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Show Results For
-
All HBS Web
(1,841)
- People (4)
- News (320)
- Research (1,031)
- Events (3)
- Multimedia (8)
- Faculty Publications (654)
- November 2006 (Revised February 2007)
- Case
Microsoft Xbox: Changing the Game?
By: Andrei Hagiu
In September 1999, the Microsoft Xbox team was wondering which strategic choices would give it the best chance against the upcoming Sony PlayStation 2. Initially called "Project Midway" within Microsoft, the console project was intended to counter the perceived threat...
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Keywords:
Customers;
Recruitment;
Leadership;
Management Teams;
Multi-Sided Platforms;
Two-Sided Platforms;
Production;
Strategy;
Competition;
Expansion;
Video Game Industry;
Texas
Hagiu, Andrei. "Microsoft Xbox: Changing the Game?" Harvard Business School Case 707-501, November 2006. (Revised February 2007.)
- April 1996 (Revised August 2005)
- Case
Jedi Bank
By: William J. Poorvu and John H. Vogel Jr.
Major Insurance Co. is a $15 billion insurance company that is an active, multi-family mortgage leader. This case is part of a negotiation game simulation that also includes Sunshine Villas, Silver Lane Apartments, and Jason Bosworth.
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Keywords:
Mortgages;
Interest Rates;
Financing and Loans;
Property;
Negotiation Tactics;
Management;
Real Estate Industry;
Real Estate Industry
Poorvu, William J., and John H. Vogel Jr. "Jedi Bank." Harvard Business School Case 396-327, April 1996. (Revised August 2005.)
- September 2008 (Revised May 2010)
- Supplement
GE's Imagination Breakthrough: The EVO Project
By: Christopher A. Bartlett, Brian J. Hall and Nicole Bennett
This video features interviews with case protagonists John Dineen, Brett Begole, and Pierre Compte expressing their views on the decision framed by the case. In a second part of the tape the protagonists describe what they decided to do. A third segment features John...
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Keywords:
Communication Strategy;
Decision Choices and Conditions;
Innovation and Management;
Leading Change;
Growth and Development Strategy;
Outcome or Result;
Green Technology Industry
Bartlett, Christopher A., Brian J. Hall, and Nicole Bennett. "GE's Imagination Breakthrough: The EVO Project." Harvard Business School Video Supplement 909-801, September 2008. (Revised May 2010.)
- Research Summary
Research Questions
By: Anita Elberse
One overarching question drives my research: What are effective marketing strategies for managers in creative industries?
I focus on three sub-questions:
- How can managers in creative industries effectively manage products and product... View Details
- August 2012 (Revised July 2017)
- Case
Netflix: Valuing a New Business Model
By: Francois Brochet, Suraj Srinivasan and Michael Norris
In autumn 2011, Netflix was working to right the ship after publicly stumbling through a price hike and strategic shift and then retreat. The company was changing its business model to focus on streaming video service rather than the DVDs by mail that had brought the...
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Keywords:
Performance Measurement;
Online Business;
Asset Recognition;
Accounting;
Performance Evaluation;
Online Technology;
Motion Pictures and Video Industry;
United States;
Canada;
Latin America;
West Indies
Brochet, Francois, Suraj Srinivasan, and Michael Norris. "Netflix: Valuing a New Business Model." Harvard Business School Case 113-018, August 2012. (Revised July 2017.)
- November 1981 (Revised December 1992)
- Case
Gotham Giants
The owner of a professional baseball team is trying to figure out if promotions are having an effect on ticket sales, and if televising games is hurting attendance. He considers renegotiating the television contract.
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Krasker, William S. "Gotham Giants." Harvard Business School Case 182-153, November 1981. (Revised December 1992.)
- February 22, 2023
- Article
How to Seed Organic Marketing in a Video-First World
By: Ayelet Israeli, Leonard A. Schlesinger and Matt Higgins
Early direct-to-consumer (DTC) companies relied on plentiful capital and low-cost digital marketing to power growth. But as this sector has matured, capital is more constrained, social media is more cluttered, and customer acquisition costs are rising. DTC companies...
