke Hodges, and Amram Migdal. "Glenn Defense Marine Asia (A)." Harvard Business School Case 120-036, September 2019. (Revised February 2022.)
- September 2019 (Revised February 2022)
- Supplement
Glenn Defense Marine Asia (B)
By: Susanna Gallani, Anja Anliker, Luke Hodges and Amram Migdal
This case describes the growth of Glenn Defense Marine Asia (GDMA) under the leadership of Leonard Glenn Francis. GDMA provided ship husbanding and logistical support services to the United States Navy when Navy ships visited various ports in Southeast Asia. The case...
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Keywords:
Business Ventures;
Business Growth and Maturation;
Crime and Corruption;
Ethics;
Fairness;
Moral Sensibility;
Values and Beliefs;
Governance;
Corporate Accountability;
Governance Controls;
Government and Politics;
Law;
Contracts;
Lawfulness;
Operations;
Shipping Industry;
Service Industry;
Asia;
Southeast Asia;
Malaysia;
Singapore
Gallani, Susanna, Anja Anliker, Luke Hodges, and Amram Migdal. "Glenn Defense Marine Asia (B)." Harvard Business School Supplement 120-037, September 2019. (Revised February 2022.)
- September 2019 (Revised February 2020)
- Teaching Note
Fishbowl: Scaling Up
By: Leslie K. John
Email mking@hbs.edu for a courtesy copy.
Teaching Note for HBS No. 919-013. Fishbowl is a social media app that allows professionals to connect with other relevant professionals both within their company and... View Details
Teaching Note for HBS No. 919-013. Fishbowl is a social media app that allows professionals to connect with other relevant professionals both within their company and... View Details
Keywords:
Communication Technologies;
Customer Value;
Value Chain;
Interpersonal Communication;
Talent and Talent Management;
Customer Value and Value Chain;
Entrepreneurship;
Business Model;
Growth and Development Strategy;
Marketing Strategy;
Advertising;
Product Marketing;
Digital Platforms;
Consumer Behavior;
Network Effects;
Emotions;
Motivation and Incentives;
Trust;
Applications and Software;
Technology Adoption;
Digital Platforms;
Communications Industry;
Employment Industry;
Media and Broadcasting Industry;
Technology Industry;
Telecommunications Industry;
United States
John, Leslie K. "Fishbowl: Scaling Up." Harvard Business School Teaching Note 920-022, September 2019. (Revised February 2020.) (Email mking@hbs.edu for a courtesy copy.)
- 2019
- White Paper
Impact-Weighted Financial Accounts: The Missing Piece for an Impact Economy
By: George Serafeim, T. Robert Zochowski and Jennifer Downing
Reimagining capitalism is an imperative. We need to create a more inclusive and sustainable form of capitalism that works for every person and the planet. Massive environmental damage, growing income and wealth disparity, stress, and depression within developed...
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Keywords:
Impact-Weighted Accounts;
IWAI;
Background;
Economic Systems;
Economy;
Corporate Social Responsibility and Impact;
Measurement and Metrics;
Financial Statements
Serafeim, George, T. Robert Zochowski, and Jennifer Downing. "Impact-Weighted Financial Accounts: The Missing Piece for an Impact Economy." White Paper, Harvard Business School, Boston, MA, September 2019.
- August 2019 (Revised April 2021)
- Case
Zillow Offers: Winning Online Real Estate 2.0
By: Luis Viceira, Marco Di Maggio and Allison Ciechanover
Founded in 2005, Zillow had become the leading online real estate and home-related marketplace. The brand was recognized as a trusted resource for players in the real estate market, providing information and transparency on home prices. Revenue, which was historically...
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Keywords:
Real Estate;
Corporate Culture;
Intermediation;
Brokerage;
Startup;
Evaluating Business Investments;
Property;
Information Technology;
Business Model;
Expansion;
Business Startups;
Real Estate Industry;
Media and Broadcasting Industry;
United States
Viceira, Luis, Marco Di Maggio, and Allison Ciechanover. "Zillow Offers: Winning Online Real Estate 2.0." Harvard Business School Case 220-021, August 2019. (Revised April 2021.)
- 2021
- Working Paper
The Value of Intermediation in the Stock Market
By: Marco Di Maggio, Mark Egan and Francesco Franzoni
We estimate a structural model of broker choice to quantitatively decompose the value that institutional investors attach to broker services. Studying over 300 million institutional equity trades, we find that investors are sensitive to both explicit and implicit...
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Keywords:
Financial Intermediation;
Institutional Investors;
Research Analysts;
Broker Networks;
Equity Trading;
Institutional Investing;
Financial Services Industry
Di Maggio, Marco, Mark Egan, and Francesco Franzoni. "The Value of Intermediation in the Stock Market." Harvard Business School Working Paper, No. 20-016, August 2019. (Revised June 2021. Accepted at the Journal of Financial Economics.)