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Show Results For
-
All HBS Web
(3,893)
- People (2)
- News (616)
- Research (2,350)
- Events (26)
- Multimedia (11)
- Faculty Publications (1,158)
- June 2020
- Teaching Note
Understanding the Brand Equity of Nestlé Crunch Bar
By: Jill Avery and Gerald Zaltman
Teaching Note for HBS Case Nos. 519-061 and 519-062. In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of twenty of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the...
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- July 2021
- Article
The Effect of Price on Firm Reputation
By: Michael Luca and Oren Reshef
While a business's reputation can affect its pricing, prices can also affect its reputation. To explore the effect of prices on reputation, we investigate daily data on menu prices and online ratings from a large rating and ordering platform. We find that a price...
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Keywords:
Pricing;
Reputation Systems;
IT Policy And Management;
Economics Of Digital Platforms;
Business Ventures;
Reputation;
Price;
Consumer Behavior;
Analysis
Luca, Michael, and Oren Reshef. "The Effect of Price on Firm Reputation." Management Science 67, no. 7 (July 2021): 4408–4419.
- Article
The Effects of Product Line Breadth: Evidence from the Automotive Industry
By: Antonio Moreno and Christian Terwiesch
Using a detailed data set from the U.S. automotive industry, we enrich the existing literature on product line breadth with new results that highlight previously unexplored operational aspects of its benefits and costs. We find that expanding product line breadth has a...
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Keywords:
Variety;
Pricing;
Automotive Industry;
Marketing/operations Interface;
Platforms;
Empirical Operations Management;
Product Marketing;
Production;
Management;
Auto Industry
Moreno, Antonio, and Christian Terwiesch. "The Effects of Product Line Breadth: Evidence from the Automotive Industry." Marketing Science 36, no. 2 (March–April 2017): 254–271.
- 05 Nov 2007
- Research & Ideas
The Changing Face of American Innovation
A better understanding of these deeper relationships is the most important outcome of this work. Q: Your data shows the ethnic composition of U.S. scientists and engineers undergoing a significant...
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- April 6, 2023
- Article
A New NFT Launch Strategy: The Wave Mint
By: Scott Duke Kominers and 1337 Skulls Sers
In an NFT project, the mint—the process by which tokens are initially allocated—largely determines who your community is and how they and the broader market view the project going forward. In this piece, we review a new minting strategy recently introduced by 1337...
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Keywords:
NFTs;
Mechanism Design;
Sales Management;
Sales Model;
Crypto Economy;
Non-fungible Tokens;
Networks;
Product Launch;
Auctions;
Market Design
Kominers, Scott Duke, and 1337 Skulls Sers. "A New NFT Launch Strategy: The Wave Mint." a16zcrypto.com (April 6, 2023).
- October 2018
- Supplement
JetBlue: Relevant Sustainability Leadership (B)
By: George Serafeim and David Freiberg
The case outlines JetBlue's decision to disclose according to the Sustainability Accounting Standards Board (SASB) standards and the ESG metrics they began reporting. Data on resulting changes in institutional ownership are also provided.
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Keywords:
Sustainability;
Metrics;
Leadership And Change Management;
Airlines;
Innovation;
Purpose;
ESG;
ESG (Environmental, Social, Governance) Performance;
Sustainability Reporting;
Change Management;
Leadership;
Mission and Purpose;
Financial Reporting
Serafeim, George, and David Freiberg. "JetBlue: Relevant Sustainability Leadership (B)." Harvard Business School Supplement 119-044, October 2018.
- March 2019 (Revised July 2020)
- Case
MoviePass: The 'Get Big Fast' Strategy
By: Benjamin C. Esty and Daniel W. Fisher
In August 2017, MoviePass dramatically lowered its subscription price from $50 per month to just $10 for up to one movie per day. The idea was to rapidly scale the business to the point where they could generate incremental revenue streams from related businesses...
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Keywords:
Market Entry;
Growth Strategy;
Profit Vs. Growth;
Subscription Business;
Cash Burn;
Data Analytics;
Get-big-fast;
Buyer Power;
Strategy Implementation;
Movie Industry;
Racing;
Entrepreneurship;
Market Entry and Exit;
Growth and Development Strategy;
Business Strategy;
Value Creation;
Disruption;
Motion Pictures and Video Industry;
United States
Esty, Benjamin C., and Daniel W. Fisher. "MoviePass: The 'Get Big Fast' Strategy." Harvard Business School Case 719-455, March 2019. (Revised July 2020.)
- Spring 2021
- Article
Corporate Resilience and Response During COVID-19
By: Alex Cheema-Fox, Bridget LaPerla, George Serafeim and Hui (Stacie) Wang
The coronavirus pandemic caused a sharp market decline while raising heterogeneous responses across companies related to their employees, supply chain, and repurposing of operations to provide needed products and services. We study whether during the 2020 COVID-19...
