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- Faculty Publications (242)
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- All HBS Web (431)
- Faculty Publications (242)
- 21 Apr 2009
- First Look
First Look: April 21, 2009
occurs slowly. Broadly, our studies provide evidence as to when and why people overlook cheating by others and examine the conditions under which the slippery slope effect occurs. Customer-Based Valuation Author:Sunil Gupta Publication:Journal of Interactive Marketing...
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Martha Lagace
- 01 Jun 2014
- News
Alumni and Faculty Books for June 2014
care industry to give customers more choices, freedom, power, and information, and at far lower prices. He recommends disruption of the status quo through new business models, new payment models, and new technologies that give patients...
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- 30 Nov 2017
- News
Happy Meals (Are Here Again)
data impacting strategy, Cunningham notes, allowing her to see the cause and effect almost in real time. “I can look at the trade implications, the service time and labor hour implications, and implications for our customer View Details
- 15 May 2013
- Research & Ideas
From McRibs to Maseratis: The Power of Scarcity Marketing
satisfaction even as companies ring up increased sales. Applying this principle is straightforward when it comes to ephemeral delights such as movies and bunless sandwiches. But what about major purchases? Derek Lee is an aspiring actor...
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Re: Michael I. Norton
- 21 May 2013
- First Look
First Look: May 21
Bonuses Increase Employee Satisfaction and Team Performance By: Anik, Lalin, Lara B. Aknin, Michael I. Norton, Elizabeth W. Dunn, and Jordi Quoidbach Abstract—In two field studies, we explore the impact of providing employees and...
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Sean Silverthorne
- January 2022 (Revised August 2022)
- Case
Hello Heart: The Next Generation of Chronic Disease Management Apps
By: Ariel D. Stern and Danielle Golan
Hello Heart, a hypertension management app debated whether to go deep and cover other heart conditions, or to expand its solution to other chronic conditions.
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Keywords:
Health;
Health Care and Treatment;
Information Technology;
Mobile and Wireless Technology;
Analysis;
Business Startups;
Transition;
Customer Focus and Relationships;
Customer Satisfaction;
Decision Making;
Demographics;
Design;
Entrepreneurship;
Venture Capital;
Technological Innovation;
Growth and Development Strategy;
Product Launch;
Product Design;
Product Development;
Business Strategy;
Competitive Strategy;
Competitive Advantage;
Customization and Personalization;
Business Growth and Maturation;
Business Model;
Strategy;
Applications and Software;
Health Industry;
Technology Industry;
Israel;
United States
Stern, Ariel D., and Danielle Golan. "Hello Heart: The Next Generation of Chronic Disease Management Apps." Harvard Business School Case 622-061, January 2022. (Revised August 2022.)
- 31 Jul 2012
- First Look
First Look: July 31
the Dutch IT outsourcing market and regularly wins high customer- satisfaction marks. The growing workload and 100% promise to customers have increased the pressure on its non-hierarchical teams of...
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Carmen Nobel
- 01 Dec 2016
- News
Alumni Books of 2016
the most successful Indian IT companies. The authors tell the story behind Zensar’s success, a story that has seen revenues multiply, share prices jump many times, and customer satisfaction become an...
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- 14 Sep 2021
- Blog Post
How to Support Your Employees’ Career Development
will ultimately help further the career development of your whole team. Another option is a customized executive education program held on-site or at a university, like the programs offered through Harvard Business School. Or encourage...
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All Industries
- 14 Sep 2021
- Blog Post
How to Support Your Employees' Career Development
ultimately help further the career development of your whole team. Another option is a customized executive education program held on-site or at a university, like the programs offered through Harvard Business School. Or encourage...
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- 03 Mar 2020
- News
Can This Man Change the American Diet?
in the Boston area, Clover serves an always-changing, all-vegetarian menu to a 90 percent non-vegetarian customer base. In this episode of Skydeck, associate editor Julia Hanna takes listeners behind the scenes at a Clover food...
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Agriculture
- Web
Podcast - Managing the Future of Work
distance between them and their organization, which then translates into a distance from their customer. And if you do a graph of what’s happening with employee engagement, map that right up against what’s happening with customer View Details
- 14 May 2012
- Research & Ideas
Breaking the Smartphone Addiction
PTO experiments. These team members were much more likely than their colleagues on teams not participating in PTO to rate their overall satisfaction with work and work-life positively. For example: 51 percent (versus 27 percent) were...
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by Leslie A. Perlow
- 15 Jul 2008
- First Look
First Look: July 15, 2008
relentless execution—efficient, timely, consistent production and delivery of goods or services—is the surefire path to customer satisfaction and positive financial results. But this is a myth in the...
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Martha Lagace
- 01 Feb 1997
- News
Shaping the Future of Business: Entrepreneurial Evolution at HBS
problems and opportunities they will face as entrepreneurs and, second, by communicating our findings effectively to entrepreneurs, aspiring entrepreneurs, and policymakers." Special Satisfaction A pivotal phase in the success of any...
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- 01 Apr 1999
- News
An Eye to the East
Europe and the United States, he said, "they have already reached a threshold in customer orientation, so you have to do different things to succeed." That's not the case yet in Asia, he pointed out, as Deshpandé listened intently. HBS...
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Alejandro Reyes
- Web
Podcast - Managing the Future of Work
turn to talent platforms to supplement that work. Similarly, they were suddenly confronting all sorts of business and management questions that they hadn’t anticipated, whether it’s how is Covid going to affect the way their customers...
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- 01 Dec 1998
- News
Managing the Business of Life
think the so-called rewards they bring are pretty overrated." Rather, Glover finds immense satisfaction in helping clients create safer workplaces and a cleaner environment. "The icing on the cake," she says, "is that we simultaneously...
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- 15 Sep 2011
- Research & Ideas
High Ambition Leadership
They instituted an incentive scheme that gave employees a financial stake in the performance of the business. They invested in IT systems and other tools to improve the ability of frontline call-center workers to deliver superior customer...
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by Martha Lagace
- May 2022
- Supplement
Maestro Pizza (C): Taking the Fight Outside
By: Ramon Casadesus-Masanell and Fares Khrais
Maestro pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of...
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Keywords:
Competitive Strategy;
Competitive Advantage;
Competition;
Market Entry and Exit;
Emerging Markets;
Business Startups;
Corporate Entrepreneurship;
Product Positioning;
Disruption;
Disruptive Innovation;
Advertising;
Advertising Campaigns;
Social Media;
Forecasting and Prediction;
Crisis Management;
Growth and Development Strategy;
Brands and Branding;
Product Development;
Production;
Service Delivery;
Business Growth and Maturation;
Financial Statements;
Cost Management;
Analysis;
Quality;
Performance Consistency;
Customer Satisfaction;
Profit;
Family Ownership;
Food and Beverage Industry;
Middle East;
Saudi Arabia
Casadesus-Masanell, Ramon, and Fares Khrais. "Maestro Pizza (C): Taking the Fight Outside." Harvard Business School Supplement 722-401, May 2022.