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Keywords:
Online Business;
Ecommerce;
E-commerce;
E-Commerce Strategy;
Omnichannel Retail;
Omnichannel Retailing;
Influencer Marketing;
Consumer;
Organic Growth;
Video Advertising;
Promotion;
Celebrities;
Online Advertising;
Online Channel;
Online Communities;
Online Community;
Go To Market Strategy;
Platform;
Media;
Media Content;
Digital;
Digital Culture;
Digital Influencers;
Direct To Consumer Marketing;
Direct-to-consumer;
Innovation & Entrepreneurship;
Innovation;
Sales;
Digital Platforms;
Digital Marketing;
Digital Strategy;
Consumer Behavior;
Internet and the Web;
Advertising;
Business Model;
Growth Management;
Marketing;
Marketing Strategy;
Marketing Channels;
Marketing Communications;
Communication Strategy;
Innovation Strategy;
Retail Industry;
Retail Industry;
Retail Industry;
Retail Industry;
Retail Industry;
Retail Industry;
Retail Industry;
Retail Industry;
United States;
North America
Israeli, Ayelet, Leonard A. Schlesinger, and Matt Higgins. "How to Seed Organic Marketing in a Video-First World." Harvard Business Review (website) (February 22, 2023).
- August 2019 (Revised April 2020)
- Case
Transforming Hindustan Unilever
By: Krishna G. Palepu and Rachna Tahilyani
In October 2013, when Sanjiv Mehta had taken over the reins of Unilever’s business in India and the larger South Asia region, Hindustan Unilever (HUL) had been going through a difficult time. Caught in the midst of a weakening economy, falling consumer spending, and...
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Keywords:
Change Management;
Transformation;
Leading Change;
Performance Improvement;
Consumer Products Industry;
India
Palepu, Krishna G., and Rachna Tahilyani. "Transforming Hindustan Unilever." Harvard Business School Case 120-022, August 2019. (Revised April 2020.)
- July 2012
- Case
Generation Investment Management
By: Sandra J. Sucher and Matthew Preble
Examines the investment process of Generation Investment Management, a "sustainable" investing firm established in 2004 by David Blood and U.S. Vice President Al Gore. Places students in the position of David Lowish, director of global industrials, who must decide...
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Keywords:
Developing Countries and Economies;
Energy Generation;
Investment;
Environmental Sustainability;
Pollutants;
Welfare;
Financial Services Industry;
India;
United Kingdom
Sucher, Sandra J., and Matthew Preble. "Generation Investment Management." Harvard Business School Case 613-002, July 2012.
- April 1996
- Case
Sunshine Villas
By: William J. Poorvu and John H. Vogel Jr.
Ms. Courtney Lowe is president and sole owner of CL Development. She is looking to sell Sunshine Villas to pay off her bank and make a profit. This case is part of a negotiation game simulation that includes Jason Bosworth, Silver Lane Apartments, and Major Insurance...
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Poorvu, William J., and John H. Vogel Jr. "Sunshine Villas." Harvard Business School Case 396-329, April 1996.
- January 2003 (Revised March 2004)
- Case
Silverado (A)
By: Jan W. Rivkin and Charles J. Woodard
Silverado has raised $50 million and launched its first product: an Internet-based trivia game with innovative software. In a highly uncertain environment, the young management team must decide whether to continue developing the product and whether to branch out into...
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Keywords:
Risk and Uncertainty;
Technological Innovation;
Strategic Planning;
Internet and the Web;
Decision Choices and Conditions;
Product Launch;
Business Strategy;
Entertainment and Recreation Industry
Rivkin, Jan W., and Charles J. Woodard. "Silverado (A)." Harvard Business School Case 703-441, January 2003. (Revised March 2004.)
- 2013
- Working Paper
NBC and the 2012 London Olympics: Unexpected Success
By: Stephen A. Greyser and Vadim Kogan
"The 2010 Vancouver Winter Games lost $223 million, astonishing for a 17-day event. Next year's London Summer Games, which cost a record Olympic rights fee of $1.18 billion, are expected to lose at least as much..." wrote Richard Sandomir in The New York Times. "NBC...
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Keywords:
Success;
Profit;
Sports;
Failure;
Television Entertainment;
Media and Broadcasting Industry;
Media and Broadcasting Industry;
Media and Broadcasting Industry;
Vancouver;
Beijing;
London;
Brazil;
Russia
Greyser, Stephen A., and Vadim Kogan. "NBC and the 2012 London Olympics: Unexpected Success." Harvard Business School Working Paper, No. 14-028, September 2013.
- January 1993 (Revised May 2004)
- Case
Adventurous Computer Games, Inc.
By: William J. Bruns Jr.
A new company producing computer games must begin to capitalize computer software development cost. To do so requires a cost accounting system, decisions about which costs to capitalize, and how to match costs to future revenues. Teaches accounting standards for...
