Filter Results
:
(4,543)
Show Results For
-
All HBS Web
(16,113)
- Faculty Publications (4,543)
Show Results For
-
All HBS Web
(16,113)
- Faculty Publications (4,543)
Page 1 of
4,543
Results
→
- May 2024
- Supplement
DRSi (A)
By: Richard S. Ruback and Royce Yudkoff
Pre-Abstract: Instructors should consider the timing of making videos available to students, as they may reveal key case details.
Abstract: In March of 2019, Jen Ransom Fuller purchased DRSi. DRSi, located in Bellevue, Washington, printed and reproduced...
View Details
Keywords:
Acquisition;
Small Business;
Cost vs Benefits;
Decisions;
Business Education;
Corporate Entrepreneurship;
Leadership Style;
Leading Change;
Business or Company Management;
Problems and Challenges;
Health Pandemics;
Selection and Staffing;
Employee Relationship Management;
Production;
Logistics;
United States;
Washington (state, US)
Ruback, Richard S., and Royce Yudkoff. " DRSi (A)." Harvard Business School Multimedia/Video Supplement 224-717, May 2024.
- May 2024
- Supplement
DRSi (B)
By: Richard S. Ruback and Royce Yudkoff
Pre-Abstract: Instructors should consider the timing of making videos available to students, as they may reveal key case details.
Abstract: In March of 2019, Jen Ransom Fuller purchased DRSi. DRSi, located in Bellevue, Washington, printed and reproduced...
View Details
Keywords:
Acquisition;
Small Business;
Cost vs Benefits;
Decisions;
Business Education;
Corporate Entrepreneurship;
Leadership Style;
Leading Change;
Business or Company Management;
Problems and Challenges;
Health Pandemics;
Selection and Staffing;
Employee Relationship Management;
Production;
Logistics;
Washington (state, US);
United States
Ruback, Richard S., and Royce Yudkoff. " DRSi (B)." Harvard Business School Multimedia/Video Supplement 224-718, May 2024.
- May 2024
- Supplement
gWorks (A)
By: Richard S. Ruback and Royce Yudkoff
Pre-Abstract: Instructors should consider the timing of making videos available to students, as they may reveal key case details.
Abstract:
In January of 2019, Joe Heieck, CEO of gWorks, was deciding whether to proceed with his acquisition of Data Tech, that was a...
View Details
Keywords:
Acquisition;
Small Business;
Cost vs Benefits;
Decisions;
Business Education;
Corporate Entrepreneurship;
Leadership Style;
Leading Change;
Business or Company Management;
Problems and Challenges;
Talent and Talent Management;
Customer Relationship Management;
Technology Adoption;
Information Infrastructure;
Digital Platforms;
Growth Management;
Technology Industry;
United States
Ruback, Richard S., and Royce Yudkoff. "gWorks (A)." Harvard Business School Multimedia/Video Supplement 224-721, May 2024.
- May 2024
- Supplement
gWorks (B)
By: Richard S. Ruback and Royce Yudkoff
Pre-Abstract: Instructors should consider the timing of making videos available to students, as they may reveal key case details.
Abstract: In January of 2019, Joe Heieck, CEO of gWorks, was deciding whether to proceed with his acquisition of Data Tech, that was a...
View Details
Keywords:
Acquisition;
Small Business;
Cost vs Benefits;
Decisions;
Business Education;
Corporate Entrepreneurship;
Leadership Style;
Leading Change;
Business or Company Management;
Problems and Challenges;
Talent and Talent Management;
Customer Relationship Management;
Technology Adoption;
Information Infrastructure;
Digital Platforms;
Growth Management;
Technology Industry;
United States
Ruback, Richard S., and Royce Yudkoff. "gWorks (B)." Harvard Business School Multimedia/Video Supplement 224-722, May 2024.
- May 2024
- Case
Shell's Balancing Act: Resource Allocation and the Green Transition
By: David Collis and Haisley Wert
In mid-2023, amid pressure from climate change activists, shareholder activists, and confronting enormous uncertainty about the future demand for and price of fossil fuels, new Shell CEO Wael Sawan (Harvard MBA 2003) announced a change in strategy for the U.K. oil...
View Details
- May 2024
- Teaching Note
The Meteoric Rise of Skims
Teaching Note for HBS Case No. 524-023, "The Meteoric Rise of Skims."
View Details
Keywords:
Brand;
Branding;
Direct-to-consumer;
DTC;
Influencers;
Influencer Marketing;
Fashion;
Growth;
Direct Marketing;
Influence;
Reputation;
Social Influence;
Consumer Goods;
Consumer Products;
Female Entrepreneur;
Female Protagonist;
Entrepreneurship And Strategy;
Brand & Product Management;
Competitive Advantage;
Online Followers;
Retail;
Retail Formats;
Retailing;
Online Retail;
Celebrities;
Celebrity;
Celebrity Endorsement;
Go To Market Strategy;
Apparel;
Startup Marketing;
Startups;
Brands and Branding;
Growth and Development Strategy;
Growth Management;
Distribution Channels;
Digital Marketing;
Advertising;
Power and Influence;
Social Media;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
United States
- May 2024
- Article
Tepid Uptake of Digital Health Technologies in Clinical Trials by Pharmaceutical and Medical Device Firms
By: Caroline Marra and Ariel D. Stern
Digital health technologies (DHTs) can enable more patient-centric therapeutic development by generating evidence that captures how patients feel and function, enabling decentralized trial designs that increase participant inclusivity and convenience, and collecting...
