Filter Results
:
(2,261)
Show Results For
-
All HBS Web
(2,261)
- People (5)
- News (532)
- Research (1,302)
- Events (4)
- Multimedia (1)
- Faculty Publications (603)
Show Results For
-
All HBS Web
(2,261)
- People (5)
- News (532)
- Research (1,302)
- Events (4)
- Multimedia (1)
- Faculty Publications (603)
- February 2011 (Revised November 2012)
- Case
PatientsLikeMe: An Online Community of Patients
By: Sunil Gupta and Jason Riis
PatientsLikeMe (PLM) is an online community where patients share their personal experiences with a disease, find other patients like them, and learn from each other. The company was founded by Jamie and Ben Heywood when their 29-year-old brother was diagnosed with ALS...
View Details
Keywords:
Business Startups;
Health Disorders;
Knowledge Sharing;
Growth and Development Strategy;
Product Launch;
Digital Platforms;
Social and Collaborative Networks;
Health Industry
Gupta, Sunil, and Jason Riis. "PatientsLikeMe: An Online Community of Patients." Harvard Business School Case 511-093, February 2011. (Revised November 2012.)
- October 2015
- Teaching Plan
The Coca-Cola Company's Case for Creative Transformation
By: Thales Teixeira
This Teaching Plan is to be used with the Video Case "The Coca-Cola Company's Case for Creative Transformation" (HBS No. 815-714)
View Details
Keywords:
Attention Economics;
Creating Connections;
Digital Marketing;
Marketing Innovations;
Social Networks;
Advertising Content;
Networked Brand;
Beverage Industry;
Coca-Cola;
Digital Innovation;
Digital Transition;
Marketing;
Marketing Communications;
Innovation Strategy;
Social and Collaborative Networks;
Advertising;
Creativity;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry
- October 14, 2019
- Article
Designing Better Online Review Systems
By: Geoff Donaker, Hyunjin Kim and Michael Luca
Online reviews are transforming the way consumers choose products and services of all sorts. We turn to TripAdvisor to plan a vacation, Zocdoc to find a doctor, and Yelp to choose a new restaurant. Reviews can create value for buyers and sellers alike, but only if they...
View Details
Donaker, Geoff, Hyunjin Kim, and Michael Luca. "Designing Better Online Review Systems." Harvard Business Review 97, no. 6 (November–December 2019): 122–129.
- October 2023
- Case
Leading Transformation at IHCL
By: Krishna G. Palepu, V.G. Narayanan and Malini Sen
In November 2017, Puneet Chhatwal, took charge as MD and CEO of IHCL, popularly referred to as the Taj Hotels. Despite being India’s largest hospitality company by market capitalization and respected for its values and service, IHCL had made losses for the last seven...
View Details
Keywords:
Turn Around Management;
Hospitality Industry;
Brand Management;
Financial Strategy;
Business Model;
Restructuring;
Asset Management;
Leadership Style;
Crisis Management;
Brands and Branding;
Product Positioning;
Segmentation;
Asia;
India
Palepu, Krishna G., V.G. Narayanan, and Malini Sen. "Leading Transformation at IHCL." Harvard Business School Case 124-041, October 2023.
- January 2008
- Case
Lenovo: Building A Global Brand (Multimedia case)
By: John A. Quelch and Carin-Isabel Knoop
Announced in December 2004, the $1.75 billion acquisition of IBM's PC division by Lenovo, China's largest PC maker, made headlines around the world. A relative upstart in the business, Lenovo acquired the division of IBM that invented the PC in 1981. While Lenovo was...
View Details
Keywords:
Marketing Strategy;
Multinational Firms and Management;
Information Infrastructure;
Global Strategy;
Acquisition;
Brands and Branding;
Manufacturing Industry;
Computer Industry;
China
Quelch, John A., and Carin-Isabel Knoop. "Lenovo: Building A Global Brand (Multimedia case)." Harvard Business School Multimedia/Video Case 508-703, January 2008.
