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All HBS Web
(1,404)
- People (1)
- News (317)
- Research (799)
- Events (4)
- Multimedia (10)
- Faculty Publications (392)
Geoffrey G. Jones
Geoffrey Jones is the Isidor Straus Professor of Business History, and Faculty Chair of the School's Business History Initiative. He holds degrees of BA, MA and PhD from Cambridge University, UK. He has an honorary Doctorate in Economics and Business Administration... View Details
- September 2014 (Revised September 2015)
- Case
Doing Business in Morocco
By: Jill Avery, Tonia Junker and Daniela Beyersdorfer
This case examines the challenges and opportunities of doing business in Morocco. It highlights Morocco's ongoing economic transformation in the decades leading up to 2014 in the context of its historical, political, and cultural background. The case summarizes some of...
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Sophus A. Reinert
Sophus Reinert is T.J. Dermot Dunphy Professor of Business Administration and of History in the Business, Government, and the International Economy Unit at Harvard Business School and in the History Department and Harvard University. He has won numerous awards... View Details
- January 2015 (Revised November 2016)
- Case
La Martina: Leveraging Polo's Luxury Lifestyle
By: Anat Keinan, Maria Fernanda Miguel and Sandrine Crener
Founded in 1984 in Buenos Aires, Argentina, La Martina has grown from a high-end polo equipment company into a global fashion brand with operations in 56 countries. Polo, which is not only a sport but also a way of life, is at the core of the brand DNA. Polo is a...
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Keywords:
Luxury Brand;
Digital Marketing;
Premium Brands;
Fashion;
Leather Goods;
Retail;
Globalization;
Brand Positioning;
Brand Extension;
Lifestyle Brand;
Growth Strategy;
Polo;
Entrepreneurship;
Family Business;
Brand Partnerships;
Business Model;
Product Positioning;
Diversification;
Luxury;
Sports;
Brands and Branding;
Consumer Products Industry;
Fashion Industry;
Sports Industry;
Buenos Aires
Keinan, Anat, Maria Fernanda Miguel, and Sandrine Crener. "La Martina: Leveraging Polo's Luxury Lifestyle." Harvard Business School Case 515-085, January 2015. (Revised November 2016.)
- Research Summary
Overview
Professor Jones researches the history and impact of global firms. In recent years he has prublished extensively on the ecological and social responsibility of business leaders. He has a strong interest in the business history of emerging markets. He founded and...
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- 04 Apr 2023
- Book
Two Centuries of Business Leaders Who Took a Stand on Social Issues
While shareholders still reign supreme at many companies, a widespread shift toward more responsible business practices is driving more leaders to take a stand on social and environmental issues today, says Harvard Business School Professor Geoffrey Jones. Jones...
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- 22 Jul 2002
- Research & Ideas
How Business Strategy Tamed the “Invisible Hand”
forced to consider global competition as a factor in planning. In addition, the wartime disruption of foreign multinationals enabled U.S. companies to profit from the postwar boom without effective competitors in many industries. A more...
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Keywords:
by Pankaj Ghemawat
- 14 Nov 2014
- News
White, slender and wide-eyed
- June 2005 (Revised January 2006)
- Case
Microsoft in 2005
By: David B. Yoffie, Darmesh M Mehta and Rudina I Seseri
Focuses on Microsoft's strategy for sustaining competitive advantage in the global software industry. Also, explores Microsoft's history and its current position, as it tries to diversify its product and service revenue streams.
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Keywords:
Diversification;
Business History;
Marketing Strategy;
Competitive Advantage;
Applications and Software;
Globalized Markets and Industries;
Information Technology Industry
Yoffie, David B., Darmesh M Mehta, and Rudina I Seseri. "Microsoft in 2005." Harvard Business School Case 705-505, June 2005. (Revised January 2006.)
- February 2008 (Revised April 2009)
- Case
Citigroup: Re-Branding in 2007 (A)
By: Rohit Deshpandé and Carin-Isabel Knoop
With its history of growth through acquisition, Citigroup has a conglomeration of sub-brands that need to be integrated and rationalized. Ajay Banga, CEO of Citi's Global Consumer Group International, chairs a task force to work through the process of re-branding the...
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Keywords:
Mergers and Acquisitions;
Business Conglomerates;
Customer Focus and Relationships;
Globalization;
Growth Management;
Brands and Branding;
Organizational Culture;
Competitive Strategy;
Financial Services Industry
Deshpandé, Rohit, and Carin-Isabel Knoop. "Citigroup: Re-Branding in 2007 (A)." Harvard Business School Case 508-010, February 2008. (Revised April 2009.)
