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-
All HBS Web
(1,407)
- People (3)
- News (187)
- Research (972)
- Events (6)
- Multimedia (2)
- Faculty Publications (602)
- October 2016 (Revised February 2019)
- Case
PTC: A Transformation to IoT
By: Rajiv Lal and Sarah McAra
In the 2010s, PTC, a leading provider of software for discrete manufacturers, faced maturing markets and changing customer needs as smart, connected products took hold—the rise of the Internet of Things (IoT). PTC saw a first mover advantage in entering the IoT space...
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- January 2024 (Revised February 2024)
- Exercise
Travelogo: Understanding Customer Journeys
By: Eva Ascarza, Nicolas Padilla and Oded Netzer
In late May 2023, Sarah Merino, the newly appointed manager of the Customer Insights group at Travelogo—an online travel booking platform—initiates a comprehensive analysis of clickstream data to understand the varied behaviors and needs of their users. In preparation...
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Keywords:
Customer Relationship Management;
Analysis;
Analytics and Data Science;
Marketing Strategy;
Segmentation;
Consumer Behavior;
Travel Industry;
United States
Ascarza, Eva, Nicolas Padilla, and Oded Netzer. "Travelogo: Understanding Customer Journeys." Harvard Business School Exercise 524-044, January 2024. (Revised February 2024.)
- Article
Products to Platforms: Making the Leap
By: Feng Zhu and Nathan Furr
Following the path of companies such as Apple and Amazon, more and more firms are trying to become not just product purveyors but also platform providers, facilitating direct connections between customers and other groups. Although launching a platform can generate new...
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Zhu, Feng, and Nathan Furr. "Products to Platforms: Making the Leap." Harvard Business Review 94, no. 4 (April 2016): 72–78.
- October 2011
- Supplement
An Interview with Jack Hughes, Founder and Chairman of TopCoder
By: David A. Garvin
TopCoder's crowdsourcing-based business model, in which software is developed through online tournaments, is presented. The case highlights how TopCoder has created a unique two-sided innovation platform consisting of a global community of over 225,0000 developers who...
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Keywords:
Growth and Development;
Technological Innovation;
Problems and Challenges;
Motivation and Incentives;
Competition;
Online Technology;
Information Technology Industry
Garvin, David A. "An Interview with Jack Hughes, Founder and Chairman of TopCoder." Harvard Business School Video Supplement 312-708, October 2011.
- 16 Oct 2018
- First Look
New Research and Ideas, October 16, 2018
DSMC holds as a consistent pattern in a dynamic equilibrium. Given DSMC, clusters of firms making different complementary goods, including open platforms with surrounding ecosystems, can survive and compete effectively against integrated...
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Keywords:
Dina Gerdeman
- 2018
- Working Paper
Product Quality and Entering Through Tying: Experimental Evidence
By: Michael Luca
Dominant platform businesses often develop products in adjacent markets to complement their core business. One common approach used to gain traction in these adjacent markets has been to pursue a tying strategy. For example, Microsoft pre-installed Internet Explorer...
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Keywords:
Market Entry and Exit;
Digital Platforms;
Competitive Strategy;
Product Marketing;
Quality
Kim, Hyunjin, and Michael Luca. "Product Quality and Entering Through Tying: Experimental Evidence." Harvard Business School Working Paper, No. 19-045, October 2018. (Revised December 2018. Forthcoming in Management Science.)
- February 2002 (Revised May 2002)
- Background Note
That's a Wrap: The Dynamics of the Video Rental Industry
By: V.G. Narayanan and Lisa Brem
The history, current dynamics, and future trends of the $10 billion home video rental industry provides a platform to discuss revenue-sharing contracts between suppliers of home videocassettes and retailers.
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Keywords:
Contracts;
Motivation and Incentives;
Supply Chain Management;
Revenue;
Financial Strategy;
Motion Pictures and Video Industry
Narayanan, V.G., and Lisa Brem. "That's a Wrap: The Dynamics of the Video Rental Industry." Harvard Business School Background Note 102-051, February 2002. (Revised May 2002.)
- November 1998 (Revised February 1999)
- Case
Microsoft Office: Finding the Suite Spot
By: Stefan H. Thomke and Steven Sinofsky
Describes a key decision-making process within Microsoft's Office products division. At a time when the PC software business has a great deal of uncertainty, Microsoft's management has to make a key decision regarding the future of software suites. A strengthening of...
