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Show Results For
-
All HBS Web
(2,501)
- People (10)
- News (663)
- Research (1,096)
- Events (7)
- Multimedia (10)
- Faculty Publications (393)
- March 2021
- Supplement
Artea (A), (B), (C), and (D): Designing Targeting Strategies
By: Eva Ascarza and Ayelet Israeli
Power Point Supplement to Teaching Note for HBS No. 521-021,521-022,521-037,521-043. This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on...
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Keywords:
Targeted Advertising;
Targeting;
Algorithmic Data;
Bias;
A/B Testing;
Experiment;
Advertising;
Gender;
Race;
Diversity;
Marketing;
Customer Relationship Management;
Prejudice and Bias;
Analytics and Data Science;
Retail Industry;
Apparel and Accessories Industry;
Technology Industry;
United States
- Fall 2023
- Article
Infringing Use as a Path to Legal Consumption: Evidence from a Field Experiment
By: Hong Luo and Julie Holland Mortimer
Digitization has transformed how users find and use copyrighted goods, but many existing legal options remain difficult to access, possibly leading to infringement. In a field experiment, we contact firms that are caught infringing on expensive digital images. Emails...
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Luo, Hong, and Julie Holland Mortimer. "Infringing Use as a Path to Legal Consumption: Evidence from a Field Experiment." Special Issue on Field Experiments edited by Michael Luca and Sarah Moshary. Journal of Economics & Management Strategy 32, no. 3 (Fall 2023): 523–542.
- August 1993 (Revised August 2002)
- Exercise
Work Methods Design Exercise
Teams of students receive identical product design specifications, a sample unit of the product, and a series of assignment questions that entail time and motion studies, which they must both understand and perform before class discussion. In class, teams explain how...
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"Work Methods Design Exercise." Harvard Business School Exercise 694-026, August 1993. (Revised August 2002.)
- Research Summary
Motivation and Incentive Design
Professor Ashraf's research in motivation and incentives focuses on how to design incentives in sectors where it is important that individuals are motivated by service, such as healthcare or environmental conservation. An important lever is the... View Details
- March 2022
- Article
Targeting High Ability Entrepreneurs Using Community Information: Mechanism Design in the Field
Identifying high-growth microentrepreneurs in low-income countries remains a challenge due to a scarcity of verifiable information. With a cash grant experiment in India we demonstrate that community knowledge can help target high-growth microentrepreneurs; while the...
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Keywords:
Microentrepreneurs;
Community Information;
Field Experiment;
Loans;
Entrepreneurship;
Developing Countries and Economies;
Financing and Loans;
Information;
Mathematical Methods;
India
Hussam, Reshmaan, Natalia Rigol, and Benjamin N. Roth. "Targeting High Ability Entrepreneurs Using Community Information: Mechanism Design in the Field." American Economic Review 112, no. 3 (March 2022): 861–898.
(Online Appendix with Corrigendum—Thanks to Isabella Masetto, Diego Ubfal, and The Institute for Replication for identifying a minor coding error in the production of Table 4.)
(Online Appendix with Corrigendum—Thanks to Isabella Masetto, Diego Ubfal, and The Institute for Replication for identifying a minor coding error in the production of Table 4.)
- Program
Transforming Customer Experiences
Summary Superior customer service can differentiate your business in the marketplace—if you design the right offerings and execute flawlessly. Led by HBS thought leaders who are experts in customer View Details
- August 2021
- Case
Orchadio’s First Two Split Experiments
By: Iavor I. Bojinov, Marco Iansiti and David Lane
Orchadio, a direct-to-consumer grocery business, needs to conduct its first two A/B tests—one to evaluate the effectiveness and functioning of its newly redesigned website, and one to market-test four versions of a new banner for the website. To do so, it will rely on...
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Keywords:
Information Management;
Technological Innovation;
Knowledge Use and Leverage;
Resource Allocation;
Marketing;
Measurement and Metrics;
Customization and Personalization;
Information Technology;
Internet and the Web;
Digital Platforms;
Information Technology Industry;
Food and Beverage Industry
Bojinov, Iavor I., Marco Iansiti, and David Lane. "Orchadio’s First Two Split Experiments." Harvard Business School Case 622-015, August 2021.
- March 2016
- Supplement
Advertising Experiments at RestaurantGrades
By: Weijia Dai, Hyunjin Kim and Michael Luca
This exercise provides students with a data set consisting of results from a hypothetical experiment, and asks students to make recommendations based on the data. Through this process, the exercise teaches students to analyze, design, and interpret experiments. The...
