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All HBS Web
(1,235)
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- Faculty Publications (351)
Show Results For
-
All HBS Web
(1,235)
- News (245)
- Research (884)
- Events (3)
- Multimedia (1)
- Faculty Publications (351)
- January 2010 (Revised March 2013)
- Case
HubSpot: Lower Churn through Greater CHI
- Article
Forgoing Earned Incentives to Signal Pure Motives
- 17 Mar 2021
- Research & Ideas
Beyond Pajamas: Sizing Up the Pandemic Shopper
Gerald Zaltman
Prior Faculty Appointments: Northwestern University, 1968-75;
University of Pittsburgh, 1975-91
*Doctoral Degree in Sociology Received from: The John Hopkins University;
MBA Degree Received from: The University of...
View Details
- 13 May 2024
- Research & Ideas
Picture This: Why Online Image Searches Drive Purchases
- April 12, 2023
- Article
Using AI to Adjust Your Marketing and Sales in a Volatile World
- 26 Jul 2022
- Research & Ideas
Burgers with Bugs? What Happens When Restaurants Ignore Online Reviews
- 13 Oct 2015
- First Look
October 13, 2015
- 2011
- Working Paper
Price Competition under Multinomial Logit Demand Functions with Random Coefficients
- 25 Oct 2020
- Research & Ideas
The Dark Side of Fintech Borrowing
- January 2021 (Revised March 2021)
- Case
THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)
- 13 Nov 2013
- Research & Ideas
Should Men’s Products Fear a Woman’s Touch?
- 07 Mar 2007
- Research & Ideas
How Do You Value a “Free” Customer?
- 18 Feb 2019
- Book
What’s Really Disrupting Business? It’s Not Technology
Ranjay Gulati
Ranjay Gulati is the Paul R. Lawrence MBA Class of 1942 Professor of Business Administration and the former Unit Head of the Organizational Behavior Unit at Harvard Business School. He is an expert on leadership, strategy, and organizational issues... View Details
- September 2015
- Case
Eco7: Launching a New Motor Oil
- TeachingInterests
MBA Required Curriculum Marketing
Marketing
The objectives of this course are to demonstrate the role of marketing in the company; to explore the relationship of marketing to other functions; and to show how effective marketing builds on a thorough understanding of buyer behavior to create... View Details
- April 2022 (Revised May 2022)
- Case