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Show Results For
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All HBS Web
(69)
- People (1)
- Research (21)
- Multimedia (3)
- Faculty Publications (20)
- July 2022
- Supplement
Solution for E-Commerce Analytics for CPG Firms (C): Free Delivery Terms
By: Ayelet Israeli
Keywords:
Data;
Data Analysis;
Data Analytics;
Data Sharing;
CPG;
Consumer Packaged Goods (CPG);
Delivery Planning;
Customer Lifetime Value;
Online Channel;
Retail;
Retail Analytics;
Retailing Industry;
Ecommerce;
Grocery;
Optimization;
Analytics and Data Science;
Analysis;
Customer Value and Value Chain;
Marketing Channels;
E-commerce;
Retail Industry;
Consumer Products Industry;
United States
- 31 Mar 2021
- Video
From Food and Beverage CPG to HBS
- 09 Aug 2019
- Blog Post
Making the Switch from CPG to a Self-Driving Car Startup through my Summer Internship
favorability of our brand within the San Francisco community. Originally my job was to develop a community partnerships strategy, but like a role at any growing startup, it quickly expanded to include a variety of mission-critical projects. Coming from an incumbent...
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- 16 Mar 2021
Industry Spotlight Series: From Food & Beverage CPG to HBS
Please join us for a virtual panel discussion highlighting Harvard Business School students formerly working in the Food & Beverage CPG Industry. Hear what a day in the life of an HBS student is like, how they plan to utilize their MBA,...
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- February 2024
- Case
Adventures Inc: 21st Century Brand Building
By: Boris Groysberg and Sarah L. Abbott
Founded in 2020, Adventures worked with celebrities in Brazil to create and launch digitally native brands. The idea was to match the celebrity’s skill in creating content and entertaining fans with Adventures’ skill in consumer packaged goods marketing and operations....
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- 22 Dec 2014
- Video
Fereshteh Zeineddin
- December 2017 (Revised March 2018)
- Case
Kellogg Company/eighteen94 capital
By: David Bell, Damien McLoughlin and Natalie Kindred
With 33,000 employees and revenues of $13 billion in 2016, Kellogg Company was the world’s largest producer of branded packaged cereal and a leader in branded convenience foods. Founded in 1906 and based in Michigan, the company had a proud history of product and...
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Keywords:
CPG;
Consumer Packaged Goods;
Cereal;
Battle Creek;
Michigan;
Breakfast;
Snack;
Agribusiness;
Change Management;
Growth Strategy;
Corporate Venture Capital;
Innovation;
Startup;
Brand;
Brand & Product Management;
Advertising;
Demand and Consumers;
Innovation and Invention;
Venture Capital;
Food;
Brands and Branding;
Marketing;
Agriculture and Agribusiness Industry;
Food and Beverage Industry;
Consumer Products Industry;
United States;
Michigan;
North America
Bell, David, Damien McLoughlin, and Natalie Kindred. "Kellogg Company/eighteen94 capital." Harvard Business School Case 518-061, December 2017. (Revised March 2018.)
- January 2017 (Revised January 2017)
- Case
Susan Cassidy at Bertram Gilman International
By: Jeffrey T. Polzer and Michael Norris
In 2016, Susan Cassidy, VP of sales and marketing for the packaged foods division at CPG firm Bertram Gilman International, has to make a promotion decision. Should she choose the person she has been grooming for the position or another candidate recommended by central...
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Keywords:
People Analytics;
Algorithms;
Promotion Decision;
Human Resources;
Business Processes;
Consumer Products Industry;
United States
Polzer, Jeffrey T., and Michael Norris. "Susan Cassidy at Bertram Gilman International." Harvard Business School Case 417-053, January 2017. (Revised January 2017.)
- 2021
- Working Paper
Accounting for Product Impact in the Consumer-Packaged Foods Industry
By: Amanda Rischbieth, George Serafeim and Katie Trinh
We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the consumer-packaged goods industry. We design a methodology that allows us to calculate monetary impact estimates on customer...
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Keywords:
Product Innovation;
Impact;
Impact Investing;
Impact Measurement;
ESG;
ESG (Environmental, Social, Governance) Performance;
ESG Ratings;
Social Corporate Responsibility;
Corporate Social Responsibility;
Social Impact;
Nutrition Database;
Nutritional Information;
CPG;
Consumer Packaged Goods;
IWAI;
Product Design;
Product Positioning;
Society;
Environmental Sustainability;
Corporate Social Responsibility and Impact;
Nutrition;
Product;
Safety;
Consumer Products Industry
Rischbieth, Amanda, George Serafeim, and Katie Trinh. "Accounting for Product Impact in the Consumer-Packaged Foods Industry." Harvard Business School Working Paper, No. 21-051, October 2020. (Revised October 2021.)
