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All HBS Web
(1,090)
- News (206)
- Research (726)
- Multimedia (3)
- Faculty Publications (149)
- 10 Jan 2022
- Research & Ideas
How to Get Companies to Make Investments That Benefit Everyone
The benefits of creating good aren’t often apparent to companies, since they often don’t reap the rewards. Thus, many tend to practice “loss aversion,” avoiding a known downside rather than taking the risk of creating an even better upside. It’s hard to View Details
Keywords:
by Lane Lambert
- January 2019 (Revised October 2019)
- Case
Commercial Sales Transformation at Microsoft
By: Doug J. Chung
Industry leaders should adapt to changes in the business context and consider different ways to grow. Advances in technology had shifted software demand to the cloud. As a result, Microsoft announced a strategic shift in direction from its existing ‘Windows first’...
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Chung, Doug J. "Commercial Sales Transformation at Microsoft." Harvard Business School Case 519-054, January 2019. (Revised October 2019.)
- 10 Sep 2001
- Research & Ideas
Do You Have Change Fatigue?
yes." The consolidation phase is the time for measurement and rewards. The organization must be ready to make changes to the change plan, based on an honest assessment of what's working and what isn't. It is at these moments that the...
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Keywords:
by Nick Morgan
- November 2023 (Revised November 2023)
- Case
Kickstarter: Crowdfunding for the Arts
By: Rohit Deshpandé and Alexis Lefort
Kickstarter was a virtual crowdfunding platform and community that allowed creators of all kinds to raise funding for creative projects. The executive team was wrestling with a tension in its business model: the organization earned the majority of its revenue from...
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- September–October 2013
- Article
The Dynamic Advertising Effect of Collegiate Athletics
By: Doug J. Chung
I measure the spillover effect of intercollegiate athletics on the quantity and quality of applicants to institutions of higher education in the United States, popularly known as the "Flutie Effect." I treat athletic success as a stock of goodwill that decays over...
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Keywords:
Choice Modeling;
Entertainment Marketing;
Heterogeneity;
Panel Data;
Structural Modeling;
Rights;
Analytics and Data Science;
Higher Education;
Ethics;
Consumer Behavior;
Advertising;
Sports;
Advertising Industry;
Education Industry
Chung, Doug J. "The Dynamic Advertising Effect of Collegiate Athletics." Marketing Science 32, no. 5 (September–October 2013): 679–698. (Lead article. Featured in HBS Working Knowledge.)
- 04 Jun 2012
- Research & Ideas
The Business of Life
says. "The reality is that the only reason you're interested in either of these things is that you're interested in finding the truth. We spend most of our waking hours in our professions, but if we can't allow success in our professions...
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Keywords:
by Carmen Nobel
- June 2021
- Case
HelloSelf: Search
By: John R. Wells and Benjamin Weinstock
In August 2018, after nearly six months of searching, Charles Wells was convinced that he should found HelloSelf to help people improve their sense of mental wellbeing. Those feeling mentally unwell would receive support from fully qualified clinical psychotherapists,...
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Keywords:
Mental Health;
Health Care and Treatment;
Internet and the Web;
Business Model;
Product Launch
Wells, John R., and Benjamin Weinstock. "HelloSelf: Search." Harvard Business School Case 721-484, June 2021.
- Article
Nudging: Progress to Date and Future Directions
By: John Beshears and Harry Kosowsky
Nudges influence behavior by changing the environment in which decisions are made, without restricting the menu of options and without altering financial incentives. This paper assesses past empirical research on nudging and provides recommendations for future work in...
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Keywords:
Nudge;
Choice Architecture;
Behavioral Economics;
Behavioral Science;
Behavior;
Change;
Situation or Environment;
Decision Choices and Conditions;
Decision Making
Beshears, John, and Harry Kosowsky. "Nudging: Progress to Date and Future Directions." Organizational Behavior and Human Decision Processes 161, Supplement (November 2020): 3–19.
