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All HBS Web
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- Faculty Publications (4,387)
- July 1981 (Revised June 1987)
- Case
Hartmann Luggage Co.: Price Promotion Policy
By: John A. Quelch
The president and the marketing vice president are reviewing past Hartmann price promotions in order to decide whether to run one or more promotions in 1981-82.
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Quelch, John A. "Hartmann Luggage Co.: Price Promotion Policy." Harvard Business School Case 581-068, July 1981. (Revised June 1987.)
- May 1981 (Revised December 1992)
- Case
Chesebrough-Pond's, Inc.: Vaseline Petroleum Jelly
By: John A. Quelch
The product manager for Vaseline Petroleum Jelly has to prepare the 1978 brand budget and determine expenditure levels for advertising, trade promotion, and consumer promotion.
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Keywords:
Advertising;
Budgets and Budgeting;
Product Marketing;
Brands and Branding;
Consumer Products Industry;
Consumer Products Industry
Quelch, John A. "Chesebrough-Pond's, Inc.: Vaseline Petroleum Jelly." Harvard Business School Case 581-047, May 1981. (Revised December 1992.)
- May 1981 (Revised May 1985)
- Case
MEM Co., Inc.
By: John A. Quelch
The President of MEM Co., Inc. is assessing the proposed introduction of a new line of men's toiletries. He also must determine the best distribution channels and the size of the product's advertising budget.
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Keywords:
Advertising;
Distribution Channels;
Budgets and Budgeting;
Product Development;
Beauty and Cosmetics Industry
Quelch, John A. "MEM Co., Inc." Harvard Business School Case 581-154, May 1981. (Revised May 1985.)
- April 1981 (Revised January 1997)
- Case
Corning Glass Works: The Z-Glass Project
By: Kim B. Clark
Considers decisions facing the leader of a manufacturing staff project team assigned to a plant where yields have deteriorated sharply. The process is complex: the plant organization is not cooperative and there are deep disagreements about what is wrong and how to fix...
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Keywords:
Decisions;
Production;
Problems and Challenges;
Conflict Management;
Performance Productivity;
Factories, Labs, and Plants;
Groups and Teams;
Consumer Products Industry;
Consumer Products Industry;
United States
Clark, Kim B. "Corning Glass Works: The Z-Glass Project." Harvard Business School Case 681-091, April 1981. (Revised January 1997.)
- March 1981 (Revised March 1985)
- Case
Dana Corp.: The Richmond Camshaft Plant (A)
By: Michael Beer
Beer, Michael. "Dana Corp.: The Richmond Camshaft Plant (A)." Harvard Business School Case 481-171, March 1981. (Revised March 1985.)
- March 1981 (Revised August 1985)
- Case
Dana Corp.: The Richmond Camshaft Plant (B)
By: Michael Beer
Beer, Michael. "Dana Corp.: The Richmond Camshaft Plant (B)." Harvard Business School Case 481-172, March 1981. (Revised August 1985.)
- March 1981
- Case
State Timber Corp. of Sri Lanka (B)
By: James E. Austin
Austin, James E. "State Timber Corp. of Sri Lanka (B)." Harvard Business School Case 382-019, March 1981.
- March 1981 (Revised February 1993)
- Case
Hank Kolb, Director, Quality Assurance
By: Frank S. Leonard and W. Earl Sasser
Designed to introduce the systemic nature of product quality and the complexity of quality problems. Uses a new director, quality assurance, and the discovery of a quality problem. The new director has to decide if it is a real problem, what to do about it, and how to...
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Keywords:
Leadership;
Product;
Organizational Culture;
Problems and Challenges;
Quality;
Attitudes;
Complexity
Leonard, Frank S., and W. Earl Sasser. "Hank Kolb, Director, Quality Assurance." Harvard Business School Case 681-083, March 1981. (Revised February 1993.)
- February 1981 (Revised November 1981)
- Case
Mason Household Products
By: W. Earl Sasser
Keywords:
Consumer Products Industry
Sasser, W. Earl. "Mason Household Products." Harvard Business School Case 681-078, February 1981. (Revised November 1981.)
- January 1981 (Revised February 1986)
- Teaching Note
Corning Glass Works: The Electronic Products Division (A), (B), and (C), Teaching Note
By: Michael Beer
Teaching Note for (9-477-024), (9-477-073), and (9-477-074).
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Keywords:
Electronics Industry
- December 1980 (Revised April 1981)
- Case
General Electric Co.: Appliance Division Advertising
Greyser, Stephen A. "General Electric Co.: Appliance Division Advertising." Harvard Business School Case 581-095, December 1980. (Revised April 1981.)
- December 1980 (Revised July 1991)
- Case
Loctite Corp.: Industrial Products Group
By: John A. Quelch
A new product introduction strategy covering all elements of the marketing mix must be planned for equipment designed to dispense industrial adhesives. The equipment and adhesives are manufactured by the same company.
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Quelch, John A. "Loctite Corp.: Industrial Products Group." Harvard Business School Case 581-066, December 1980. (Revised July 1991.)
- Article
Consumer Satisfaction with Food Products
By: John A. Quelch and Stephen B. Ash
Quelch, John A., and Stephen B. Ash. "Consumer Satisfaction with Food Products." Food Policy 5, no. 4 (November 1980): 313–318.
- August 1980
- Article
An Activity Analysis Approach to Unit Costing with Multiple Interactive Products
By: Robert S. Kaplan and Hiroyuki Itami
Kaplan, Robert S., and Hiroyuki Itami. "An Activity Analysis Approach to Unit Costing with Multiple Interactive Products." Management Science 26, no. 8 (August 1980): 826–839.
- July 1980
- Case
Colonial Bakery Products Distribution Co.
Cash, James I., Jr. "Colonial Bakery Products Distribution Co." Harvard Business School Case 181-009, July 1980.
- June 1980 (Revised November 2006)
- Case
Southwest Lumber Distributors
By: David E. Bell
Concerns a lumber wholesaler who has been asked to give a forward price commitment. The market price has been volatile and the type of wood is different from that traded on the futures market. The question is: What to do about customer's request?
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Bell, David E. "Southwest Lumber Distributors." Harvard Business School Case 180-134, June 1980. (Revised November 2006.)
- 1980
- Chapter
Consumer Products Warranties: Perspectives and Issues
By: J. Kennedy, M. Pearce and J. Quelch
Kennedy, J., M. Pearce, and J. Quelch. "Consumer Products Warranties: Perspectives and Issues." In Macromarketing: A Canadian Perspective, edited by D. Thompson, 251–272. Chicago: American Marketing Association, 1980.
- 1980
- Working Paper
Components of Manufacturing Inventories: A Structural Model of the Production Process
By: Alan J. Auerbach and Jerry R. Green
This paper presents a structural model of production and inventory accumulation based on the hypothesis of cost minimization. It differs from previous attempts in several respects. First, it integrates the analysis of input inventories with output inventories, treating...
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Auerbach, Alan J., and Jerry R. Green. "Components of Manufacturing Inventories: A Structural Model of the Production Process." NBER Working Paper Series, No. 491, June 1980.