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- March 2017 (Revised March 2022)
- Case
Flashion: Art vs. Science in Fashion Retailing
By: Kris Ferreira and Karim R. Lakhani
Kate Wilson, retail analytics manager at Flashion, a fashion flash-sale site, is tasked with developing analytics to optimize pricing for first-exposure products on the site. Many in the industry have relied on years of experience and intuition to determine pricing—can...
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Keywords:
Analytics;
Pricing;
Data;
Service Operations;
Forecasting and Prediction;
Internet and the Web;
Technology Adoption;
Mathematical Methods;
Decision Making;
E-commerce;
Retail Industry;
Fashion Industry;
United States
Ferreira, Kris, and Karim R. Lakhani. "Flashion: Art vs. Science in Fashion Retailing." Harvard Business School Case 617-059, March 2017. (Revised March 2022.)
- February 2017
- Case
Yemeksepeti: Growing and Expanding the Business Model through Data
By: William R. Kerr, Gamze Yucaoglu and Eren Kuzucu
In October 2016, Nevzat Aydin, co-founder and CEO of Yemeksepeti, the Turkish online food-ordering company, was looking over the company's quarterly results and projections for the upcoming year with his management team. It had been almost a year and a half since Aydin...
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Keywords:
Entrepreneurial Management;
Entrepreneurial Ventures;
Turkey;
Big Data;
Customer Focused Organization;
Service Management;
Continuous Improvement;
Data Analysis;
Internet;
Growth Strategy;
Technological Change;
Information Systems;
Entrepreneurship;
Corporate Strategy;
Analytics and Data Science;
Analysis;
Customer Focus and Relationships;
Emerging Markets;
Service Operations;
Competitive Advantage;
Performance Improvement;
Internet and the Web;
Growth and Development Strategy;
Information Technology;
Value Creation;
Food and Beverage Industry;
Turkey
Kerr, William R., Gamze Yucaoglu, and Eren Kuzucu. "Yemeksepeti: Growing and Expanding the Business Model through Data." Harvard Business School Case 817-095, February 2017.
- May 2016 (Revised April 2018)
- Case
Building the Digital Manufacturing Enterprise of the Future at Siemens
By: Willy Shih
This case describes the motivation for and the development of Siemens' digital manufacturing enterprise vision, which became the foundation for its implementation of Industrie 4.0. While the effort started with a purely defensive move by Anton Huber, head of the...
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Keywords:
Big Data;
Internet Of Things;
Internet Of Everything;
Industrie 4.0;
Digital Factory;
Digital Enterprise;
Digital Manufacturing;
Manufacturing;
Production Management;
Production Planning;
Computer Software;
Germany;
German Manufacturing;
Machinery and Machining;
Information Technology;
Digital Platforms;
Technological Innovation;
Production;
Supply Chain;
Applications and Software;
Information Infrastructure;
Internet and the Web;
Analytics and Data Science;
Manufacturing Industry;
Germany
Shih, Willy. "Building the Digital Manufacturing Enterprise of the Future at Siemens." Harvard Business School Case 616-060, May 2016. (Revised April 2018.)
- March 2016
- Supplement
Advertising Experiments at RestaurantGrades
By: Weijia Dai, Hyunjin Kim and Michael Luca
This exercise provides students with a data set consisting of results from a hypothetical experiment, and asks students to make recommendations based on the data. Through this process, the exercise teaches students to analyze, design, and interpret experiments. The...
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- Winter 2016
- Article
Analytics for an Online Retailer: Demand Forecasting and Price Optimization
By: Kris J. Ferreira, Bin Hong Alex Lee and David Simchi-Levi
We present our work with an online retailer, Rue La La, as an example of how a retailer can use its wealth of data to optimize pricing decisions on a daily basis. Rue La La is in the online fashion sample sales industry, where they offer extremely limited-time...
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Ferreira, Kris J., Bin Hong Alex Lee, and David Simchi-Levi. "Analytics for an Online Retailer: Demand Forecasting and Price Optimization." Manufacturing & Service Operations Management 18, no. 1 (Winter 2016): 69–88.
- Article
Big Other: Surveillance Capitalism and the Prospects of an Information Civilization
By: Shoshana Zuboff
This article describes an emergent logic of accumulation in the networked sphere, 'surveillance capitalism,' and considers its implications for 'information civilization.' The institutionalizing practices and operational assumptions of Google Inc. are the...
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Keywords:
Surveillance Capitalism;
Big Data;
Google;
Information Society;
Privacy;
Internet Of Everything;
Rights;
Economic Systems;
Analytics and Data Science;
Internet and the Web;
Ethics
Zuboff, Shoshana. "Big Other: Surveillance Capitalism and the Prospects of an Information Civilization." Journal of Information Technology 30, no. 1 (March 2015): 75–89.
- 2016
- Working Paper
The Search for Peer Firms: When Do Crowds Provide Wisdom?
By: Charles M.C. Lee, Paul Ma and Charles C.Y. Wang
In knowledge-based economies, many business enterprises defy traditional industry boundaries. In this study, we evaluate six "big data" approaches to peer firm identifications and show that some, but not all, "wisdom-of-crowd" techniques perform exceptionally well. We...
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Keywords:
Peer Firm;
EDGAR Co-search;
Analyst Co-coverage;
Wisdom Of Crowds;
Performance Benchmarking;
Crowd Of Crowds;
Internet and the Web;
Accounting
Lee, Charles M.C., Paul Ma, and Charles C.Y. Wang. "The Search for Peer Firms: When Do Crowds Provide Wisdom?" Harvard Business School Working Paper, No. 15-032, October 2014. (Revised November 2016.)
- 2015
- Working Paper
Online Word of Mouth and Product Review Disagreement
By: Frank Nagle and Christoph Riedl
Studies of online word of mouth have frequently posited―but never systematically conceptualized and explored―that the level of disagreement between existing product reviews can impact the volume and the valence of future reviews. In this study we develop a theoretical...
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Keywords:
Online Word Of Mouth;
Online Communities;
Viral Marketing;
Online Product Reviews;
Quality;
Internet and the Web;
Consumer Behavior;
Marketing Reference Programs;
Social and Collaborative Networks;
Digital Marketing;
Analytics and Data Science
Nagle, Frank, and Christoph Riedl. "Online Word of Mouth and Product Review Disagreement." Harvard Business School Working Paper, No. 13-091, May 2013. (Revised May 2015, selected for AOM Best Paper Proceedings.)
- 2014
- Working Paper
Search-Based Peer Firms: Aggregating Investor Perceptions Through Internet Co-Searches
By: Charles M.C. Lee, Paul Ma and Charles C.Y. Wang
Applying a "co-search" algorithm to Internet traffic at the SEC's EDGAR web-site, we develop a novel method for identifying economically-related peer firms and for measuring their relative importance. Our results show that firms appearing in chronologically adjacent...
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Keywords:
Peer Firm;
EDGAR Search Traffic;
Revealed Preference;
Co-search;
Industry Classification;
Analytics and Data Science;
Internet and the Web;
Mathematical Methods;
Corporate Finance
Lee, Charles M.C., Paul Ma, and Charles C.Y. Wang. "Search-Based Peer Firms: Aggregating Investor Perceptions Through Internet Co-Searches." Harvard Business School Working Paper, No. 13-048, November 2012. (Revised September 2013, March 2014, June 2014, July 2014.)
- 2011
- Working Paper
Discretion Within the Constraints of Opportunity: Gender Homophily and Structure in a Formal Organization
By: Adam M. Kleinbaum, Toby E. Stuart and Michael L. Tushman
Homophily in social relations is widely documented. We know that homophily results from both individual preferences and uneven opportunities for interaction, but how these two mechanisms interact in formal organizations is not well understood. We argue that...
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Keywords:
Interactive Communication;
Analytics and Data Science;
Organizational Structure;
Partners and Partnerships;
Behavior;
Internet and the Web;
Theory;
Information Technology Industry
Kleinbaum, Adam M., Toby E. Stuart, and Michael L. Tushman. "Discretion Within the Constraints of Opportunity: Gender Homophily and Structure in a Formal Organization." Harvard Business School Working Paper, No. 12-050, December 2011.
