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Show Results For
-
All HBS Web
(9,097)
- People (18)
- News (1,746)
- Research (6,222)
- Events (7)
- Multimedia (38)
- Faculty Publications (4,193)
- September 1996 (Revised May 1997)
- Case
Mobil USM&R (C): Lubricants Business Unit
By: Robert S. Kaplan
The general manager of a Lubricants Business Unit in Mobil's U.S. Marketing and Refining division launched a project to develop a Balanced Scorecard (BSC) for his unit. The purpose was to provide focus for all employees of the unit, enabling it to operate on an...
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Keywords:
Balanced Scorecard;
Employees;
Customization and Personalization;
Performance Evaluation;
Measurement and Metrics;
Management Teams;
Projects;
Energy Industry;
Mining Industry;
United States
Kaplan, Robert S. "Mobil USM&R (C): Lubricants Business Unit." Harvard Business School Case 197-027, September 1996. (Revised May 1997.)
Brian J. Hall
Brian J. Hall is the Albert H. Gordon Professor of Business Administration at Harvard Business School. He served as the Unit Head for the Negotiation, Organizations and Markets (NOM) Unit for 14 years. Previously, he was an assistant professor of economics in the... View Details
- 2017
- Working Paper
International Business and Emerging Markets: A Long-Run Perspective
By: Geoffrey Jones
This working paper explores long-run patterns in the strategies of international business in developing countries. There was a massive wave of Western multinational investment in the developing world during the first wave of globalization before the 1920s. The...
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Keywords:
Multinational Firms and Management;
Developing Countries and Economies;
History;
Emerging Markets;
Problems and Challenges
Jones, Geoffrey. "International Business and Emerging Markets: A Long-Run Perspective." Harvard Business School Working Paper, No. 18-020, September 2017.
- July 2008 (Revised February 2009)
- Case
(PRODUCT) RED (A)
By: Youngme E. Moon, Michael I. Norton and David Chen
Describes the launch and initial results of the (PRODUCT) RED campaign, a social marketing initiative conceived by U2's Bono and Bobby Shriver to combat AIDS in sub-Saharan Africa. The company licensed the (RED) brand to partner companies, which initially included Gap,...
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Keywords:
Investment Funds;
Philanthropy and Charitable Giving;
Brands and Branding;
Marketing Strategy;
Social Marketing;
Social Enterprise;
Africa
Moon, Youngme E., Michael I. Norton, and David Chen. "(PRODUCT) RED (A)." Harvard Business School Case 509-013, July 2008. (Revised February 2009.)
- September 1995 (Revised October 1995)
- Case
Loblaw Companies Limited: Differentiation in the 90s and Beyond
By: Ray A. Goldberg, Thomas N. Urban Jr and Jane L. Wertz
Loblaw wants to develop long-term relationships with its customers and is testing a variety of strategies to do this.
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Keywords:
Customer Relationship Management;
Decision Choices and Conditions;
Business or Company Management;
Marketing Strategy
Goldberg, Ray A., Thomas N. Urban Jr, and Jane L. Wertz. "Loblaw Companies Limited: Differentiation in the 90s and Beyond." Harvard Business School Case 596-030, September 1995. (Revised October 1995.)
- Research Summary
Managing Networked Businesses
Platform-based businesses that leverage network effects face a distinctive set of management challenges. A platform encompasses components and rules that facilitate interactions between the platform's users. A platform-based product or service exhibits a network...
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- June 2013 (Revised January 2024)
- Case
Governance and Sustainability at Nike (A)
By: Lynn S. Paine, Nien-hê Hsieh and Lara Adamsons
Two members of Nike's executive team must decide what sustainability targets to propose to Nike's CEO and to the corporate responsibility committee of Nike's board of directors. Set in 2012, the case traces the evolution of Nike's approach to environmental and social...
