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- Faculty Publications (259)
Show Results For
-
All HBS Web
(704)
- People (1)
- News (172)
- Research (424)
- Events (7)
- Multimedia (8)
- Faculty Publications (259)
- July 1989
- Background Note
Learning by the Case Method in Marketing
Introduces learning by the case method, with application to marketing learning. Places case learning in the stream of experiential learning and explains the advantages and disadvantages of experiential learning methods. Turning to case learning specifically, the note...
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Bonoma, Thomas V., and Thomas J. Kosnik. "Learning by the Case Method in Marketing." Harvard Business School Background Note 590-008, July 1989.
- 25 Feb 2022
- News
Best Business Podcasts 2022: Find Your Success This Year
- 29 Jun 2021
- News
Procter & Gamble’s Lean Innovation Transformation
- January 2021 (Revised March 2021)
- Case
THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)
By: Jill Avery, Ayelet Israeli and Emma von Maur
THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on...
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Keywords:
Data;
Data Analytics;
Artificial Intelligence;
AI;
AI Algorithms;
AI Creativity;
Fashion;
Retail;
Retail Analytics;
E-Commerce Strategy;
Platform;
Platforms;
Big Data;
Preference Elicitation;
Preference Prediction;
Predictive Analytics;
App Development;
"Marketing Analytics";
Advertising;
Mobile App;
Mobile Marketing;
Apparel;
Online Advertising;
Referral Rewards;
Referrals;
Female Ceo;
Female Entrepreneur;
Female Protagonist;
Analytics and Data Science;
Analysis;
Creativity;
Marketing Strategy;
Brands and Branding;
Consumer Behavior;
Demand and Consumers;
Forecasting and Prediction;
Marketing Channels;
Digital Marketing;
Internet and the Web;
Mobile and Wireless Technology;
AI and Machine Learning;
E-commerce;
Digital Platforms;
Fashion Industry;
Retail Industry;
Apparel and Accessories Industry;
Consumer Products Industry;
United States
Avery, Jill, Ayelet Israeli, and Emma von Maur. "THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)." Harvard Business School Case 521-070, January 2021. (Revised March 2021.)
- Summer 2018
- Book Review
Leslie Berlin, Troublemakers: Silicon Valley's Coming of Age
Leslie Berlin's book Troublemakers, is an engaging and insightful people-first exploration of the roots of Silicon Valley, from the late 1960s to the early 1980s. Berlin portrays seven individuals who played important roles at critical junctures in the...
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Sahlman, William A. "Leslie Berlin, Troublemakers: Silicon Valley's Coming of Age." Business History Review 92, no. 2 (Summer 2018): 343–353.
Christopher T. Stanton
Christopher Stanton is Marvin Bower Associate Professor of Business Administration in the Entrepreneurial Management Unit. Professor Stanton's research streams focus on personnel economics, organizational economics, labor markets, and entrepreneurship. His MBA... View Details
- December 2011
- Case
Bergerac Systems: The Challenge of Backward Integration
By: David A. Garvin and Sunru Yong
Bergerac Systems is a small, rapidly growing manufacturer of diagnostic instruments used in veterinary practices. The company introduced the OmniVue chemistry analyzer, which enables veterinarians to run a wide range of blood and blood chemistry tests on their animal...
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Keywords:
Financial Analysis;
Manufacturing Strategy;
Strategy;
Production;
Supply Chain Management;
Vertical Integration;
Performance Capacity;
Financial Strategy;
Medical Devices and Supplies Industry
Garvin, David A., and Sunru Yong. "Bergerac Systems: The Challenge of Backward Integration." Harvard Business School Brief Case 114-381, December 2011.
- Research Summary
Interpersonal Communication & Human-Computer Interaction
This stream of research, combining methods from experimental psychology and natural language processing, investigates behaviors that improve interpersonal communication. In our paper on question-asking published in Journal of Personality and Social Psychology,...
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- 06 Oct 2010
- Research & Ideas
John Kotter: Four Ways to Kill a Good Idea
Someone is out to shoot down your best ideas. Do you know how to defend yourself? In their new book, Buy-IN: Saving Your Good Idea from Getting Shot Down, HBS professor emeritus John P. Kotter and University of British Columbia professor Lorne A. Whitehead teach how to...
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Keywords:
by John Kotter & Lorne A. Whitehead
- November 2017
- Teaching Note
Tencent
By: John R. Wells and Gabriel Ellsworth
Teaching Note for HBS No. 718-426.
Tencent had undergone many transformations since it was founded in 1998 as a simple messaging service. In 2017, it was the largest online games provider in China with a wide range of game types, China’s largest social networking...
