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- Faculty Publications (256)
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All HBS Web
(1,058)
- Faculty Publications (256)
- March 2004 (Revised April 2005)
- Case
International Rivers Network and the Bujagali Dam Project (A)
By: Benjamin C. Esty and Aldo Sesia
In the summer of 2002, the International Rivers Network (IRN), an environmental NGO located in Berkeley, California, was engaged in what appeared to be the last hours of a three year campaign to stop a $582 million dam and hydropower project at Bujagali Falls in...
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Keywords:
Ethics;
Corporate Disclosure;
Project Finance;
Investment;
Environmental Sustainability;
Projects;
Developing Countries and Economies;
Energy Industry;
Uganda
Esty, Benjamin C., and Aldo Sesia. "International Rivers Network and the Bujagali Dam Project (A)." Harvard Business School Case 204-083, March 2004. (Revised April 2005.)
- March 2004 (Revised January 2008)
- Case
Samsung Electronics Company: Global Marketing Operations
By: John A. Quelch
Samsung's global marketing director is assessing how to build the global brand reputation of the company further and upgrade the company's worldwide brand image. To show how to build a global brand.
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Quelch, John A., and Anna Harrington. "Samsung Electronics Company: Global Marketing Operations." Harvard Business School Case 504-051, March 2004. (Revised January 2008.)
- February 2004
- Article
How Subgroup Interests and Reputations Moderate the Effect of Organizational Identification on Cooperation
By: J. Polzer
Polzer, J. "How Subgroup Interests and Reputations Moderate the Effect of Organizational Identification on Cooperation." Journal of Management 30, no. 1 (February 2004): 71–96.
- January 2004 (Revised May 2008)
- Case
Johnson & Johnson's Corporate Credo
By: Thomas R. Piper
No corporate credo is better known than that of Johnson & Johnson. Describes the history of the credo, including the credo challenge initiated by the CEO, James Burke, in 1975 and the role the credo played during the Tylenol poisoning crisis.
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- January 2004
- Supplement
Evolution of Professional Reputation
By: Ashish Nanda
Nanda, Ashish. "Evolution of Professional Reputation." Harvard Business School Spreadsheet Supplement 904-701, January 2004.
- January 2004 (Revised February 2004)
- Case
Evolution of Public Reputation of a Profession (A)
By: Ashish Nanda
This case explores how the public reputation of a profession evolves as its membership changes. The public reputation of a professional relies on its association's credibility for ensuring, through rigorous certification and self-regulation, that its members place...
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Nanda, Ashish. "Evolution of Public Reputation of a Profession (A)." Harvard Business School Case 904-052, January 2004. (Revised February 2004.)
- January 2004 (Revised February 2004)
- Case
Evolution of Public Reputation of a Profession (B)
By: Ashish Nanda
Supplements the (A) case.
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Nanda, Ashish. "Evolution of Public Reputation of a Profession (B)." Harvard Business School Case 904-053, January 2004. (Revised February 2004.)
- March 2003 (Revised October 2007)
- Teaching Note
DLJdirect: "Putting Our Reputation Online" (TN)
Teaching Note for (9-800-164).
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Keywords:
Financial Services Industry
- 2001
- Working Paper
Explaining the Varying Effects of Organizational Identification on Cooperation: The Moderating Role of Subgroup Reputations
By: Jeffrey Polzer
Polzer, Jeffrey. "Explaining the Varying Effects of Organizational Identification on Cooperation: The Moderating Role of Subgroup Reputations." Harvard Business School Working Paper, No. 02-004, August 2001.
- 2000
- Other Unpublished Work
Does Corporate Quality Matter?
By: R. M. McLauglin, R. S. Ruback and H. Tehranian
- November 1999 (Revised June 2006)
- Case
DLJdirect: "Putting Our Reputation Online"
By: Thomas R. Eisenmann and Gillian Morris
Online broker DLJdirect faced two decisions during the fall of 1999: what customer segments should it target and how much should it spend on marketing? Unlike its competitors, who focused either on day traders or more mainstream investors, DLJdirect differentiated its...
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Keywords:
Marketing Strategy;
Marketing Communications;
Competitive Strategy;
Decision Choices and Conditions;
Investment;
Cost Management;
Business Plan;
Research and Development;
Customers;
Budgets and Budgeting;
Online Advertising;
Internet;
Financial Services Industry
Eisenmann, Thomas R., and Gillian Morris. DLJdirect: "Putting Our Reputation Online". Harvard Business School Case 800-164, November 1999. (Revised June 2006.)
