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- Faculty Publications (195)
Show Results For
-
All HBS Web
(950)
- People (2)
- News (242)
- Research (570)
- Multimedia (5)
- Faculty Publications (195)
- 30 Sep 2013
- News
IT'S A (RED) BULL MARKET AFTER ALL
- May 2017 (Revised November 2017)
- Teaching Note
BrightStar Care: The Evolution of a Leadership Team
By: Boris Groysberg, Colleen Ammerman and Olivia Hull
Teaching Note for HBS No. 417-020.
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Keywords:
Health Care Services;
Entrepreneurs;
Board Of Directors;
Boards Of Directors;
Health Care Industry;
Growth Strategy;
Organizational Change;
Brand Positioning;
Entrepreneurial Organizations;
Entrepreneurial Management;
Franchising;
Family-owned Business;
Home Health Care;
Managing Growth;
Management Styles;
Organizational Development;
Talent Management;
Women Executives;
Women And Leadership;
Business Startups;
Family Business;
Small Business;
Talent And Talent Management;
Governing And Advisory Boards;
Health Care And Treatment;
Human Capital;
Leadership Development;
Leadership Style;
Business Or Company Management;
Growth And Development Strategy;
Management Analysis, Tools, And Techniques;
Management Skills;
Management Style;
Management Succession;
Management Systems;
Management Teams;
Brands And Branding;
Marketing Strategy;
Strategy;
Health Industry
- August 1996 (Revised December 1999)
- Case
J Boats, Inc.
By: Robert L. Simons
During the 20-year evolution of a family-owned, entrepreneurial sailboat company, two founders leverage their design and marketing skills to build one of the most recognized brands in the recreational boating industry. The founder then considers management succession...
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Keywords:
Corporate Entrepreneurship;
Family Business;
Risk Management;
Financial Management;
Leveraged Buyouts;
Brands and Branding;
Competitive Strategy;
Capital Markets;
Valuation;
Shipping Industry;
Transportation Industry
Simons, Robert L. "J Boats, Inc." Harvard Business School Case 197-015, August 1996. (Revised December 1999.)
- 08 Oct 2015
- Blog Post
Why We Recruit: DaVita Healthcare Partners, Inc.
engaging with students and/or alumni at HBS?Over the years we have found that one-to-one outreach is our most successful recruiting tactic. The personal connection between our teammates and the students has really helped us not only build...
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Keywords:
Health Care
- 18 Nov 2019
- Video
Alberto Grimoldi
Alberto Grimoldi, President of the Argentina-based apparel and footwear company Grimoldi, describes improving the image of his company by removing the name "Grimoldi" from their products, and using...
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- January 2007
- Case
AMD: A Customer-Centric Approach to Innovation
By: Elie Ofek and Lauren Barley
AMD's launch of the Opteron microprocessor in 2003 has allowed the company to make inroads into the lucrative server segment. A long-time follower to Intel, AMD management felt it was in a position to lead the microprocessor industry in new directions. However, in 2006...
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Keywords:
Customer Focus and Relationships;
Price;
Leadership;
Brands and Branding;
Product Launch;
Product Development;
Competitive Strategy;
Customization and Personalization;
Semiconductor Industry
Ofek, Elie, and Lauren Barley. "AMD: A Customer-Centric Approach to Innovation." Harvard Business School Case 507-037, January 2007.
- February 2019 (Revised September 2021)
- Case
The a2 Milk Company
By: Benjamin C. Esty and Daniel Fisher
The a2 Milk Company (a2MC) became the most valuable company listed on the New Zealand stock exchange in 2018 by capitalizing on a biochemical discovery related to the protein composition of cow's milk. Because many people find the A1 protein difficult to digest, and...
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Keywords:
Judo Economics;
Market Entry;
Innovation;
Barriers To Response;
Industry Attractiveness;
Advantage Horizon;
Sustainability;
First-mover Advantage;
Scope;
Strategy Execution;
Strategic Evolution;
Biochemistry;
Genetics;
Branding;
Commodity;
Milk;
Dairy;
Infant Formula;
Farming;
Porter's Five Forces;
Competitive Advantage;
Corporate Strategy;
Value Creation;
Competition;
Disruption;
Innovation and Invention;
Five Forces Framework;
Market Entry and Exit
Esty, Benjamin C., and Daniel Fisher. "The a2 Milk Company." Harvard Business School Case 719-424, February 2019. (Revised September 2021.)
