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All HBS Web
(1,219)
- People (3)
- News (215)
- Research (802)
- Events (1)
- Multimedia (2)
- Faculty Publications (507)
- 27 Jan 2015
- First Look
First Look: January 27
and repay CPP funds early. Collectively, the results provide new evidence on the realized consequences of the CPP for bank SEOs. The tests suggest the CPP's indirect costs of restrictions on corporate policies and actions as the most likely explanation for the results....
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Sean Silverthorne
- 17 Mar 2015
- First Look
First Look: March 17
sole product was its eponymous mobile application (app) that allowed users to create collages from photographs and other images-face an important strategic decision in June 2014. Since its founding roughly two years earlier, the company...
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Sean Silverthorne
- 08 Sep 2010
- First Look
First Look: September 8, 2010
Chakravorti and N. VenkatramanHarvard Business School Case 810-143 Dr. Cameron Powell and his partner, Trey Moore, co-founders of the innovative company, AirStrip Technologies, have developed a series of apps for the iPhone and other...
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Sean Silverthorne
- September 1992 (Revised January 2002)
- Case
Chrysler: Iacocca's Legacy
By: Nitin Nohria and Sandy Green
Describes the changes fashioned by Iacocca during his tenure as CEO of the Chrysler Corp. Pays particular attention to the rhetoric he employed in mobilizing change and the actions he took to implement change.
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Keywords:
Organizational Change and Adaptation;
Leading Change;
Leadership Style;
Management Teams;
Communication Strategy;
Auto Industry;
Auto Industry
Nohria, Nitin, and Sandy Green. "Chrysler: Iacocca's Legacy." Harvard Business School Case 493-017, September 1992. (Revised January 2002.)
- December 2023
- Case
TikTok: The Algorithm Will See You Now
By: Shikhar Ghosh and Shweta Bagai
In a world where attention is a scarce commodity, this case explores the meteoric rise of TikTok—an app that transformed from a niche platform for teens into the most visited domain by 2021—surpassing even Google. Its algorithm was a sophisticated mechanism for...
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Keywords:
Social Media;
Applications and Software;
Disruptive Innovation;
Business and Government Relations;
International Relations;
Cybersecurity;
Culture;
Technology Industry;
China;
United States;
India
Ghosh, Shikhar, and Shweta Bagai. "TikTok: The Algorithm Will See You Now." Harvard Business School Case 824-125, December 2023.
- January 2023
- Case
Proday: Calling the Right Play
By: Lindsay N. Hyde, Thomas R. Eisenmann and Tom Quinn
Sarah Kunst knew the elements of a successful startup from her tenure at venture capital firms. In April 2018, however, her own app – Proday, a home fitness platform featuring exercises filmed by professional sports stars – was floundering. Kunst theorized that...
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Keywords:
Social Media;
Entrepreneurship;
Advertising;
Digital Marketing;
Product Launch;
Social Marketing;
Failure;
Sports;
Applications and Software;
Business Startups;
Technology Industry;
United States
Hyde, Lindsay N., Thomas R. Eisenmann, and Tom Quinn. "Proday: Calling the Right Play." Harvard Business School Case 823-005, January 2023.
- October 2019
- Case
Feeling Machines: Emotion AI at Affectiva
By: Shane Greenstein and John Masko
In 2016, Affectiva—a Boston-based emotion AI software company with a long track record of building emotion-sensing software for market research—had attempted to expand into new verticals by releasing a mobile software development kit (SDK) that downloaders could adapt...
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Keywords:
Artificial Intelligence;
Market Research;
Business Model;
Finance;
Revenue;
Decision Making;
Risk and Uncertainty;
Market Entry and Exit;
Applications and Software;
AI and Machine Learning;
Information Technology Industry;
Information Technology Industry;
United States
Greenstein, Shane, and John Masko. "Feeling Machines: Emotion AI at Affectiva." Harvard Business School Case 620-058, October 2019.
- October 2010 (Revised November 2010)
- Case
The NFL's Digital Media Strategy
By: Anita Elberse, C. Kelsey Calhoun and Daven Johnson
In late 2009, Brian Rolapp, senior vice president of media strategy and digital media for the NFL, was faced with the challenge of determining the league's strategic approach to the wireless market—and presenting his views to NFL team owners. What was the league's best...