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Keywords:
Decisions;
Applications and Software;
Strategic Planning;
Organizational Design;
Organizational Change and Adaptation;
Product Development;
Managerial Roles;
Growth and Development Strategy;
Risk and Uncertainty;
Goals and Objectives;
Digital Platforms;
Innovation and Management;
Computer Industry;
Information Technology Industry
Thomke, Stefan H., and Steven Sinofsky. "Microsoft Office: Finding the Suite Spot." Harvard Business School Case 699-046, November 1998. (Revised February 1999.)
- December 1999 (Revised August 2001)
- Case
Millennium Pharmaceuticals, Inc. (A)
By: Stefan H. Thomke and Ashok Nimgade
Focuses on Millennium's strategy to grow and revolutionize drug development through the use of new technologies such as genomics. Describes how Millennium Pharmaceuticals--a fast-growing biotechnology firm in Cambridge, MA--has used strategic alliances to finance the...
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Keywords:
Cost Management;
Financing and Loans;
Medical Specialties;
Retention;
Growth and Development Strategy;
Time Management;
Product Development;
Problems and Challenges;
Alliances;
Technology;
Biotechnology Industry;
Pharmaceutical Industry;
Cambridge
Thomke, Stefan H., and Ashok Nimgade. "Millennium Pharmaceuticals, Inc. (A)." Harvard Business School Case 600-038, December 1999. (Revised August 2001.)
- October 2011
- Supplement
Jack Hughes, Founder and Chairman of TopCoder, In-class comments 4/8/11
By: David A. Garvin
TopCoder's crowdsourcing-based business model, in which software is developed through online tournaments, is presented. The case highlights how TopCoder has created a unique two-sided innovation platform consisting of a global community of over 225,000 developers who...
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Keywords:
Business Model;
Growth and Development;
Technological Innovation;
Problems and Challenges;
Motivation and Incentives;
Competition;
Online Technology;
Information Technology Industry
Garvin, David A. "Jack Hughes, Founder and Chairman of TopCoder, In-class comments 4/8/11." Harvard Business School Video Supplement 312-709, October 2011.
- March 2022 (Revised August 2022)
- Case
Proximie: Using XR Technology to Create Borderless Operating Rooms
By: Ariel D. Stern and Alpana Thapar
In mid-January 2022, Nadine Hachach-Haram, founder and CEO of Proximie, was thinking about the company’s growth plans. Launched in 2016, Proximie was a platform that enabled clinicians, proctors, and medical device company personnel to be virtually present in operating...
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Keywords:
Growth and Development Strategy;
Technological Innovation;
Partners and Partnerships;
Strategic Planning;
Health Care and Treatment;
Analytics and Data Science;
Digital Platforms;
Health Industry;
Lebanon;
United Kingdom;
United States
Stern, Ariel D., and Alpana Thapar. "Proximie: Using XR Technology to Create Borderless Operating Rooms." Harvard Business School Case 622-082, March 2022. (Revised August 2022.)
- June 2017
- Teaching Note
IBM Transforming, 2012–2016: Ginni Rometty Steers Watson
By: Rosabeth Moss Kanter and Jonathan Cohen
Ginni Rometty, who became IBM CEO in 2012, led efforts to transform the company around cognitive computing and the AI platform Watson. This Teaching Note helps instructors understand and teach the Harvard Business School case “IBM Transforming, 2012–2016: Ginni Rometty...
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- March 2017
- Case
From mHealth Hackathon to Reality: Diabetes Care
By: Kevin Schulman and Curry Cheek
This case explores the development of a business plan for a mobile health application for diabetes care. The case depicts a student team excited about the opportunity to improve the care of patients with diabetes by contracting an app. They go through a rigorous...
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Keywords:
Innovation;
Mobile Health Technologies;
Health Care;
Health Care Industry;
Behavioral Economics;
Applications and Software;
Health Care and Treatment;
Mobile and Wireless Technology;
Innovation and Invention;
Health Industry;
Telecommunications Industry
Schulman, Kevin, and Curry Cheek. "From mHealth Hackathon to Reality: Diabetes Care." Harvard Business School Case 317-105, March 2017.
- September 2008 (Revised August 2009)
- Case
VMware, Inc., 2008
By: David B. Yoffie, Andrei Hagiu and Michael Slind
Paul Maritz took the helm of VMware in July 2008, just as the company confronted a radically new competitive environment. Since its founding in 1998, VMware had been the leading provider of virtualization software. Now it faced the kind of threat that every software...
