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Show Results For
-
All HBS Web
(5,057)
- People (4)
- News (832)
- Research (3,662)
- Events (6)
- Multimedia (43)
- Faculty Publications (2,798)
- May 2021 (Revised February 2024)
- Teaching Note
THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)
By: Ayelet Israeli and Jill Avery
THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on...
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Keywords:
Data;
Data Analytics;
Artificial Intelligence;
AI;
AI Algorithms;
AI Creativity;
Fashion;
Retail;
Retail Analytics;
E-Commerce Strategy;
Platform;
Platforms;
Big Data;
Preference Elicitation;
Predictive Analytics;
App Development;
"Marketing Analytics";
Advertising;
Mobile App;
Mobile Marketing;
Apparel;
Online Advertising;
Referral Rewards;
Referrals;
Female Ceo;
Female Entrepreneur;
Female Protagonist;
Analytics and Data Science;
Analysis;
Creativity;
Marketing Strategy;
Brands and Branding;
Consumer Behavior;
Demand and Consumers;
Forecasting and Prediction;
Marketing Channels;
Digital Marketing;
Internet and the Web;
Mobile and Wireless Technology;
AI and Machine Learning;
E-commerce;
Digital Platforms;
Fashion Industry;
Retail Industry;
Apparel and Accessories Industry;
Consumer Products Industry;
United States
- May 1983 (Revised December 1987)
- Case
Technical Data Corp.
Describes a decision confronting the president of a small company about selling some or all of the shares in his company to another firm. Technical Data Corp. provides analytical services to professional bond market traders over a system of computer terminals operated...
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Keywords:
Stocks;
Entrepreneurship;
Business Startups;
Internet and the Web;
Information Infrastructure;
Mobile and Wireless Technology;
Valuation;
Negotiation Tactics;
Mergers and Acquisitions;
Corporate Strategy;
Horizontal Integration;
Information Industry;
Service Industry
Sahlman, William A. "Technical Data Corp." Harvard Business School Case 283-072, May 1983. (Revised December 1987.)
- February 2003 (Revised March 2006)
- Case
Asociacion Colombiana de Industrias Plasticas (Acoplasticos)
Acoplasticos was established in 1961 as a lobbying group for Colombia's major plastics manufacturing companies. In the early 1980s, the organization shifted its focus toward improving the productivity of the Colombian plastics and rubber cluster, which also included...
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Keywords:
Cooperation;
Information Technology;
Alliances;
Research and Development;
Business and Government Relations;
Performance Productivity;
Developing Countries and Economies;
Manufacturing Industry;
Chemical Industry;
Colombia
Porter, Michael E., and Willis M. Emmons III. "Asociacion Colombiana de Industrias Plasticas (Acoplasticos)." Harvard Business School Case 703-437, February 2003. (Revised March 2006.)
- November 1992 (Revised December 1992)
- Case
Deere & Co. (A): The Computer Aided Manufacturing Services Division - A Window to the World (Abridged)
By: Robert H. Hayes
The Computer-Aided Manufacturing (CAM) Services Division of John Deere has just received approval to sell their software and computer systems to external customers. These tools, initially developed for internal use, have been widely used throughout Deere. Still,...
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Keywords:
Information Infrastructure;
Applications and Software;
Machinery and Machining;
Technological Innovation;
Markets;
Marketing Strategy;
Product Launch;
Outcome or Result;
Computer Industry;
Manufacturing Industry
Hayes, Robert H. "Deere & Co. (A): The Computer Aided Manufacturing Services Division - A Window to the World (Abridged)." Harvard Business School Case 693-051, November 1992. (Revised December 1992.)
- 22 Mar 2024
- Research & Ideas
Open Source Software: The $9 Trillion Resource Companies Take for Granted
What does it take to put a price tag on open source software (OSS), a resource so critical to the global economy that some 96 percent of commercial programs include some code created, tinkered with, or distributed for free by public-facing tech forums? A new paper...