- 2010
- Book
Beauty Imagined: A History of the Global Beauty Industry
By: Geoffrey Jones
The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and firms that have shaped this industry, such as Avon, Coty, Estée Lauder, L'Oréal, and Shiseido, have imagined beauty for us. This book...
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Keywords:
Globalized Markets and Industries;
Brands and Branding;
Industry Growth;
Beauty and Cosmetics Industry
Jones, Geoffrey. Beauty Imagined: A History of the Global Beauty Industry. Oxford ; New York: Oxford University Press, 2010.
- June 2002 (Revised October 2005)
- Case
Inside Intel Inside
By: Youngme E. Moon and Christina L. Darwall
In early 2002, Pamela Pollace, vice president and director of Intel's worldwide marketing operations, is debating whether the company should extend its "Intel Inside" branding campaign to non-PC product categories, such as cell phones and PDAs. The "Intel Inside"...
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Keywords:
Advertising Campaigns;
Growth and Development;
Brands and Branding;
Marketing Strategy;
Product Positioning;
Sales;
Expansion;
Competitive Advantage;
Semiconductor Industry;
Manufacturing Industry;
California
Moon, Youngme E., and Christina L. Darwall. "Inside Intel Inside." Harvard Business School Case 502-083, June 2002. (Revised October 2005.)
- May 2002 (Revised May 2003)
- Case
Sa Sa Cosmetics
By: David E. Bell and Iris T. Li
Sa Sa Cosmetics has had spectacular success as a low-price retailer of branded cosmetics. But recently, growth has slackened. What are the causes? This case describes recent strategic initiatives and provides market research data to aid the students in diagnosis.
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Keywords:
Crisis Management;
Management Analysis, Tools, and Techniques;
Brands and Branding;
Marketing Strategy;
Distribution;
Beauty and Cosmetics Industry;
Fashion Industry
Bell, David E., and Iris T. Li. "Sa Sa Cosmetics." Harvard Business School Case 502-085, May 2002. (Revised May 2003.)
- August 2018
- Supplement
Garanti Payment Systems: Digital Transformation Strategy (B)
By: Shelle M. Santana and Esel Çekin
Supplements the (A) case. Işıl Akdemir Evlioğlu, executive vice president of marketing at Garanti Payment Systems (GPS), a subsidiary of Garanti Bank, is grappling with three questions. First, should GPS create its own mobile app for credit card customers or leverage...
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Keywords:
Loyalty Programs;
Campaign Management;
Campaign Enrollment;
Branding;
Customer Acquisition;
Regulations;
Regulatory Changes;
Bank;
Retail Bank;
Banking;
Payment Systems;
Installment;
Mobile App;
Call Center;
Data Analytics;
Digital;
Technology;
Banks and Banking;
Business Subsidiaries;
Mobile and Wireless Technology;
Credit Cards;
Brands and Branding;
Governing Rules, Regulations, and Reforms;
Decision Choices and Conditions;
Digital Transformation
Santana, Shelle M., and Esel Çekin. "Garanti Payment Systems: Digital Transformation Strategy (B)." Harvard Business School Supplement 519-015, August 2018.
- July 2018
- Case
Hironobu Tsujiguchi and His Sweet Revolution
By: Boris Groysberg and Naoko Jinjo
Hironobu Tsujiguchi, a Japanese chocolatier, had chosen an unusual path to success as a pastry chef. Instead of spending most of his time in his kitchen and focusing on one or two confectionery categories like most pastry chefs, he chose to work on diverse projects and...
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Keywords:
Relevance;
Entrepreneurship;
Diversification;
Personal Development and Career;
Decision Making;
Food and Beverage Industry;
Japan
Groysberg, Boris, and Naoko Jinjo. "Hironobu Tsujiguchi and His Sweet Revolution." Harvard Business School Case 419-011, July 2018.
- November 2000 (Revised June 2001)
- Case
Pokemon: Gotta Catch 'Em All
Pokemon, the colloquial name given to a collection of 150 fantastic, animal-inspired creatures with organic powers and the capacity to evolve, are the stars of video games, trading card games, and TV cartoons. Conceived in Japan in 1996, Pokemon quickly became that...
