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- Research (982)
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- Faculty Publications (594)
Show Results For
-
All HBS Web
(1,477)
- News (178)
- Research (982)
- Events (18)
- Multimedia (7)
- Faculty Publications (594)
- October 2015 (Revised October 2016)
- Case
Building Watson: Not So Elementary, My Dear! (Abridged)
By: Willy C. Shih
This case is set inside IBM Research's efforts to build a computer that can successfully take on human challengers playing the game show Jeopardy! It opens with the machine named Watson offering the incorrect answer "Toronto" to a seemingly simple question during the...
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Keywords:
Analytics;
Big Data;
Business Analytics;
Product Development Strategy;
Machine Learning;
Machine Intelligence;
Artificial Intelligence;
Product Development;
AI and Machine Learning;
Information Technology;
Analytics and Data Science;
Information Technology Industry;
United States
Shih, Willy C. "Building Watson: Not So Elementary, My Dear! (Abridged)." Harvard Business School Case 616-025, October 2015. (Revised October 2016.)
- 2020
- Article
Public Sentiment and the Price of Corporate Sustainability
By: George Serafeim
Combining corporate sustainability performance scores based on environmental, social, and governance (ESG) data with big data measuring public sentiment about a company’s sustainability performance, I find that the valuation premium paid for companies with strong...
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Keywords:
Sustainability;
ESG;
ESG (Environmental, Social, Governance) Performance;
Investment Management;
Investment Strategy;
Big Data;
Machine Learning;
Environment;
Environmental Sustainability;
Corporate Governance;
Performance;
Asset Pricing;
Investment;
Management;
Strategy;
Human Capital;
Public Opinion;
Value;
Analytics and Data Science
Serafeim, George. "Public Sentiment and the Price of Corporate Sustainability." Financial Analysts Journal 76, no. 2 (2020): 26–46.
- March 2022 (Revised January 2024)
- Case
Moksha Data: Delivering Insights for Public Service
By: Ashish Nanda and Zack Kurtovich
Moksha Data, a boutique consulting firm specializing in public sector work, started in January 2017 with a handshake between friends and a shared commitment to the principles of egalitarianism, ownership, and collaboration. The Houston-based firm had built momentum...
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Keywords:
Professional Service Firms;
Professional Service Firm;
Strategy Formulation;
Data;
Data As A Service;
Government Contracting;
Consulting;
Consulting Firms;
Consulting Services;
Entrepreneurship;
Public Sector;
Analytics and Data Science;
Growth and Development;
Strategy;
Consulting Industry;
Texas
Nanda, Ashish, and Zack Kurtovich. "Moksha Data: Delivering Insights for Public Service." Harvard Business School Case 722-397, March 2022. (Revised January 2024.)
- April 2014 (Revised March 2015)
- Case
GE and the Industrial Internet
By: Karim R. Lakhani, Marco Iansiti and Kerry Herman
CEO Jeff Immelt considers whether GE is moving fast enough on its new Industrial Internet initiative. The undertaking includes building out an Industrial Internet, connecting machines and devices, collecting their data and operations, and providing services to clients...
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Keywords:
Technology;
Operations Management;
Strategy;
Big Data;
Business Analysis;
Corporate Strategy;
Digital Technology;
Digital Innovation;
General Management;
General Strategy;
Global Competitiveness;
Global Strategy;
Innovation;
Innovation And Management;
Industrial Internet;
GE;
Innovation and Invention;
Information Technology;
Analytics and Data Science;
Air Transportation Industry;
Energy Industry;
Health Industry;
Industrial Products Industry;
Information Technology Industry;
Manufacturing Industry;
Medical Devices and Supplies Industry;
Rail Industry;
Transportation Industry;
Technology Industry;
North and Central America;
Asia;
Europe;
Middle East;
Latin America
Lakhani, Karim R., Marco Iansiti, and Kerry Herman. "GE and the Industrial Internet." Harvard Business School Case 614-032, April 2014. (Revised March 2015.)