- October 1999
- Teaching Note
Braun AG: The KF 40 Coffee Machine (Abridged) TN
By: Kim B. Clark and Steven C. Wheelwright
Teaching Note for a reprint.
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- October 1999 (Revised February 2000)
- Case
Steinway & Sons: Buying a Legend (A)
It is 1995 and Steinway & Sons has just been purchased by two young entrepreneurs. For 140 years, Steinway has held the reputation for making the finest quality grand pianos in the world. The past 25 years have proven to be a challenge, however. First, the company has...
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Keywords:
Business Startups;
Decisions;
Entrepreneurship;
Globalization;
Crisis Management;
Brands and Branding;
Marketing Strategy;
Quality;
Competitive Strategy;
Manufacturing Industry;
Japan;
New York (state, US)
Gourville, John T., and Joseph B. Lassiter III. "Steinway & Sons: Buying a Legend (A)." Harvard Business School Case 500-028, October 1999. (Revised February 2000.)
- Article
The Formation and Role of Reputation and Litigation in the Auditor-Manager Relationship
By: S. Datar and M. Alles
Datar, S., and M. Alles. "The Formation and Role of Reputation and Litigation in the Auditor-Manager Relationship." Journal of Accounting, Auditing & Finance 14, no. 4 (Fall 1999): 401–428.
- February 1999
- Case
Volant Skis
By: Steven C. Wheelwright and Matt Verlinden
Volant brought innovation to the ski equipment industry in 1989 by developing a stainless steel ski. He claimed the skis could turn more easily, could hold an edge in icy conditions, and were more stable than aluminum or fiberglass skis. The company's "soft-flex"...
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Keywords:
Change Management;
Technological Innovation;
Growth and Development Strategy;
Operations;
Product Development;
Performance Improvement;
Quality;
Corporate Strategy;
Value Creation
Wheelwright, Steven C., and Matt Verlinden. "Volant Skis." Harvard Business School Case 699-129, February 1999.
- November 1997
- Case
National Pork Producers Council
By: Ray A. Goldberg and Tom Clay
Al Tank, CEO of the National Pork Products Council, is facing an environmental and structural crisis in the U.S. pork industry. Can he resolve the environmental and image problems of his industry in time? Can he receive the support of both his growers and the...
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Keywords:
Decision Choices and Conditions;
Situation or Environment;
Crisis Management;
Environmental Sustainability;
Business and Community Relations;
Animal-Based Agribusiness;
Industry Structures;
Reputation;
Food and Beverage Industry;
Agriculture and Agribusiness Industry;
United States
Goldberg, Ray A., and Tom Clay. "National Pork Producers Council." Harvard Business School Case 598-053, November 1997.
- January 1997 (Revised December 1999)
- Case
OXO International
By: H. Kent Bowen, Marilyn Matis and Sylvie Ryckebusch
OXO, a kitchen tools and gadgets company, was started by a businessman who had 30 years of experience in the housewares industry. With his wife and son as founders, he creates a new niche in the gadgets industry for high-end gourmet stores. The company has headquarters...
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Keywords:
Entrepreneurship;
Supply Chain Management;
Production;
Design;
Ownership;
Business Startups;
Acquisition;
Consumer Products Industry;
Asia;
New York (city, NY);
Connecticut
Bowen, H. Kent, Marilyn Matis, and Sylvie Ryckebusch. "OXO International." Harvard Business School Case 697-007, January 1997. (Revised December 1999.)
- December 1996
- Background Note
Environmental Behavior And Corporate Reputation
Greyser, Stephen A. "Environmental Behavior And Corporate Reputation." Harvard Business School Background Note 597-014, December 1996.
- November 1995
- Case
"Marketing" at Wachtell, Lipton, Rosen & Katz
By: Jay W. Lorsch and Samanta Graff
Describes the history and unique operating principles of the most successful corporate law firm in the country. Closes with a lengthy quotation by Martin Lipton, who is one of the firm's founding partners and who is described in an American Lawyer article as the "Elvis...
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Lorsch, Jay W., and Samanta Graff. "Marketing" at Wachtell, Lipton, Rosen & Katz. Harvard Business School Case 496-037, November 1995.
- January–February 1995
- Article
Corporate Reputation: Aid to Growth and Shield
By: S. A. Greyser
Greyser, S. A. "Corporate Reputation: Aid to Growth and Shield." Inside PR's Magazine of Reputation Management (January–February 1995).