Filter Results
:
(629)
Show Results For
-
All HBS Web
(2,187)
- Faculty Publications (629)
Show Results For
-
All HBS Web
(2,187)
- Faculty Publications (629)
Page 1 of
629
Results
→
- May 20, 2024
- Article
Porter’s Five Forces and Competitive Advantage in Web3
By: Scott Duke Kominers and Liang Wu
Competitive strategy — the art of crafting and executing plans to achieve an advantageous position in the market — is integral to any business, and especially relevant for platforms because it determines their ability to achieve network effects and scale. But web3...
View Details
Keywords:
Five Forces Framework;
Competitive Strategy;
Business Strategy;
Network Effects;
Digital Transformation
Kominers, Scott Duke, and Liang Wu. "Porter’s Five Forces and Competitive Advantage in Web3." a16zcrypto.com (May 20, 2024).
- May 2024
- Case
Pernod Ricard: Uncorking Digital Transformation
By: Iavor Bojinov, Edward McFowland III, François Candelon, Nikolina Jonsson and Emer Moloney
This case study explores the opportunities and challenges of the digital transformation journey of French wine and spirits company Pernod Ricard. As part of the transformation, the company launched four key digital programs (KDPs) aimed at using data and artificial...
View Details
Keywords:
Business Organization;
Business Divisions;
Talent and Talent Management;
Global Strategy;
AI and Machine Learning;
Analytics and Data Science;
Digital Transformation;
Digital Strategy;
Marketing;
Advertising;
Sales;
Organizational Culture;
Product Development;
Food and Beverage Industry;
France;
Europe
Bojinov, Iavor, Edward McFowland III, François Candelon, Nikolina Jonsson, and Emer Moloney. "Pernod Ricard: Uncorking Digital Transformation." Harvard Business School Case 624-095, May 2024.
- May 2024
- Supplement
HubSpot and Motion AI (B): Generative AI Opportunities
By: Jill Avery
The technologies driving artificial intelligence (AI) had progressed significantly since HubSpot’s acquisition of Motion AI in 2017. Generative AI was the newest major development. Software-as-a-service (SaaS) companies such as HubSpot were analyzing how generative AI...
View Details
Keywords:
Artificial Intelligence;
AI;
Customer Relationship Management;
CRM;
Chatbots;
Sales Management;
Generative Ai;
Software;
SaaS;
Marketing;
Sales;
AI and Machine Learning;
Technology Industry;
United States
Avery, Jill. "HubSpot and Motion AI (B): Generative AI Opportunities." Harvard Business School Supplement 524-088, May 2024.
- May 2024
- Teaching Note
The Meteoric Rise of Skims
Teaching Note for HBS Case No. 524-023, "The Meteoric Rise of Skims."
View Details
Keywords:
Brand;
Branding;
Direct-to-consumer;
DTC;
Influencers;
Influencer Marketing;
Fashion;
Growth;
Direct Marketing;
Influence;
Reputation;
Social Influence;
Consumer Goods;
Consumer Products;
Female Entrepreneur;
Female Protagonist;
Entrepreneurship And Strategy;
Brand & Product Management;
Competitive Advantage;
Online Followers;
Retail;
Retail Formats;
Retailing;
Online Retail;
Celebrities;
Celebrity;
Celebrity Endorsement;
Go To Market Strategy;
Apparel;
Startup Marketing;
Startups;
Brands and Branding;
Growth and Development Strategy;
Growth Management;
Distribution Channels;
Digital Marketing;
Advertising;
Power and Influence;
Social Media;
Fashion Industry;
Apparel and Accessories Industry;
Consumer Products Industry;
United States
- May 2024 (Revised May 2024)
- Case
Market by Met Council: Revolutionizing Food Pantries in the Digital Age
By: Elisabeth Paulson and Michael W. Toffel
In fall 2023, the Food Program of Met Council—America’s largest Jewish charity dedicated to fighting poverty—completed the rollout of the newest version of its digital pantry platform to twelve food pantries in the Met Council food pantry network. The digital...
View Details
Paulson, Elisabeth, and Michael W. Toffel. "Market by Met Council: Revolutionizing Food Pantries in the Digital Age." Harvard Business School Case 624-060, May 2024. (Revised May 2024.)
- April 2024
- Supplement
Recycle & Re-Match: The Future of Soccer Turfs
By: George Serafeim
Keywords:
Carbon Emissions;
Carbon Abatement;
Sustainability;
Recycling;
Waste Management;
Technology;
Entrepreneurial Management;
Business Growth and Maturation;
Business Model;
Decisions;
Energy Conservation;
Investment Return;
Profit;
Technological Innovation;
Patents;
Growth and Development Strategy;
Market Entry and Exit;
Digital Platforms;
Wastes and Waste Processing;
Business Strategy;
Competition;
Expansion;
Technology Adoption;
Sports;
Environmental Sustainability;
Entrepreneurship;
Green Technology Industry;
Service Industry;
Manufacturing Industry;
Rubber Industry;
Sports Industry;
Denmark;
Netherlands;
France;
United States;
Pennsylvania;
Europe
Serafeim, George. "Recycle & Re-Match: The Future of Soccer Turfs." Harvard Business School Multimedia/Video Supplement 124-707, April 2024.