- November 2017 (Revised October 2018)
- Case
Brandless: Disrupting Consumer Packaged Goods
By: Jill Avery
Brandless, an online direct-to-consumer seller of upscale private-label consumer packaged goods, offered consumers a limited assortment of values-conscious products delivered directly to their homes with the simplicity of one fixed $3 price point that promised an...
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Keywords:
Brand;
Brand Management;
Retailing;
Retailing Industry;
Private Label;
Direct To Consumer Marketing;
Ecommerce;
Digital Marketing;
Consumer Packaged Goods;
Startup;
Marketing;
Marketing Strategy;
Disruption;
Food;
Product Marketing;
Marketing Channels;
Consumer Behavior;
Brands and Branding;
Venture Capital;
E-commerce;
Consumer Products Industry;
Beauty and Cosmetics Industry;
Food and Beverage Industry;
Retail Industry;
United States;
North America
Avery, Jill. "Brandless: Disrupting Consumer Packaged Goods." Harvard Business School Case 518-044, November 2017. (Revised October 2018.)
- January 2020 (Revised April 2020)
- Teaching Note
Brandless: Disrupting Consumer Packaged Goods
By: Jill Avery
Brandless, an online direct-to-consumer seller of upscale private-label consumer packaged goods (CPG), offered consumers a limited assortment of values-conscious products delivered directly to their homes with the simplicity of one fixed $3.00 price point that promised...
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- January 2022 (Revised November 2023)
- Case
Expanding the Culture of Learning at Kraft Heinz
By: Ashley V. Whillans and Carolyn Watson
The Kraft Heinz Company (KHC) was an American food company formed in 2015 by the merger of Kraft Foods Group, Inc and the H.J. Heinz Company. The company sold food products like Heinz Ketchup, Kraft Mac & Cheese, Kool-Aid, and Philadelphia cream cheese to supermarkets,...
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Keywords:
Learning;
Culture;
Work Culture;
Workplace Practices;
Mergers;
Mergers and Acquisitions;
Competitive Advantage;
Human Capital;
Training;
Performance Evaluation;
Growth and Development;
Personal Development and Career;
Employee Relationship Management;
Organizational Change and Adaptation;
Organizational Culture;
Food and Beverage Industry
Jill J. Avery
Dr. Jill Avery is a Senior Lecturer of Business Administration and C. Roland Christensen Distinguished Management Educator in the marketing unit at Harvard Business School. She is a respected authority on branding and brand management, customer relationship... View Details
Keywords:
consumer products;
arts;
advertising;
automobiles;
retailing;
fashion;
hotels & motels;
food;
beverage
- Profile
Pam Chan
Pam Chan began her career in consumer products, starting with one of the biggest CPG companies in the world, Procter and Gamble. "In school, I knew I wanted to be a marketer involved in brand management and product design," she...
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- Profile
Dusty Register
Why did you choose this path at this point in time? Skillset and network diversification after having worked in a relatively narrow career field for the past four years. I was hungry for a new challenge, especially one that would open doors to new opportunities. As to...
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Keywords:
CPG
- 01 Jun 2022
- Blog Post
Five Lessons From My First Year at HBS
Elisa Djuhar (MBA 2023) is from Singapore. She has a Bachelor’s Degree in Food Science from Cornell University. Before HBS, she oversaw research and development, and quality and safety of food products at various CPG companies. Never in...
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- Web
Faculty & Researchers - Managing the Future of Work
O’Connor founded RetailNet Group, an advisory and insights firm for leading retailers and brands worldwide. Mr. O’Connor has been a thought leader in the retail industry, founding a syndicated research firm that he sold to WPP, and working in the View Details
- 26 Jan 2024
- Blog Post
Access real-world employment data from HBS alumni with the Career Trends tool
in Boston with my level of experience?” “I’m entering salary negotiations with my current software company and want to understand if the stock options offered are in line with my peers.” “I recently graduated and am working as a manager at a major View Details
- Profile
Yaping Wang
After completing bachelor's and master's degrees that positioned her for a life of research biology, Yaping Wang decided to study .deliciousness. "I discovered that my passion is less about research and more about applications and business, more about working with...
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- Profile
Laura Sandoval
plans on working in the CPG industry after graduation, with a long-term ambition to start her own business. “I almost didn’t apply here because I didn’t think I’d get accepted – why waste time on a long shot? But I’m glad I accepted the...
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