- November 2016 (Revised April 2017)
- Case
Basecamp: Pricing
By: Frank Cespedes and Robb Fitzsimmons
A data analyst at Basecamp is evaluating the results of pricing research and its potential implications for the venture’s latest version of its project management software product.
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Keywords:
Pricing;
Entrepreneurial Management;
Data Analysis;
Marketing;
Customer Acquisition;
Customer Retention;
Value Proposition;
Sales Management;
Product Management;
Market Research;
Life Time Value;
Testing;
Entrepreneurship;
Analytics and Data Science;
Customers;
Value;
Sales;
Product Marketing;
United States
Cespedes, Frank, and Robb Fitzsimmons. "Basecamp: Pricing." Harvard Business School Case 817-067, November 2016. (Revised April 2017.)
- November–December 2022
- Article
The Value of Descriptive Analytics: Evidence from Online Retailers
By: Ron Berman and Ayelet Israeli
Does the adoption of descriptive analytics impact online retailer performance, and if so, how? We use the synthetic difference-in-differences method to analyze the staggered adoption of a retail analytics dashboard by more than 1,500 e-commerce websites, and we find an...
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Keywords:
Descriptive Analytics;
Big Data;
Synthetic Control;
E-commerce;
Online Retail;
Difference-in-differences;
Martech;
Internet and the Web;
Analytics and Data Science;
Performance;
Marketing;
Retail Industry
Berman, Ron, and Ayelet Israeli. "The Value of Descriptive Analytics: Evidence from Online Retailers." Marketing Science 41, no. 6 (November–December 2022): 1074–1096.
Paul Hamilton
Paul studies the economic complements needed for firms to realize productivity gains from machine learning and artificial intelligence. These complements include data, human capital & skills, organizational processes, and business models.
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Ta-Wei Huang
Ta-Wei (David) Huang is a PhD candidate in Quantitative Marketing at Harvard Business School. His research integrates causal inference and machine learning to address methodological challenges and unintended consequences in targeting, personalization, and online...
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- 2021
- Working Paper
The Value of Descriptive Analytics: Evidence from Online Retailers
By: Ron Berman and Ayelet Israeli
Does the adoption of descriptive analytics impact online retailer performance, and if so, how? We use the synthetic difference-in-differences method to analyze the staggered adoption of a retail analytics dashboard by more than 1,500 e-commerce websites, and we find an...
View Details
Keywords:
Descriptive Analytics;
Big Data;
Synthetic Control;
E-commerce;
Online Retail;
Difference-in-differences;
Martech;
Internet and the Web;
Analytics and Data Science;
Performance;
Retail Industry
Berman, Ron, and Ayelet Israeli. "The Value of Descriptive Analytics: Evidence from Online Retailers." Harvard Business School Working Paper, No. 21-067, November 2020. (Revised December 2021. Accepted at Marketing Science.)
- August 2018 (Revised October 2020)
- Case
Tailor Brands: Artificial Intelligence-Driven Branding
By: Jill Avery
Using proprietary artificial intelligence technology, startup Tailor Brands set out to democratize branding by allowing small businesses to create their brand identities by automatically generating logos in just minutes at minimal cost with no branding or design skills...
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Keywords:
Startup;
Services;
Artificial Intelligence;
Machine Learning;
Digital Marketing;
Brand Management;
Big Data;
Internet Marketing;
Analytics;
Marketing;
Marketing Strategy;
Brands and Branding;
Information Technology;
Entrepreneurship;
Venture Capital;
Business Model;
Consumer Behavior;
AI and Machine Learning;
Analytics and Data Science;
Advertising Industry;
Service Industry;
Technology Industry;
United States;
North America;
Israel
Avery, Jill. "Tailor Brands: Artificial Intelligence-Driven Branding." Harvard Business School Case 519-017, August 2018. (Revised October 2020.)
