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- All HBS Web (573)
- Faculty Publications (171)
- September 2009
- Case
Culinarian Cookware: Pondering Price Promotion
By: John A. Quelch and Heather Beckham
In November of 2006, senior executives at Culinarian Cookware were debating the merits of price promotions for the company's premium cookware products. The VP of Marketing, Donald Janus, and Senior Sales Manager, Victoria Brown, had different views. Janus felt price...
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Keywords:
Profitability Analysis;
Consumer Marketing;
Brand Equity;
Pricing Policies;
Sales Promotions;
Small & Medium-sized Enterprises;
Decisions;
Goals and Objectives;
Price;
Marketing Strategy;
Consumer Behavior;
Management Teams;
Sales;
Brands and Branding;
Consumer Products Industry
Quelch, John A., and Heather Beckham. "Culinarian Cookware: Pondering Price Promotion." Harvard Business School Brief Case 094-057, September 2009.
- November 1990 (Revised June 1993)
- Background Note
Price-Quantity Determination
Examines the important economic considerations affecting a firm's price-quantity decision for a product. Begins with a discussion of the appropriate decision criterion. Next, it motivates the concept of a demand curve for a product and defines demand elasticity....
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Dhebar, Anirudh S. "Price-Quantity Determination." Harvard Business School Background Note 191-093, November 1990. (Revised June 1993.)
- September 1974
- Case
Max-Able Medical Clinic (A)
The issue concerns introduction of a new technology in health care delivery. The case requires the student to analyze the process for delivering health care via a new technology, the multiphasic testing facility. Analysis of patient flow, capacity, choice of tests, and...
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Keywords:
Service Delivery;
Technology Adoption;
Health Care and Treatment;
Service Industry;
Health Industry
Abernathy, William. "Max-Able Medical Clinic (A)." Harvard Business School Case 675-040, September 1974.
- August 2009
- Case
Global Wine War 2009: New World versus Old
The case contrasts the tradition-bound Old World wine industry with the market-oriented New World producers, the battle for the US market, the most desirable export target in 2009 due to its large, fast-growing, high-priced market segments. The case allows analysis of...
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Keywords:
Trade;
Global Strategy;
Governing Rules, Regulations, and Reforms;
Consumer Behavior;
Market Entry and Exit;
Competition;
Food and Beverage Industry
Bartlett, Christopher A. "Global Wine War 2009: New World versus Old." Harvard Business School Case 910-405, August 2009.
- March 1982 (Revised January 1990)
- Background Note
Note on Pricing Strategies for Industrial Products
Used as a background reading for a course or course module on pricing, this note describes the several basic parameters relevant for price determination. Provides a conceptual approach to formulating pricing strategy, dealing with such topics as skimming versus...
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Corey, E. Raymond. "Note on Pricing Strategies for Industrial Products." Harvard Business School Background Note 582-124, March 1982. (Revised January 1990.)
- August 2019
- Article
When and How to Diversify—A Multicategory Utility Model for Personalized Content Recommendation
By: Yicheng Song, Nachiketa Sahoo and Elie Ofek
Sometimes we desire change, a break from the same or an opportunity to fulfill different aspects of our needs. Noting that consumers seek variety, several approaches have been developed to diversify items recommended by personalized recommender systems. However,...
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Keywords:
Recommender Systems;
Personalization;
Recommendation Diversity;
Variety Seeking;
Collaborative Filtering;
Consumer Utility Models;
Digital Media;
Clickstream Analysis;
Learning-to-rank;
Consumer Behavior;
Media;
Customization and Personalization;
Strategy;
Mathematical Methods
Song, Yicheng, Nachiketa Sahoo, and Elie Ofek. "When and How to Diversify—A Multicategory Utility Model for Personalized Content Recommendation." Management Science 65, no. 8 (August 2019): 3737–3757.
- November 2006 (Revised March 2007)
- Case
Lifan Group - Automobile Production in China
By: Felix Oberholzer-Gee, Tarun Khanna and Elizabeth Raabe
Lifan Group, one of China's premier motorcycle companies, considers entering automobile production. The company plans to assemble a midsize sedan, hoping it will be able to sell this car to affluent families in China and to export it. Domestic demand for cars is...
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- May 1999
- Case
African Communications Group (Condensed)
Describes the opportunities that confront the African Communications Group, an entrepreneurial organization that plans to introduce a wireless pay-phone system in Tanzania. Provides a foundation for the analysis of value creation and of value capture. The possibility...
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McGahan, Anita M. "African Communications Group (Condensed)." Harvard Business School Case 799-148, May 1999.
- 24 Oct 2023
- Research & Ideas
When Tech Platforms Identify Black-Owned Businesses, White Customers Buy
Democratic-leaning areas. And new customers of Black-owned businesses were more likely to be white, based on an analysis of reviewers’ profile photos, relative to prior customers. Luca and his coauthors also worked with Wayfair to analyze...