- February 2005 (Revised May 2005)
- Case
Intelliseek
Intelliseek harvests, filters, and mines the content of messages posted by consumers online and on discussion boards and blogs. For any specified consumer product brand, Intelliseek measures the volume of work-of-mouth and its valence (proportion of positive and...
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Keywords:
Internet and the Web;
Information Technology;
Consumer Behavior;
Knowledge Management;
Marketing Reference Programs;
Web Services Industry
Wathieu, Luc R., and Allan Friedman. "Intelliseek." Harvard Business School Case 505-061, February 2005. (Revised May 2005.)
- November 2007 (Revised May 2008)
- Case
Haier Hefei Electronics Co. (A)
By: Lynn Sharp Paine
The Haier Group, the first mainland Chinese company to make the Financial Times list of Asia's "most admired companies," attributes its success in large measure to the new value system it has sought to instill throughout the organization. However, when Haier takes over...
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Keywords:
Public Ownership;
Business and Government Relations;
Organizational Culture;
Transformation;
Ethics;
Labor and Management Relations;
Business or Company Management;
Contracts;
Electronics Industry;
China
Paine, Lynn Sharp. "Haier Hefei Electronics Co. (A)." Harvard Business School Case 308-075, November 2007. (Revised May 2008.)
- September 2019
- Supplement
pymetrics (B)
By: John R. Wells and Benjamin Weinstock
In March 2013, pymetrics CEO Frida Polli visited Harvard Business School to listen to a section of MBA students from the class of 2013 discuss her business plan and provide feedback on the tests they had taken to identify career opportunities. Polli had developed a...
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Keywords:
BrainTech;
Hiring;
Hiring Of Employees;
Recruiting;
Personality;
Personality Traits;
Startup;
Start-up;
Startups;
Start-ups;
Employment;
Strategic Evolution;
Psychodynamics;
Psychology;
Recruitment;
Selection and Staffing;
Business Startups;
Strategy;
Personal Characteristics
Wells, John R., and Benjamin Weinstock. "pymetrics (B)." Harvard Business School Supplement 720-375, September 2019.
- May 2016 (Revised August 2022)
- Case
RegionFly: Cutting Costs in the Airline Industry
By: Susanna Gallani and Eva Labro
RegionFly is a small, private airline specializing in ultra-premium services. Founded shortly after the "Golden Age of airline travel," RegionFly's financial performance had been strong for several decades. More recently, however, the results have taken a downward...
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Keywords:
Recession;
Downsizing;
Profitability;
Cost Management;
Profit;
Luxury;
Competitive Strategy;
Mergers and Acquisitions;
Business Divisions;
Logistics;
Decision Making;
Strategic Planning;
Air Transportation Industry
Gallani, Susanna, and Eva Labro. "RegionFly: Cutting Costs in the Airline Industry." Harvard Business School Case 116-047, May 2016. (Revised August 2022.)
- March 11, 2020
- Editorial
A Bolder Vision for Business Schools
By: P. Tufano
Business schools teach to a model that dates back to the 1950s. Given the growing demands on business to take a lead in confronting societal challenges, business schools need to update how they train business leaders and how they compete, argues Oxford’s Saïd School...
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Keywords:
Business Schools;
Business And Society;
Business Education;
Leadership Development;
Business and Stakeholder Relations
Tufano, P. "A Bolder Vision for Business Schools." Harvard Business Review Digital Articles (March 11, 2020).
- 2017
- Report
The American Angel: The First In-Depth Report on the Demographics and Investing Activity of Individual American Angel Investors
By: Laura Huang, Andy Wu, Min Ju Lee, Jiayi Bao, Marianne Hudson and Elaine Bolle
Early-stage financing from angel investors is critical to the success of high-growth startups. Recent estimates suggest that annual US angel investment activity may total as much as $24 billion each year, contributing to the growth and success of more than 64,000...