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- October 2014
- Module Note
Market Design in Online Businesses (Abridged)
By: Peter Coles and Benjamin Edelman
The purpose of this note is to characterize the challenges entrepreneurs may face in creating a well-functioning ecosystem of users, and to equip entrepreneurs with tools to overcome these obstacles. The note is meant to accompany the final module of the "The Online...
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Keywords:
Platform Design;
Network Effects;
Market Design;
Information Technology Industry;
Information Technology Industry;
Information Technology Industry
Coles, Peter, and Benjamin Edelman. "Market Design in Online Businesses (Abridged)." Harvard Business School Module Note 915-016, October 2014.
- Web
Faculty & Research - Business & Environment
Toffel Technology and Operations Management 128 results Related Faculty Juan Alcacer Strategy 2 results Tomomichi Amano Marketing 4 results Lynda M. Applegate Entrepreneurial Management, General Management 4...
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- February 2013
- Case
YouTube Channels
By: Sunil Gupta and Dharmishta Rood
In December 2011 YouTube launched a website redesign that made Channels the central focus of the site. This redesign was the company's first foray into a strategy designed to foster long-form user engagement. YouTube invested $100 million in 100 Channels, often created...
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- September 2010
- Case
NetApp
By: Das Narayandas and Elizabeth A. Kind
NetApp had undertaken an award-winning overhaul and upgrading of its channel strategy design that accounted for 46 percent of North America sales in 2006. Nonetheless, NetApp senior management announced they expected to grow revenue another 30% in fiscal 2007 with half...
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- June 2006 (Revised September 2006)
- Case
Tech Data Corporation
Tech Data is a global supplier of logistics management services and one of the world's largest distributors of information technology equipment. Operational execution is key for the company, which has gross margins in the 5% range. At the end of 2005, the company had...
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Upton, David M., and Bradley R. Staats. "Tech Data Corporation." Harvard Business School Case 606-060, June 2006. (Revised September 2006.)
Dennis A. Yao
Dennis Yao is the Lawrence E. Fouraker Professor of Business Administration and Chair of the Doctoral Programs at Harvard Business School. He joined the faculty in 2004 after having been at the Wharton School, University of Pennsylvania. From 1991-1994 he served as... View Details
- March 1996 (Revised November 1997)
- Case
Dewar's (C): Exploring New Media Opportunities
By: Alvin J. Silk and Lisa Klein Pearo
Dewar's is considering employing new media options. The company had committed resources to a new CD-ROM magazine, Launch, in 1994, as its first experiment with new media. During 1994, a number of additional opportunities have been presented to both Leo Burnett and S&S...
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Keywords:
Advertising Campaigns;
Cost Management;
Management Analysis, Tools, and Techniques;
Brands and Branding;
Marketing Strategy;
Product Launch;
Market Entry and Exit;
Media;
Corporate Strategy
Silk, Alvin J., and Lisa Klein Pearo. "Dewar's (C): Exploring New Media Opportunities." Harvard Business School Case 596-094, March 1996. (Revised November 1997.)
- 25 Sep 2019
- News
Not All Digital Platforms Make It To The Finish Line
- September 2006 (Revised September 2007)
- Case
VMware, Inc. (A)
By: David B. Yoffie, Ward Bullard, Nikhil Raj and Suja Vaidyanathan
VMware, Inc., the first company to crack the software virtualization market, faces new challenges from competitors' plans to bundle free virtualization solutions in operating systems. VMware, acquired by data storage giant EMC Corp. in 2003, has delivered top-line...
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Keywords:
Technological Innovation;
Growth and Development Strategy;
Market Entry and Exit;
Open Source Distribution;
Competition
Yoffie, David B., Ward Bullard, Nikhil Raj, and Suja Vaidyanathan. "VMware, Inc. (A)." Harvard Business School Case 707-013, September 2006. (Revised September 2007.)
