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Show Results For
-
All HBS Web
(4,570)
- People (15)
- News (864)
- Research (2,774)
- Events (14)
- Multimedia (37)
- Faculty Publications (1,884)
- 22 Nov 2011
- First Look
First Look: November 22
Sephora's traditional marketing programs. Importantly, Bornstein needs to begin thinking about a cohesive long-term strategy that clearly identifies the role digital platforms play and how they help Sephora maintain its leadership...
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Keywords:
Sean Silverthorne
- November 2008 (Revised March 2009)
- Case
South Pole Carbon Asset Management-Going for Gold?
By: Forest L. Reinhardt, Jost Hamschmidt and Mikell Hyman
In late 2008, Christoph Sutter, CEO of South Pole Carbon Asset Management, reflects on his firm's early success at originating carbon credits in developing nations and selling them to governments and firms that seek to offset their greenhouse gas emissions voluntarily...
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Keywords:
Developing Countries and Economies;
Non-Renewable Energy;
Entrepreneurship;
Governing Rules, Regulations, and Reforms;
Environmental Sustainability;
Corporate Strategy
Reinhardt, Forest L., Jost Hamschmidt, and Mikell Hyman. "South Pole Carbon Asset Management-Going for Gold?" Harvard Business School Case 709-030, November 2008. (Revised March 2009.)
- December 1986 (Revised February 1993)
- Case
Scandinavian Airlines System
Discusses the fostering of entrepreneurship and innovation in the large corporation. It traces the development and history of Scandinavian Airlines System (SAS) from 1946 to the present with particular emphasis on the leadership of Jan Carlzon, CEO from 1981 to the...
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Keywords:
Organizational Change and Adaptation;
Leading Change;
Innovation and Management;
Corporate Entrepreneurship;
Organizational Culture;
Air Transportation Industry;
Scandinavia
Kao, John J. "Scandinavian Airlines System." Harvard Business School Case 487-041, December 1986. (Revised February 1993.)
- Web
Women’s health is more than female anatomy and our reproductive system—it’s about unraveling centuries of inequities due to living in a patriarchal healthcare system. - Blog: Health Supplement
Entrepreneurship Health Care Innovation Health Care Investment Health Care at HBS Insurance/payor Medical devices/diagnostics Precision Medicine Public Health 18 Jan 2022 Women’s health is more than female anatomy and our reproductive...
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Emanuele Colonnelli
Emanuele Colonnelli is a Visiting Associate Professor of Business Administration in the Entrepreneurial Management Unit at Harvard Business School, and an Associate Professor of Finance and MV Advisors Faculty Fellow at The University of Chicago Booth School... View Details
- September 2020 (Revised June 2023)
- Exercise
Artea: Designing Targeting Strategies
By: Eva Ascarza and Ayelet Israeli
This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The...
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Keywords:
Algorithmic Data;
Race And Ethnicity;
Experimentation;
Promotion;
"Marketing Analytics";
Marketing And Society;
Big Data;
Privacy;
Data-driven Management;
Data Analytics;
Data Analysis;
E-Commerce Strategy;
Discrimination;
Targeted Advertising;
Targeted Policies;
Targeting;
Pricing Algorithms;
A/B Testing;
Ethical Decision Making;
Customer Base Analysis;
Customer Heterogeneity;
Coupons;
Algorithmic Bias;
Marketing;
Race;
Gender;
Diversity;
Customer Relationship Management;
Marketing Communications;
Advertising;
Decision Making;
Ethics;
E-commerce;
Analytics and Data Science;
Retail Industry;
Apparel and Accessories Industry;
United States
Ascarza, Eva, and Ayelet Israeli. "Artea: Designing Targeting Strategies." Harvard Business School Exercise 521-021, September 2020. (Revised June 2023.)
- February 2011
- Background Note
GUIDESlines: Benchmark Values for the GUIDES Framework
By: Matthew C. Weinzierl, Jacob Kuipers and Jonathan Schlefer
GUIDESlines provides benchmark values of the key economic indicators identified in the GUIDES framework for both developed countries (the OECD) and fast-growing emerging markets (the BRINCS countries).
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Weinzierl, Matthew C., Jacob Kuipers, and Jonathan Schlefer. "GUIDESlines: Benchmark Values for the GUIDES Framework." Harvard Business School Background Note 711-067, February 2011.
- 27 Jun 2019
- Working Paper Summaries
The Effect of Payment Choices on Online Retail: Evidence from the 2016 Indian Demonetization
- Web
Doubling Down on Women’s Health Innovation and Leveraging the Private Sector in a Post-Roe v. Wade Era - Blog: Health Supplement
Entrepreneurship Health Care Innovation Health Care Investment Health Care at HBS Insurance/payor Medical devices/diagnostics Precision Medicine Public Health 29 Jul 2022 Doubling Down on Women’s Health Innovation and Leveraging the...