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- January 1998 (Revised July 2019)
- Case
Cafes Monte Bianco: Building a Profit Plan
By: Robert L. Simons and Antonio Davila
Alert: This case has been revised since its original publication; all amounts have been converted to euros and the dates have been updated to 2020. If you’ve taught with this case in the past, please note that changes may affect teaching plans and classroom use. Using...
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Keywords:
Strategic Planning;
Cash Flow;
Investment Return;
Profit;
Financial Statements;
Food and Beverage Industry;
Italy
Simons, Robert L., and Antonio Davila. "Cafes Monte Bianco: Building a Profit Plan." Harvard Business School Case 198-088, January 1998. (Revised July 2019.)
- 19 Dec 2023
- Research & Ideas
$15 Billion in Five Years: What Data Tells Us About MacKenzie Scott’s Philanthropy
analysis was tax filings made with the US Internal Revenue Service, which is the most comprehensive and reliable source of nonprofit financial information. Our financial data reflects the year prior to the one in which the Scott grant was...
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- 21 Jul 2008
- Research & Ideas
Solving the Marketing Resources Allocation Puzzle
second step, the manager reflects on the demand analysis that was performed and asks which of the potential actions that might be taken would be best for the firm. This too can be accomplished in three basic...
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Keywords:
by Sean Silverthorne
- March 1996
- Case
African Communications Group
Describes the opportunities that confront the African Communications Group, an entrepreneurial organization that plans to introduce a wireless pay-phone system in Tanzania. Provides a foundation for the analysis of value creation and of value capture. The possibility...
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Keywords:
Value Creation;
Competition;
Entrepreneurship;
Forecasting and Prediction;
Wireless Technology;
Telecommunications Industry;
Tanzania
McGahan, Anita M., and Dale Coxe. "African Communications Group." Harvard Business School Case 796-128, March 1996.
- 2008
- Working Paper
Allocating Marketing Resources
By: Sunil Gupta and Thomas J. Steenburgh
Marketing is essential for the organic growth of a company. Not surprisingly, firms spend billions of dollars on marketing. Given these large investments, marketing managers have the responsibility to optimally allocate these resources and demonstrate that these...
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Keywords:
Investment Return;
Resource Allocation;
Marketing;
Demand and Consumers;
Mathematical Methods
Gupta, Sunil, and Thomas J. Steenburgh. "Allocating Marketing Resources." Harvard Business School Working Paper, No. 08-069, February 2008.
- 2008
- Chapter
Allocating Marketing Resources
By: Sunil Gupta and Thomas J. Steenburgh
Companies spend billions of dollars on marketing every year because it is essential to organic growth. Given these large investments, marketing managers have the responsibility to optimally allocate resources and to demonstrate that their investments generate... View Details
Keywords:
Investment Return;
Resource Allocation;
Marketing;
Demand and Consumers;
Mathematical Methods
Gupta, Sunil, and Thomas J. Steenburgh. "Allocating Marketing Resources." In Marketing Mix Decisions: New Perspectives and Practices, edited by Roger A. Kerin and Rob O'Regan. Chicago, IL: American Marketing Association, 2008.
- April 1999 (Revised March 2002)
- Case
Aluminum Smelting in South Africa: Alusaf's Hillside Project
With prices at all-time lows at the beginning of 1994, South Africa's sole primary aluminum producer--Alusaf--is considering building the world's largest greenfield smelter. Using cost estimates in this case, students can evaluate the relative cost position of this...
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Keywords:
Metals and Minerals;
Analysis;
Markets;
Profit;
Capital;
Industrial Products Industry;
South Africa
Corts, Kenneth S. "Aluminum Smelting in South Africa: Alusaf's Hillside Project." Harvard Business School Case 799-130, April 1999. (Revised March 2002.)
- 24 May 2021
- News
The Challenge of Rebuilding U.S. Domestic Supply Chains
- May 26, 2021
- Article
The Challenge of Rebuilding U.S. Domestic Supply Chains
By: Willy C. Shih, Robert S. Huckman and James Wyner
Massachusetts-based Shawmut scrambled to expand production to meet the soaring demand for N95 masks and hospital gowns during the pandemic. Its experience illustrates a crucial point that policymakers should take to heart: Once a country loses its industrial commons...
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Shih, Willy C., Robert S. Huckman, and James Wyner. "The Challenge of Rebuilding U.S. Domestic Supply Chains." Harvard Business Review Digital Articles (May 26, 2021).
- January 1980 (Revised April 1994)
- Case
New Balance Athletic Shoes
By: Kim B. Clark
Faced with growth exceeding 100% per year, James Davis, president of New Balance, must decide how to meet the need for additional capacity. Several factors contribute to a climate of extreme uncertainty. Several options are considered, ranging from a second shift to...
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Keywords:
Factories, Labs, and Plants;
Forecasting and Prediction;
Financial Strategy;
Information;
Growth Management;
Organizational Design;
Performance Capacity;
Risk and Uncertainty;
Apparel and Accessories Industry;
Republic of Ireland
Clark, Kim B. "New Balance Athletic Shoes." Harvard Business School Case 680-110, January 1980. (Revised April 1994.)