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Keywords:
Tencent;
Tencent Holdings;
WeChat;
Social Networking;
Social Networks;
Gaming;
Gaming Industry;
Video Games;
Computer Games;
Mobile Gaming;
Portals;
Payments;
Mobile Payments;
O2O;
Online-to-offline;
E-commerce;
Messaging;
Subscription Model;
Freemium;
Mobile App Industry;
Smartphone;
PC;
Monetization Strategy;
Antitrust;
Streaming;
Cloud Computing;
Artificial Intelligence;
Big Data;
Alibaba;
Facebook;
JD.com;
Tesla;
Bundling;
Synergies;
Digital Strategy;
Imitation;
Licensing;
Agility;
Entry Barriers;
Online Platforms;
Advertising;
Digital Marketing;
Business Ventures;
Acquisition;
Mergers and Acquisitions;
Business Conglomerates;
Business Growth and Maturation;
Business Organization;
For-Profit Firms;
Joint Ventures;
Restructuring;
Communication Technology;
Blogs;
Interactive Communication;
Interpersonal Communication;
Entertainment;
Film Entertainment;
Games, Gaming, and Gambling;
Music Entertainment;
Investment;
Investment Portfolio;
Price;
Revenue;
Geographic Scope;
Cross-Cultural and Cross-Border Issues;
Global Strategy;
Multinational Firms and Management;
Globalized Markets and Industries;
Business History;
Innovation Strategy;
Technological Innovation;
Business or Company Management;
Goals and Objectives;
Growth and Development Strategy;
Product Positioning;
Social Marketing;
Network Effects;
Market Entry and Exit;
Digital Platforms;
Industry Growth;
Monopoly;
Media;
Distribution Channels;
Service Delivery;
Organizational Change and Adaptation;
Organizational Structure;
Public Ownership;
Problems and Challenges;
Business and Government Relations;
Groups and Teams;
Networks;
Opportunities;
Social and Collaborative Networks;
Strategy;
Adaptation;
Business Strategy;
Commercialization;
Competition;
Competitive Advantage;
Competitive Strategy;
Cooperation;
Corporate Strategy;
Diversification;
Expansion;
Horizontal Integration;
Vertical Integration;
Information Technology;
Internet and the Web;
Mobile and Wireless Technology;
Applications and Software;
Information Infrastructure;
Value Creation;
Emerging Markets;
Product Development;
Segmentation;
Business Units;
Communication;
Profit;
Communications Industry;
Entertainment and Recreation Industry;
Financial Services Industry;
Information Industry;
Information Technology Industry;
Media and Broadcasting Industry;
Motion Pictures and Video Industry;
Music Industry;
Service Industry;
Technology Industry;
Telecommunications Industry;
Video Game Industry;
Web Services Industry;
Asia;
China;
Canton (province, China)
- October 2016 (Revised April 2018)
- Case
DataXu: Selling Ad Tech
By: Frank V. Cespedes, John Deighton, Lisa Cox and Olivia Hull
DataXu served marketers by buying digital advertising for brands using its demand-side platform. It sought a way to build a more predictable revenue stream in the very transactional media marketplace, and hoped that two new marketing analytics products would give it a...
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Keywords:
Sales Management;
Pricing;
Programmatic Ad Buying;
"Marketing Analytics";
Advertising Technology;
Sales;
Digital Marketing;
Marketing Strategy;
Advertising Campaigns;
Product Launch;
Product Positioning;
Media;
Technology Industry;
Advertising Industry;
Boston;
Massachusetts
Cespedes, Frank V., John Deighton, Lisa Cox, and Olivia Hull. "DataXu: Selling Ad Tech." Harvard Business School Case 817-012, October 2016. (Revised April 2018.)
- Research Summary
Political Economy of Business Development
In an ongoing research stream, Professor Fabbe is studying the political economy of business development in fragile societies. Her newest project in this research stream explores the opportunities for complementarities and joint ventures between Syrian and Turkish... View Details
- Research Summary
Ethics & Politics of Emerging Technologies
In this stream of research, my collaborators and I investigate the ethical, political, and social implications of computational technologies.
In this work, I often collaborate with academic colleagues in computer science by helping to...
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- April 2018 (Revised February 2019)
- Case
Gimlet Media: A Podcasting Startup
By: John Deighton and Leora Kornfeld
When digital distribution becomes an option for an analog industry, the effects on incumbents can be devastating. Is podcasting the beginning of the end of radio? Can it do what streaming video did to television and websites did to print? Two former public radio...
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Deighton, John, and Leora Kornfeld. "Gimlet Media: A Podcasting Startup." Harvard Business School Case 918-413, April 2018. (Revised February 2019.)
- 2017
- Article
High-Skilled Migration and Agglomeration
By: Sari Pekkala Kerr, William R. Kerr, Çağlar Özden and Christopher Parsons
This paper reviews recent research regarding high-skilled migration. We adopt a data-driven perspective, bringing together and describing several ongoing research streams that range from the construction of global migration databases, to the legal codification of...
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Keywords:
Migration;
Talent;
Diaspora;
Agglomeration;
Diasporas;
Industry Clusters;
Talent and Talent Management;
Immigration
Kerr, Sari Pekkala, William R. Kerr, Çağlar Özden, and Christopher Parsons. "High-Skilled Migration and Agglomeration." Annual Review of Economics 9 (2017): 201–234.
- 21 Mar 2023
- HBS Seminar
Stefan Dimitriadis, University of Toronto Rotman School of Management
- August 2023
- Case
WayCool: Reimagining the Food Supply Chain
By: Paul Gompers and Kairavi Dey
Founded in 2015, WayCool, is an Indian agri-tech start-up that built a B2B operation acquiring fruits and vegetables from product-specific agriculture companies and small-holding farmers. It sold them to business customers, such as local retail stores, restaurants, and...
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- Research Summary
GLOBALIZATION AND STRATEGY
Pankaj Ghemawat is engaged in a substantial stream of work on globalization and strategy. On the research front, this has involved a particular focus on the levels and dynamics of cross-border market integration, location-specificity and persistent sources of...
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- 08 Nov 2018
- HBS Seminar