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All HBS Web
(176)
- News (45)
- Research (101)
- Multimedia (1)
- Faculty Publications (32)
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- September 2019 (Revised September 2019)
- Case
Facebook Fake News in the Post-Truth World
By: John R. Wells, Carole A. Winkler and Benjamin Weinstock
In August 2019, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The first major storm of protest followed the surprise election of Donald Trump as President of the United States on November 8, 2016; many put the blame at the door of fake...
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Keywords:
Facebook;
Fake News;
Mark Zuckerberg;
Donald Trump;
Algorithms;
Social Networks;
Partisanship;
Social Media;
App Development;
Instagram;
WhatsApp;
Smartphone;
Silicon Valley;
Office Space;
Digital Strategy;
Democracy;
Entry Barriers;
Online Platforms;
Controversy;
Tencent;
Agility;
Social Networking;
Gaming;
Gaming Industry;
Computer Games;
Mobile Gaming;
Messaging;
Monetization Strategy;
Advertising;
Digital Marketing;
Business Ventures;
Acquisition;
Mergers and Acquisitions;
Business Growth and Maturation;
Business Headquarters;
Business Organization;
For-Profit Firms;
Trends;
Communication;
Communication Technology;
Forms of Communication;
Interactive Communication;
Interpersonal Communication;
Talent and Talent Management;
Crime and Corruption;
Voting;
Demographics;
Entertainment;
Games, Gaming, and Gambling;
Moral Sensibility;
Values and Beliefs;
Initial Public Offering;
Profit;
Revenue;
Geography;
Geographic Location;
Global Range;
Local Range;
Country;
Cross-Cultural and Cross-Border Issues;
Globalized Firms and Management;
Globalized Markets and Industries;
Governing Rules, Regulations, and Reforms;
Government and Politics;
International Relations;
National Security;
Political Elections;
Business History;
Recruitment;
Selection and Staffing;
Information Management;
Information Publishing;
News;
Newspapers;
Innovation and Management;
Innovation Strategy;
Technological Innovation;
Knowledge Dissemination;
Human Capital;
Law;
Leadership Development;
Leadership Style;
Leading Change;
Business or Company Management;
Crisis Management;
Goals and Objectives;
Growth and Development Strategy;
Growth Management;
Management Practices and Processes;
Management Style;
Management Systems;
Management Teams;
Managerial Roles;
Marketing Channels;
Social Marketing;
Network Effects;
Market Entry and Exit;
Digital Platforms;
Marketplace Matching;
Industry Growth;
Industry Structures;
Monopoly;
Media;
Product Development;
Service Delivery;
Corporate Social Responsibility and Impact;
Mission and Purpose;
Organizational Change and Adaptation;
Organizational Culture;
Organizational Structure;
Public Ownership;
Problems and Challenges;
Business and Community Relations;
Business and Government Relations;
Groups and Teams;
Networks;
Rank and Position;
Opportunities;
Behavior;
Emotions;
Identity;
Power and Influence;
Prejudice and Bias;
Reputation;
Social and Collaborative Networks;
Status and Position;
Trust;
Society;
Civil Society or Community;
Culture;
Public Opinion;
Social Issues;
Societal Protocols;
Strategy;
Adaptation;
Business Strategy;
Commercialization;
Competition;
Competitive Advantage;
Competitive Strategy;
Corporate Strategy;
Customization and Personalization;
Diversification;
Expansion;
Horizontal Integration;
Segmentation;
Information Technology;
Internet and the Web;
Mobile and Wireless Technology;
Applications and Software;
Information Infrastructure;
Valuation;
Advertising Industry;
Advertising Industry;
Advertising Industry;
Advertising Industry;
Advertising Industry;
Advertising Industry;
Advertising Industry;
Advertising Industry;
Advertising Industry;
Advertising Industry;
Advertising Industry;
United States;
California;
Sunnyvale;
Russia
Wells, John R., Carole A. Winkler, and Benjamin Weinstock. "Facebook Fake News in the Post-Truth World." Harvard Business School Case 720-373, September 2019. (Revised September 2019.)