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Keywords:
Nike;
Hannah Jones;
Mark Parker;
Phil Knight;
Philip Knight;
Eric Sprunk;
Jill Ker Conway;
Phyllis Wise;
Don Blair;
Sustainable Business And Innovation;
SB&I;
Flyknit;
DyeCoo;
Footwear;
Athletic Footwear;
Apparel;
Athletic Apparel;
Sustainability;
Greenpeace;
Detox Campaign;
Dirty Laundry;
Water;
Water Use;
Water Pollution;
Water Resources;
Corporate Responsibility Committee;
Judgment;
Board Of Directors;
Board Committees;
Environmental And Social Sustainability;
Footwear Industry;
Decision Choices and Conditions;
Decisions;
Ethics;
Fairness;
Globalized Firms and Management;
Multinational Firms and Management;
Globalized Markets and Industries;
Governance;
Corporate Accountability;
Corporate Governance;
Innovation and Invention;
Innovation and Management;
Innovation Leadership;
Innovation Strategy;
Goals and Objectives;
Management Practices and Processes;
Corporate Social Responsibility and Impact;
Performance;
Alignment;
Supply Chain;
Organizational Change and Adaptation;
Judgments;
Apparel and Accessories Industry;
Asia;
China;
United States;
Oregon;
Portland
Paine, Lynn S., Nien-hê Hsieh, and Lara Adamsons. "Governance and Sustainability at Nike (A)." Harvard Business School Case 313-146, June 2013. (Revised January 2024.)
- 17 Jul 2023
- Research & Ideas
Money Isn’t Everything: The Dos and Don’ts of Motivating Employees
looking to boost morale. “People are quitting, and companies are noticing that it’s harder to get people to join the company and hold on to them,...
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Keywords:
by Avery Forman
- April 1994 (Revised September 1994)
- Case
KENETECH Corporation
Involves a strategic decision about how fast to ramp up sales. Improvements in technology have driven down the cost of electric power generated from wind turbines to the point where they are competitive with fossil-fuel plants. KENETECH needs to raise equity capital to...
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Keywords:
Renewable Energy;
Borrowing and Debt;
Equity;
Initial Public Offering;
Growth and Development Strategy;
Market Entry and Exit;
Going Public;
Sales;
Competition;
Energy Industry
Fruhan, William E., Jr. "KENETECH Corporation." Harvard Business School Case 294-111, April 1994. (Revised September 1994.)
- December 1974 (Revised February 1985)
- Case
Southwest Airlines (A)
Southwest Airlines, a small intrastate carrier serving Dallas, Houston and San Antonio, begins service in 1971 in the face of competition by two larger, entrenched airlines. Improved quality service, lower prices, and innovative advertising and promotional strategy...
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Lovelock, Christopher H. "Southwest Airlines (A)." Harvard Business School Case 575-060, December 1974. (Revised February 1985.)
- 31 Jan 2005
- Research & Ideas
Rethinking Marketing’s Conventional Wisdom
marketing and psychology. Moon is a recipient of the HBS Student Association Award for teaching excellence and has twice received a Hellman Faculty Fellowship, presented annually to a junior faculty member...
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- 29 May 2014
- Research & Ideas
Research Symposium 2014
Speaking up at work; a manager's responsibility to capitalism; a strategy to fix the health care system. These were the presentation topics at the 2014 Faculty Research...
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- June 1995 (Revised February 1997)
- Case
Ready-to-Eat Breakfast Cereal Industry in 1994 (A), The
Ready-to-eat breakfast cereal has historically been a stable and highly profitable industry, dominated by the Big Three of Kellogg, General Mills, and Kraft General Foods (Post). In 1994, private label cereals are making significant market share gains, and promotional...
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Corts, Kenneth S. "Ready-to-Eat Breakfast Cereal Industry in 1994 (A), The." Harvard Business School Case 795-191, June 1995. (Revised February 1997.)
- November 1997
- Case
Polygram Classics
There has been no growth in classical recorded music sales from 1991 to 1996. Polygram Classics, the market leader, has appointed a new management team to revive growth. All areas of marketing are analyzed as the basis for a new strategy.