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Keywords:
Age;
Entertainment;
Ethics;
Cross-Cultural and Cross-Border Issues;
Brands and Branding;
Entertainment and Recreation Industry;
Japan;
United States
Fournier, Susan M., and Andrea Carol Wojnicki. "Pokemon: Gotta Catch 'Em All." Harvard Business School Case 501-017, November 2000. (Revised June 2001.)
- 05 May 2008
- Research & Ideas
Connecting with Consumers Using Deep Metaphors
Think of famous brands you know: Hallmark cards and Coca-Cola soft drinks, for example. What do these products have in common for consumers? An emotional meaning that taps into thoughts and feelings related to the positive aspects of...
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- November 1983 (Revised June 1985)
- Case
Pepsi-Cola United Kingdom (A)
By: Benson P. Shapiro and Edward J. Hoff
On January 2, 1983 Pepsi-Cola United Kingdom had to develop a plan to defend its successful Diet Pepsi brand against the about to be introduced diet Coke. Contains useful material on competitive behavior and on U.S. versus U.K. consumer behavior.
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Keywords:
Product Launch;
Consumer Behavior;
Planning;
Competition;
Food and Beverage Industry;
United Kingdom;
United States
Shapiro, Benson P., and Edward J. Hoff. "Pepsi-Cola United Kingdom (A)." Harvard Business School Case 584-052, November 1983. (Revised June 1985.)
- March 2007 (Revised March 2007)
- Case
Burt's Bees: Leaving the Hive
Rapid growth is pushing Burt's Bees' natural personal care products into mass distribution channels, with products and brand elements that are less quirky, more commercial than they used to be. Indeed, CEO John Replogle believes that by focusing on efficacious,...
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Keywords:
Growth Management;
Consumer Behavior;
Asset Pricing;
Entrepreneurship;
Distribution Channels;
Product Development;
Brands and Branding;
Beauty and Cosmetics Industry;
United States
Wathieu, Luc R., and Laura Winig. "Burt's Bees: Leaving the Hive." Harvard Business School Case 507-017, March 2007. (Revised March 2007.)
- 07 Jul 2022
- HBS Case
How a Multimillion-Dollar Ice Cream Startup Melted Down (and Bounced Back)
Creamery in 2010, a Brooklyn ice cream parlor that would grow to 16 stores in four states by 2020. Smith’s clever flavors—mixing pecan pie and Sufganiyah jelly donuts in “Thanksgivukkah,” for example—were so enticing that Walt Disney pitched a View Details
Keywords:
by Pamela Reynolds
- 06 Aug 2019
- Cold Call Podcast
Super Bowl Ads Sell Products, but Do They Sell Brands?
managers to think about what they want to get out of this. And how do I measure the success of it? Do I want brand awareness? Do I want to drive sales? Do I want to drive conversation on social media? Those...
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- July – August 2011
- Article
The Paradox of Samsung's Rise
By: Tarun Khanna, Jaeyong Song and Kyungmook Lee
Twenty years ago, few people would have predicted that Samsung could transform itself from a low-cost original equipment manufacturer to a world leader in R&D, marketing, and design, with a brand more valuable than Pepsi, Nike, or American Express. Fewer still would...
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Keywords:
Organizational Design;
Research and Development;
Marketing;
Business Processes;
Brands and Branding;
System;
Globalized Markets and Industries;
Transformation;
Cost;
Forecasting and Prediction;
Production;
Quality;
China;
India;
Turkey
Khanna, Tarun, Jaeyong Song, and Kyungmook Lee. "The Paradox of Samsung's Rise." Harvard Business Review 89, nos. 7-8 (July–August 2011): 142–147.
- December 2018 (Revised October 2019)
- Case
Barteca: The Challenge and Opportunity of Private Equity
By: Lena G. Goldberg and Michael S. Kaufman
Andy Pforzheimer and Sasa Mahr-Batuz, co-founders of a highly successful seven-location restaurant brand, had just opened the first location of a new brand. They had mapped out future expansion for both brands but wondered if, rather than lining up an assortment of...
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Goldberg, Lena G., and Michael S. Kaufman. "Barteca: The Challenge and Opportunity of Private Equity." Harvard Business School Case 319-076, December 2018. (Revised October 2019.)