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Keywords:
Product Development;
Applications and Software;
Cost Accounting;
Business Startups;
Information Technology Industry
Bruns, William J., Jr. "Adventurous Computer Games, Inc." Harvard Business School Case 193-088, January 1993. (Revised May 2004.)
- April 1996 (Revised March 1997)
- Case
Jason Bosworth
By: William J. Poorvu and John H. Vogel Jr.
Jason Bosworth is a real estate investor who wants to purchase apartments for a $300 million limited partnership in which he is the general partner. This case is part of a negotiation game simulation that includes Sunshine Villas, Silver Lane Apartments, and Major...
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Keywords:
Financing and Loans;
Property;
Negotiation Tactics;
Partners and Partnerships;
Management;
Real Estate Industry
Poorvu, William J., and John H. Vogel Jr. "Jason Bosworth." Harvard Business School Case 396-328, April 1996. (Revised March 1997.)
- September 2003 (Revised September 2004)
- Case
Hearthside Homes
By: Jason R. Barro, Brian J. Hall and Aaron Zimmerman
Investigates the "controllability problem" inherent in bonus systems. Ideally, an incentive system accurately measures performance in areas that the individual can control. But most measures are either too broad, including factors outside the influence of the employee,...
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- March 2015 (Revised September 2016)
- Technical Note
Baidu, Alibaba, and Tencent: The Three Kingdoms of the Chinese Internet
By: Feng Zhu and Aaron Smith
This note provides an overview of the Chinese Internet by describing its leading three companies: Baidu, Alibaba, and Tencent (BAT). While BAT had previously focused their respective businesses on distinct sectors of the online economy—Baidu for search, Alibaba for...
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Zhu, Feng, and Aaron Smith. "Baidu, Alibaba, and Tencent: The Three Kingdoms of the Chinese Internet." Harvard Business School Technical Note 615-039, March 2015. (Revised September 2016.)
- June 2001 (Revised October 2003)
- Case
Sampa Video, Inc.
A video rental store is considering offering home delivery service. Management must value the project under different financing strategies and methods, specifically adjusted present value (APV) and weighted average cost of capital (WACC).
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Keywords:
Expansion;
Cost of Capital;
Entertainment;
Decision Choices and Conditions;
Financial Strategy;
Motion Pictures and Video Industry;
Motion Pictures and Video Industry
Andrade, Gregor M., and Peter Tufano. "Sampa Video, Inc." Harvard Business School Case 201-094, June 2001. (Revised October 2003.)
- September 2019 (Revised January 2021)
- Case
Vispera: Visual Intelligence for Retail
By: Yael Grushka-Cockayne and Gamze Yucaoglu
The case opens in 2019 as Aytul Ercil, co-founder and CEO of Vispera, computer vision technology provider for retail, is contemplating the company’s agenda trying to decide how to prioritize the impeding options. The case chronicles the founding of Vispera, the...
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Keywords:
Computer Vision Technology;
Visual Analysis;
Retail;
Information Technology;
Business Model;
Operations;
Performance Efficiency;
Competitive Strategy;
Decision Choices and Conditions;
Global Strategy;
Technology Industry;
Technology Industry;
Turkey
Grushka-Cockayne, Yael, and Gamze Yucaoglu. "Vispera: Visual Intelligence for Retail." Harvard Business School Case 620-022, September 2019. (Revised January 2021.)
- March 2023
- Case
MrBeast: Building a YouTube Empire
By: Anita Elberse and Oliver Band
Wednesday November 16, 2022 was a historic day in the ascent of Jimmy Donaldson, better known as MrBeast, to the top echelon of YouTube creators. That day he became the YouTuber with the most subscribers ever—a total of 112 million. The meteoric rise of the 24-year-old...
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Keywords:
Philanthropy and Charitable Giving;
Power and Influence;
Internet and the Web;
Entrepreneurship;
Growth and Development Strategy;
Motion Pictures and Video Industry;
Motion Pictures and Video Industry
Elberse, Anita, and Oliver Band. "MrBeast: Building a YouTube Empire." Harvard Business School Case 523-103, March 2023.
- February 2004
- Supplement
Jack Welch at GE: 1981-2001 - The Evolution of a Chief Executive
By: Joseph L. Bower
A series of video clips of Jack Welch from 1981 to 2001 shows his development as a leader, the evolution of his management approach, and his consistency.
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Bower, Joseph L. "Jack Welch at GE: 1981-2001 - The Evolution of a Chief Executive." Harvard Business School Video Supplement 304-809, February 2004.