View Details
Keywords:
Health Care and Treatment;
Technological Innovation;
Product Development;
Health Testing and Trials;
Governing Rules, Regulations, and Reforms
Marra, Caroline, and Ariel D. Stern. "Tepid Uptake of Digital Health Technologies in Clinical Trials by Pharmaceutical and Medical Device Firms." Clinical Pharmacology & Therapeutics 115, no. 5 (May 2024): 988–992.
- May–June 2024
- Article
What Makes a Successful Celebrity Brand?
Celebrities have shifted from endorsing established brands to being influencers for established brands to drawing on their influence to create brands themselves. The authors examine what it takes to make celebrity brands work.
View Details
Keywords:
Celebrities;
Celebrity Endorsement;
Celebrity Management;
Celebrity;
Direct To Consumer Marketing;
DTC;
Influencer Marketing;
Influencers;
Influencer Advertising;
Influencer;
Brands and Branding;
Product Marketing;
Power and Influence;
Advertising;
Social Media;
Consumer Products Industry;
United States
Israeli, Ayelet, Jill Avery, Leonard A. Schlesinger, and Matt Higgins. "What Makes a Successful Celebrity Brand?" Harvard Business Review 102, no. 3 (May–June 2024): 50–55.
- April 2024
- Case
Managing AI Risks in Consumer Banking
By: Suraj Srinivasan, Satish Tadikonda, Paul Dongha, Manoj Saxena and Radhika Kak
In early 2024, Ruth Jones, head of digital banking at Signa Bank, a (fictitious) European consumer bank, was thinking about how to best incorporate GenAI capabilities to improve efficiencies and create new ways to improve the customer experience. Where were the biggest...
View Details
Srinivasan, Suraj, Satish Tadikonda, Paul Dongha, Manoj Saxena, and Radhika Kak. "Managing AI Risks in Consumer Banking." Harvard Business School Case 124-093, April 2024.
- April 2024
- Case
Michelin in Motion: Putting Purpose to Work
By: Hubert Joly, Nitin Nohria and Emilie Billaud
When he became CEO, facing limited growth prospects, a low valuation, and therefore a stagnating share price, Menegaux and his team launched a set of initiatives to reposition Michelin. These included (1) articulating a clear purpose (“We care about giving people a...
View Details
Keywords:
Transformation;
Talent and Talent Management;
Innovation Strategy;
Leadership;
Leading Change;
Goals and Objectives;
Growth and Development Strategy;
Management Practices and Processes;
Organizational Culture;
Identity;
Motivation and Incentives;
Corporate Strategy;
Diversification;
Value Creation;
Manufacturing Industry;
Rubber Industry;
Transportation Industry;
Europe;
France
- 2024
- Working Paper
Human-Computer Interactions in Demand Forecasting and Labor Scheduling Decisions
By: Caleb Kwon, Ananth Raman and Jorge Tamayo
We investigate whether corporate officers should grant managers discretion to override AI-driven demand forecasts and labor scheduling tools. Analyzing five years of administrative data from a large grocery retailer using such an AI tool, encompassing over 500 stores,...
View Details
Keywords:
AI and Machine Learning;
Forecasting and Prediction;
Working Conditions;
Performance Productivity
Kwon, Caleb, Ananth Raman, and Jorge Tamayo. "Human-Computer Interactions in Demand Forecasting and Labor Scheduling Decisions." Working Paper, April 2024.
- 2024
- Working Paper
Business Experiments as Persuasion
By: Orie Shelef, Rebecca Karp and Robert Wuebker
Much of the prior work on experimentation rests upon the assumption that entrepreneurs and managers use—or should optimally adopt—a "scientific approach" to test possible decisions before making them. This paper offers an alternative view of experimental strategy,...
View Details
Shelef, Orie, Rebecca Karp, and Robert Wuebker. "Business Experiments as Persuasion." Harvard Business School Working Paper, No. 24-065, March 2024.
- April 2024
- Case
Unleashing Human Magic at Best Buy
By: Leonard A. Schlesinger, Sunil Gupta and Amram Migdal
The case examines the transformation of Best Buy under CEO Hubert Joly's leadership from 2012. Facing significant business challenges, including competition from online and physical retailers, Joly implemented the "Renew Blue" turnaround strategy, which focused on...