- August 2008
- Supplement
Lenovo Chief Marketing Officer and Senior VP E-Commerce, Deepak Advani, Interviewed by Professor John Quelch
By: John A. Quelch
Professor John Quelch interviewed Lenovo CMO, Deepak Advani, regarding Lenovo's buy-out of IBM's personal computer business, and Lenovo's marketing strategy leading up to the 2008 Summer Olympics in Beijing, China.
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Keywords:
Advertising;
Leveraged Buyouts;
Brands and Branding;
Marketing Strategy;
Hardware;
Computer Industry;
China
Quelch, John A. "Lenovo Chief Marketing Officer and Senior VP E-Commerce, Deepak Advani, Interviewed by Professor John Quelch." Harvard Business School Video Supplement 509-711, August 2008.
- 18 Feb 2009
- First Look
First Look: February 18, 2009
Working PapersDeterring Online Advertising Fraud Through Optimal Payment in Arrears (revised) Author:Benjamin Edelman Abstract Online advertisers face substantial difficulty in selecting and supervising...
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Keywords:
Martha Lagace
- 01 May 2008
- Research & Ideas
The Marketing Challenges of the China Olympics
Take Lenovo, for example. The fourth largest personal computer manufacturer in the world is the first and only Chinese company to be a global sponsor of an Olympics. Lenovo's investment in the Games is around $100 million. The company...
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- 16 Feb 2016
- First Look
February 16, 2016
Abstract—Using test data for all children attending Danish public schools between school years 2009–-2010 and 2012–2013, we examine how the time of the test affects performance. Test time is determined by the weekly class schedule and View Details
Keywords:
Sean Silverthorne
- 07 Jun 2010
- Research & Ideas
Improving Brand Recognition in TV Ads
Advertisers pay millions of dollars to air TV ads that, by some estimates, more than a third of viewers skip over with digital VCRs or by switching channels or tuning out altogether. New research by HBS professor Thales S. Teixeira offers...
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- 2006
- Working Paper
The Value of a 'Free' Customer
By: Sunil Gupta, Carl F. Mela and Jose M. Vidal-Sanz
Central to a firm's growth and marketing policy is the revenus and profit potential of its customer assets. As a result, there has been a recent proliferation of work regarding customer lifetime value. However, extant research in this area is silent regarding how to... View Details
Gupta, Sunil, Carl F. Mela, and Jose M. Vidal-Sanz. "The Value of a 'Free' Customer." Harvard Business School Working Paper, No. 07-035, December 2006.
- November 2017
- Teaching Note
Facebook Fake News in the Post-Truth World
By: John R. Wells and Gabriel Ellsworth
Teaching Note for HBS No. 717-473.
In January 2017, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The election of Donald Trump as the next president of the United States in November 2016 had triggered a national storm of protests, and...
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Keywords:
Facebook;
Fake News;
Mark Zuckerberg;
Donald Trump;
Algorithms;
Social Networking;
Social Networks;
Partisanship;
Social Media;
App Development;
Instagram;
WhatsApp;
Smartphone;
Silicon Valley;
Office Space;
Digital Strategy;
Democracy;
Entry Barriers;
Online Platforms;
Controversy;
Tencent;
Agility;
Gaming;
Gaming Industry;
Computer Games;
Mobile Gaming;
Messaging;
Monetization Strategy;
Advertising;
Digital Marketing;
Business Ventures;
Acquisition;
Mergers and Acquisitions;
Business Growth and Maturation;
Business Headquarters;
Business Organization;
For-Profit Firms;
Trends;
Advertising Industry;
Advertising Industry;
Advertising Industry;
Advertising Industry;
Advertising Industry;
Advertising Industry;
Advertising Industry;
Advertising Industry;
Advertising Industry;
Advertising Industry;
Advertising Industry;
United States;
California;
Sunnyvale;
Russia
- 2009
- Working Paper
Capitalizing On Innovation: The Case of Japan
By: Robert Dujarric and Andrei Hagiu
Japan's industrial landscape is characterized by hierarchical forms of industry organization, which are increasingly inadequate in modern sectors, where innovation relies on platforms and horizontal ecosystems of firms producing complementary products. Using three... View Details
Keywords:
Globalized Markets and Industries;
Government Legislation;
Innovation and Invention;
Industry Structures;
Horizontal Integration;
Vertical Integration;
Manufacturing Industry;
Japan
Dujarric, Robert, and Andrei Hagiu. "Capitalizing On Innovation: The Case of Japan." Harvard Business School Working Paper, No. 09-114, April 2009. (Revised October 2009.)
