Filter Results
:
(1,390)
Show Results For
-
All HBS Web
(4,394)
- Faculty Publications (1,390)
Show Results For
-
All HBS Web
(4,394)
- Faculty Publications (1,390)
- November 1993 (Revised September 2018)
- Case
Rudi Gassner and the Executive Committee of BMG International (A)
By: Linda Hill and Katherine Seger Weber
Explores the roles of CEO Rudi Gassner and the 9-person executive committee in leading BMG International. BMG International is the international music subsidiary of Bertlesmann, a German company that is the second-largest media conglomerate in the world. Describes a...
View Details
Keywords:
Managerial Roles;
Management Teams;
Decision Making;
Business Plan;
Growth and Development Strategy;
Global Strategy;
Leadership Style;
Organizational Culture;
Business Subsidiaries;
Business Conglomerates;
Cost Management;
Change Management;
Music Industry;
Media and Broadcasting Industry;
Germany
Hill, Linda, and Katherine Seger Weber. "Rudi Gassner and the Executive Committee of BMG International (A)." Harvard Business School Case 494-055, November 1993. (Revised September 2018.)
- October 1993 (Revised December 2003)
- Case
Bausch & Lomb: Regional Organization
By: John A. Quelch
The CEO of Bausch & Lomb is contemplating replacing an international division with three regional divisions to sustain the company's growth, especially in international markets, and to add value to customers.
View Details
Keywords:
Organizational Change and Adaptation;
Marketing Strategy;
Organizational Structure;
Globalization;
Consumer Products Industry
Quelch, John A., and Nathalie Laidler. "Bausch & Lomb: Regional Organization." Harvard Business School Case 594-056, October 1993. (Revised December 2003.)
- October 1993 (Revised September 1994)
- Case
Becton Dickinson: Worldwide Blood Collection Team
By: Christopher A. Bartlett and Kathleen Scharf
Describes Becton Dickinson's evolving attempt to develop products and strategies to meet worldwide competitive and market needs. Traces the evolution of a classic parent company-led product-market strategy to truly transnational product and strategy development....
View Details
Keywords:
Global Strategy;
Product Development;
Innovation and Management;
Competitive Advantage;
Multinational Firms and Management
Bartlett, Christopher A., and Kathleen Scharf. "Becton Dickinson: Worldwide Blood Collection Team." Harvard Business School Case 394-072, October 1993. (Revised September 1994.)
- 1993
- Chapter
British Multinational Banking Strategies Over Time
By: G. Jones
- September 1993 (Revised June 1994)
- Case
Raychem Corporation: Asian Strategy
By: Michael Y. Yoshino and Thomas W. Malnight
Yoshino, Michael Y., and Thomas W. Malnight. "Raychem Corporation: Asian Strategy." Harvard Business School Case 394-050, September 1993. (Revised June 1994.)
- August 1993
- Case
Nestle S.A.: International Marketing (B)
By: John A. Quelch
Describes organization changes announced by Nestle's chariman in 1991 and updates the description of Nestle's marketing organization.
View Details
Keywords:
Organizational Change and Adaptation;
Marketing Strategy;
Organizational Structure;
Globalization;
Consumer Products Industry;
Food and Beverage Industry;
Switzerland
Quelch, John A. "Nestle S.A.: International Marketing (B)." Harvard Business School Case 594-011, August 1993.
- July 1993 (Revised April 1999)
- Case
ABB's Relays Business: Building and Managing a Global Matrix
Describes the development and management of the relays business area (BA) in ABB's global matrix organization. Focuses on three levels of management--corporate, BA, and operating company. Highlights the roles and responsibilities of individuals at each level as ABB...
View Details
Keywords:
Multinational Firms and Management;
Business or Company Management;
Business Strategy;
Organizational Structure;
Managerial Roles;
Management Practices and Processes;
Employees;
Organizational Culture;
Success;
Manufacturing Industry
Bartlett, Christopher A. "ABB's Relays Business: Building and Managing a Global Matrix." Harvard Business School Case 394-016, July 1993. (Revised April 1999.)
- June 1993 (Revised September 1993)
- Case
Retail in Mexico 1993
By: David B. Yoffie and Charles McHugh LaFollette
In the wake of NAFTA, U.S. retail firms begin to see Mexico as an attractive market for international expansion. This case examines the structure of Mexico's volume retail (grocery, discount, warehouse club, hypermarket) industry, the joint ventures between U.S. and...
View Details
Keywords:
Expansion;
Global Strategy;
Joint Ventures;
Industry Structures;
Trade;
Retail Industry;
United States;
Mexico
Yoffie, David B., and Charles McHugh LaFollette. "Retail in Mexico 1993." Harvard Business School Case 793-144, June 1993. (Revised September 1993.)
- 1993
- Book
Beyond Free Trade: Firms, Governments, and Global Competition
By: D. B. Yoffie
Yoffie, D. B., ed. Beyond Free Trade: Firms, Governments, and Global Competition. Boston, MA: Harvard Business School Press, 1993.
- May 1993 (Revised January 1994)
- Case
Cummins Engine Company, The: Starting Up "B" Crankshaft Manufacturing at the San Luis Potosi Plant
By: Robert H. Hayes
Cummins Engine Co. is starting up production of diesel engine crankshafts in its plant in central Mexico. This operation requires much tighter tolerances than any product previously produced at the plant, and the young (recent MBA) manager who is in charge of the...
View Details
Keywords:
Decision Choices and Conditions;
Production;
Cross-Cultural and Cross-Border Issues;
Emerging Markets;
Problems and Challenges;
Industrial Products Industry;
Mexico;
Alabama
Hayes, Robert H. Cummins Engine Company, The: Starting Up "B" Crankshaft Manufacturing at the San Luis Potosi Plant. Harvard Business School Case 693-121, May 1993. (Revised January 1994.)