View Details
Keywords:
Change;
Change Management;
Transformation;
Transition;
Communication Intention and Meaning;
Communication Strategy;
Customer Focus and Relationships;
Customers;
Health;
Digital Transformation;
Digital Strategy;
Job Cuts and Outsourcing;
Labor;
Leadership;
Leadership Development;
Leadership Style;
Leading Change;
Management;
Management Practices and Processes;
Management Style;
Business or Company Management;
Crisis Management;
Mission and Purpose;
Organizational Change and Adaptation;
Organizational Culture;
Outcome or Result;
Failure;
Success;
Personal Development and Career;
Strategy;
Strategic Planning;
Adaptation;
Competition;
Retail Industry;
Minneapolis;
Minnesota;
United States
Schlesinger, Leonard A., Sunil Gupta, and Amram Migdal. "Unleashing Human Magic at Best Buy." Harvard Business School Case 524-072, April 2024.
- April 2024
- Case
New Belgium Brewing and Climate Change
By: Michael W. Toffel, Kenneth P. Pucker and Michael Norris
In 2023, Colorado-based craft brewery New Belgium Brewing was considering how best to meet its emissions reduction targets. After decades of growth, the beermaker had grown to become one of the largest craft brewers in the U.S., and was purchased in 2019 by Japanese...
View Details
- April 2024 (Revised April 2024)
- Case
Market Dynamics and Moral Dilemmas: Novo Nordisk’s Weight Loss Drugs
By: Joseph L. Badaracco, Tom Quinn and John Schultz
Danish pharmaceutical company Novo Nordisk was owned by a charitable foundation, and since its founding in the 1920s had focused on producing insulin to treat diabetes. In 2017, however, it released Ozempic, a diabetes treatment with the revolutionary side effect of...
View Details
Keywords:
Cost vs Benefits;
Decisions;
Judgments;
Values and Beliefs;
Global Strategy;
Health Care and Treatment;
Patents;
Growth and Development Strategy;
Growth Management;
Product Positioning;
Supply and Industry;
Supply Chain;
Corporate Social Responsibility and Impact;
Mission and Purpose;
Philanthropy and Charitable Giving;
Opportunities;
Social Issues;
Equality and Inequality;
Pharmaceutical Industry;
Health Industry;
Denmark;
United States;
Europe;
China;
India;
Middle East;
North Africa
- April 2024
- Article
Detecting Routines: Applications to Ridesharing CRM
By: Ryan Dew, Eva Ascarza, Oded Netzer and Nachum Sicherman
Routines shape many aspects of day-to-day consumption. While prior work has established the importance of habits in consumer behavior, little work has been done to understand the implications of routines—which we define as repeated behaviors with recurring, temporal...
View Details
Keywords:
Ride-sharing;
Routine;
Machine Learning;
Customer Relationship Management;
Consumer Behavior;
Segmentation
Dew, Ryan, Eva Ascarza, Oded Netzer, and Nachum Sicherman. "Detecting Routines: Applications to Ridesharing CRM." Journal of Marketing Research (JMR) 61, no. 2 (April 2024): 368–392.
- March–April 2024
- Article
How Fast Should Your Company Really Grow?
By: Gary P. Pisano
Growth—in revenues and profits—is the yardstick by which the competitive fitness and health of organizations is measured. Consistent profitable growth is thus a near universal goal for leaders—and an elusive one.
To achieve that goal, companies need a growth... View Details
To achieve that goal, companies need a growth... View Details
Keywords:
Growth and Development Strategy;
Growth Management;
Business Growth and Maturation;
Business Strategy;
Organizational Culture
Pisano, Gary P. "How Fast Should Your Company Really Grow?" Harvard Business Review 102, no. 2 (March–April 2024): 38–45.
- March 2024
- Case
Lyft 2023: Roads to Growth and Differentiation
By: Ranjay Gulati and Jeffrey Huizinga
New CEO David Risher evaluates new strategic pathways while asking how much change his team can withstand in a given period.
View Details
- March 2024 (Revised April 2024)
- Case
Supercell 2.0: Clash of Plans
By: Jeffrey F. Rayport and George Gonzalez
Founded in 2010, Supercell was a Helsinki, Finland-based mobile gaming company that had developed and launched five global hit mobile games: Clash of Clans, Clash Royale, Hay Day, Brawl Stars, and Boom Beach. The company’s early philosophy was that it could produce...
View Details
Rayport, Jeffrey F., and George Gonzalez. "Supercell 2.0: Clash of Plans." Harvard Business School Case 824-180, March 2024. (Revised April 2024.)
- March 2024
- Case
Teamworks: Tackling a Forecasting Fumble (A)
By: N. Louis Shipley and Stacy Straaberg
In late March 2018, Teamworks CEO Zach Maurides learned Q1 2018 sales were at risk for a large forecasting miss. Founded in 2004, Teamworks’s software application assisted support staff in messaging, scheduling, and sharing documents with collegiate and professional...
View Details
Keywords:
Acquisition;
Business Growth and Maturation;
Communication Strategy;
Decisions;
Forecasting and Prediction;
Business Cycles;
Technological Innovation;
Sports;
Growth and Development Strategy;
Resource Allocation;
Marketing;
Sales;
Business Strategy;
Expansion;
Sports Industry;
Technology Industry;
United States;
North Carolina