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- All HBS Web (487)
- Faculty Publications (77)
- 2012
- Article
The Unbundling of Advertising Agency Services: An Economic Analysis
By: Mohammad Arzaghi, Ernst R. Berndt, James C. Davis and Alvin J. Silk
We address a puzzle surrounding the shift from bundling to unbundling of U.S. advertising agency services and the slow pace of change over several decades. We model an agency’s decision as a tradeoff between the fixed cost to the advertiser of establishing a...
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Keywords:
Bundling;
Unbundling;
Advertising Agency Services;
Fixed Cost;
Higher Media Prices;
Volume;
Diversification;
Advertising;
Change;
Advertising Industry;
United States
Arzaghi, Mohammad, Ernst R. Berndt, James C. Davis, and Alvin J. Silk. "The Unbundling of Advertising Agency Services: An Economic Analysis." Review of Marketing Science 10, no. 1 (2012).
- 22 Feb 2010
- Research & Ideas
Manager Visibility No Guarantee of Fixing Problems
the common theory behind improvement thinking, which is that you first go out and find a lot of issues," Tucker says. "You obviously can't address everything, so you pick one or two, fix them, and then explain why you weren't...
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- 19 Jan 2024
- News
The Values and Virtues of a Quick Fix
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. Speed has gotten a pretty bad rap, says Anne Morriss (MBA 2004). The Silicon Valley mantra of moving fast and breaking things has led to waves of high-profile...
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- 06 Jul 2016
- What Do You Think?
How Do We Pay for the Costs of Globalization?
Should We Encourage the Redistribution of Benefits of Globalization? If So, How? The benefits of globalization outweigh the costs. But the costs are not being distributed equitably among investors, workers, consumers, and the public in...
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- 1986
- Working Paper
Price Competition with a Distribution of Switch Costs and Reservation Prices
By: Jerry R. Green and Suzanne Scotchmer
When there is a distribution of switch costs and of reservation prices for a good, and marginal cost of producing the good is zero, equilibrium in pure price strategies may (and sometimes must) exhibit price dispersion. Equilibrium may or may not exist, and there may...
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Green, Jerry R., and Suzanne Scotchmer. "Price Competition with a Distribution of Switch Costs and Reservation Prices." Harvard Institute of Economic Research Discussion Paper, No. 1260, September 1986.
- 01 Dec 2008
- News
No Easy Fix for the Financial Crisis
How did we get into this mess, and how do we fix it? Those were the key questions that three separate expert panels — two convened by HBS and one by Harvard University — addressed for standing-room-only audiences in late September as the...
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- 01 Apr 2015
- Research & Ideas
The Slow, Steady Battle to Fix Cancer Care
on a holistic treatment plan comprising one of eight "bundles." “If we can drive down costs while improving outcomes, that will be much more favorable to our economy and to our competitiveness as a nation” "We're hoping...
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- 19 Jul 2010
- Research & Ideas
How Mercadona Fixes Retail’s ’Last 10 Yards’ Problem
great bottom line. Ton emphasizes the importance of scheduling and stability. Workers learn about their schedules one month in advance and don't have to work different shifts from one day to the next. Over 85 percent of Mercadona's store employees are full-timers, and...
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- 02 May 2016
- News
Can Brian Shortsleeve Fix the MBTA’s Budget Woes?
table.” The answers, Aloisi said, will have to come from Baker and from Transportation Secretary Stephanie Pollack, not from Shortsleeve, who serves as more of a chief financial officer than lead visionary. But Shortsleeve said controlling View Details
- 11 May 2015
- Research & Ideas
A Road Map to Fix America’s Transportation Infrastructure
Any highway commuter who has wasted hours stuck in traffic can see the cracks in the United States' transportation system, as can any airline passenger who has been stranded overnight in an airport. Yet while many agree that the need for infrastructure change is...
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- April 2008
- Case
Campbell and Bailyn's Boston Office: Managing the Reorganization
By: Anne Donnellon and Dun Gifford Jr
Ken Winston, the regional sales manager at a securities brokerage firm, has reorganized his generalist salespeople into Key Account Teams (KAT) to increase sales of specialized, higher-margin fixed income products. Winston is also implementing a new corporate...
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Keywords:
Organizational Behavior;
Fixed Costs;
Group Dynamics;
Human Resource Management;
Compensation;
Matrix Organization;
Sales;
Leading Teams;
Management;
Leadership;
Organizational Design;
Organizational Structure;
Groups and Teams;
Organizational Culture;
Organizational Change and Adaptation;
Change Management;
Salesforce Management;
Compensation and Benefits;
Financial Services Industry;
Boston
Donnellon, Anne, and Dun Gifford Jr. "Campbell and Bailyn's Boston Office: Managing the Reorganization." Harvard Business School Brief Case 082-182, April 2008.
- 11 May 2016
- Research & Ideas
Fix This! Why is it so Painful to Buy a New Car?
(Editor’s note: Fix This! is a series of occasional stories about industries that provide bad consumer experiences and how they can be fixed.) Consumers routinely list buying a car as the worst shopping experience imaginable. So it may be...
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- 20 Jan 2003
- Research & Ideas
Fixing Corporate Governance: A Roundtable Discussion at Harvard Business School
foolish if they're not participating in these perceived changes. Getting Down To Business Palepu: How can we begin to fix some of these problems? Hall: On the issue of executive compensation, "clawback"—forcing executives to pay...
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Keywords:
by Garry Emmons
- January 2021
- Article
The Effects of Menu Costs on Retail Performance: Evidence from Adoption of the Electronic Shelf Label Technology
By: Ioannis Stamatopoulos, Achal Bassamboo and Antonio Moreno
We use the adoption of electronic shelf labels (ESLs) by an international grocery retailer in 2015 to identify the effects of physical menu costs (i.e., labor and material costs of price adjustment) on retail performance. We find that the installation of ESLs increased...
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Keywords:
Retail Operations;
Dynamic Pricing;
Revenue Management;
Operations;
Price;
Revenue;
Management;
Retail Industry
Stamatopoulos, Ioannis, Achal Bassamboo, and Antonio Moreno. "The Effects of Menu Costs on Retail Performance: Evidence from Adoption of the Electronic Shelf Label Technology." Management Science 67, no. 1 (January 2021): 242–256.
- 16 May 2016
- HBS Case
Food Safety Economics: The Cost of a Sick Customer
evolving, requiring more expertise than many food companies can muster. The sensitive nature of testing and upgrades in the tests required also mean companies need to make an investment in sophisticated equipment, which involves high View Details
- April 2008
- Teaching Note
Campbell and Bailyn's Boston Office: Managing The Reorganization (Brief Case)
Teaching Note for (2182)
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- Article
Survive Another Day: Using Changes in the Composition of Investments to Measure the Cost of Credit Constraints
By: Luis Garicano and Claudia Steinwender
We introduce a novel empirical strategy to measure the size of credit shocks. Theoretically, we show that credit shocks reduce the value of long-term relative to short-term investments. Empirically, we can therefore compare the reduction of long-term relative to...
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Keywords:
Credit Constraints;
Credit Crunch;
Spain;
Investment Behavior;
Credit Squeeze;
Financial Crisis;
Economic Growth;
Investment;
Credit;
Manufacturing Industry;
Spain;
European Union
Garicano, Luis, and Claudia Steinwender. "Survive Another Day: Using Changes in the Composition of Investments to Measure the Cost of Credit Constraints." Review of Economics and Statistics 98, no. 5 (December 2016): 913–924.
- 05 Apr 2017
- Research & Ideas
For Women Especially, It Pays to Know What Car Repairs Should Cost
professor in the Marketing Unit at Harvard Business School, and Meghan Busse and Florian Zettelmeyer, both professors at Northwestern University. Somewhere, a radiator leaks For the study, “mystery shoppers” posing as consumers contacted 2,778 repair shops for a quote...
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- November 2004 (Revised September 2019)
- Background Note
The U.S. Health Club Industry in 2004
By: John R. Wells, Gabriel Ellsworth and Benjamin Weinstock
In 2004, the $16.8 billion U.S. health club industry continued its strong record of growth. There were almost 27,000 health clubs in the United States, up from 6,700 two decades earlier, and these clubs claimed 41 million members, over 14% of the U.S. population....
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Keywords:
Health Clubs;
Fitness;
Gyms;
Chain;
Weight Loss;
Obesity;
Exercise;
Personal Training;
Bally Total Fitness;
24 Hour Fitness;
YMCA;
Gold's Gym;
Curves;
Franchise;
Franchising;
Subscription;
Promotional Sales;
Promotions;
Fixed Costs;
Body;
Accrual Accounting;
Revenue Recognition;
Buildings and Facilities;
Business Growth and Maturation;
Business Model;
For-Profit Firms;
Trends;
Customers;
Demographics;
Age;
Income;
Private Equity;
Financing and Loans;
Profit;
Revenue;
Geographic Scope;
Multinational Firms and Management;
Health;
Nutrition;
Business History;
Employees;
Retention;
Human Capital;
Working Conditions;
Contracts;
Business or Company Management;
Goals and Objectives;
Growth and Development Strategy;
Markets;
Demand and Consumers;
Supply and Industry;
Industry Growth;
Industry Structures;
Operations;
Service Operations;
Franchise Ownership;
Private Ownership;
Public Ownership;
Problems and Challenges;
Sales;
Salesforce Management;
Situation or Environment;
Opportunities;
Nonprofit Organizations;
Welfare;
Sports;
Strategy;
Business Strategy;
Competition;
Competitive Strategy;
Consolidation;
Corporate Strategy;
Customization and Personalization;
Expansion;
Segmentation;
Hardware;
Health Industry;
United States
Wells, John R., Gabriel Ellsworth, and Benjamin Weinstock. "The U.S. Health Club Industry in 2004." Harvard Business School Background Note 705-445, November 2004. (Revised September 2019.)