Show Results For
-
All HBS Web
(3,096)
- Faculty Publications (496)
Show Results For
-
All HBS Web
(3,096)
- Faculty Publications (496)
- 1986
- Chapter
Food Marketing Public Enterprises
- April 1985 (Revised September 1986)
- Case
CML Group, Inc.: Going Public (B)
- June 1984 (Revised March 1993)
- Background Note
Securities Law and Public Offerings
- 1981
- Article
A Consumer Based Approach for Establishing Priorities in Consumer Information Programs: Implications for Public Policy
- 1982
- Article
Correlates of Deficient Consumer Environments: The Case of the Elderly
- December 1978 (Revised March 1992)
- Case
Archdiocese of New York
- 1978
- Article
Perceptions of Unfair Marketing Practices: Consumerism Implications
- 1977
- Article
The Management of Marketing Conflict: Implications for Public Policy
- Research Summary
Business and Low Income Sectors: The Creation of Economic and Social Value
- Research Summary
Consumer-Brand Relationships and CRM
- Research Summary
Creating Corporate Value Added
- Research Summary
Crowdsourced reviews
To determine whether online consumer reviews influence the way that reputation is formed, Professor Luca has combined reviews from the website Yelp.com with public restaurant data. He has shown that a one-star increase in Yelp ratings results in a 5- to 9-percent... View Details
- Research Summary
Current Research
Professor John is a behavioral scientist who uses both laboratory and field experiments to investigate questions that are at the intersection of marketing, organizational behavior, and public policy.
Professor John’s work has been published in leading... View Details
- Forthcoming
- Article
Differentiating on Diversity: How Disclosing Workforce Diversity Influences Consumer Choice
- Teaching Interest
Finance II (MBA Required Curriculum)
This course builds on the foundation developed in Finance I, focusing on three sets of managerial decisions:
- How to evaluate complex investments.
- How to set and execute financial policies within a firm.
- How to integrate... View Details
- Forthcoming
- Article
Half the Firms, Double the Profits: Public Firms' Transformation, 1996–2022
- Research Summary
Making Markets Work: An Executive Education Program for Africa
- Research Summary
Marketing and Advertising and Society
- Research Summary
Mastering Strategy Execution
Professor Robert Simons’ research encompasses three areas of management accountability that are the foundation for successful strategy execution: organization design, performance measurement and control, and risk management. In addition, Simons is interested in the... View Details