Show Results For
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All HBS Web
(8,854)
- Faculty Publications (3,079)
Show Results For
-
All HBS Web
(8,854)
- Faculty Publications (3,079)
- Research Summary
Ownership Qutotient: Putting the Service Profit Chain for Unbeatable Competitive Advantage
Professors Jim Heskett and Earl Sasser, in collaboration with Joe Wheeler have been examining cuatomer and employee ownership behaviors which have a profound impact on long term profit and growth. Their findings are published in Ownership Quotient:... View Details
- Teaching Interest
Product Management
A Product Manager is obsessed with the problem their product tries to solve and works to both define the product’s functional requirements and lead cross-functional teams to develop, launch and improve their product over time. Taught by an experienced former Google... View Details
- Research Summary
Product Policy and Pricing
- Forthcoming
- Article
Rationalizing Outcomes: Interdependent Learning in Competitive Markets
- Teaching Interest
Reimagining Capitalism: Business and Big Problems
Professor Serafeim teaches with Professor Rebecca Henderson the course "Reimagining Capitalism: Business and Big Problems" in the second year of the MBA. Cases taught in this course include among others:
Fighting corruption and turning around an organization... View Details
- Research Summary
Reinvention and “Frame Flexibility”
Adopting a radical innovation creates pressure for leaders to reframe their mental models while they also sustain their organization's existing capabilities and product category variants. Yet at key junctures in a product class and during technological change, a... View Details
- Research Summary
Research
- Research Summary
Research Questions
One overarching question drives my research: What are effective marketing strategies for managers in creative industries?
I focus on three sub-questions:
- How can managers in creative industries effectively manage products and product... View Details
- Forthcoming
- Article
Sampling Bias in Entrepreneurial Experiments
- Teaching Interest
Scaling Ventures, HBS Online
- Research Summary
Searching for a Corporate Savior: The Irrational Quest for Charismatic CEOs ( Princeton University Press, October 2002)
- Research Summary
Seeing Thought
- Research Summary
Selection and Market Reallocation: Productivity Gains from Multinational Production
- Research Summary
Selection, Reallocation, and Spillover: Identifying the Sources of Gains from Multinational Production (with Maggie Chen)
Quantifying the gains from multinational production has been a vital topic of economic research. Positive productivity gains are often attributed to knowledge spillover from multinational to domestic firms. An alternative, less stressed explanation is firm selection... View Details
- Research Summary
Social Marketing and Cause Marketing
- Teaching Interest
Strategy
The objective of this course is to help students develop the skills for formulating strategy, and provides an understanding of:
- A firm's operative environment and how to sustain competitive advantage.
- How to generate superior value for... View Details
- Teaching Interest
Strategy
The objective of this course is to help students develop the skills for formulating strategy. It provides an understanding of:
- A firm's operative environment and how to sustain competitive advantage.
- How to generate superior... View Details
- Teaching Interest
Strategy and Technology
The Strategy and Technology elective course explores the unique aspects of creating effective strategies for technology-intensive businesses.
- What strategies win in markets with network effects?
- How can technology be... View Details
- Research Summary
Strategy and Technology
Professor Yoffie’s research examines different aspects of strategy and technology. His most recent research has focused on three areas. The first research topic looks at the dynamics of cooperation and competition among “complements.” In a number of articles and... View Details
- Teaching Interest
Strategy and Technology (Elective Curriculum)
This course explores the unique aspects of creating effective management and investment strategies for technology-intensive businesses. What strategies can win in markets with strong network effects? How can firms leverage technology to build multi-sided platforms?... View Details