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All HBS Web
(2,966)
- Faculty Publications (752)
- June 1988 (Revised December 1991)
- Case
IBM Computer Conferencing
Applegate, Lynda M. "IBM Computer Conferencing." Harvard Business School Case 188-039, June 1988. (Revised December 1991.)
- 1988
- Chapter
Joint Ventures and Collaborative Arrangements in the Telecommunications Equipment Industry
By: Gary P. Pisano, Michael Russo and David Teece
- December 1987
- Case
John Hancock Financial Services: Sports Sponsorship
Senior corporate communications executives of a major financial services firm are reviewing the company's sports sponsorship program and are considering expanding it. Hancock already is the corporate sponsor of the Boston Marathon and has the opportunity to sponsor the...
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Greyser, Stephen A. "John Hancock Financial Services: Sports Sponsorship." Harvard Business School Case 588-051, December 1987.
- October 1987 (Revised November 1994)
- Case
Boston Fights Drugs (A): Designing Communications Research
Describes in detail the research mounted by five individuals with a $20,000 budget to combat drug abuse among Boston's school-going population. Using the focus group methodology they discover that most of the current anti-drug advertising is useless. They create their...
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Keywords:
Budgets and Budgeting;
Misleading and Fraudulent Advertising;
Communication Intention and Meaning;
Brands and Branding;
Performance Evaluation;
Research and Development;
Segmentation;
Pharmaceutical Industry;
Boston
Rangan, V. Kasturi. "Boston Fights Drugs (A): Designing Communications Research." Harvard Business School Case 588-031, October 1987. (Revised November 1994.)
- October 1987 (Revised October 1989)
- Background Note
Moving Ideas into Action: Mastering the Art of Change
Discusses elements in organizing a large scale change effort: defining a shared vision, coalition building, management structure and process, communication and education, local participation and innovation, standards and measures, and symbols and signals.
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Keywords:
Change Management;
Communication;
Policy;
Innovation and Invention;
Standards;
Organizational Change and Adaptation;
Strategy
Kanter, Rosabeth M. "Moving Ideas into Action: Mastering the Art of Change." Harvard Business School Background Note 388-002, October 1987. (Revised October 1989.)
- December 1986 (Revised April 1987)
- Case
Motorola's Japan Strategy
By: David B. Yoffie and John J. Coleman
Keywords:
Globalized Firms and Management;
Corporate Strategy;
Trade;
Communications Industry;
Communications Industry;
Japan
Yoffie, David B., and John J. Coleman. "Motorola's Japan Strategy." Harvard Business School Case 387-093, December 1986. (Revised April 1987.)
- September 1986
- Background Note
Dilemmas of Developing and Communicating Strategy
Badaracco, Joseph L., Jr. "Dilemmas of Developing and Communicating Strategy." Harvard Business School Background Note 387-044, September 1986.
- August 1986 (Revised May 2005)
- Case
Mike Finkelstein (B)
By: Carliss Y. Baldwin, Charles Bryan and Ken Leet
Following his successful turnaround of WTXX, Waterbury, Mike Finkelstein joined Odyssey Partners with a mandate to build a communications company. From 1982-1985, he acquired three more stations, financing each as an independent partnership. However, increasing...
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Keywords:
Business Exit or Shutdown;
Cash;
Business or Company Management;
Bonds;
Cost vs Benefits;
SWOT Analysis;
Alignment;
Acquisition;
Financial Strategy;
Corporate Finance;
Communications Industry
Baldwin, Carliss Y., Charles Bryan, and Ken Leet. "Mike Finkelstein (B)." Harvard Business School Case 287-021, August 1986. (Revised May 2005.)
- August 1986 (Revised May 1993)
- Case
Rohm and Haas (A): New Product Marketing Strategy
By: V. Kasturi Rangan and Lesley Susan
Joan Macey, Rohm and Haas' market manager for Metalworking Fluid Biocides, found that sales of a new biocide, Kathon MWX, was utterly disappointing. This was all the more puzzling since sales of her other product--Kathon 886 MW, a liquid biocide used only in...