- May 2010 (Revised May 2010)
- Case
Data.gov
By: Karim R. Lakhani, Robert D. Austin and Yumi Yi
This case presents the logic and execution underlying the launch of Data.gov, an instantiation of President Obama's initiative for transparency and open government. The process used by Vivek Kundra, the federal CIO, and his team to rapidly develop the website and to...
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Keywords:
Safety;
Rights;
Analytics and Data Science;
Internet and the Web;
Ethics;
Cost vs Benefits;
Innovation and Management;
Information Management;
Public Administration Industry;
Information Industry;
United States
Lakhani, Karim R., Robert D. Austin, and Yumi Yi. "Data.gov." Harvard Business School Case 610-075, May 2010. (Revised May 2010.)
- May 2005
- Exercise
Forecasting the Adoption of E-books
By: Elie Ofek
Gives students an opportunity to understand the challenges inherent in forecasting the diffusions of innovations. Provides data for forecasting the adoption of electronic books. Students are encouraged to use the Bass Model framework, while being cognizant of its...
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Keywords:
Forecasting and Prediction;
Framework;
Books;
Analytics and Data Science;
Product Launch;
Internet and the Web;
Technology Adoption
Ofek, Elie. "Forecasting the Adoption of E-books." Harvard Business School Exercise 505-063, May 2005.
- February 2001
- Case
PlanetFeedback: The Voice of One ... The Power of Many (A)
By: James L. Heskett
The management of PlanetFeedback in proposes a merger with Intelliseek. Their goal is to create a comprehensive C2B and B2B business focused on the generation and analysis for business clients of consumer feedback data via the Internet, Planet Feedback's board of...
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Keywords:
Mergers and Acquisitions;
Decisions;
Information Management;
Analytics and Data Science;
Business Strategy;
Internet and the Web;
Information Technology Industry
Heskett, James L. "PlanetFeedback: The Voice of One ... The Power of Many (A)." Harvard Business School Case 901-051, February 2001.
- November 1998
- Teaching Note
Working with your "Shadow Partner" TN
By: Richard L. Nolan
Teaching Note for (9-399-051).
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- May 1983 (Revised December 1987)
- Case
Technical Data Corp.
Describes a decision confronting the president of a small company about selling some or all of the shares in his company to another firm. Technical Data Corp. provides analytical services to professional bond market traders over a system of computer terminals operated...
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Keywords:
Stocks;
Entrepreneurship;
Business Startups;
Internet and the Web;
Information Infrastructure;
Mobile and Wireless Technology;
Valuation;
Negotiation Tactics;
Mergers and Acquisitions;
Corporate Strategy;
Horizontal Integration;
Information Industry;
Service Industry
Sahlman, William A. "Technical Data Corp." Harvard Business School Case 283-072, May 1983. (Revised December 1987.)
- Teaching Interest
Overview
I currently teach a module in the HBS Owner President Management (OPM) program that is entitled Innovation @Work. The module is designed to provide a general manager perspective on how to lead innovation and transform organizations, industries, and society. The role...
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Keywords:
Innovation & Entrepreneurship;
General Management;
Technological Innovation;
Entrepreneurship;
Information;
Innovation and Invention;
Leadership;
Organizations;
Risk and Uncertainty;
Social Enterprise;
Strategy;
Technology;
Web Services Industry;
Web Services Industry;
Web Services Industry;
Web Services Industry;
Web Services Industry;
Africa;
Asia;
Latin America;
Middle East;
North and Central America;
Europe
- Research Summary
Overview
My current research builds on past research on the role of information, analytics and technology in transforming business and society. Over the past two years, this research focuses on how organizations partner to build innovation ecosystems that accelerate the...
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Keywords:
Innovation Ecosystems;
Leadership And Change Management;
Organizational Adaptation;
Innovation and Invention;
Energy;
Entrepreneurship;
Leadership;
Organizations;
Technology;
Strategy;
Web Services Industry;
Web Services Industry;
Web Services Industry;
Web Services Industry;
Africa;
North and Central America;
Middle East