- April 1993 (Revised June 1993)
- Case
Bayerische Motoren Werke AG (BMW)
By: Robert J. Dolan
In 1992, BMW attempts to revive its position in the United States market. In 1991, unit sales had fallen to 53,000 from 88,000 in 1987. The new CEO of North America considers a multifaceted plan to turn around the situation.
View Details
Keywords:
Product Positioning;
Marketing Strategy;
Multinational Firms and Management;
Market Entry and Exit;
Sales;
Manufacturing Industry;
Auto Industry;
Germany;
North America
Dolan, Robert J. "Bayerische Motoren Werke AG (BMW)." Harvard Business School Case 593-082, April 1993. (Revised June 1993.)
- 1993
- Chapter
Global Competition in Technology
By: Stephen P. Bradley, R. L. Nolan and J. A. Hausman
Keywords:
Globalized Markets and Industries;
Competition;
Information Technology;
Technology Industry
Bradley, Stephen P., R. L. Nolan, and J. A. Hausman. "Global Competition in Technology." In Globalization, Technology, and Competition: The Fusion of Computers and Telecommunications in the 1990s, edited by S. P. Bradley, J. A. Hausman, and R. L. Nolan. Boston: Harvard Business School Press, 1993, Korean ed.
- March 1993
- Supplement
Burroughs Wellcome and AZT (B)
Describes Burroughs Wellcome's response to protests over the pricing of its AIDS drug AZT in September 1989. Also presents short-term reactions by government officials, AIDS activists, and investors to Burroughs Wellcome's strategy.
View Details
Keywords:
Ethics;
Health Pandemics;
Multinational Firms and Management;
Price;
Crime and Corruption;
Risk and Uncertainty;
Business Strategy;
Business and Community Relations;
Business and Government Relations;
Business and Shareholder Relations;
Pharmaceutical Industry
Emmons, Willis M., III. "Burroughs Wellcome and AZT (B)." Harvard Business School Supplement 793-114, March 1993.
- January 1993 (Revised November 1993)
- Case
FCB and Publicis (A): Forming the Alliance
Two of the largest ad agencies form a partnership to be able to offer their clients global capabilities. After five years, how is the alliance faring? May be used with FCB and Publicis (B): Managing Client and Country Diversity and (C): The German-Led Network.
View Details
Keywords:
Alliances;
Partners and Partnerships;
Globalized Firms and Management;
Advertising;
Global Strategy;
Marketing Strategy;
Customer Focus and Relationships;
Market Timing;
Outcome or Result;
Advertising Industry;
United States;
France;
Germany
Kanter, Rosabeth M. "FCB and Publicis (A): Forming the Alliance." Harvard Business School Case 393-099, January 1993. (Revised November 1993.)
- January 1993 (Revised November 1993)
- Case
FCB and Publicis (B): Managing Client and Country Diversity
Discusses FCB and Publicis, partners in a global advertising agency alliance, working together with their clients to provide excellent service. May be used with FCB and Publicis (A): Forming the Alliance and (C): The German-Led Network.
View Details
Keywords:
Customer Relationship Management;
Alliances;
Cooperation;
Globalized Firms and Management;
Partners and Partnerships;
Marketing Strategy;
Advertising;
Diversity;
Advertising Industry;
France;
Germany;
United States
Kanter, Rosabeth M. "FCB and Publicis (B): Managing Client and Country Diversity." Harvard Business School Case 393-100, January 1993. (Revised November 1993.)
- December 1992
- Case
BASF: Corporate Advertising for 1992
By: Stephen A. Greyser and Norman Klein
Describes BASF's corporate advertising program in the United States. In 1992, BASF's U.S. companies extended an existing corporate advertising campaign to continue to build awareness of the German-based multinational's corporate identity. The core theme of the campaign...
View Details
Keywords:
Advertising Campaigns;
Marketing Communications;
Brands and Branding;
Marketing Strategy;
Multinational Firms and Management;
Corporate Strategy;
Consumer Products Industry;
United States;
Germany
Greyser, Stephen A., and Norman Klein. "BASF: Corporate Advertising for 1992." Harvard Business School Case 593-021, December 1992.
- December 1992
- Supplement
Wal-Mart Ventures into Mexico
By: David B. Yoffie and Jonathan Ginns
Introduces Wal-Mart's initial plans to enter the Mexican retail market. Designed for use with Wal-Mart Stores' Discount Operations.
View Details
Yoffie, David B., and Jonathan Ginns. "Wal-Mart Ventures into Mexico." Harvard Business School Supplement 793-071, December 1992.
- 1992
- Book
Canada at the Crossroads: The Reality of a New Competitive Environment
By: M. E. Porter and The Monitor Company
Porter, M. E., and The Monitor Company. Canada at the Crossroads: The Reality of a New Competitive Environment. Ottawa: Business Council on National Issues, 1992.
- October 1992 (Revised December 1992)
- Case
American Connector Company (A)
By: Gary P. Pisano
American Connector Co. is forced to reexamine operations at its Sunnyvale plant when a Japanese competitor announces plans to build an "ultimate" plant in the United States. Case examines issues related to benchmarking a competitor's manufacturing capabilities and...
View Details
Keywords:
Production;
Infrastructure;
Competitive Strategy;
Global Strategy;
Policy;
Strategic Planning;
Performance Productivity;
Management Analysis, Tools, and Techniques;
Performance Effectiveness;
Sunnyvale;
Japan
Pisano, Gary P. "American Connector Company (A)." Harvard Business School Case 693-035, October 1992. (Revised December 1992.)