- March 2024 (Revised April 2024)
- Case
Angel City Football Club: Scoring a New Model
By: Jeffrey F. Rayport, Jennifer Fonstad and Nicole Tempest Keller
In January 2024, Kara Nortman, Julie Uhrman, and Natalie Portman, the founders of Angel City Football Club (ACFC) were developing the club’s first three-year strategic plan. Founded in 2020, ACFC had a star-studded investor group, including Portman and celebrities such...
View Details
Keywords:
Sports;
Entertainment;
Entrepreneurship;
Brands and Branding;
Innovation and Invention;
Venture Capital;
Sports Industry;
Entertainment and Recreation Industry;
United States;
California;
Los Angeles
Rayport, Jeffrey F., Jennifer Fonstad, and Nicole Tempest Keller. "Angel City Football Club: Scoring a New Model." Harvard Business School Case 824-192, March 2024. (Revised April 2024.)
- March 2024
- Teaching Note
Sonder Holdings Inc.: Using Technology to Solve Hospitality's Frictions
By: John A. Deighton and Leora Kornfeld
Teaching Note for HBS Case No. 922-039. Digital disruption is challenging the hospitality industry. Traditional hotels face competition from platforms, most visibly Airbnb but also the homeshare divisions of online travel agencies such as Expedia and Booking.com, that...
View Details
- March 7, 2024
- Article
Integrating Digital Tools into Every Stage of Your Sales Strategy
By: Frank V. Cespedes and Georg Krentzel
In their growth and customer-acquisition activities, most companies now face twin challenges: understanding and responding to omni-channel buying behavior and doing that without inadvertently decreasing sales productivity. Thirty years ago, Peter Drucker noted that...
View Details
Keywords:
Sales Management;
Digital Tools;
Sales;
Marketing Channels;
Technology Adoption;
Brands and Branding
Cespedes, Frank V., and Georg Krentzel. "Integrating Digital Tools into Every Stage of Your Sales Strategy." Harvard Business Review (website) (March 7, 2024).
- February 2024
- Teaching Note
UGG Steps into the Metaverse
By: Shunyuan Zhang and Sunil Gupta
Teaching Note for HBS Case No. 523-013.
View Details
- February 2024
- Teaching Note
AB InBev: Brewing Up Forecasts during COVID-19
By: Mark Egan and C. Fritz Foley
Teaching Note for HBS Case No. 224-020. In July 2021, the CEO of AB InBev's European operations and his team strategized to position the company for success post-pandemic. As the world's largest beer company, boasting over 500 brands, revenue of $46 billion, and a...
View Details
- February 2024
- Module Note
Collaborate on the Core, Compete on the Edges
By: Frank Nagle
In the rapidly evolving environment of modern business, the digitization of economic activity and the ubiquitous integration of technology across industries are fundamentally altering how companies develop and implement strategy. The rise of digital technologies has...
View Details
Nagle, Frank. "Collaborate on the Core, Compete on the Edges." Harvard Business School Module Note 724-453, February 2024.
- February 21, 2024
- Article
The NFT Staircase: How Digital Ownership Benefits Brands and Consumers
By: Scott Duke Kominers and Steve Kaczynski
One of our goals with our new book, The Everything Token: How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create, is to unlock the power of nonfungible tokens, or NFTs, for business. National and international brands are already using NFTs in some of...
View Details
Keywords:
Non-fungible Tokens;
NFTs;
Brand;
Brand Building;
Digitization;
Metaverse;
Tokenization;
Crypto Economy;
Blockchain;
Market Design;
Brands and Branding;
Value Creation
Kominers, Scott Duke, and Steve Kaczynski. "The NFT Staircase: How Digital Ownership Benefits Brands and Consumers." a16zcrypto.com (February 21, 2024).
- February 2024
- Case
Does “Matter” Matter? Amazon and Open Standards in the Smart Home Industry
By: Frank Nagle
In early 2023, the smart home industry stood at a pivotal juncture. The recent launch of “Matter” version 1.0, an ambitious interoperability standard developed by the Connectivity Standards Alliance (CSA), promised to unify a fragmented market plagued by incompatible...
View Details
Nagle, Frank. "Does “Matter” Matter? Amazon and Open Standards in the Smart Home Industry." Harvard Business School Case 724-431, February 2024.
