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All HBS Web
(8,798)
- Faculty Publications (5,281)
- July 1990
- Article
'Giants Lose Three Straight; Nazi Armies Take Paris': Commencement Week for the Harvard Class of 1940
By: R. S. Tedlow and Reed Hundt
Tedlow, R. S., and Reed Hundt. "'Giants Lose Three Straight; Nazi Armies Take Paris': Commencement Week for the Harvard Class of 1940." Harvard Magazine (July 1990).
- June 1990 (Revised August 1990)
- Case
IBM Canada Ltd.: Reorganizing for the 1990s
Applegate, Lynda M. "IBM Canada Ltd.: Reorganizing for the 1990s." Harvard Business School Case 190-141, June 1990. (Revised August 1990.)
- June 1990
- Teaching Note
Colgate-Palmolive in Mexico (Abridged), Teaching Note
By: James E. Austin and Tomas Otto Kohn
Teaching Note for (9-390-096).
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- June 1990 (Revised July 1990)
- Case
Minneapolis Plastic Packaging Ban (B)
By: George C. Lodge and Jeffrey F. Rayport
Lodge, George C., and Jeffrey F. Rayport. "Minneapolis Plastic Packaging Ban (B)." Harvard Business School Case 390-222, June 1990. (Revised July 1990.)
- June 1990
- Teaching Note
NIKE in China (Abridged), Teaching Note
By: James E. Austin and Tomas Otto Kohn
Teaching Note for (9-390-092).
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- 1990
- Book
New and Improved: The Story of Mass Marketing in America
By: R. S. Tedlow
Tedlow, R. S. New and Improved: The Story of Mass Marketing in America. U.K.: Heinemann, 1990. (United Kingdom edition.)
- June 1990 (Revised July 1990)
- Case
Minneapolis Plastic Packaging Ban (A)
By: George C. Lodge and Jeffrey F. Rayport
Lodge, George C., and Jeffrey F. Rayport. "Minneapolis Plastic Packaging Ban (A)." Harvard Business School Case 390-221, June 1990. (Revised July 1990.)
- June 1990 (Revised August 1990)
- Supplement
Sun Microsystems, Inc.--1987 (C)
Outlines the financing agreement reached by Sun and AT&T in early 1988.
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Keywords:
Financing and Loans;
Web Services Industry;
Computer Industry;
Telecommunications Industry;
United States
Baldwin, Carliss Y. "Sun Microsystems, Inc.--1987 (C)." Harvard Business School Supplement 290-053, June 1990. (Revised August 1990.)
- June 1990 (Revised August 1994)
- Case
Sorrell Ridge: Slotting Allowances
By: John A. Quelch
Management is attempting to penetrate the California retail grocery market with the company's line of all-fruit preserves. Substantial up-front fees (slotting allowances) have been requested by the chains. Management must decide how to respond.
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Keywords:
Food;
Distribution;
Marketing Strategy;
Market Entry and Exit;
Food and Beverage Industry;
Food and Beverage Industry;
California
Quelch, John A. "Sorrell Ridge: Slotting Allowances." Harvard Business School Case 591-011, June 1990. (Revised August 1994.)
- June 1990 (Revised April 1993)
- Teaching Note
Novo Industri A/S--1981, Teaching Note
By: W. Carl Kester
Teaching Note for (9-286-084).
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- 1990
- Book
Perestroika for America: Restructuring U.S. Business-Government Relations for Competitiveness in the World Economy
By: George C. Lodge
Keywords:
Government and Politics;
Restructuring;
Relationships;
Competition;
Economy;
Russia;
United States
Lodge, George C. Perestroika for America: Restructuring U.S. Business-Government Relations for Competitiveness in the World Economy. Boston: Harvard Business School Press, 1990.
- May 1990
- Case
PepsiCo and Madonna
By: John A. Quelch
In 1989, PepsiCo withdrew an advertising campaign featuring Madonna following complaints from religious groups regarding the content of a Madonna video.
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Keywords:
Ethics;
Religion;
Advertising Campaigns;
Brands and Branding;
Food and Beverage Industry;
United States
Quelch, John A. "PepsiCo and Madonna." Harvard Business School Case 590-038, May 1990.
- April 1990 (Revised May 1990)
- Case
BankAmerica Corp. (A)
Vietor, Richard H.K. "BankAmerica Corp. (A)." Harvard Business School Case 390-176, April 1990. (Revised May 1990.)
- April 1990
- Case
Mazda: Corporate Public Relations in the United States
By: Stephen A. Greyser and Norman Klein
Greyser, Stephen A., and Norman Klein. "Mazda: Corporate Public Relations in the United States." Harvard Business School Case 590-102, April 1990.
- April 1990 (Revised November 1992)
- Case
Population Services International: The Social Marketing Project in Bangladesh (Abridged)
By: James E. Austin
Population Services International (PSI) was a not-for-profit agency founded to disseminate family planning information and to market birth control products, primarily in less developed countries seeking to curb their population explosions. In 1976, PSI concluded an...
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Keywords:
Conferences;
Developing Countries and Economies;
Information Publishing;
Growth and Development Strategy;
Marketing Strategy;
Social Marketing;
Agreements and Arrangements;
Product;
Nonprofit Organizations;
Pharmaceutical Industry;
Bangladesh;
Washington (state, US)
Austin, James E. "Population Services International: The Social Marketing Project in Bangladesh (Abridged)." Harvard Business School Case 590-061, April 1990. (Revised November 1992.)
- April 1990
- Case
Pandol Brothers, Inc. and Nicaragua (Abridged)
By: James E. Austin
Austin, James E. "Pandol Brothers, Inc. and Nicaragua (Abridged)." Harvard Business School Case 390-106, April 1990.
- April 1990 (Revised February 1994)
- Case
Standard Fruit Co. in Nicaragua (A) (Abridged)
By: James E. Austin
Keywords:
Business and Government Relations;
Developing Countries and Economies;
Agriculture and Agribusiness Industry;
Agriculture and Agribusiness Industry;
Nicaragua
Austin, James E. "Standard Fruit Co. in Nicaragua (A) (Abridged)." Harvard Business School Case 390-105, April 1990. (Revised February 1994.)
- April 1990
- Case
Mexico and the Microcomputers (A) (Abridged)
By: James E. Austin
Austin, James E. "Mexico and the Microcomputers (A) (Abridged)." Harvard Business School Case 390-093, April 1990.
- April 1990 (Revised August 1993)
- Case
NIKE in China (Abridged)
By: James E. Austin
Nike is reviewing its strategy for producing shoes in China for the U.S. market. Compares the experience in China with that in other countries.
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Keywords:
Strategy;
Production;
Manufacturing Industry;
Consumer Products Industry;
China;
United States
Austin, James E. "NIKE in China (Abridged)." Harvard Business School Case 390-092, April 1990. (Revised August 1993.)
- April 1990 (Revised March 1992)
- Case
Oakland A's: Baseball's Great Transformation
The Oakland A's baseball team underwent a major turnaround during the 1980s, both on the field and in the business office. One of the most significant improvements came in the area of customer service. The A's management believed that if they took care of their fans,...
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Schlesinger, Leonard A. "Oakland A's: Baseball's Great Transformation." Harvard Business School Case 690-088, April 1990. (Revised March 1992.)