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Arnold, David J. "Polygram Classics." Harvard Business School Case 598-074, November 1997.
- November 17, 2009
- Article
The Dark Underbelly of Online Advertising
By: Benjamin Edelman
The Internet is sold to advertisers as a highly measurable medium that is the most efficient way to target exactly the right customers. But online advertising is also easily subverted—letting fraudsters claim advertising fees for work they did not actually do. The...
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Edelman, Benjamin. "The Dark Underbelly of Online Advertising." HBR Now (November 17, 2009).
- October 1999 (Revised September 2005)
- Case
Eddie Bauer, Inc.
By: David E. Bell and Ann Leamon
Eddie Bauer has decided to coordinate its merchandising strategy (price, selection) across its stores and catalog. But with e-commerce, is this still sensible?
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Keywords:
Management;
Brands and Branding;
Marketing Channels;
Product Positioning;
Business Strategy;
Internet
Bell, David E., and Ann Leamon. "Eddie Bauer, Inc." Harvard Business School Case 500-034, October 1999. (Revised September 2005.)
- November 2018
- Case
The Bundesliga in the U.S.
By: Stephen A. Greyser, Sascha L. Schmidt and Florian Holzmayer
The Bundesliga, Germany’s premier football (soccer) league, is assessing its global broadcast and marketing strategy, with special focus on the very lucrative but highly competitive U.S. market. Its CEO Christian Seifert believed that a strong international position...
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Keywords:
Media;
Sports;
Global Strategy;
Marketing Strategy;
Competitive Strategy;
Media and Broadcasting Industry;
Sports Industry;
United States
Greyser, Stephen A., Sascha L. Schmidt, and Florian Holzmayer. "The Bundesliga in the U.S." Harvard Business School Case 919-406, November 2018.
- October 2001 (Revised April 2002)
- Case
Calgene, Inc.
By: Ray A. Goldberg and John T. Gourville
In 1993, Calgene is on the verge of introducing the world's first genetically engineered plant product--a tomato will taste better and stay fresh longer. At the same time, it is using biotechnology to produce improved plant products for the cottonseed and the...
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Keywords:
Information Technology;
Marketing Strategy;
Market Entry and Exit;
Product Launch;
Innovation Strategy;
Social Issues;
Production;
Problems and Challenges;
Biotechnology Industry;
Agriculture and Agribusiness Industry
Goldberg, Ray A., and John T. Gourville. "Calgene, Inc." Harvard Business School Case 502-041, October 2001. (Revised April 2002.)
- March 2019 (Revised May 2019)
- Case
Space Angels, Multiple Equilibria, and Financing the Space Economy
By: Matthew C. Weinzierl and Alissa Haddaji
Chad Anderson had reason to be proud of his young space-focused investment firm, Space Angels. Since becoming CEO, Anderson had overseen growth along multiple dimensions, and Space Angels was “the preeminent name in space finance” according to one prominent space...
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Keywords:
Space Economy;
Venture Capital;
Entrepreneurship;
Strategy;
Business Model;
Aerospace Industry
Weinzierl, Matthew C., and Alissa Haddaji. "Space Angels, Multiple Equilibria, and Financing the Space Economy." Harvard Business School Case 719-070, March 2019. (Revised May 2019.)
- November 2008 (Revised August 2011)
- Case
UnME Jeans: Branding in Web 2.0
By: Thomas J. Steenburgh and Jill Avery
This case introduces emerging Web 2.0 social media in virtual worlds, social networking sites, and video-sharing sites and encourages students to explore the opportunities and risks they present for brands. The case allows students to grapple with the strategic and...
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Keywords:
Digital Marketing;
Brands and Branding;
Marketing Communications;
Marketing Strategy;
Consumer Behavior;
Risk and Uncertainty;
Social and Collaborative Networks;
Internet and the Web;
Apparel and Accessories Industry
Steenburgh, Thomas J., and Jill Avery. "UnME Jeans: Branding in Web 2.0." Harvard Business School Case 509-035, November 2008. (Revised August 2011.)