Filter Results
:
(454)
Show Results For
-
All HBS Web
(454)
- News (49)
- Research (321)
- Multimedia (1)
- Faculty Publications (71)
Show Results For
-
All HBS Web
(454)
- News (49)
- Research (321)
- Multimedia (1)
- Faculty Publications (71)
- September–October 2020
- Article
The Air War Versus the Ground Game: An Analysis of Multi-Channel Marketing in U.S. Presidential Elections
By: Lingling Zhang and Doug J. Chung
This study jointly examines the effects of television advertising and field operations in U.S. presidential elections, with the former referred to as the “air war” and the latter as the “ground game.” Specifically, the study focuses on how different campaign...
View Details
Keywords:
Multi-channel Marketing;
Ground Campaigning;
Political Campaigns;
Discrete-choice Model;
Instrumental Variables;
Political Elections;
Marketing Channels;
Advertising;
United States
Zhang, Lingling, and Doug J. Chung. "The Air War Versus the Ground Game: An Analysis of Multi-Channel Marketing in U.S. Presidential Elections." Marketing Science 39, no. 5 (September–October 2020): 872–892.
- February 1988 (Revised November 1994)
- Background Note
Note on Fundamental Parity Conditions
By: W. Carl Kester and Richard P. Melnick
Provides a simple framework for analyzing expected exchange rate movements. Basic parity and equilibrium conditions are presented including purchasing power parity, forward parity, interest rate parity, the domestic Fisher effect, and the international Fisher effect...
View Details
Kester, W. Carl, and Richard P. Melnick. "Note on Fundamental Parity Conditions." Harvard Business School Background Note 288-016, February 1988. (Revised November 1994.)
- 28 Jan 2016
- News
Taking Literature to the Streets
- 25 Nov 2011
- News
The history of Black Friday
- 19 Jun 2018
- News
The Other Diversity Dividend
- January 2003
- Background Note
Institutions for Collaboration: Overview
Provides an overview of the wide variety of organizations other than firms, government ministries and regulatory agencies, and universities that may have significant effects on competitiveness. These intermediary entities, referred to as institutions for collaboration...
View Details
Porter, Michael E., and Willis M. Emmons III. "Institutions for Collaboration: Overview." Harvard Business School Background Note 703-436, January 2003.
- March 1994 (Revised March 1995)
- Background Note
Managing Your Team
By: Linda A. Hill
Designed as an overview note for the Managing Your Team module of the MBA second year elective course Power and Influence. Identifies some criteria for evaluating team effectiveness and outlines in detail the key areas of responsibility of team managers: managing the...
View Details
Keywords:
Groups and Teams;
Performance Evaluation;
Management;
Cross-Cultural and Cross-Border Issues
Hill, Linda A. "Managing Your Team." Harvard Business School Background Note 494-081, March 1994. (Revised March 1995.)
The Air War Versus The Ground Game: An Analysis of Multi-Channel Marketing in U.S. Presidential Elections
This study jointly examines the effects of television advertising and field operations in U.S. presidential elections, with the former referred to as the “air war” and the latter as the “ground game.” Specifically, the study focuses on how different campaign...
View Details
- October 2021
- Article
Communicating Resource Scarcity and Interpersonal Connection
By: Grant E. Donnelly, Anne V. Wilson, Ashley V. Whillans and Michael I. Norton
Consumers often cite insufficient time or money as an excuse for rejecting social invitations. We explore the effectiveness of these excuses in preserving interpersonal relationships. Six studies—including perceptions of couples planning their wedding—demonstrate that...
View Details
Keywords:
Time;
Interpersonal Relationships;
Communication;
Money;
Relationships;
Interpersonal Communication
Donnelly, Grant E., Anne V. Wilson, Ashley V. Whillans, and Michael I. Norton. "Communicating Resource Scarcity and Interpersonal Connection." Journal of Consumer Psychology 31, no. 4 (October 2021): 726–745.
- June 2007
- Article
Which Levers Boost ROI?
By: Margeaux Cvar and John A. Quelch
The article refers to ROI, or return on investment, and focuses on a rational strategy for financial markets that uses outside industry comparisons. The first step is to identify parallel businesses that have similar characteristics such as growth, capital, and market...
View Details
Cvar, Margeaux, and John A. Quelch. "Which Levers Boost ROI?" Harvard Business Review 85, no. 6 (June 2007): 21–24.
- 1979
- Article
Approximating the Efficiency Gain of Tax Reforms
By: Jerry R. Green and Eytan Sheshinski
Proper analysis of tax reform requires evaluation of the welfare effects induced by a change from one tax system to another. We present two methods for estimating these changes using only local information pertaining to an initial equilibrium with distortive taxes. It...
View Details
Green, Jerry R., and Eytan Sheshinski. "Approximating the Efficiency Gain of Tax Reforms." Journal of Public Economics 11, no. 2 (1979): 179–195.