- Research Summary
Overview
By: Iavor I. Bojinov
My research focuses on overcoming the methodological and operational challenges of developing data science capabilities, what I call data science operations. Today, within leading digital companies, data science is no longer confined to technical teams but is pervasive...
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- July 2023
- Case
Vytal: Packaging-as-a-Service
By: George Serafeim, Michael W. Toffel, Lena Duchene and Daniela Beyersdorfer
The Germany-based startup Vytal operated the largest digital-native reusable packaging-as-a-service network globally, having raised nearly €15 million, established a large network of restaurant partners, and prevented the use of millions of single-use take-out food...
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Keywords:
Climate Risk;
Digital;
Platform Strategies;
Data;
Packaging;
Sustainability;
Start-up;
Startup;
Entrepreneur;
Impact;
Circular;
Growth Strategy;
Innovation;
Environmental Sustainability;
Innovation and Invention;
Business Growth and Maturation;
Growth and Development Strategy;
Business Startups;
Resource Allocation;
Risk Management;
Adoption;
Strategy;
Performance Productivity;
Service Delivery;
Service Operations;
Supply Chain;
Distribution;
Entrepreneurship;
Climate Change;
Green Technology Industry;
Service Industry;
Retail Industry;
Germany;
Europe
Serafeim, George, Michael W. Toffel, Lena Duchene, and Daniela Beyersdorfer. "Vytal: Packaging-as-a-Service." Harvard Business School Case 124-007, July 2023.
- November 28, 2017
- Editorial
Active Investing v.2.0
By: Gabriel Karageorgiou and George Serafeim
Keywords:
Investment;
Investing;
Technology;
Big Data;
Quantitative Analysis;
ESG;
ESG (Environmental, Social, Governance) Performance;
Sustainability;
Analytics and Data Science
Karageorgiou, Gabriel, and George Serafeim. "Active Investing v.2.0." Pensions & Investments (online) (November 28, 2017).
- March 2020
- Supplement
People Analytics at Teach For America (B)
By: Jeffrey T. Polzer and Julia Kelley
This is a supplement to the People Analytics at Teach For America (A) case. In this supplement, situated one year after the A case, Managing Director Michael Metzger must decide how to apply his team's predictive models generated from the previous year’s data.
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Keywords:
Analytics;
Human Resource Management;
Data;
Workforce;
Hiring;
Talent Management;
Forecasting;
Predictive Analytics;
Organizational Behavior;
Recruiting;
Analytics and Data Science;
Forecasting and Prediction;
Recruitment;
Selection and Staffing;
Talent and Talent Management
Polzer, Jeffrey T., and Julia Kelley. "People Analytics at Teach For America (B)." Harvard Business School Supplement 420-086, March 2020.
Jeremy Yang
Jeremy Yang is an Assistant Professor of Business Administration in the Marketing Unit at Harvard Business School. He teaches Marketing in the MBA required curriculum. He develops data products for...
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- 03 Jun 2021
- News
Insurance to Mitigate the Risk of AI Systems Coming into View
- Research Summary
Overview
Paul is primarily interested in studying explainable machine learning (ML), digital transformation, and data science operations. He works on research that explores how stakeholders within organizations can use machine learning to make better decisions. In particular,...
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- Teaching Interest
Overview
I am passionate about teaching across a number of topics, most recently Data Science and Probability. Details on my graduate teaching experience can be found on my personal webpage.
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Jeff Fossett
Jeff Fossett is a doctoral student in the Technology and Operations Management Unit at Harvard Business School. He is interested in economic and policy questions related to technology platforms and online marketplaces. Previously, Jeff was a member of the Data Science...
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Keywords:
information technology industry
- 16 Nov 2020
- Blog Post
Flatiron School: Reflections from Summer 2020
In the summer of 2020, HBS Career & Professional Development (CPD) partnered with Flatiron School to provide students with an opportunity to gain practical skills, statistics fundamentals, and real-life data View Details
Keywords:
All Industries