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Keywords:
Angel Investors;
Geography;
Risk;
Entrepreneurship;
Venture Capital;
Demographics;
Geographic Location;
Decision Making;
Financial Services Industry;
Technology Industry;
United States
Huang, Laura, Andy Wu, Min Ju Lee, Jiayi Bao, Marianne Hudson, and Elaine Bolle. "The American Angel: The First In-Depth Report on the Demographics and Investing Activity of Individual American Angel Investors." Report, Overland Park, KS, November 2017.
- 2003
- Case
E-Business Innovation at Cisco
By: Vijay Govindarajan, Philip Anderson, Chris Trimble and Katrina Veerman
As of March 2001, Cisco Systems prides itself as an "end-to-end networking company." The phrase describes not only their product line but the way they run their business. They created many of the e-business practices that later became cornerstones of the software...
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Keywords:
Technology Networks;
Technological Innovation;
Innovation and Management;
Business Strategy;
Web Services Industry
Govindarajan, Vijay, Philip Anderson, Chris Trimble, and Katrina Veerman. "E-Business Innovation at Cisco." 2003. (Case No. 1-0001.)
- August 2019
- Case
Preserving Trust at Care.com (A)
By: Krishna G. Palepu and Julia Kelley
Care.com was an online platform designed to match caregivers with individuals seeking care for themselves, others, and pets, through job postings, caregiver profiles, and directories of local day care centers. In March 2019, the Wall Street Journal had just published a...
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Keywords:
Business Strategy;
Corporate Governance;
Digital Platforms;
Market Design;
Emerging Markets;
Trust;
Technology Industry;
United States
Palepu, Krishna G., and Julia Kelley. "Preserving Trust at Care.com (A)." Harvard Business School Case 120-011, August 2019.
- June 2021
- Teaching Note
Michael Phelps: 'It's Okay to Not Be Okay'
By: Boris Groysberg, Carin-Isabel Knoop and Michael Norris
Teaching Note for HBS Case No. 421-044. In 2020, Michael Phelps, the most decorated Olympian of all time, with 28 medals in various swimming events, was now retired. As he looked back on his 20+ year athletic career, he considered what had gone into making him the...
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- 2011
- Working Paper
Historical Trajectories and Corporate Competences in Wind Energy
By: Geoffrey Jones and Loubna Bouamane
This working paper surveys the business history of the global wind energy turbine industry between the late nineteenth century and the present day. It examines the long-term prominence of firms headquartered in Denmark, the more fluctuating role of U.S.-based firms,...
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Keywords:
Business History;
Renewable Energy;
Competitive Advantage;
Technology Adoption;
Policy;
Business and Government Relations;
Energy Industry;
United States;
Denmark
Jones, Geoffrey, and Loubna Bouamane. "Historical Trajectories and Corporate Competences in Wind Energy." Harvard Business School Working Paper, No. 11-112, May 2011.
- March 1994 (Revised September 1995)
- Case
Enron Gas Services
By: Peter Tufano
The CEO of Enron Gas Services (EGS), a subsidiary of the largest U.S. integrated natural gas firm, considers the risks and opportunities of selling a variety of natural gas derivatives, both embedded in gas delivery contracts and as free-standing financial contracts....
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Tufano, Peter, and Sanjay Bhatnagar. "Enron Gas Services." Harvard Business School Case 294-076, March 1994. (Revised September 1995.)
- June 2020
- Teaching Note
Shiseido Acquires Drunk Elephant
By: Jill Avery
On October 7, 2019, the Shiseido Group announced that it would acquire clean skincare brand Drunk Elephant for $845 million, a valuation of 8.5 times sales. Did Shiseido pay too much or too little for this brand asset? How much was the Drunk Elephant brand worth and...
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Keywords:
Brand Management;
Brand Valuation;
Brand Equity;
Brand Value;
Mergers & Acquisitions;
Startup;
DTC;
Brand Portfolio Strategy;
Marketing;
Marketing Strategy;
Brands and Branding;
Mergers and Acquisitions;
Valuation;
Entrepreneurship;
Business Startups;
Beauty and Cosmetics Industry;
Consumer Products Industry;
United States;
Japan;
Asia;
North America