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Show Results For
-
All HBS Web
(2,079)
- People (7)
- News (494)
- Research (1,153)
- Events (3)
- Multimedia (6)
- Faculty Publications (374)
- May 2017
- Case
Four Products: Predicting Diffusion (2017)
By: John Gourville
One job of product managers, marketers, strategic planners, and other corporate executives is to predict what the demand will be for a new product. This task is easier for certain classes of new products than for others. For new consumer package goods, for instance,...
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- 05 Jun 2017
- Working Paper Summaries
Cellophane, the New Visuality, and the Creation of Self-Service Food Retailing
- January 2015 (Revised November 2016)
- Case
La Martina: Leveraging Polo's Luxury Lifestyle
By: Anat Keinan, Maria Fernanda Miguel and Sandrine Crener
Founded in 1984 in Buenos Aires, Argentina, La Martina has grown from a high-end polo equipment company into a global fashion brand with operations in 56 countries. Polo, which is not only a sport but also a way of life, is at the core of the brand DNA. Polo is a...
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Keywords:
Luxury Brand;
Digital Marketing;
Premium Brands;
Fashion;
Leather Goods;
Retail;
Globalization;
Brand Positioning;
Brand Extension;
Lifestyle Brand;
Growth Strategy;
Polo;
Entrepreneurship;
Family Business;
Brand Partnerships;
Business Model;
Product Positioning;
Diversification;
Luxury;
Sports;
Brands and Branding;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Buenos Aires
Keinan, Anat, Maria Fernanda Miguel, and Sandrine Crener. "La Martina: Leveraging Polo's Luxury Lifestyle." Harvard Business School Case 515-085, January 2015. (Revised November 2016.)
- October 2002 (Revised December 2003)
- Case
eShip-4U
By: Roy D. Shapiro and Timothy M. Laseter
eShip is a small Israeli start-up with a potentially exciting new concept for the residential package-delivery value chain--the Automatic Delivery Machine (ADM). Much like today's ubiquitous ATMs, ADMs would allow consumers to have parcels delivered to a nearby ADM...
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Keywords:
Business Startups;
Business Model;
Service Operations;
Logistics;
Corporate Strategy;
Information Technology;
Competitive Strategy;
Value Creation;
Saving;
Innovation and Invention;
Transportation Industry;
Service Industry;
Shipping Industry;
Israel;
United States
Shapiro, Roy D., and Timothy M. Laseter. "eShip-4U." Harvard Business School Case 603-076, October 2002. (Revised December 2003.)
- Career Coach
Boom Supatpitak
Boom seeks to provide students with clear and actionable guidance to aid in exploring opportunities available to HBS students in the Consumer Product Goods (CPG) and retail industry. With experience in these...
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- October 2021
- Case
Diversifying P&G's Supplier Base (A)
By: Kris Ferreira, Kym Lew Nelson, Carin-Isabel Knoop and Sarah Mehta
In February 2003, P&G hosted two meetings—one with its largest woman- and minority-owned suppliers and one with its largest non-minority-owned suppliers. Attendees in each meeting heard the same message: P&G was keen to grow its commitment to inclusive supply chains,...
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Keywords:
Business Ventures;
Mergers and Acquisitions;
Business Model;
Business Organization;
Family Business;
Joint Ventures;
Demographics;
Diversity;
Ethnicity;
Race;
Ethics;
Fairness;
Ownership;
Supply Chain Management;
Consumer Products Industry;
Consumer Products Industry;
United States;
Ohio
Ferreira, Kris, Kym Lew Nelson, Carin-Isabel Knoop, and Sarah Mehta. "Diversifying P&G's Supplier Base (A)." Harvard Business School Case 622-008, October 2021.
- Career Coach
Erika Beisler
Erika Beisler (Yale School of Management ’99, Dartmouth College ‘93) is part of the CPD team. She is the industry lead for Consumer Products as well as Retail & Luxury Goods and coaches students...
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- 02 Sep 2008
- Research & Ideas
Indulgence vs. Regret: Investing in Future Memories
being toovirtuous and hard-working. She also presents a strategy to correct this behavior. Aside from influencing how people choose to live their lives, Keinan's findings have implications for marketers hoping to convince consumers to...
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Keywords:
by Julia Hanna
- August 2023
- Case
Reimagining Hindustan Unilever (A)
By: Sunil Gupta and Rachna Tahilyani
In the fall of 2019, the CEO and MD of Hindustan Unilever (HUL), India’s largest fast-moving consumer goods (FMCG) firm, is wondering what to do about their experiments to digitize distribution. Despite three years of intense efforts, their apps to empower retailers...
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Keywords:
Experimentation;
Digital Transformation;
Digital Strategy;
Leading Change;
Distribution;
Decisions;
Organizational Change and Adaptation;
Consumer Behavior;
E-commerce;
Competition;
Performance;
Business Strategy;
Marketing;
Transformation;
Consumer Products Industry;
Asia;
India
Gupta, Sunil, and Rachna Tahilyani. "Reimagining Hindustan Unilever (A)." Harvard Business School Case 524-020, August 2023.
- 21 Mar 2016
- HBS Case
Can Customer Reviews Be 'Managed?'
influence that the industry is making on providing various levels of inauthentic reviews. When you talk to consumers, most of them say, “I’ve gotten pretty good at selecting which ones are inauthentic and just using the authentic ones.”...
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- Research Summary
Overview
Hisano’s research addresses the social and cultural implications of technological development and economic changes mainly in the twentieth-century United States. By analyzing the regulation, manipulation, and presentation of food color, her current book project links...