- November 1983 (Revised May 1990)
- Case
Procter & Gamble Co. (B)
By: John A. Quelch
The brand assistant on H-80, a new light duty liquid detergent, has to develop a year-one national promotion plan for the new product. Illustrates one of the important tasks of a Procter & Gamble brand assistant and provides substantial information on different types...
View Details
Keywords:
Advertising;
Product Launch;
Product Marketing;
Brands and Branding;
Consumer Products Industry;
United States
Quelch, John A. "Procter & Gamble Co. (B)." Harvard Business School Case 584-048, November 1983. (Revised May 1990.)
- February 2008 (Revised May 2008)
- Supplement
Lincoln Financial Group (C)
LFG reorganizes its business in order to improve customer intimacy. However, to implement the strategy, they need to effect significant changes in the skills of their salespeople. This case series straddles human resource management, corporate strategy, and sales...
View Details
Keywords:
Organizational Change and Adaptation;
Salesforce Management;
Customer Focus and Relationships;
Financial Services Industry
Godes, David B., and David Lane. "Lincoln Financial Group (C)." Harvard Business School Supplement 508-030, February 2008. (Revised May 2008.)
- November 2015 (Revised August 2016)
- Case
Unilever's New Global Strategy: Competing through Sustainability
In January 2009, when Paul Polman was appointed CEO of Unilever, he inherited a company in long-term decline at the beginning of a major global financial crisis. As the first outsider ever recruited to lead the company, Polman lost little time in challenging the...
View Details
Keywords:
Globalized Firms and Management;
Corporate Social Responsibility and Impact;
Competitive Strategy;
Environmental Sustainability;
Consumer Products Industry
Bartlett, Christopher A. "Unilever's New Global Strategy: Competing through Sustainability." Harvard Business School Case 916-414, November 2015. (Revised August 2016.)
- July 2018 (Revised January 2019)
- Teaching Note
MC Tool
By: Richard S. Ruback, Royce Yudkoff and Ahron Rosenfeld
Sean Witty and Jason Premo acquired MC Tool, a machine shop located in South Carolina in 2007 with the intent to transform it into a precision manufacturer. Witty and Premo were able to more than double revenue to $6 million in their first year of managing MC by...
View Details
- January 2009
- Article
From Regional Star to Global Leader
By: Nitin Nohria
Yang Jianguo was recently promoted from country manager for China to global head of product development at a staid French perfume maker. He was chosen for his technical smarts and his knowledge of emerging markets—a critical avenue for growth, given that sales in the...
View Details
Keywords:
Communication Strategy;
Cross-Cultural and Cross-Border Issues;
Globalized Firms and Management;
Leadership Development;
Management Teams;
Emerging Markets;
Product Development;
Beauty and Cosmetics Industry;
China;
Paris
Nohria, Nitin. "From Regional Star to Global Leader." Harvard Business Review 87, no. 1 (January 2009).
- April 1991 (Revised July 1991)
- Case
RJR Nabisco Board: Guardians of the Gate? (A)
By: Jay W. Lorsch
Charles Hugel, the chairman of RJR Nabisco, receives a call from RJR Nabisco's CEO, Ross Johnson; Johnson plans to present an LBO plan to the board of directors at the board meeting the following week. The case details Hugel's actions as chairman, and describes the...
View Details
Keywords:
Leveraged Buyouts;
Situation or Environment;
Bids and Bidding;
Decision Making;
Managerial Roles;
Governing and Advisory Boards;
Management Teams;
Consumer Products Industry;
Consumer Products Industry
Lorsch, Jay W. "RJR Nabisco Board: Guardians of the Gate? (A)." Harvard Business School Case 491-120, April 1991. (Revised July 1991.)
- 13 May 2014
- News
Arianna Huffington's Tips on How to Feel Better and Get More Done
- 25 Jul 2006
- First Look
First Look: July 25, 2006
developed countries. Large emerging economies with little inward FDI include India and Turkey, despite the relaxation over the last two decades of the restrictions imposed on foreign firms between 1950 and 1980. This working paper explores why Unilever, the Anglo-Dutch...
