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- Faculty Publications (1,088)
Show Results For
- All HBS Web (2,564)
- Faculty Publications (1,088)
- Article
Moment-to-moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing
By: Thales S. Teixeira, Michel Wedel and Rik Pieters
We develop a conceptual framework for understanding the impact that branding activity (the audio-visual representation of brands) and consumers' dispersion of attention have on their moment-to-moment avoidance decisions during television advertising. It formalizes this...
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Keywords:
Advertising;
Decision Choices and Conditions;
Television Entertainment;
Brands and Branding;
Consumer Behavior;
Mathematical Methods
Teixeira, Thales S., Michel Wedel, and Rik Pieters. "Moment-to-moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing." Marketing Science 29, no. 5 (September–October 2010): 783–804. (Lead Article.)
- September 1994 (Revised March 1995)
- Case
RailTex, Inc. (A)
By: Norman A. Berg and James Weber
By 1992, RailTex, Inc., had acquired and was operating 23 geographically separate short-line railroads (feeder lines for larger railroads) in Mexico, Canada, and primarily in the United States. Founded in 1977 with $500,000 of capital as a railcar leasing company, the...
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Keywords:
Acquisition;
Business Divisions;
Cost Management;
Growth and Development;
Growth and Development Strategy;
Management Systems;
Product Marketing;
Logistics;
Risk and Uncertainty;
Valuation
Berg, Norman A., and James Weber. "RailTex, Inc. (A)." Harvard Business School Case 395-033, September 1994. (Revised March 1995.)
- November 2005 (Revised December 2016)
- Case
Bally Total Fitness (A): The Rise, 1962–2004
By: John R. Wells, Elizabeth A. Raabe and Gabriel Ellsworth
From a single, modest club in 1962, Bally Total Fitness had grown to become—in management’s words—the “largest and only nationwide commercial operator of fitness centers” in the United States in 2004. Bally had faced its share of challenges, but the last couple of...
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Keywords:
Bally Total Fitness;
Fitness;
Gyms;
Health Clubs;
Chain;
Securities And Exchange Commission;
Paul Toback;
Weight Loss;
Exercise;
Contracts;
Personal Training;
Retention;
Accounting;
Accounting Audits;
Accrual Accounting;
Finance;
Advertising;
Business Growth and Maturation;
Business Model;
For-Profit Firms;
Customers;
Customer Satisfaction;
Public Equity;
Financing and Loans;
Revenue;
Revenue Recognition;
Geographic Scope;
Multinational Firms and Management;
Health;
Nutrition;
Business History;
Lawsuits and Litigation;
Management;
Business or Company Management;
Goals and Objectives;
Growth and Development Strategy;
Marketing;
Operations;
Service Delivery;
Service Operations;
Public Ownership;
Problems and Challenges;
Business and Shareholder Relations;
Business Strategy;
Competition;
Corporate Strategy;
Expansion;
Segmentation;
Trends;
Cost Management;
Profit;
Growth and Development;
Leadership Style;
Five Forces Framework;
Private Ownership;
Opportunities;
Motivation and Incentives;
Competitive Strategy;
Health Industry;
United States;
Illinois;
Chicago
Wells, John R., Elizabeth A. Raabe, and Gabriel Ellsworth. "Bally Total Fitness (A): The Rise, 1962–2004." Harvard Business School Case 706-450, November 2005. (Revised December 2016.)
- December 1992 (Revised March 1997)
- Case
Peoria Engine Plant (A)
By: Robert S. Kaplan and Amy P. Hutton
Describes the cost control system used at an automobile engine plant for labor and overhead costs. The finance staff prepares daily, weekly, and monthly variance reports against budgets. Department supervisors, finance staff, and the plant manager discuss the use and...
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Keywords:
Cost Management;
Cost Accounting;
Budgets and Budgeting;
Earnings Management;
Reports;
Financial Reporting;
Management Analysis, Tools, and Techniques;
Performance Improvement;
Performance Productivity;
Factories, Labs, and Plants;
Auto Industry
Kaplan, Robert S., and Amy P. Hutton. "Peoria Engine Plant (A)." Harvard Business School Case 193-082, December 1992. (Revised March 1997.)