- February 2009 (Revised February 2012)
- Case
Exeter Group, Inc. (A)
By: Robert G. Eccles, Das Narayandas and Kerry Herman
Jonathan Kutchins and Mark Cullen, managing partners of IT consulting firm Exeter Group, Inc., are considering four potential client engagements. Three of them involve prominent universities, an area of market strength for the firm, and one involves a top-tier strategy...
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Keywords:
Decision Choices and Conditions;
Resource Allocation;
Market Entry and Exit;
Service Operations;
Performance Capacity;
Business Strategy;
Information Technology;
Consulting Industry
Eccles, Robert G., Das Narayandas, and Kerry Herman. "Exeter Group, Inc. (A)." Harvard Business School Case 409-001, February 2009. (Revised February 2012.)
- October 2009
- Supplement
Merger of Equals: The Integration of Mellon Financial and The Bank of New York (C)
By: Ryan D. Taliaferro, Clayton S. Rose and David Lane
[Continuation of "A" and "B" cases.] Less than a month after the close of the merger between The Bank of New York and Mellon Financial, managers at the two firms realized that plans for combining their asset servicing businesses – and realizing the $180 million of...
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Keywords:
Mergers and Acquisitions;
Horizontal Integration;
Financial Institutions;
Business Processes;
Risk Management;
Strategy;
Market Transactions;
Assets;
System;
Saving;
Banking Industry;
New York (state, US)
Taliaferro, Ryan D., Clayton S. Rose, and David Lane. "Merger of Equals: The Integration of Mellon Financial and The Bank of New York (C)." Harvard Business School Supplement 210-028, October 2009.
- 21 Jun 2022
- HBS Case
Free Isn’t Always Better: How Slack Holds Its Own Against Microsoft Teams
When COVID-19 forced companies to send employees home two years ago, newly remote workers largely reconnected on two collaboration apps: Slack and Microsoft Teams. The pandemic propelled Slack beyond its core following in the technology...
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- October 29, 2020
- Article
How to Build a Digital Brand That Lasts
By: William Collis and David Collis
What makes a brand durable even as business models, technology and consumer behavior radically change? The key is that durable brands are adaptable brands—even legacy ones. To create durability, apply the MACE framework: 1) Mastery: Give your consumers...
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Collis, William, and David Collis. "How to Build a Digital Brand That Lasts." Harvard Business Review Digital Articles (October 29, 2020).
- January 2021
- Case
Andela: Africa's AWS for Talent
By: Caroline M. Elkins, Tarun Khanna and Joyce J. Kim
Five years after the company’s founding, Andela, a company that built and trained remote engineering teams, became arguably Africa’s greatest technology unicorn. By January 2019, Andela raised $100 million in Series D funding. As Andela looked to scale in an...
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Keywords:
Education In Africa;
Entrepreneur;
Remote Work;
Software Engineering;
Edtech;
Entrepreneurship;
Education;
Applications and Software;
Engineering;
Growth and Development Strategy;
Africa
Elkins, Caroline M., Tarun Khanna, and Joyce J. Kim. "Andela: Africa's AWS for Talent." Harvard Business School Case 321-113, January 2021.
- August 2019 (Revised March 2022)
- Case
Lemonade: Disrupting Insurance with Instant Everything, Killer Prices, and a Big Heart
By: Elie Ofek and Danielle Golan
Launching its first products in the fall of 2016 in New York, insurtech startup Lemonade was on a mission to disrupt the insurance market by using AI and behavioral economics principles. The company offered renters, homeowners, and condo insurance and mainly targeted...
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Keywords:
AI;
Business Startups;
Insurance;
Technological Innovation;
Business Model;
Disruption;
Brands and Branding;
Growth and Development Strategy;
Global Strategy;
Decision Making;
Technology Industry;
Technology Industry
Ofek, Elie, and Danielle Golan. "Lemonade: Disrupting Insurance with Instant Everything, Killer Prices, and a Big Heart." Harvard Business School Case 520-020, August 2019. (Revised March 2022.)