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Keywords:
ESG;
COVID-19;
Coronavirus;
Crisis Response Plans;
Crisis;
ESG (Environmental, Social, Governance) Performance;
ESG Ratings;
Leadership & Corporate Accountability;
Big Data;
Machine Learning;
Investor Behavior;
Institutional Investors;
Corporate Performance;
Health Pandemics;
Crisis Management;
Corporate Social Responsibility and Impact;
Human Capital;
Supply Chain;
Operations;
Leadership;
Corporate Accountability;
Institutional Investing;
Performance
Cheema-Fox, Alex, Bridget LaPerla, George Serafeim, and Hui (Stacie) Wang. "Corporate Resilience and Response During COVID-19." Journal of Applied Corporate Finance 33, no. 2 (Spring 2021): 24–40.
- 28 Feb 2014
- HBS Seminar
Paula Stephan, Georgia State Univ and NBER
- 16 Sep 2015
- News
Faculty Q&A: The Working World
- 2020
- Working Paper
Engineering Serendipity: When Does Knowledge Sharing Lead to Knowledge Production?
By: Jacqueline N. Lane, Ina Ganguli, Patrick Gaule, Eva C. Guinan and Karim R. Lakhani
We investigate how knowledge similarity between two individuals is systematically related to the likelihood that a serendipitous encounter results in knowledge production. We conduct a natural field experiment at a medical research symposium, where we exogenously...
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Keywords:
Cognitive Similarity;
Knowledge Creation;
Knowledge Sharing;
Knowledge Dissemination;
Relationships
Lane, Jacqueline N., Ina Ganguli, Patrick Gaule, Eva C. Guinan, and Karim R. Lakhani. "Engineering Serendipity: When Does Knowledge Sharing Lead to Knowledge Production?" Harvard Business School Working Paper, No. 20-058, November 2019. (Revised July 2020.)
- June 2021
- Article
Engineering Serendipity: When Does Knowledge Sharing Lead to Knowledge Production?
By: Jacqueline N. Lane, Ina Ganguli, Patrick Gaule, Eva C. Guinan and Karim R. Lakhani
We investigate how knowledge similarity between two individuals is systematically related to the likelihood that a serendipitous encounter results in knowledge production. We conduct a natural field experiment at a medical research symposium, where we exogenously...
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Keywords:
Cognitive Similarity;
Innovation;
Knowledge Production;
Natural Field Experiment;
Knowledge Acquisition;
Knowledge Sharing;
Relationships
Lane, Jacqueline N., Ina Ganguli, Patrick Gaule, Eva C. Guinan, and Karim R. Lakhani. "Engineering Serendipity: When Does Knowledge Sharing Lead to Knowledge Production?" Strategic Management Journal 42, no. 6 (June 2021).
- 03 Dec 2014
- HBS Seminar
Ginger Jin, University of Maryland
- March 2024
- Case
Hippo: Weathering the Storm of the Home Insurance Crisis
By: Lauren Cohen, Grace Headinger and Sophia Pan
Rick McCathron, CEO of Hippo, considered how the firm’s underwriting model could account for the effects of climate change. Along with providing smart home packages, targeting risk-friendly customers, and using data-driven pricing, the Insurtech used technologically...
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Keywords:
Fintech;
Underwriters;
Big Data;
Insurance Companies;
Global Warming;
Business Model Design;
Weather And Climate Change;
Weather Insurance;
Earnings;
Business Model;
Forecasting and Prediction;
Climate Change;
Environmental Sustainability;
Green Technology;
Technological Innovation;
Natural Environment;
Natural Disasters;
Weather;
Business Strategy;
Competitive Advantage;
Business Earnings;
Insurance;
Social Issues;
Insurance Industry;
United States;
California
- June 2021
- Case
uBiome
By: Thomas R. Eisenmann and Olivia Graham
uBiome provided clinical tests that sequenced the DNA of human microbiome samples, providing data on health conditions directly to consumers or to prescribing physicians. Founded in 2012, the San Francisco-based startup raised $105 million from top-tier venture capital...
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- 14 Sep 2011
- Working Paper Summaries
Ethnic Innovation and US Multinational Firm Activity
Keywords:
by C. Fritz Foley & William R. Kerr
- 29 Nov 2004
- Research & Ideas
Caves, Clusters, and Weak Ties: The Six Degrees World of Inventors
flows across these links—that that's the lifeblood of research and creativity. At the other extreme, we found two CEO managers in Silicon Valley who were vehemently opposed to these ideas and complained about how they hired their View Details
- 2023
- Working Paper
Effects of Structured Sharing of Best Practices in an Unstructured Information Sharing System
By: Shelley Xin Li and Tatiana Sandino
Unstructured information sharing systems, such as certain enterprise social networks (ESNs), can
supplement top-down knowledge transfer with a wide array of ideas through peer-to-peer
knowledge sharing. However, the unstructured nature of such systems can also lead...
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Keywords:
Retail;
Best Practices;
Enterprise Social Media;
Management Accounting And Control Systems;
Knowledge Sharing;
Networks;
Management Systems;
Management Practices and Processes;
Social Media;
Europe
Li, Shelley Xin, and Tatiana Sandino. "Effects of Structured Sharing of Best Practices in an Unstructured Information Sharing System." Harvard Business School Working Paper, No. 21-085, February 2021. (Revised March 2023.)
- 07 Feb 2007
- Working Paper Summaries