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Keywords:
Business History;
Consumer Behavior;
Agribusiness;
Food And Environment;
Business Strategy;
Commercialization;
Business And Government;
Advertising;
Goods and Commodities;
Food;
History;
Government and Politics;
Marketing;
Business and Government Relations;
Advertising Industry;
Food and Beverage Industry;
Chemical Industry;
United States
- Research Summary
Internet Auctions for Close Substitutes
(with Eric Budish)
This is mainly an experimental project where we compare many auction designs in a market for close substitutes. We hypothesize some information will not get to market if there is sequential bidding and/or a hard close, and that this will... View Details
- January–February 2014
- Other Article
Barriers to Health Care Innovation: Regina Herzlinger Warns That Innovators Need to Know What Obstacles They Face and How to Overcome Them
Health care in the United States and in most other developed countries is ailing, says Regina E. Herzlinger. A chaired professor of business administration specializing in health care at Harvard Business School, Herzlinger says that although the world has witnessed...
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Keywords:
Healthcare;
Healthcare IT;
Innovation;
Health Care and Treatment;
Health;
Information Technology;
Innovation and Invention;
Health Industry;
Technology Industry;
United States
Herzlinger, Regina E. "Barriers to Health Care Innovation: Regina Herzlinger Warns That Innovators Need to Know What Obstacles They Face and How to Overcome Them." IEEE Pulse 5, no. 1 (January–February 2014): 43–45.
- March–April 2013
- Article
Expected Firm Altruism, Quality Provision, and Brand Extensions
By: Julio J. Rotemberg
A setting is considered where consumers keep track of the extent to which brands care about them, which is modeled as altruism of brands towards their target consumers. Consumers who purchase an experience good of high quality reasonably deduce that the supplier of...
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Rotemberg, Julio J. "Expected Firm Altruism, Quality Provision, and Brand Extensions." Marketing Science 32, no. 2 (March–April 2013): 325–341.
- 16 Jun 2008
- Research & Ideas
Seven Tips for Managing Price Increases
exclusive global luxury brands hold up pretty well regardless of price. Especially challenged are marketers of goods and services for which consumers don't necessarily understand the input costs: decorative...
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Keywords:
by John Quelch
- June 2022
- Case
The SAH Group: The Time is Right
By: Juan Alcacer and Alpana Thapar
In January 2021, Jalila Mezni, cofounder and CEO of the SAH Group, was preparing to present the company’s future growth plans to its board of directors. The Tunisian company was a leading producer and distributor of personal care and packaged hygiene products. In 2019,...
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Keywords:
Growth Management;
Expansion;
Business Divisions;
Product Positioning;
Brands and Branding;
Competition;
Presentations;
Consumer Products Industry;
Tunisia;
Kenya
Alcacer, Juan, and Alpana Thapar. "The SAH Group: The Time is Right." Harvard Business School Case 722-357, June 2022.
- 13 Sep 2017
- Blog Post
Why We Recruit: Gorton's Seafoods
marketers who have a broad business perspective and outstanding leadership skills. What recruiting tactics have you found most successful in engaging with students and/or alumni at HBS?Targeting and connecting with students specifically interested in View Details
Keywords:
Consumer Products / Retail
- September 2019 (Revised May 2020)
- Case
Keroche (A): Fighting for Share in the Kenyan Alcoholic Drinks Market
By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
This case discusses the challenges faced by Kenyan alcoholic drinks producer Keroche Industries Limited in 2003, when the Kenyan government accused the company of manufacturing and selling substandard alcoholic drinks, revoked its liquor licenses, and shut down its...
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Keywords:
Keroche;
Alcohol;
Wine;
Manufacturing;
Informal Market;
Regulation;
Illicit;
Illegal;
Shutdown;
Factory;
Low-income Consumers;
Multinational;
Local;
Government;
Allegations;
Accusations;
Negative Press;
EABL;
Tusker;
Beer;
SAB;
Chang'aa;
Naivasha;
Rift Valley;
East Africa;
Lawsuit;
Legal Battle;
Business Ventures;
Business Exit or Shutdown;
Business Growth and Maturation;
Business Startups;
Production;
Safety;
Quality;
Distribution;
Small Business;
Family Business;
Crime and Corruption;
Customer Focus and Relationships;
Decisions;
Income;
Demographics;
Geographic Scope;
Geographic Location;
Goods and Commodities;
Government Legislation;
Growth and Development;
Business History;
Lawsuits and Litigation;
Laws and Statutes;
Lawfulness;
Goals and Objectives;
Consumer Behavior;
Market Entry and Exit;
Problems and Challenges;
Social Issues;
Poverty;
Strategy;
Competition;
Entrepreneurship;
Manufacturing Industry;
Food and Beverage Industry;
Kenya;
Nairobi;
Africa
Casadesus-Masanell, Ramon, and Pippa Tubman Armerding. "Keroche (A): Fighting for Share in the Kenyan Alcoholic Drinks Market." Harvard Business School Case 720-390, September 2019. (Revised May 2020.)
- Awards
David A. Wells Prize in Economics
Winner of the 1973–1974 David A. Wells Prize in Economics from Harvard University for “Consumer Behavior, Retailer Power, and Manufacturer Strategy in Consumer Goods Industries” (Unpublished doctoral dissertation, Harvard University, 1973).
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- Research Summary
The Consumer-Direct Channel: "We've Come Full Spiral"
Professor Lemon is currently engaged in a field research project investigating the extent to which new "channels" such as the Internet and home grocery delivery represent a dramatic shift in consumer buying behavior. She is working with a consortium of global...
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