- 2005
- Working Paper
Letting Misconduct Slide: The Acceptability of Gradual Erosion in Others' Unethical Behavior
By: Francesca Gino and Max H. Bazerman
Four laboratory studies show that people are more likely to overlook others' unethical behavior when ethical degradation occurs slowly rather than in one abrupt shift. Participants served in the role of watchdogs charged with catching instances of cheating. The...
View Details
Gino, Francesca, and Max H. Bazerman. "Letting Misconduct Slide: The Acceptability of Gradual Erosion in Others' Unethical Behavior." Harvard Business School Working Paper, No. 06-007, August 2005. (Revised September 2006, February 2007, January 2009. Previously titled "Slippery Slopes and Misconduct: The Effect of Gradual Degradation on the Failure to Notice Others' Unethical Behavior.")
- July 2009
- Article
When Misconduct Goes Unnoticed: The Acceptability of Gradual Erosion in Others' Unethical Behavior
By: Francesca Gino and Max Bazerman
Four laboratory studies show that people are more likely to accept others' unethical behavior when ethical degradation occurs slowly rather than in one abrupt shift. Participants served in the role of watchdogs charged with catching instances of cheating. The watchdogs...
View Details
Gino, Francesca, and Max Bazerman. "When Misconduct Goes Unnoticed: The Acceptability of Gradual Erosion in Others' Unethical Behavior." Journal of Experimental Social Psychology 45, no. 4 (July 2009): 708–719.
- September 2018
- Article
Knowledge Integrators and the Survival of Manufacturing Clusters
By: Giulio Buciuni and Gary P. Pisano
Over the past two decades, the greater prevalence of global supply chains has had contrasting effects on Western manufacturing clusters. While some of them dwindled, others proved resilient. Contributing to the recent literature on co-located clusters and clusters'...
View Details
Buciuni, Giulio, and Gary P. Pisano. "Knowledge Integrators and the Survival of Manufacturing Clusters." Special Issue on Challenges in International Business Development. Journal of Economic Geography 118, no. 5 (September 2018): 1069–1089.
Modern Project Finance: A Casebook
Written as a guide to the dynamic and increasingly important field of project finance, this casebook provides detailed descriptions and analysis of 20 project-financed transactions. Other books describe what project finance is and how it works. In this book, Benjamin...
View Details
- 2009
- Book
The Adventures of an IT Leader
By: Robert D. Austin, Richard L. Nolan and Shannon O'Donnell
Becoming an effective IT manager presents a host of challenges-from anticipating emerging technology to managing relationships with vendors, employees, and other managers. Ultimately, a good IT manager must be a strong business leader, not just a technical...
View Details
Keywords:
Books;
Leadership;
Crisis Management;
Personal Development and Career;
Relationships;
Safety;
Information Technology
Austin, Robert D., Richard L. Nolan, and Shannon O'Donnell. The Adventures of an IT Leader. Harvard Business Press, 2009.
- February 2020
- Article
Why Prosocial Referral Incentives Work: The Interplay of Reputational Benefits and Action Costs
By: Rachel Gershon, Cynthia Cryder and Leslie K. John
While selfish incentives typically outperform prosocial incentives, in the context of customer referral rewards, prosocial incentives can be more effective. Companies frequently offer “selfish” (i.e., sender-benefiting) referral incentives, offering customers financial...
View Details
Keywords:
Incentives;
Prosocial Behavior;
Judgment And Decision-making;
Referral Rewards;
Motivation and Incentives;
Consumer Behavior;
Decision Making
Gershon, Rachel, Cynthia Cryder, and Leslie K. John. "Why Prosocial Referral Incentives Work: The Interplay of Reputational Benefits and Action Costs." Journal of Marketing Research (JMR) 57, no. 1 (February 2020): 156–172.
- Fall 2012
- Article
The Flattening Firm—Not As Advertised
By: Julie Wulf
For decades, management consultants and the popular business press have urged large firms to flatten their hierarchies. Flattening (or delayering, as it is also known) typically refers to the elimination of layers in a firm's organizational hierarchy and the broadening...
View Details
Wulf, Julie. "The Flattening Firm—Not As Advertised." California Management Review 55, no. 1 (Fall 2012): 5–23.
- 04 Dec 2014
- Working Paper Summaries
The Air War versus The Ground Game: An Analysis of Multi-Channel Marketing in US Presidential Elections
Keywords:
by Doug J. Chung & Lingling Zhang
- April 2020
- Article
Digital Emotion Contagion
By: Amit Goldenberg and James J. Gross
People spend considerable time on digital media, and during this time they are often exposed to others’ emotion expressions. This exposure can lead their own emotion expressions to become more like others’ emotion expressions, a process we refer to as digital emotion...
View Details
Keywords:
Emotion;
Emotion Contagion;
Digital Media;
Emotions;
Media;
Internet and the Web;
Measurement and Metrics;
Social Media
Goldenberg, Amit, and James J. Gross. "Digital Emotion Contagion." Trends in Cognitive Sciences 24, no. 4 (April 2020): 316–328.