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Show Results For
-
All HBS Web
(5,306)
- People (21)
- News (1,012)
- Research (3,105)
- Events (5)
- Multimedia (31)
- Faculty Publications (1,854)
Mihir A. Desai
Mihir A. Desai is the Mizuho Financial Group Professor of Finance at Harvard Business School and a Professor of Law at Harvard Law School. He received his Ph.D. in political economy from Harvard... View Details
- September 2011 (Revised August 2013)
- Case
The Pepsi Refresh Project: A Thirst for Change
By: Michael I. Norton and Jill Avery
In 2010, for the first time in 23 years, PepsiCo did not invest in Superbowl advertising for its iconic brand. Instead, the company diverted this $20 million to the social media-fueled Pepsi Refresh Project: PepsiCo's innovative cause-marketing program in which...
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Keywords:
Risk Management;
Marketing Strategy;
Customer Focus and Relationships;
Advertising Campaigns;
Investment Return;
Brands and Branding;
Marketing Communications;
Social Marketing;
Cost vs Benefits;
Food and Beverage Industry
Norton, Michael I., and Jill Avery. "The Pepsi Refresh Project: A Thirst for Change." Harvard Business School Case 512-018, September 2011. (Revised August 2013.)
- 18 Apr 2000
- Research & Ideas
Learning in Action
their way up the mountain. After the two days testing, and constant interactive feedback, the design team returned to headquarters and immediately debriefed and extracted key learnings. Prototypes were quickly developed and sent to...
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Keywords:
by David A. Garvin
- November 2005 (Revised December 2016)
- Case
Bally Total Fitness (A): The Rise, 1962–2004
By: John R. Wells, Elizabeth A. Raabe and Gabriel Ellsworth
From a single, modest club in 1962, Bally Total Fitness had grown to become—in management’s words—the “largest and only nationwide commercial operator of fitness centers” in the United States in 2004. Bally had faced its share of challenges, but the last couple of...
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Keywords:
Bally Total Fitness;
Fitness;
Gyms;
Health Clubs;
Chain;
Securities And Exchange Commission;
Paul Toback;
Weight Loss;
Exercise;
Contracts;
Personal Training;
Retention;
Accounting;
Accounting Audits;
Accrual Accounting;
Finance;
Advertising;
Business Growth and Maturation;
Business Model;
For-Profit Firms;
Customers;
Customer Satisfaction;
Public Equity;
Financing and Loans;
Revenue;
Revenue Recognition;
Geographic Scope;
Multinational Firms and Management;
Health;
Nutrition;
Business History;
Lawsuits and Litigation;
Management;
Business or Company Management;
Goals and Objectives;
Growth and Development Strategy;
Marketing;
Operations;
Service Delivery;
Service Operations;
Public Ownership;
Problems and Challenges;
Business and Shareholder Relations;
Business Strategy;
Competition;
Corporate Strategy;
Expansion;
Segmentation;
Trends;
Cost Management;
Profit;
Growth and Development;
Leadership Style;
Five Forces Framework;
Private Ownership;
Opportunities;
Motivation and Incentives;
Competitive Strategy;
Health Industry;
United States;
Illinois;
Chicago
Wells, John R., Elizabeth A. Raabe, and Gabriel Ellsworth. "Bally Total Fitness (A): The Rise, 1962–2004." Harvard Business School Case 706-450, November 2005. (Revised December 2016.)
- 01 Jun 2012
- News
Faculty Books
Teaming: How Organizations Learn, Innovate, and Compete in the Knowledge Economy by Amy C. Edmondson (Jossey-Bass) The Novartis Professor of Leadership and Management, Edmondson says that organizations thrive, or fail to thrive, based on how well their View Details
- June 2005 (Revised April 2008)
- Case
Whole Foods Market, Inc.
By: John R. Wells and Travis Haglock
Can a short-sleeved, sandal-wearing, college dropout create a company manifesting love, joy, and happiness? Chainsaw John Mackey did. This CEO took a five-month sabbatical to hike the Appalachian Trail. More credentials: Sales-per-square foot of $690 and rising. Hiring...
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Keywords:
Management Style;
Motivation and Incentives;
Food;
Management Practices and Processes;
Groups and Teams;
Success;
Leadership Style;
Management Teams;
Business Growth and Maturation;
Emerging Markets;
Retail Industry;
Food and Beverage Industry;
Consumer Products Industry
Wells, John R., and Travis Haglock. "Whole Foods Market, Inc." Harvard Business School Case 705-476, June 2005. (Revised April 2008.)
- October 2020
- Article
IQ from IP: Simplifying Search in Portfolio Choice
By: Huaizhi Chen, Lauren Cohen, Umit Gurun, Dong Lou and Christopher J. Malloy
Using a novel database that tracks web traffic on the SEC’s EDGAR servers between 2004 and 2015, we show that mutual fund managers gather information on a very particular subset of firms and insiders, and their surveillance is very persistent over time. This tracking...
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Keywords:
Tracked Trades;
Return Predictability;
Institutional Trading;
Insider Trading;
Institutional Investing;
Information;
Investment Portfolio;
Decisions;
Management
Chen, Huaizhi, Lauren Cohen, Umit Gurun, Dong Lou, and Christopher J. Malloy. "IQ from IP: Simplifying Search in Portfolio Choice." Journal of Financial Economics 138, no. 1 (October 2020): 118–137. (Winner of the First Prize, Crowell Memorial Award for Best Paper in Quantitative Investments, PanAgora Asset Management, 2019.)