- Teaching Interest
Overview
Teaching has been a lifelong passion of mine. As the third generation of academics in my family, I see good teaching as a means to give back and to encourage others to share my passion for discovery. I’ve been very lucky to have many teaching opportunities, both as an...
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Keywords:
Big Data;
Technology Strategy;
Machine Learning;
Data Science;
"Marketing Analytics";
Data Visualization;
Analysis;
Technological Innovation;
Innovation and Invention;
Intellectual Property;
Corporate Strategy;
Software;
Information Technology;
Entrepreneurship;
Marketing;
Computer Industry;
Computer Industry;
Computer Industry;
Computer Industry;
Computer Industry
- 28 Apr 2009
- First Look
First Look: April 28, 2009
re-adjust Gucci's portfolio, especially as YSL continued to lose money. Purchase this case: http://hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=709459 HP: The Computer Is Personal Again Harvard Business School Case 509-010 In...
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Keywords:
Martha Lagace
- 12 Jun 2018
- First Look
New Research and Ideas, June 12, 2018
workers with heterogeneous human capital interface with machine learning, relative to the older Boolean search technology. We randomly assign individuals with and without computer science and engineering (CS&E) knowledge bases to each...
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Keywords:
Dina Gerdeman
- 08 Aug 2022
- HBS Case
Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS
What would it take to attract customers who are so loyal that they would not only buy your products, but would also lavish your distributors with flowers and purchase advertising to elevate your brand? Ask the minds behind K-pop sensation...
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- 15 Feb 2011
- First Look
First Look: Feb. 15
each complementing the other. Government Advertising and Media Coverage of Corruption Scandals Authors:Rafael Di Tella and Ignacio Franceschelli Publication:American Economic Journal: Applied Economics (forthcoming) Abstract : We...
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Keywords:
Sean Silverthorne
- 24 Apr 2018
- First Look
First Look at New Research and Ideas, April 24, 2018
computational power for model estimation. We overcome computational burden by utilizing an improved simulator for likelihood evaluation and the general-purpose computing on...
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Keywords:
Sean Silverthorne
- 12 Mar 2013
- First Look
First Look: March 12
blend the two models? Paper: http://hbr.org/2013/03/do-you-really-want-to-be-an-ebay/ar/1 Prize-based Contests Can Provide Solutions to Computational Biology Problems Authors:Lakhani, Karim R., Kevin J. Boudreau, Eva C. Guinan, Carliss Y....
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Keywords:
Sean Silverthorne
- 25 Jan 2021
- Book
In a Nutshell, Why American Capitalism Succeeded
business in the United States. The book introduces readers to innovative business leaders, like Francis Cabot Lowell, who helped bring textile manufacturing, and the Industrial Revolution, to New England; Lydia Pinkham, who pioneered View Details
- 19 Apr 2004
- Research & Ideas
Birth of the American Salesman
twentieth century, Americans read how-to-sell books and turned Bruce Barton's The Man Nobody Knows (1925), which portrayed Jesus Christ as a successful sales and advertising executive, into a bestseller. Books on salesmanship skills still...
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Keywords:
by Laura Linard
- 12 Mar 2006
- Research & Ideas
New Research Explores Multi-Sided Markets
sellers), ad-supported media (ad sponsors and readers/viewers), computer operating systems (application developers and users), videogame consoles (game developers and geeks), shopping malls (retailers and consumers), digital media...
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- 09 Jan 2020
- Book
Rethinking Business Strategy in the Age of AI
integrated 21-inch tablet computers have become a fitness sensation. For $39 per month, Peloton offers access to live-streamed classes where members can track their performance on a leader board, virtually connect with fellow classmates,...
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Keywords:
by Dina Gerdeman