Filter Results
:
(195)
Show Results For
-
All HBS Web
(525)
- Faculty Publications (195)
Show Results For
-
All HBS Web
(525)
- Faculty Publications (195)
- 1997
- Working Paper
From Physics to Function: An Empirical Study of R&D in the Semiconductor Industry
By: Marco Iansiti and Jonathan West
- May 1997
- Teaching Note
Introduction and Overview: Managing Product Development, Instructor's Note
By: Marco Iansiti
The first module, comprising three cases and a team exercise, provides an impressionistic look at all the issues raised in greater detail in subsequent classes. It thus enables students, who come to the course with a range of experience and skills, to get up to speed...
View Details
- May 1997
- Teaching Note
Managing Product Development: Matching Technology with Context, Instructor's Note
By: Marco Iansiti
This overview to Managing Product Development (MPD) both previews course material, cases, exercises, and lectures--and provides its conceptual and academic underpinnings. Additionally, this note links these materials to the activities students will be undertaking in...
View Details
- May 1997
- Teaching Note
Product Development Foundations, Instructor's Note
By: Marco Iansiti
As emphasized in the course overview, excellence in product development is built on three foundations: the activities aimed at generating, retaining, and integrating knowledge. They form the critical building blocks for the conceptualization and implementation of any...
View Details
- May 1997
- Teaching Note
Product Development Performance, Instructor's Note
By: Marco Iansiti
Focuses on what constitutes product development performance and how it is assessed. Performance, as explained in both the note and in the materials for this three-session module, refers to the performance of both the product and the organizational process producing it....
View Details
- May 1997
- Teaching Note
Product Development Process, Organization and Improvement, Instructor's Note
By: Marco Iansiti
Explores how development projects fit (or do not fit) within a firm's development strategy and its wider competitive goals. Module materials, and this note, focus on two broad approaches to process design (sequential and flexible) that were originally introduced in the...
View Details
- May – June 1997
- Article
Technology Integration: Turning Great Research into Great Products
By: Marco Iansiti and J. West
Iansiti, Marco, and J. West. "Technology Integration: Turning Great Research into Great Products." Harvard Business Review 75, no. 3 (May–June 1997): 69–78.
- 1997
- Working Paper
Experience, Experimentation and the Accumulation of Organizational Capabilities: An Empirical Study of R&D in the Semiconductor Industry
By: Marco Iansiti and Jonathan West
- November 1996 (Revised September 1997)
- Case
BancZero New Product Development
By: Marco Iansiti and Alberto Moel
The Mexico City office of a large U.S. bank is asked by clients to develop currency swaps, a derivative financial product. This case deals with the new product development process in financial services, and the problems and issues that are raised in product development...
View Details
Keywords:
Product Development;
Banks and Banking;
Financial Instruments;
Situation or Environment;
Problems and Challenges;
Risk and Uncertainty;
Volatility;
Banking Industry;
Mexico City;
United States
Iansiti, Marco, and Alberto Moel. "BancZero New Product Development." Harvard Business School Case 697-044, November 1996. (Revised September 1997.)
- November 1996 (Revised June 1999)
- Case
Living on Internet Time: Product Development at Netscape, Yahoo!, NetDynamics, and Microsoft
By: Marco Iansiti and Alan D. MacCormack
Describes how four companies in the Internet software market approach product development. Drawing upon short case studies of three recent projects, students are invited to synthesize the common attributes of development practice in turbulent environments.
View Details
Keywords:
Product Development;
Internet and the Web;
Applications and Software;
Situation or Environment;
Volatility;
Risk and Uncertainty;
Research and Development;
Information Technology Industry;
United States
Iansiti, Marco, and Alan D. MacCormack. "Living on Internet Time: Product Development at Netscape, Yahoo!, NetDynamics, and Microsoft." Harvard Business School Case 697-052, November 1996. (Revised June 1999.)
- October 1996 (Revised August 1997)
- Background Note
R&D Challenge of the 1990s
By: Marco Iansiti
Iansiti, Marco. "R&D Challenge of the 1990s." Harvard Business School Background Note 697-048, October 1996. (Revised August 1997.)
- October 1996 (Revised October 1998)
- Case
ConneXus (A)
By: Marco Iansiti
Iansiti, Marco. "ConneXus (A)." Harvard Business School Case 697-045, October 1996. (Revised October 1998.)
- October 1996 (Revised April 1997)
- Case
Team New Zealand (A)
By: Marco Iansiti and Alan D. MacCormack
The case describes the development process used by Team New Zealand to design their two yachts for the 1995 America's Cup. During development, the team makes extensive use of simulation and physical prototyping to improve the initial design concept. As they approach...
View Details
Keywords:
Product Design;
Design;
Product Development;
Sports;
Ship Transportation;
Research and Development;
Situation or Environment;
Decisions;
Sports Industry;
New Zealand
Iansiti, Marco, and Alan D. MacCormack. "Team New Zealand (A)." Harvard Business School Case 697-040, October 1996. (Revised April 1997.)
- October 1996 (Revised April 1997)
- Case
Team New Zealand (B)
By: Marco Iansiti and Alan D. MacCormack
Keywords:
New Zealand
Iansiti, Marco, and Alan D. MacCormack. "Team New Zealand (B)." Harvard Business School Case 697-041, October 1996. (Revised April 1997.)
- October 1996 (Revised April 1997)
- Case
Team New Zealand (C)
By: Marco Iansiti and Alan D. MacCormack
Supplements the (A) and (B) cases.
View Details
Iansiti, Marco, and Alan D. MacCormack. "Team New Zealand (C)." Harvard Business School Case 697-042, October 1996. (Revised April 1997.)
- September 1996
- Case
Silicon Graphics, Inc. (B)
By: Marco Iansiti and Alan D. MacCormack
After the release of the "Challenge" computer in 1993, Silicon Graphics executives meet to discuss the follow-up project. Should they pursue an incremental improvement to the Challenge, or opt for a radically new design recently demonstrated at Stanford University?
View Details
Keywords:
Decisions;
Technological Innovation;
Management Practices and Processes;
Product Development;
Hardware;
Computer Industry
Iansiti, Marco, and Alan D. MacCormack. "Silicon Graphics, Inc. (B)." Harvard Business School Case 697-038, September 1996.
- September 1996
- Background Note
Technology Integration: Knowledge and Context
By: Marco Iansiti
Iansiti, Marco. "Technology Integration: Knowledge and Context." Harvard Business School Background Note 697-039, September 1996.
- fall 1995
- Article
Shooting the Rapids: Managing Product Development in Turbulent Environments
By: Marco Iansiti
Iansiti, Marco. "Shooting the Rapids: Managing Product Development in Turbulent Environments." California Management Review 38, no. 1 (fall 1995).