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-
All HBS Web
(3,981)
- People (2)
- News (604)
- Research (2,324)
- Events (26)
- Multimedia (11)
- Faculty Publications (1,148)
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- 2012
- Book
Enterprise Analytics: Optimize Performance, Process, and Decisions Through Big Data
By: Thomas H. Davenport
This book, an edited collection of research papers from the International Institute of Analytics, addresses a wide variety of key topics in managing business analytics and big data at the enterprise level. It includes key applications of analytics, human and...
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Keywords:
Business Analytics;
Big Data;
Business or Company Management;
Analytics and Data Science;
Management Practices and Processes;
Mathematical Methods;
Information Management
Davenport, Thomas H., ed. Enterprise Analytics: Optimize Performance, Process, and Decisions Through Big Data. FT Press, 2012.
- 1977
- Book
Management Accounting and Control of Data Processing
By: R. L. Nolan
Nolan, R. L. Management Accounting and Control of Data Processing. NY: National Association of Accountants, 1977.
- February 2019 (Revised August 2019)
- Case
Maccabitech: The Promise of Israel's Healthcare Data
By: Scott Duke Kominers and Carin-Isabel Knoop
Dr. Varda Shalev bridges technology and medicine through Maccabitech, a "research and innovation wing" of Israel's Maccabi Healthcare Services (MHS) that partners with research institutions, pharmaceutical companies, and startups. Shalev hopes to scale Maccabitech's...
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Keywords:
Big Data;
Healthcare;
Analytics and Data Science;
Digital Platforms;
Health Care and Treatment;
Innovation and Invention;
Research;
Entrepreneurship;
Risk Management;
Israel
Kominers, Scott Duke, and Carin-Isabel Knoop. "Maccabitech: The Promise of Israel's Healthcare Data." Harvard Business School Case 819-032, February 2019. (Revised August 2019.)
- 22 Feb 2022
- Research & Ideas
Lack of Female Scientists Means Fewer Medical Treatments for Women
Women are more likely to invent medical treatments for endometriosis, cervical cancer, and other female conditions, but the dearth of women scientists limits the potential for such life-saving innovations. Female research teams are 35...
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Keywords:
by Kristen Senz
- May 2022
- Case
TikTok and National Security: Investment in an Age of Data Sovereignty?
By: Jeremy Friedman, Sarah Bauerle Danzman and David Lane
This case covers TikTok’s purchase of Musical.ly and the reaction of the United States government, including the review of the purchase by the Committee on Foreign Investment in the United States (CFIUS) and the reaction of the presidential administration of Donald...
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Keywords:
Data Security;
Mergers and Acquisitions;
Cybersecurity;
Internet and the Web;
International Relations;
Laws and Statutes;
Globalized Firms and Management
Friedman, Jeremy, Sarah Bauerle Danzman, and David Lane. "TikTok and National Security: Investment in an Age of Data Sovereignty?" Harvard Business School Case 722-020, May 2022.
- April 2013
- Case
Managing with Analytics at Procter & Gamble
By: Thomas H. Davenport, Marco Iansiti and Alain Serels
Senior management at P&G has put a strong emphasis on using data to make "better, smarter, real-time business decisions." The Global Business Services (GBS) organization has developed tools, systems and processes to provide managers throughout P&G with direct access to...
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Keywords:
Analytics;
Data Management;
Forecasting;
Shared Services;
Procter & Gamble;
Laundry Detergent;
Information Management;
Forecasting and Prediction;
Information Technology;
Mathematical Methods;
Consumer Products Industry;
North America
Davenport, Thomas H., Marco Iansiti, and Alain Serels. "Managing with Analytics at Procter & Gamble." Harvard Business School Case 613-045, April 2013.
- August 2005 (Revised December 2006)
- Case
Procter & Gamble: Electronic Data Capture and Clinical Trial Management
By: Robert S. Huckman and Mark J. Cotteleer
Considers whether the management of Procter & Gamble (P&G) Pharmaceuticals should adopt Web-based electronic data capture (EDC) as the default standard for the management of its clinical drug trials. Provides a detailed description of the existing paper-based process...
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Keywords:
Health Testing and Trials;
Internet and the Web;
Information Technology;
Adoption;
Business Processes;
Industry Structures;
Technological Innovation;
Service Operations;
Pharmaceutical Industry;
United States
Huckman, Robert S., and Mark J. Cotteleer. "Procter & Gamble: Electronic Data Capture and Clinical Trial Management." Harvard Business School Case 606-033, August 2005. (Revised December 2006.)