- February 2024
- Case
AGENTS.inc: Pathways to Growth at an AI Startup
By: Frank Nagle, Manuel Hoffmann, Karoline Ströhlein and Susan Pinckney
The case describes the history of AGENTS.inc. Despite being a small startup, with only four employees, that had never had a funding round, the company boasted an impressive client portfolio including multiple Fortune 500 companies. While AGENTS.inc had been an early...
View Details
Keywords:
Business Growth and Maturation;
Business Model;
Business Startups;
Small Business;
Transformation;
Customer Focus and Relationships;
Decisions;
Entrepreneurship;
Venture Capital;
Financial Strategy;
AI and Machine Learning;
Digital Platforms;
Technological Innovation;
Copyright;
Management;
Growth and Development;
Market Timing;
Ownership;
Risk and Uncertainty;
Competition;
Open Source Distribution;
Entrepreneurial Finance;
Computer Industry;
Europe;
Germany
Nagle, Frank, Manuel Hoffmann, Karoline Ströhlein, and Susan Pinckney. "AGENTS.inc: Pathways to Growth at an AI Startup." Harvard Business School Case 724-444, February 2024.
- February 9, 2024
- Article
The Rise of Consumer Crypto
By: Steve Kaczynski and Scott Duke Kominers
Although non-fungible tokens are often misunderstood and even derided, they remain a general and flexible solution for establishing and tracking ownership in the digital domain. As a superior solution to existing technology in many areas of the consumer economy, their...
View Details
Keywords:
Cryptocurrency;
Crypto Economy;
NFTs;
Non-fungible Tokens;
Internet Of Everything;
Market Design;
Technological Innovation;
Demand and Consumers;
Web Services Industry
Kaczynski, Steve, and Scott Duke Kominers. "The Rise of Consumer Crypto." Project Syndicate (February 9, 2024).
- February 2024 (Revised April 2024)
- Case
Uniswap: Fighting a Vampire Attack (A)
By: Shikhar Ghosh, Shweta Bagai and Liang Wu
This is the first of a three-case series that explores the challenges faced by Uniswap, a key player in the decentralized finance (DeFi) sector. Founded by Hayden Adams, the case traces Uniswap's rapid growth from a simple idea inspired by a Reddit post to becoming one...
View Details
Keywords:
Blockchain;
Cryptocurrency;
Crypto Economy;
Community;
Decentralization;
Decentralized Exchange;
Decentralized Finance;
Digital Platform;
Entrepreneurship;
Governance;
Open Platforms;
Open-source Innovation;
Market Distruption;
Liquidity;
Stablecoin;
Vampire Attack;
Web3;
Token;
Technology Industry;
Technological Innovation;
Financial Services Industry;
United States
Ghosh, Shikhar, Shweta Bagai, and Liang Wu. "Uniswap: Fighting a Vampire Attack (A)." Harvard Business School Case 824-162, February 2024. (Revised April 2024.)
- February 2024
- Case
Adventures Inc: 21st Century Brand Building
By: Boris Groysberg and Sarah L. Abbott
Founded in 2020, Adventures worked with celebrities in Brazil to create and launch digitally native brands. The idea was to match the celebrity’s skill in creating content and entertaining fans with Adventures’ skill in consumer packaged goods marketing and operations....
View Details
Keywords:
Digital Brand;
Influencer Marketing;
Growth And Scaling;
Capital Constraints;
Brand Portfolio Strategy;
CPG;
Start-up;
Celebrity Endorsement;
Digital Marketing;
Growth and Development Strategy;
Entrepreneurship;
Advertising;
Social Media;
Business Startups;
Joint Ventures;
Brands and Branding;
Brazil
- February 2024
- Case
FIGS: Scrubbing the Status Quo
By: Jeffrey F. Rayport and Nicole Tempest Keller
In October 2023, FIGS had revolutionized the medical scrubs industry with its fashionable and functional designs, but the venture was at a critical juncture. The digitally native vertical brand (DNVB) had gone public in a successful IPO in 2021 and reached $500 million...
View Details
- Working Paper
Visual Uniqueness in Peer-to-Peer Marketplaces: Machine Learning Model Development, Validation, and Application
By: Flora Feng, Charis Li and Shunyuan Zhang
Peer-to-peer (P2P) marketplaces have seen exponential growth in recent years featured by unique offerings from individual providers. Despite the perceived value of uniqueness, scalable quantification of visual uniqueness in P2P platforms like Airbnb has been largely...
View Details
Keywords:
Peer-to-peer Markets;
Marketplace Matching;
AI and Machine Learning;
Demand and Consumers;
Digital Platforms;
Marketing
Feng, Flora, Charis Li, and Shunyuan Zhang. "Visual Uniqueness in Peer-to-Peer Marketplaces: Machine Learning Model Development, Validation, and Application." SSRN Working Paper Series, No. 4665286, February 2024.