View Details
Keywords:
Sean Silverthorne
- 25 Mar 2021
- Blog Post
Meet the Student Academic Services Support Team at HBS!
Determining how to successfully balance responsibilities, opportunities, and challenges is imperative to a positive and productive student experience. The Student and Academic Services (SAS) Support Services team in the MBA Program...
View Details
- April 1983
- Case
National Chemical Corp.: Tiger-Tread
A large chemical company has developed a novel industrial maintenance item, for which a marketing program and budget must be prepared. Case requires students to forecast demand at end-user and industrial customer levels to identify elements of the marketing mix, and to...
View Details
Cardozo, Richard N. "National Chemical Corp.: Tiger-Tread." Harvard Business School Case 583-151, April 1983.
- October 1996 (Revised February 1997)
- Case
Saturn Corporation in 1996
Briefly describes the competitive position of the Saturn Corp. in 1996. General Motors has recently announced plans to introduce a mid-sized model under the Saturn brand name. Also provides an update on Saturn's small-car position.
View Details
McGahan, Anita M., and Suzanne Purdy. "Saturn Corporation in 1996." Harvard Business School Case 797-052, October 1996. (Revised February 1997.)
- September 2017 (Revised December 2017)
- Case
Hulu: Redefining the Way People Experience TV
By: Henry W. McGee and Christine Snively
In May 2017, Hulu CEO Mike Hopkins announced the launch of Hulu Live TV, a new offering that would "change the way people experience TV." The new service would allow consumers to bypass traditional cable and satellite delivery and use the Internet to access live...
View Details
Keywords:
Television Industry;
Internet;
Television Entertainment;
Internet and the Web;
Disruptive Innovation;
Competitive Strategy;
Price;
Media and Broadcasting Industry;
Entertainment and Recreation Industry
McGee, Henry W., and Christine Snively. "Hulu: Redefining the Way People Experience TV." Harvard Business School Case 318-002, September 2017. (Revised December 2017.)
- January 2015 (Revised July 2019)
- Case
Rebranding Godiva: The Yıldız Strategy
By: Rohit Deshpande and Esel Çekin
This case concerns Yıldız Holding’s acquisition of Godiva Chocolatier from its previous owner, Campbell Soup, and its salient strategy in preserving Godiva’s “made in Belgian” brand position. Provenance Paradox, a problem faced by companies in emerging countries trying...
View Details
Keywords:
Branding;
Internationalization;
Provenance Paradox;
Acquisitions;
Positioning;
Innovation;
Customer-centricity;
Brands and Branding;
Marketing Strategy;
Emerging Markets;
Product Positioning;
Change Management;
Innovation and Management;
Customer Focus and Relationships;
Food and Beverage Industry;
North America;
Turkey;
Japan
Deshpande, Rohit, and Esel Çekin. "Rebranding Godiva: The Yıldız Strategy." Harvard Business School Case 515-059, January 2015. (Revised July 2019.)
- 14 Feb 2017
- First Look
First Look at New Research: February 14
results of a customer interview. After creating a quick landing page and announcing the product launch through social media channels, the company finds significant customer interest. With only two weeks of promising data, the CEO must...
View Details
Keywords:
Sean Silverthorne
- February 2008 (Revised May 2008)
- Case
Lincoln Financial Group (A)
Lincoln Financial Group (LFG) reorganizes its business in order to improve customer intimacy. However, to implement the strategy, they need to effect significant changes in the skills of their salespeople. This case series straddles human resource management, corporate...
View Details
Keywords:
Competency and Skills;
Customer Relationship Management;
Training;
Selection and Staffing;
Organizational Change and Adaptation;
Performance Evaluation;
Sales;
Corporate Strategy
Godes, David B., and David Lane. "Lincoln Financial Group (A)." Harvard Business School Case 508-028, February 2008. (Revised May 2008.)