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- 2023
- Working Paper
Money, Time, and Grant Design
By: Kyle Myers and Wei Yang Tham
The design of research grants has been hypothesized to be a useful tool for
influencing researchers and their science. We test this by conducting two thought
experiments in a nationally representative survey of academic researchers. First,
we offer participants a...
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Myers, Kyle, and Wei Yang Tham. "Money, Time, and Grant Design." Harvard Business School Working Paper, No. 24-037, December 2023.
- 27 Sep 2012
- News
Study Shows Leaders Experience Lower Stress
- September 2023
- Teaching Note
Shad Process Flow Design Exercise: Kick-Off Class
By: Willy C. Shih
The Shad Process Flow Design Exercise is a simulation designed to help students cement what they learn in the process fundamentals section of the RCTOM course by giving them the opportunity to translate classroom concepts into actual physical processes and experience...
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- TeachingInterests
Transforming Customer Experiences - Executive Education
By: Ryan W. Buell
In today's fast-growing service sector, a new set of frameworks are required to build a robust and competitive service business. Transforming Customer Experiences draws upon the latest research and insights to equip senior managers with a new toolkit for leading...
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- Web
MBA Experience - Leadership
MBA Experience MBA Experience At Harvard Business School, students exercise the leadership skills they will practice in business and beyond, and leave with lessons in leadership that are practical, priceless...
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- 2021
- Working Paper
Population Interference in Panel Experiments
By: Iavor I Bojinov, Kevin Wu Han and Guillaume Basse
The phenomenon of population interference, where a treatment assigned to one experimental unit affects another experimental unit's outcome, has received considerable attention in standard randomized experiments. The complications produced by population interference in...
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Bojinov, Iavor I., Kevin Wu Han, and Guillaume Basse. "Population Interference in Panel Experiments." Harvard Business School Working Paper, No. 21-100, March 2021.
- 2013
- Chapter
The Design of Online Advertising Markets
By: Benjamin Edelman
Because the market for online advertising is both new and fast-changing, participants experiment with all manner of variations. Should an advertiser's payment reflect the number of times an ad was shown, the number of times it was clicked, the number of sales that...
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Keywords:
Misleading and Fraudulent Advertising;
Online Advertising;
Price;
Market Design;
Measurement and Metrics;
Sales;
Motivation and Incentives;
Internet and the Web
Edelman, Benjamin. "The Design of Online Advertising Markets." Chap. 15 in The Handbook of Market Design, edited by Nir Vulkan, Alvin E. Roth, and Zvika Neeman. Oxford University Press, 2013.
- September 2013
- Exercise
An Exercise in Designing a Travel Coffee Mug
By: Elie Ofek and Michael Norris
In recent years design has emerged as a critical factor in the success of many new products. This case exercise provides a hands-on way to experience the design process and offers a structured approach for incorporating key considerations that can aid in effective...
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Keywords:
New Product Development;
Innovation;
Market Research;
Competitive Positioning;
Design;
Product Development;
Consumer Products Industry
Ofek, Elie, and Michael Norris. "An Exercise in Designing a Travel Coffee Mug." Harvard Business School Exercise 514-042, September 2013.
- Program
Designing and Executing Corporate Revitalization
program on the HBS campus, you enter an immersive experience where every aspect of the learning model has been carefully designed to facilitate your growth. Your learning will take place on your own, in your...
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- Research Summary
The Design of Mechanisms and Institutions
Professor Coughlan's research also investigates the design of public policy and collective choice institutions. His research publications have applied game theory, mechanism design, and laboratory experiments to explore incentives and outcomes under alternative legal,...
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- 05 Nov 2018
- News
Using Experiments to Launch New Products
- October 2018
- Case
Booking.com
By: Stefan Thomke and Daniela Beyersdorfer
The case reveals how Booking.com has become the world's leading travel accommodation platform. The company has put online experimentation at the heart of how it designs digital experiences for its customers and partners. To unlock the potential of large-scale testing,...
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Keywords:
Travel;
Product Innovation;
Experimentation;
A/B Testing;
User Experience Design;
Product Development;
Product Design;
Innovation and Management;
Transformation;
Information Technology;
Digital Transformation;
Travel Industry
Thomke, Stefan, and Daniela Beyersdorfer. "Booking.com." Harvard Business School Case 619-015, October 2018.