- March 2022
- Case
BTS & ARMY
By: Doug J. Chung and Kay R. Koo
The South Korean K-pop band, BTS, is shattering linguistic boundaries and reshaping the global music industry. BTS became the first band in Billboard history to simultaneously top the Billboard Artist 100, Billboard Hot 100, and Billboard 200; and the sixth act to have...
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Keywords:
Entertainment;
Music Entertainment;
Marketing;
Brands and Branding;
Social and Collaborative Networks;
Social Enterprise;
Consumer Behavior;
Music Industry;
Entertainment and Recreation Industry
Chung, Doug J., and Kay R. Koo. "BTS & ARMY." Harvard Business School Case 522-077, March 2022.
- 09 Dec 2002
- Research & Ideas
UnileverA Case Study
This article considers key issues relating to the organization and performance of large multinational firms in the post-Second World War period. Although foreign direct investment is defined by ownership and control, in practice the nature of that "control"...
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Mattias E. Fibiger
Mattias Fibiger is an assistant professor in the Business, Government, and International Economy (BGIE) unit. A historian by training, he conducts research on Asia's twentieth century.
Professor Fibiger's research focuses primarily on the intersection of... View Details
Professor Fibiger's research focuses primarily on the intersection of... View Details
- 23 Aug 2010
- News
Skin of Color in the United States
- March 2008 (Revised March 2022)
- Case
Cadbury Schweppes: Capturing Confectionery (A)
By: David Collis, Toby Stuart and Troy Smith
In late 2002, global confectionery and beverage maker Cadbury Schweppes needed to decide whether or not to make an acquisition bid for Adams, an underperforming gum company which had been put up for sale by pharmaceutical giant Pfizer. Examining the decision from a...
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Keywords:
Business History;
Strategy;
Decision Choices and Conditions;
Mergers and Acquisitions;
Food and Beverage Industry
Collis, David, Toby Stuart, and Troy Smith. "Cadbury Schweppes: Capturing Confectionery (A)." Harvard Business School Case 708-453, March 2008. (Revised March 2022.)
- 23 Aug 2018
- News
Is “Gender-Neutral” Just A Beauty Buzzword — Or Something Greater?
- August 1983 (Revised March 2011)
- Case
Honda (A)
Describes the history of Honda Motor Company from its beginning through its entry into and subsequent dominance of the U.S. market. The history is explained primarily in terms of strategic factors and quoted from two sources: an earlier case and Boston Consulting Group...
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Christiansen, Evelyn T., and Richard Pascale. "Honda (A)." Harvard Business School Case 384-049, August 1983. (Revised March 2011.)
- 01 May 2019
- News
Harvard exhibit details the rise and demise of Lehman Brothers
- September 2008 (Revised October 2012)
- Case
Tong Lung Metal Industry Co., Ltd.
By: Willy C. Shih, Chintay Shih, Chen-Fu Chien, Ho Howard Yu and Yu-Shian Chiang
Develop its own branded line, or continue as an original design manufacturer (ODM)? Tung Lung Metal Industries Co. Ltd. is a Taiwanese maker of door lock hardware that is faced with the question of whether to continue to focus on its ODM business or start placing more...
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Keywords:
Globalized Markets and Industries;
Job Cuts and Outsourcing;
Brands and Branding;
Corporate Strategy;
Industrial Products Industry;
Taiwan
Shih, Willy C., Chintay Shih, Chen-Fu Chien, Ho Howard Yu, and Yu-Shian Chiang. "Tong Lung Metal Industry Co., Ltd." Harvard Business School Case 609-034, September 2008. (Revised October 2012.)
- December 2006 (Revised March 2007)
- Case
Worldwide Orphans Foundation
By: Lynda M. Applegate and Susan Saltrick
How does a small non-profit build its organization, funding, & visibility to become sustainable? Traces the history of Worldwide Orphans Foundation from its early days as little more than the dream of its impassioned founder, Dr. Jane Aronson, to a thriving global...
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Keywords:
Globalized Firms and Management;
Nonprofit Organizations;
Business History;
Business Growth and Maturation;
Welfare
Applegate, Lynda M., and Susan Saltrick. "Worldwide Orphans Foundation." Harvard Business School Case 807-069, December 2006. (Revised March 2007.)