- December 2021
- Article
Three Paradoxes of Climate Truth for the Anthropocene Social Scientist
By: P. Devereaux Jennings and Andrew J. Hoffman
Climate change has been one of the most contested truths for the past two decades. Many social scientists within the academy and this volume have spent years discerning the nature of this truth and articulating its importance for business, organizations, and society....
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Jennings, P. Devereaux, and Andrew J. Hoffman. "Three Paradoxes of Climate Truth for the Anthropocene Social Scientist." Special Issue on Regenerative Organizations edited by Pablo Muñoz and Oana Branzei. Organization & Environment 34, no. 4 (December 2021): 517–529.
- September 2018
- Case
Verisk: Trailblazing in the Big Data Jungle
By: Andrew Wasynczuk, Francesca Gino and Karim Sameh
This case revolves around Verisk Analytics' initiatives to drive innovation throughout the firm's many business verticals. Verisk, originally named ISO, started life as an insurance rating agency in the early 1970s, acting as an intermediary between insurance companies...
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Keywords:
Verisk;
Argus;
Wood Mackenzie;
Insurance;
Energy;
Analytics;
Data;
Big Data;
Acquisitions;
Acquisition Strategy;
Innovation;
Organic Growth;
Innovation Strategy;
Innovation Leadership;
Technological Innovation;
Acquisition;
Growth and Development Strategy;
Analytics and Data Science;
Insurance Industry;
Energy Industry;
Consulting Industry;
United States;
United Kingdom;
New York (state, US);
England
Wasynczuk, Andrew, Francesca Gino, and Karim Sameh. "Verisk: Trailblazing in the Big Data Jungle." Harvard Business School Case 919-014, September 2018.
- September 2016 (Revised May 2018)
- Case
Zurich Insurance: Global Job Structure and Data Analysis
By: Boris Groysberg and Katherine Connolly
Zurich Insurance was undergoing organizational change after implementing five new people practices focused on manager development, diversity and inclusion, job model and data analytics, recruitment, and talent pipeline. The case “Zurich Insurance: Fostering Key People...
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Keywords:
Managing Change;
Organizational Behavior;
Organizational Architecture;
Organizational Change and Adaptation;
Leadership;
Human Capital;
Change Management;
Organizational Structure;
Insurance;
Organizational Culture;
Globalization;
Human Resources;
Insurance Industry
Groysberg, Boris, and Katherine Connolly. "Zurich Insurance: Global Job Structure and Data Analysis." Harvard Business School Case 417-038, September 2016. (Revised May 2018.)
- January 2019
- Supplement
Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis
By: Jill Avery and Gerald Zaltman
In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Luckily, an old consumer research study on the Nestlé Crunch Bar...
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Keywords:
Brand Management;
Market Research;
Brand Positioning;
Value Proposition;
Consumer Products;
Fast Moving Consumer Goods;
Qualitative Methods;
Zaltman Metaphor Elicitation Technique;
ZMET;
Data Analysis;
Marketing;
Marketing Strategy;
Brands and Branding;
Consumer Behavior;
Marketing Communications;
Analytics and Data Science;
Analysis;
Consumer Products Industry;
Food and Beverage Industry;
Advertising Industry;
United States;
North America;
Italy
Avery, Jill, and Gerald Zaltman. "Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis." Harvard Business School Supplement 519-062, January 2019.
- February 2003 (Revised October 2003)
- Case
Cable Data Systems
By: Paul W. Marshall and Todd H Thedinga
Describes the operating challenges of Cable Data Systems (CDS), a minority-owned cable installation company with a dual mission of maximizing profits and providing employment opportunities to minorities in urban markets. Following the merger of two cable installation...
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Keywords:
Selection and Staffing;
Employment;
Forecasting and Prediction;
Urban Scope;
Cost Management;
Infrastructure;
Labor Unions;
Demand and Consumers;
Demographics;
Media and Broadcasting Industry;
Telecommunications Industry;
Boston
Marshall, Paul W., and Todd H Thedinga. "Cable Data Systems." Harvard Business School Case 803-132, February 2003. (Revised October 2003.)
- October 2020
- Article
The Elasticity of Science
By: Kyle Myers
This paper identifies the degree to which scientists are willing to change the direction of their work in exchange for resources. Data from the National Institutes of Health are used to estimate how scientists respond to targeted funding opportunities. Inducing a...
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Myers, Kyle. "The Elasticity of Science." American Economic Journal: Applied Economics 12, no. 4 (October 2020): 103–134.
- June 2006 (Revised September 2006)
- Case
Tech Data Corporation
Tech Data is a global supplier of logistics management services and one of the world's largest distributors of information technology equipment. Operational execution is key for the company, which has gross margins in the 5% range. At the end of 2005, the company had...