- TeachingInterests
MBA Required Curriculum Marketing
Marketing
The objectives of this course are to demonstrate the role of marketing in the company; to explore the relationship of marketing to other functions; and to show how effective marketing builds on a thorough understanding of buyer behavior to create... View Details
- 2023
- Working Paper
The Stock Market and Bank Risk-Taking
By: David S. Scharfstein and Antonio Falato
Using confidential supervisory risk ratings, we document that banks increase risk after they go public compared to a control group of banks that filed to go public but withdrew their filings for plausibly exogenous reasons. The increase in risk increases short-term...
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Scharfstein, David S., and Antonio Falato. "The Stock Market and Bank Risk-Taking." Working Paper, September 2023.
- April 1988 (Revised May 1992)
- Case
Gaz de France
By: W. Carl Kester
The treasurer of Gaz de France is an aggressive, proactive manager of his company's liability structure, running one of the largest swap books of any non-financial corporation in the world. Currency futures, interbank forwards, and currency options are also frequently...
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Keywords:
Decisions;
Borrowing and Debt;
Currency Exchange Rate;
Credit Derivatives and Swaps;
Policy;
Management;
Organizational Structure;
Energy Industry;
Europe
Kester, W. Carl. "Gaz de France." Harvard Business School Case 288-030, April 1988. (Revised May 1992.)
- 2008
- Chapter
Knowledge Work, Craft Work, and Calling
Social critics have often complained that industrial revolution management transfers control of a job away from workers, encourages human exploitation in pursuit of cost minimization, and alienates workers from their labor. But the arrangements of work that have been...
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Keywords:
Organizational Change and Adaptation;
Working Conditions;
Production;
Knowledge Use and Leverage;
Management Practices and Processes;
Employees
Austin, Robert D., and Lee Devin. "Knowledge Work, Craft Work, and Calling." In Global Neighbors: Christian Faith and Moral Obligation in Today's Economy, edited by Douglas A. Hicks and Mark Valeri. Grand Rapids, MI: Wm. B. Eerdmans, 2008.
- 07 Mar 2023
- HBS Case
ChatGPT: Did Big Tech Set Up the World for an AI Bias Disaster?
higher stakes. How can they prepare? Neeley recommends that leaders ask themselves: Do our ethics watchdogs and controls have authority and autonomy? One of Google’s biggest mistakes was not giving Gebru the authority and independence to...
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- 12 Nov 2015
- Research & Ideas
Can Consumers be Trusted with Their Own Health Care?
Consumers today have more control than ever over the way they choose goods and services—from browsing freely at grocery stores to managing their own financial assets. Perhaps consumers should also have a...
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- 2023
- Working Paper
Accounting for Carbon Offsets – Establishing the Foundation for Carbon-Trading Markets
By: Robert S. Kaplan, Karthik Ramanna and Marc Roston
Tackling climate change requires reductions in current and future greenhouse gas (GHG) emissions as well as the removal of existing GHG from the atmosphere. Carbon-offset producers purport to provide such removals. But poor measurement practices and inadequate controls...
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Kaplan, Robert S., Karthik Ramanna, and Marc Roston. "Accounting for Carbon Offsets – Establishing the Foundation for Carbon-Trading Markets." Harvard Business School Working Paper, No. 23-050, February 2023.
- October 2006 (Revised April 2007)
- Case
Ayala Corporation
Ayala Corporation is the oldest conglomerate in the Philippines and has been controlled by the Zobel de Ayala family for seven generations. Over the past 25 years, Ayala has evolved from a real estate family business into a highly diversified and professionally managed...
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Keywords:
Diversification;
Family Business;
Business Conglomerates;
Valuation;
Financial Strategy;
Public Ownership;
Real Estate Industry;
Philippines
Villalonga, Belen, Raphael Amit, and Christopher Hartman. "Ayala Corporation." Harvard Business School Case 207-041, October 2006. (Revised April 2007.)