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Keywords:
Business Model;
Marketing Channels;
Marketing Strategy;
Media;
Distribution Channels;
Mobile and Wireless Technology;
Sports Industry
Elberse, Anita, C. Kelsey Calhoun, and Daven Johnson. "The NFL's Digital Media Strategy." Harvard Business School Case 511-055, October 2010. (Revised November 2010.)
- 21 Jan 2020
- Research & Ideas
Lessons for Retailers from the Rebirth of Indie Bookstores
business,” he says. “I embed myself into an industry for multiple years to understand the nuances of what’s happening, and I try to uncover unexpected patterns that can be difficult to predict using traditional statistical models.” Three...
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- January 1994 (Revised February 2001)
- Case
PepsiCo's Restaurants
In 1992 PepsiCo is considering two opportunities to expand its restaurant business, Carts of Colorado, a $7 million manufacturer and merchandiser of mobile food carts, and California Pizza Kitchen, a $60 million chain in the casual dining segment. The discussion...
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Keywords:
Management Systems;
Organizational Structure;
Opportunities;
Business Strategy;
Expansion;
Food and Beverage Industry
Montgomery, Cynthia A. "PepsiCo's Restaurants." Harvard Business School Case 794-078, January 1994. (Revised February 2001.)
- March 1993 (Revised June 1993)
- Supplement
McCaw Cellular Communications, Inc. (B)
Describes McCaw Cellular Communications, Inc.'s investment decision and strategic plans in 1990, following the situation in the (A) case. Outlines the competitive situation in other types of mobile communications in the United States and the United Kingdom in 1991.
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Keywords:
Risk and Uncertainty;
Communication Technology;
Competition;
Mobile Technology;
Telecommunications Industry;
United Kingdom;
United States
Teisberg, Elizabeth O., Chris Shumway, and Sharon L. Rossi. "McCaw Cellular Communications, Inc. (B)." Harvard Business School Supplement 793-050, March 1993. (Revised June 1993.)
- August 2011 (Revised September 2011)
- Case
Wii Encore?
By: Andrei Hagiu
Nintendo faced huge difficulties in July 2011. Sony's PlayStation and Microsoft's Xbox had caught up with the innovative motion-sensing controllers of the original Wii. And the new Nintendo 3DS handheld console had experienced a very disappointing start. Moreover,...
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Keywords:
Competition;
Innovation Strategy;
Two-Sided Platforms;
Brands and Branding;
Entertainment and Recreation Industry;
Entertainment and Recreation Industry
Hagiu, Andrei. "Wii Encore?" Harvard Business School Case 712-416, August 2011. (Revised September 2011.)
- April 1999 (Revised September 2000)
- Case
Interep National Radio Sales, Inc.
By: Benson P. Shapiro, Stephen X. Doyle and Wade Myers
Interep must mobilize sales information technology, organizational structures, and sales management processes to protect and enhance its strong position as a radio advertising sales firm. Opportunities and risks are high in this complex, rapidly changing sales agency...
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Keywords:
Management Practices and Processes;
Sales;
Strategy;
Information Technology;
Advertising;
Risk and Uncertainty;
Opportunities;
Fluctuation;
Media and Broadcasting Industry;
Media and Broadcasting Industry;
New York (state, US)
Shapiro, Benson P., Stephen X. Doyle, and Wade Myers. "Interep National Radio Sales, Inc." Harvard Business School Case 999-011, April 1999. (Revised September 2000.)
- March 2012
- Case
Angry Birds
By: Sunil Gupta and Dharmishta Rood
Within months of its launch in December 2009, Angry Birds, a mobile game created by a small Finnish company, Rovio Entertainment Ltd., became an international hit. By late 2011, Rovio was not only making Angry Birds games for the iPhone, Android and other mobile...
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Keywords:
Brands and Branding;
Marketing Strategy;
Diversification;
Expansion;
Video Game Industry;
Finland
Gupta, Sunil, and Dharmishta Rood. "Angry Birds." Harvard Business School Case 512-033, March 2012.
- December 2010 (Revised February 2012)
- Case
Vodafone in Japan (A)
By: Juan Alcacer, Mary Furey and Mayuka Yamazaki
Despite a rough start in the Japanese telecom market, by late 2003, Vodafone seemed to have weathered the storm, largely based on the strength of their mobile phone unit. But was it simply the calm before the storm?