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Upton, David M., and Bradley R. Staats. "Tech Data Corporation." Harvard Business School Case 606-060, June 2006. (Revised September 2006.)
- October 2017 (Revised April 2019)
- Case
Data Breach at Equifax
By: Suraj Srinivasan, Quinn Pitcher and Jonah S. Goldberg
The case discusses the events leading up to the massive data breach at Equifax, one of the three U.S. credit reporting companies, the organizational and governance issues that contributed to the breach, and the consequences of the breach. The case supplement provides...
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Srinivasan, Suraj, Quinn Pitcher, and Jonah S. Goldberg. "Data Breach at Equifax." Harvard Business School Case 118-031, October 2017. (Revised April 2019.)
- Article
Four Things No One Will Tell You About ESG Data
By: Sakis Kotsantonis and George Serafeim
As the ESG finance field and the use of ESG data in investment decision-making continue to grow, the authors seek to shed light on several important aspects of ESG measurement and data. This article is intended to provide a useful guide for the rapidly rising number of...
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Keywords:
ESG;
ESG (Environmental, Social, Governance) Performance;
ESG Reporting;
Data Analytics;
Sustainability;
Sustainability Reporting;
CSR;
Transparency;
Investment Management;
Socially Responsible Investing;
Sustainable Finance;
Sustainable Development;
Inclusion;
Inclusive Growth;
Corporate Social Responsibility and Impact;
Corporate Accountability;
Investment;
Management;
Climate Change;
Corporate Governance;
Diversity;
Integrated Corporate Reporting
Kotsantonis, Sakis, and George Serafeim. "Four Things No One Will Tell You About ESG Data." Journal of Applied Corporate Finance 31, no. 2 (Spring 2019): 50–58.
- January 2019 (Revised February 2024)
- Teaching Note
Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing
By: Ayelet Israeli
Teaching Note for HBS No. 519-011. As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a...
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Keywords:
DTC;
Direct To Consumer Marketing;
Health Care;
Mobile;
Attribution;
Experimentation;
Experiments;
Churn/retention;
Customer Lifetime Value;
Internet Marketing;
Big Data;
Analytics;
A/B Testing;
CRM;
Advertising;
Marketing;
Marketing Channels;
Marketing Strategy;
Media;
Brands and Branding;
Marketing Communications;
Digital Marketing;
Acquisition;
Growth and Development Strategy;
Customer Focus and Relationships;
Consumer Behavior;
Social Media;
E-commerce
- March 2019
- Case
Wattpad
By: John Deighton and Leora Kornfeld
How to run a platform to match four million writers of stories to 75 million readers? Use data science. Make money by doing deals with television and filmmakers and book publishers. The case describes the challenges of matching readers to stories and of helping writers...
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Keywords:
Platform Businesses;
Creative Industries;
Publishing;
Data Science;
Machine Learning;
Collaborative Filtering;
Women And Leadership;
Managing Data Scientists;
Big Data;
Recommender Systems;
Digital Platforms;
Information Technology;
Intellectual Property;
Analytics and Data Science;
Publishing Industry;
Entertainment and Recreation Industry;
Canada;
United States;
Philippines;
Viet Nam;
Turkey;
Indonesia;
Brazil
Deighton, John, and Leora Kornfeld. "Wattpad." Harvard Business School Case 919-413, March 2019.
- August 2018 (Revised February 2023)
- Case
Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing
By: Jill Avery and Ayelet Israeli
As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a valuation of $200 million and debating...
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Keywords:
DTC;
Direct To Consumer Marketing;
Health Care;
Mobile;
Attribution;
Experimentation;
Experiments;
Churn/retention;
Customer Lifetime Value;
Internet Marketing;
Big Data;
Analytics;
A/B Testing;
CRM;
Advertising;
Marketing;
Marketing Channels;
Marketing Strategy;
Media;
Brands and Branding;
Marketing Communications;
Digital Marketing;
Consumer Behavior;
Acquisition;
Growth and Development Strategy;
Customer Focus and Relationships;
Social Media;
E-commerce;
Analytics and Data Science;
Health Industry;
Consumer Products Industry;
United States;
North America;
Europe
Avery, Jill, and Ayelet Israeli. "Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing." Harvard Business School Case 519-011, August 2018. (Revised February 2023.)
- December 2017
- Teaching Note
Yemeksepeti: Growing and Expanding the Business Model through Data
By: William R. Kerr and Alexis Brownell
Teaching Note for HBS No. 817-095.
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