- July 1987
- Case
Altoona Corp.: Computer Products Division
By: Roger E. Bohn and Robert H. Hayes
A relatively small manufacturer of computer memory disks has achieved a major market position through the use of its statistical quality control (SQC) program. It is now expanding the production of a new line of disks and is encountering problems getting the process...
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Keywords:
Factories, Labs, and Plants;
Volatility;
Performance Consistency;
Performance Improvement;
Performance Productivity;
Quality;
Mathematical Methods;
Hardware;
Manufacturing Industry
Bohn, Roger E., and Robert H. Hayes. "Altoona Corp.: Computer Products Division." Harvard Business School Case 688-010, July 1987.
Strategy Execution Series
The 15-module Strategy Execution series forms a complete course that teaches the latest techniques for using performance measurement and control systems to implement strategy. Module...
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- Teaching Interest
Executive Education: Finance for Senior Executives
By: Malcolm P. Baker
Finance for Senior Executives provides the frameworks to strategically use financial resources and position your company for future success. By examining corporate finance from both internal and external perspectives, this HBS Executive Education
- 02 Apr 2009
- Working Paper Summaries
The Flattening Firm and Product Market Competition: The Effect of Trade Liberalization
Keywords:
by Maria Guadalupe & Julie M. Wulf
- April 1994 (Revised May 1995)
- Case
Laura Ashley (A): A New CEO Takes Charge
By: Richard L. Nolan
In a turnaround situation, a new CEO must take actions in the short term to gain control and exercise executive leadership and lay groundwork to formulate a long-term strategy to rebuild a viable business.
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Keywords:
Organizational Change and Adaptation;
Change Management;
Management Teams;
Business Strategy;
Consumer Products Industry;
Apparel and Accessories Industry
Nolan, Richard L. "Laura Ashley (A): A New CEO Takes Charge." Harvard Business School Case 194-142, April 1994. (Revised May 1995.)
- November 1993 (Revised September 2018)
- Case
Rudi Gassner and the Executive Committee of BMG International (A)
By: Linda Hill and Katherine Seger Weber
Explores the roles of CEO Rudi Gassner and the 9-person executive committee in leading BMG International. BMG International is the international music subsidiary of Bertlesmann, a German company that is the second-largest media conglomerate in the world. Describes a...
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Keywords:
Managerial Roles;
Management Teams;
Decision Making;
Business Plan;
Growth and Development Strategy;
Global Strategy;
Leadership Style;
Organizational Culture;
Business Subsidiaries;
Business Conglomerates;
Cost Management;
Change Management;
Music Industry;
Media and Broadcasting Industry;
Germany
Hill, Linda, and Katherine Seger Weber. "Rudi Gassner and the Executive Committee of BMG International (A)." Harvard Business School Case 494-055, November 1993. (Revised September 2018.)
- December 2006 (Revised January 2007)
- Case
Restructuring Navigator Gas Transport Plc
By: C. Fritz Foley
How should creditors pursue their claims in a multi-jurisdiction bankruptcy? David Butters, Managing Director at Lehman Brothers, negotiates a restructuring of Navigator Gas Transport, a shipping company that is headquartered in Switzerland, incorporated in the Isle of...
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Keywords:
Management Teams;
Insolvency and Bankruptcy;
Complexity;
Capital Structure;
Restructuring;
International Finance;
Law;
Ship Transportation;
Shipping Industry;
Switzerland;
Isle of Man
Foley, C. Fritz. "Restructuring Navigator Gas Transport Plc." Harvard Business School Case 207-092, December 2006. (Revised January 2007.)
- 03 Jun 2002
- Research & Ideas
How to Succeed With Your New Boss
Your new boss will have more impact than anyone else over whether you succeed or fail. Your boss establishes benchmarks for your success, interprets your actions for other key players, and controls resources you need. Building a...
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Keywords:
by Michael Watkins