- January 2024
- Case
Deion Sanders: The Prime Effect
By: Hise O. Gibson, Nicole Gilmore and Alicia Dadlani
In 2023, Deion Sanders, known as “Coach Prime,” became head football coach of the University of Colorado Boulder (CU). Sanders was tasked with leading CU’s struggling football program, which had only achieved one winning season in the last 15 years, back to glory. Many...
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Keywords:
Leadership Style;
Leading Change;
Management Style;
Race;
Prejudice and Bias;
Sports;
Experience and Expertise;
Sports Industry;
United States;
Colorado
Gibson, Hise O., Nicole Gilmore, and Alicia Dadlani. "Deion Sanders: The Prime Effect." Harvard Business School Case 624-001, January 2024.
- 22 Oct 2019
- News
Episode 11: Karen Mills, Harvard Business School
- June 2005 (Revised August 2011)
- Case
Narayana Hrudayalaya Heart Hospital: Cardiac Care for the Poor (A)
By: Tarun Khanna, V. Kasturi Rangan and Merlina Manocaran
Describes the mission, vision, and strategy of a team of entrepreneurs headed by a charismatic heart surgeon who founded a heart hospital in Bangalore, India. The purpose of the hospital was to offer health care for the masses. This tertiary care hospital performed...
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Keywords:
Social Entrepreneurship;
Health Care and Treatment;
Goals and Objectives;
Social Marketing;
Mission and Purpose;
Strategic Planning;
Social Enterprise;
Welfare;
Health Industry;
Service Industry;
Bangalore
Khanna, Tarun, V. Kasturi Rangan, and Merlina Manocaran. "Narayana Hrudayalaya Heart Hospital: Cardiac Care for the Poor (A)." Harvard Business School Case 505-078, June 2005. (Revised August 2011.)
- 11 Jun 2014
- Research & Ideas
In the Future of Sports Investing, Media Is the Best Bet
focuses on a new adaptation of an older sport: auto racing. In December, the partners invested $21 million toward Formula E Holdings, the management team behind an all-electric racecar circuit that will...
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- 30 Mar 2020
- Research & Ideas
The New Rules for Remote Work: Pandemic Edition
space to talk with each other, offer support, and listen. “Now, more than ever, teams need empathy and to feel like you are all suffering together,” Austin says. “Everyone is dealing with a crisis that is very real. View Details
Keywords:
by Dina Gerdeman
- 27 Sep 2021
- Research & Ideas
Managers, Your Employees Don’t Want to Be Facebook ‘Friends’
colleagues and managers online, fearing that the connection could come with career risks, according to a recent study in the Academy of Management Journal. The study—OMG! My Boss Just Friended Me: How...
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Keywords:
by Rachel Kim Raczka
- July–August 2013
- Article
Six Ways to Sink a Growth Initiative
By: Donald L. Laurie and J. Bruce Harreld
The conventional wisdom about how best to pursue growth—launch a slew of initiatives in high-potential areas; appoint some promising young managers to lead them; locate them safely away from the established businesses—is a recipe for failure, according to the authors....
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Laurie, Donald L., and J. Bruce Harreld. "Six Ways to Sink a Growth Initiative." Harvard Business Review 91, nos. 7/8 (July–August 2013): 82–90.
- August 2020 (Revised June 2021)
- Case
Skillz: Esports and Skill-Based Mobile Gaming
By: Andy Wu, David B. Yoffie and George Gonzalez
Founded in 2012, Skillz offered a platform for mobile app developers to monetize skill-based games via prized tournaments. Skillz had over 20,000 registered developers that had created thousands of Skillz-powered games played by over 30 million registered users...
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Keywords:
Video Games;
Mobile;
Esports;
Applications and Software;
Games, Gaming, and Gambling;
Mobile and Wireless Technology;
Growth and Development Strategy;
Information Technology;
Digital Platforms;
United States
Wu, Andy, David B. Yoffie, and George Gonzalez. "Skillz: Esports and Skill-Based Mobile Gaming." Harvard Business School Case 721-358, August 2020. (Revised June 2021.)
- Web
Admissions - MBA
opportunities for college students to engage with HBS, such as Peek and Summer Venture in Management. 9:00 AM Virtual Direct From the Director 2024-2025 Application Update and Deadlines By: Rupal Gadhia, Managing Director, Admissions and...
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- 2013
- Book
Beyond the Idea: How to Execute Innovation in Any Organization
By: Vijay Govindarajan and Chris Trimble
By offering specific action steps, Beyond the Idea extends the elegant conceptual insights from How Stella Saved the Farm, Govindarajan and Trimble's parable. Beyond the Idea shows exactly how to:
- Build a team with a very particular structure, one...
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Govindarajan, Vijay, and Chris Trimble. Beyond the Idea: How to Execute Innovation in Any Organization. New York, NY: St. Martin's Press, 2013.
- 04 Nov 2013
- News
A Harvard Professor Knows Why the Bloated Blockbuster Will Never Die
- 31 Jan 2014
- News