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- March 2011 (Revised March 2011)
- Case
Horizon Blue Cross Blue Shield of New Jersey - Managing in the Shadow of Health Care Reform
Per the Patient Protection and Affordable Care Act (PPACA), which President Obama signed in 2010, states would be required to create state-wide health insurance marketplaces - the Health Benefit Exchanges (HBEs) - in which individuals and small employers could choose...
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Keywords:
Insurance;
Health Care and Treatment;
Governing Rules, Regulations, and Reforms;
Emerging Markets;
Risk and Uncertainty;
Health Industry;
Insurance Industry;
New Jersey
Oberholzer-Gee, Felix, Raffaella Sadun, and Richard G. Hamermesh. "Horizon Blue Cross Blue Shield of New Jersey - Managing in the Shadow of Health Care Reform." Harvard Business School Case 711-403, March 2011. (Revised March 2011.)
- November 2017
- Article
Overcoming Institutional Voids: A Reputation-Based View of Long Run Survival
Emerging markets are characterized by underdeveloped institutions and frequent environmental shifts. Yet they also contain many firms that have survived over generations. How are firms in weak institutional environments able to persist over time? Motivated by 69...
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Gao, Cheng, Tiona Zuzul, Geoffrey Jones, and Tarun Khanna. "Overcoming Institutional Voids: A Reputation-Based View of Long Run Survival." Strategic Management Journal 38, no. 11 (November 2017): 2147–2167. (Video Abstract.)
- November 2010 (Revised December 2012)
- Case
ABB: 'In China, for China'
By: J. Gunnar Trumbull, Elena Corsi and Elisa Farri
ABB, a power and automation Swiss engineering company had to decide if they wanted to be even more integrated into the Chinese economy, ABB's biggest market, or if they should instead increase their presence in other emerging markets such as India and Brazil.
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Keywords:
History;
Multinational Firms and Management;
Engineering;
Problems and Challenges;
Competitive Strategy;
Emerging Markets;
Global Strategy;
Growth and Development Strategy;
Industrial Products Industry;
China;
India;
Brazil
Trumbull, J. Gunnar, Elena Corsi, and Elisa Farri. "ABB: 'In China, for China'." Harvard Business School Case 711-044, November 2010. (Revised December 2012.)
- June 2016 (Revised November 2021)
- Case
chotuKool: 'Little Cool,' Big Opportunity
By: Rory McDonald, Derek van Bever and Efosa Ojomo
In 2013, a team led by Gopalan Sunderraman, vice president of corporate development at Godrej & Boyce Mfg. Co. Ltd.—one of the companies owned by Godrej Group, a large Indian conglomerate—was preparing to launch an innovative low-cost refrigerator. Developed expressly...
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Keywords:
Disruptive Innovation;
Emerging Markets;
Entrepreneurship;
Growth and Development Strategy;
Marketing Strategy;
Consumer Products Industry;
India
McDonald, Rory, Derek van Bever, and Efosa Ojomo. "chotuKool: 'Little Cool,' Big Opportunity." Harvard Business School Case 616-020, June 2016. (Revised November 2021.)
- Web
3 Technologies that Will Change the World in the Next Decade - Course Catalog
announced the first human trials of a single shot cure for all heart attacks through a one-time change in a single gene. In most of these cases, business choices like market...
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- 21 Apr 2014
- Research & Ideas
Bio-Piracy: When Western Firms Usurp Eastern Medicine
emerging market entities as imitators. (Cases of bio-piracy indicate the opposite.) From a practical perspective, they wanted to suss out factors that might thwart bio-piracy altogether. View Details
- February 1985 (Revised September 1988)
- Case
Komatsu Ltd.
Reviews and updates the structure and characteristics of the earth-moving equipment industry presented in the companion case, Caterpillar Tractor Co. After revealing that CAT has suffered major financial losses during the period from 1981 through 1984, the case...
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Keywords:
Financial Crisis;
Machinery and Machining;
Price;
Growth and Development;
Brands and Branding;
Product Development;
Production;
Competitive Strategy;
Global Strategy;
Manufacturing Industry;
Agriculture and Agribusiness Industry;
Industrial Products Industry
Bartlett, Christopher A. "Komatsu Ltd." Harvard Business School Case 385-277, February 1985. (Revised September 1988.)
- 23 Sep 2011
- News
Asia sticks with conglomerate model
- November 2010 (Revised October 2011)
- Case
Oriflame S.A. (A)
By: David F. Hawkins, Karol Misztal and Daniela Beyersdorfer
A direct-selling cosmetics company involved in emerging markets exhibits significant foreign exchange risk exposure and profitability swings in the wake of the 2008 financial crisis. Students must review the company's use of derivative instruments and other hedging...
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Keywords:
Accounting;
Financial Crisis;
Currency Exchange Rate;
Financial Strategy;
Investment;
Management Analysis, Tools, and Techniques;
Risk Management;
Emerging Markets;
Beauty and Cosmetics Industry
Hawkins, David F., Karol Misztal, and Daniela Beyersdorfer. "Oriflame S.A. (A)." Harvard Business School Case 111-050, November 2010. (Revised October 2011.)
- 06 Aug 2014
- News