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Keywords:
Business Subsidiaries;
Global Strategy;
Knowledge Acquisition;
Adaptation;
Diversification;
Expansion;
Telecommunications Industry;
Japan
Alcacer, Juan, Mary Furey, and Mayuka Yamazaki. "Vodafone in Japan (A)." Harvard Business School Case 711-464, December 2010. (Revised February 2012.)
- December 2000 (Revised November 2001)
- Case
Rise and Fall of Iridium, The
By: Alan D. MacCormack and Kerry Herman
Examines the history of Iridium Communications, a provider of mobile satellite services. Discusses the genesis of Iridium's technical design, then follows the venture through various stages of development. Describes Iridium's attempts to build a subscriber base after...
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Keywords:
Information Technology;
Business Model;
Business Growth and Maturation;
Organizational Structure;
Mobile and Wireless Technology;
Telecommunications Industry
MacCormack, Alan D., and Kerry Herman. "Rise and Fall of Iridium, The." Harvard Business School Case 601-040, December 2000. (Revised November 2001.)
- October 1996 (Revised January 1998)
- Case
Sony Corporation: Car Navigation Systems
By: John A. Quelch
In the summer of 1996, Masao Morita, president of Sony Personal Mobile Communication Co., contemplated how to formulate its multinational marketing strategy for the fast-changing car navigation systems market. Morita needed to resolve the conflicting views within his...
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Keywords:
Geographic Location;
Marketing Strategy;
Product Launch;
Standards;
Mobile and Wireless Technology;
Conflict and Resolution;
Auto Industry;
Auto Industry;
Japan
Quelch, John A., and Yoshinori Fujikawa. "Sony Corporation: Car Navigation Systems." Harvard Business School Case 597-032, October 1996. (Revised January 1998.)
- 2015
- Other Teaching and Training Material
Marketing Reading: Digital Marketing
By: Sunil Gupta and Joseph Davin
Digital technology has changed how consumers search for information, interact with each other, and buy products. The popularization of these technologies has made it possible for companies to have a better understanding of their customers' decision journey and...
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Keywords:
Advertising;
Buzz Marketing;
Internet Marketing;
Marketing;
Marketing Management;
Social Media;
Social Networks;
Viral Marketing;
Word-of-mouth Marketing;
Digital;
Internet;
Marketing Channels;
Marketing Reference Programs;
Online Advertising;
Advertising Industry
Gupta, Sunil, and Joseph Davin. "Marketing Reading: Digital Marketing." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8224, 2015.
- June 2004 (Revised November 2004)
- Case
Microsoft in 2004
By: Michael G. Rukstad, David B. Yoffie, Brian DeLacey and Deborah Freier
Surveys Microsoft's expansion into new businesses, such as mobile and embedded devices, home and entertainment, and business solutions, as it faces challenges due to size and maturity and outside threats from Linux and Google. A rewritten version of an earlier case.
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Keywords:
Competitive Advantage;
Applications and Software;
Expansion;
Growth and Development Strategy;
Information Technology Industry;
Washington (state, US)
Rukstad, Michael G., David B. Yoffie, Brian DeLacey, and Deborah Freier. "Microsoft in 2004." Harvard Business School Case 704-508, June 2004. (Revised November 2004.)
- June 2012
- Case
Innovating at AT&T: Partnering to Lead the Broadband Revolution
By: Lynda M. Applegate, Phillip Andrews and Kerry Herman
In 2010, the U.S. retail market value for next-generation non-handset wirelessly-enabled devices was just over $1 billion. By 2011 it had grown 1,141% to $13.2 billion and was forecast to reach $24.7 billion in 2015. At the same time, user demand for data was surging...
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Keywords:
Innovation & Entrepreneurship;
Team Leadership;
Emerging Technologies;
Business Models;
Business To Business;
Corporate Vision;
Growth Strategy;
Corporate Culture;
Innovation and Invention;
Corporate Entrepreneurship;
Partners and Partnerships;
Leadership;
Mobile and Wireless Technology;
Growth and Development Strategy;
Globalized Firms and Management;
Business Model;
Technology Industry;
United States
Applegate, Lynda M., Phillip Andrews, and Kerry Herman. "Innovating at AT&T: Partnering to Lead the Broadband Revolution." Harvard Business School Case 812-124, June 2012.