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Keywords:
History;
Digital Platforms;
Competition;
Decision Choices and Conditions;
Applications and Software;
Business Strategy
Yoffie, David B., Andrei Hagiu, and Michael Slind. "VMware, Inc., 2008." Harvard Business School Case 709-435, September 2008. (Revised August 2009.)
- June 2000 (Revised March 2003)
- Case
IBM Technology Group
By: Andrew P. McAfee and Kerry Herman
Explores two main issues: how the IBM Technology Group was able to build a robust, scalable, and functional IT platform using packaged enterprise resource planning (ERP) software from SAP, and how the division should best leverage this capability going forward.
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Keywords:
Management;
Digital Platforms;
Information Technology;
Competitive Advantage;
Projects;
Information Technology Industry
McAfee, Andrew P., and Kerry Herman. "IBM Technology Group." Harvard Business School Case 600-010, June 2000. (Revised March 2003.)
- March 2008 (Revised March 2014)
- Case
By: Mikolaj Jan Piskorski, Thomas R. Eisenmann, Aaron Smith, David Chen and Brian Feinstein
As Facebook topped one billion monthly users in October 2012, the online social network continued to face questions about how best to monetize its surging traffic. The company could invest further in new advertising products, which represented the majority of the...
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- February 2017
- Case
Aston Martin: A Second Century of Performance and Luxury
By: Vish V. Krishnan, Karim R. Lakhani and Amram Migdal
Following the March 2016 launch of DB11, Aston Martin Lagonda Ltd.’s first new sports car platform in over a decade, this case discusses the future strategy of the famed British luxury auto manufacturer. Since its founding in 1902, Aston Martin has been characterized...
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Keywords:
Luxury;
Auto Brand;
Luxury Auto;
Growth;
Innovation;
Business or Company Management;
Goals and Objectives;
Growth and Development Strategy;
Brands and Branding;
Product Marketing;
Product Launch;
Product Positioning;
Operations;
Product Design;
Product Development;
Production;
Innovation and Invention;
Transportation;
Innovation and Management;
Innovation Strategy;
Change;
Transformation;
Management;
Marketing;
Auto Industry;
Europe;
United Kingdom;
England
Krishnan, Vish V., Karim R. Lakhani, and Amram Migdal. "Aston Martin: A Second Century of Performance and Luxury." Harvard Business School Case 617-033, February 2017.
- December 2018
- Case
Kodak: The Rebirth of an Iconic Brand
By: Anat Keinan, Giana M. Eckhart and Michael B. Beverland
Following its re-emergence from bankruptcy protection in 2014, the marketing team at Kodak has been charged with tripling brand value with consumers, with little marketing budget. The case focuses on the strategies used by senior Kodak marketers Steven Overman and Dany...
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Keywords:
Branding;
Brand & Product Management;
Brand Heritage;
Cultural Branding;
Brands and Branding;
Marketing Strategy;
Demographics
Keinan, Anat, Giana M. Eckhart, and Michael B. Beverland. "Kodak: The Rebirth of an Iconic Brand." Harvard Business School Case 519-051, December 2018.
- 06 Mar 2020
- Working Paper Summaries
Consumer Protection in an Online World: An Analysis of Occupational Licensing
- July 2020 (Revised November 2020)
- Case
Pricing at Netflix
By: Elie Ofek, Marco Bertini, Oded Koenigsberg and Amy Klopfenstein
Since its launch in 1998 as “the Amazon.com of DVDs,” Netflix had evolved from a DVD rental company to a video streaming platform and producer of original films and television shows. As the company matured, it regularly increased prices and adjusted its product...
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Keywords:
Pricing;
Marketing;
Marketing Strategy;
Entertainment;
Film Entertainment;
Television Entertainment;
Finance;
Price;
Strategy;
Competition;
Competitive Strategy;
Business Strategy;
Adaptation;
Information Technology;
Internet and the Web;
Digital Platforms;
Customers;
Customer Satisfaction;
Customer Value and Value Chain;
Entertainment and Recreation Industry;
North and Central America;
United States
Ofek, Elie, Marco Bertini, Oded Koenigsberg, and Amy Klopfenstein. "Pricing at Netflix." Harvard Business School Case 521-004, July 2020. (Revised November 2020.)