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Keywords:
Communication Strategy;
Marketing Strategy;
Product Launch;
Distribution;
Performance;
Sales
Rangan, V. Kasturi, and Lesley Susan. "Rohm and Haas (A): New Product Marketing Strategy." Harvard Business School Case 587-055, August 1986. (Revised May 1993.)
- October 1984
- Background Note
Developing and Communicating Strategy Goals
By: Joseph L. Badaracco Jr. and Richard R. Ellsworth
Badaracco, Joseph L., Jr., and Richard R. Ellsworth. "Developing and Communicating Strategy Goals." Harvard Business School Background Note 385-164, October 1984.
- June 1981
- Article
Communications Strategy for the Nation-State
By: R. S. Tedlow and John A. Quelch
Keywords:
Communication
Tedlow, R. S., and John A. Quelch. "Communications Strategy for the Nation-State." Public Relations Journal 37, no. 6 (June 1981): 22–25.
- April 1979
- Article
Communication Patterns, Project Performance, and Task Characteristics: An Empirical Evaluation and Integration in an R&D Setting
By: Ralph Katz and Michael Tushman
Katz, Ralph, and Michael Tushman. "Communication Patterns, Project Performance, and Task Characteristics: An Empirical Evaluation and Integration in an R&D Setting." Organizational Behavior and Human Performance 23, no. 2 (April 1979): 139–162.
- February 1979 (Revised October 1982)
- Case
Fiber-Optics Industry (B): Historical Development and Competitor Profiles--1978
Keywords:
Applied Optics;
History;
Competition;
Information Technology;
Communications Industry;
Communications Industry
Porter, Michael E. "Fiber-Optics Industry (B): Historical Development and Competitor Profiles--1978." Harvard Business School Case 379-139, February 1979. (Revised October 1982.)
- February 1979 (Revised July 1985)
- Case
Fiber-Optics Industry (A): Products, Technology, and Markets--1978
Keywords:
Competition;
Competitive Strategy;
Hardware;
Communications Industry;
Communications Industry
Porter, Michael E. "Fiber-Optics Industry (A): Products, Technology, and Markets--1978." Harvard Business School Case 379-136, February 1979. (Revised July 1985.)
- October 1976 (Revised June 1993)
- Case
Sunkist Growers, Inc.
By: Stephen A. Greyser and John A. Quelch
A new media strategy for lemon advertising involving the concentration of the entire budget in a single-print vehicle, is under consideration.
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Greyser, Stephen A., and John A. Quelch. "Sunkist Growers, Inc." Harvard Business School Case 577-051, October 1976. (Revised June 1993.)
- Teaching Interest
Driving Digital Strategy (DIGS)
By: Sunil Gupta
Digital technologies have changed the way consumers search for information, communicate with each other, and buy products. Rapid changes in technology and consumer behavior have had a profound impact on business models and marketing practices. This program equips...
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- Teaching Interest
Financial Reporting and Control
By: Paul M. Healy
Throughout their careers, business leaders are required to measure and evaluate their organization's economic performance, improve resource allocation and strategy implementation within their organizations, and build accountability for performance through effective...
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- Teaching Interest
Financial Reporting and Control
By: Suraj Srinivasan
Financial Reporting and Control (FRC) covers topics about how managers can design and use performance measurement systems for external reporting and internal management to build more effective organizations. Throughout their careers, business leaders are required to... View Details
Keywords:
Financial Reporting
- Forthcoming
- Article
Improving Customer Compatibility with Tradeoff Transparency
By: Ryan W. Buell and MoonSoo Choi
Through a large-scale field experiment with 393,036 customers considering opening a credit card account with a nationwide retail bank, we investigate how providing transparency into an offering’s tradeoffs affects subsequent rates of customer acquisition and long-run...
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- Teaching Interest
Leadership and Organizational Behavior (LEAD)
Professor Bernstein taught Leadership and Organizational Behavior (LEAD) from 2013-2016 (7 sections). This course focuses on how managers become effective leaders by addressing the human side of enterprise.
The course is divided into five modules: