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All HBS Web
(1,875)
- People (7)
- News (560)
- Research (810)
- Events (4)
- Multimedia (2)
- Faculty Publications (238)
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- October 1978 (Revised August 1985)
- Background Note
Product Life Cycle
Introduces the student to the concept of the product life cycle. The meaning and fundamental underpinnings of the product life cycle are presented. Further, the nature of market and competitive forces at different stages in the life cycle, and the implications for...
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Keywords:
Product
Capon, Noel. "Product Life Cycle." Harvard Business School Background Note 579-072, October 1978. (Revised August 1985.)
- 2018
- Working Paper
Quantile Forecasts of Product Life Cycles Using Exponential Smoothing.
By: Xiaojia Guo, Kenneth C. Lichtendahl Jr. and Yael Grushka-Cockayne
We introduce an exponential smoothing model that a manager can use to forecast the demand of a new product or service. The model has five features that make it suitable for accurately forecasting product life cycles at scale. First, the trend in our model follows the...
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Keywords:
New Product Development;
Demand Forecasting;
Product Adoption;
Innovation Diffusion;
Product Development;
Demand and Consumers;
Forecasting and Prediction;
Adoption
Guo, Xiaojia, Kenneth C. Lichtendahl Jr., and Yael Grushka-Cockayne. "Quantile Forecasts of Product Life Cycles Using Exponential Smoothing." Harvard Business School Working Paper, No. 19-038, October 2018. (Darden Business School Working Paper, No. 2805244, July 2016.)
- 1998
- Journal Article
Ford's Model-T: Pricing over the Product Life Cycle
The pricing decisions monopolistic firms make over time are determined to a large extent by the complex interplay of two distinct sets of elements: demand- and supply-based considerations. Demand factors include the possibilities of (a) exercising dynamic price...
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Keywords:
Experience and Expertise;
Decisions;
Forecasting and Prediction;
Cost;
Price;
Information;
Demand and Consumers;
Monopoly;
Product;
Sales;
Complexity;
Auto Industry
Casadesus-Masanell, Ramon. "Ford's Model-T: Pricing over the Product Life Cycle." Abante: Estudios en dirección de empresas 1, no. 2 (1998): 143–65.
- July 1974
- Article
International Trade: The Product Life Cycle Approach
By: Louis T Wells Jr
Wells, Louis T., Jr. "International Trade: The Product Life Cycle Approach." Ritsumeikan keieigaku [Ritsumeikan Business Review] 13, no. 2 (July 1974). (in Japanese.)
- 17 Oct 2018
- Working Paper Summaries
Quantile Forecasts of Product Life Cycles Using Exponential Smoothing
- 1972
- Book
A Product Life Cycle for International Trade?
By: L. T. Wells Jr.
Wells, L. T., Jr., ed. A Product Life Cycle for International Trade? Boston: Harvard Business School, Division of Research, 1972.
- May 2005
- Article
Break Free from the Product Life Cycle
By: Youngme Moon
Moon, Youngme. "Break Free from the Product Life Cycle." Harvard Business Review 83, no. 5 (May 2005).
- November 2023 (Revised November 2023)
- Background Note
Life Cycle Assessment: An Overview
By: Willy C. Shih, Michael W. Toffel and Kelsey Carter
Life cycle assessment (LCA) is a holistic approach to quantifying the environmental impacts—including resources consumed and wastes produced—associated with the entire life cycle of a product, from the production or extraction of the raw materials used in its creation,...
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- February 2024
- Technical Note
AI Product Development Lifecycle
By: Michael Parzen, Jessie Li and Marily Nika
In this article, we will discuss the concept of AI Products, how they are changing our daily lives, how the field of AI & Product Management is evolving, and the AI Product Development Lifecycle.
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Parzen, Michael, Jessie Li, and Marily Nika. "AI Product Development Lifecycle." Harvard Business School Technical Note 624-070, February 2024.
- 2023
- Working Paper
Organizational Responses to Product Cycles
By: Achyuta Adhvaryu, Vittorio Bassi, Anant Nyshadham, Jorge Tamayo and Nicolas Torres
Product cycles entail the mass production of new—and often increasingly complex—products on a regular basis. How do firms manage these changes? We use granular daily data from a leading automobile manufacturer to study the organizational impacts of introducing new...
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Keywords:
Training;
Organizational Change and Adaptation;
Knowledge Management;
Production;
Product;
Organizational Structure;
Auto Industry;
Argentina
Adhvaryu, Achyuta, Vittorio Bassi, Anant Nyshadham, Jorge Tamayo, and Nicolas Torres. "Organizational Responses to Product Cycles." Harvard Business School Working Paper, No. 23-061, March 2023. (Revise & Resubmit Journal of Political Economy.)
- August 1994 (Revised May 1997)
- Case
Olympus Optical Company, Ltd. (A): Cost Management for Short Life Cycle Products
Explores Olympus Optical's strategic response to major losses in its camera business. Key to Olympus's recovery were its extensive product planning process, a quality improvement program, and an aggressive cost-reduction program. In particular, the case details...
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Keywords:
Cost Management;
Product Design;
Business Strategy;
Product Development;
Consumer Products Industry
Cooper, Robin. "Olympus Optical Company, Ltd. (A): Cost Management for Short Life Cycle Products." Harvard Business School Case 195-072, August 1994. (Revised May 1997.)
- Article
The Product Life Cycle in the Commercial Mainframe Computer Market, 1968-1982
By: Shane Greenstein and James B. Wade
Greenstein, Shane, and James B. Wade. "The Product Life Cycle in the Commercial Mainframe Computer Market, 1968-1982." RAND Journal of Economics 29, no. 4 (Winter 1998): 772–789.
- May 1976 (Revised January 1985)
- Background Note
Life Cycle Analysis for Manufacturing Planning
Abernathy, William. "Life Cycle Analysis for Manufacturing Planning." Harvard Business School Background Note 676-170, May 1976. (Revised January 1985.)
- 1998
- Chapter
Resource Configurations Over the Life Cycle of Ventures
By: M. M. Hart, C. Brush and P. Greene
- 1997
- Book
Generation to Generation: Life Cycles of the Family Business
By: K. Gersick, J. A. Davis, M. M. Hampton and I. Lansberg
Gersick, K., J. A. Davis, M. M. Hampton, and I. Lansberg. Generation to Generation: Life Cycles of the Family Business. Boston: Harvard Business School Press, 1997.
- Article
Medium-term Business Cycles
By: Diego Comin and Mark Gertler
Over the postwar period, many industrialized countries have experienced significant medium-frequency oscillations between periods of robust growth versus relative stagnation. Conventional business cycle filters, however, tend to sweep these oscillations into the trend....
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Keywords:
Business Cycles;
Fluctuation;
Information Technology;
Research and Development;
Resource Allocation;
Framework;
Trends;
Performance Efficiency;
Performance Productivity
Comin, Diego, and Mark Gertler. "Medium-term Business Cycles." American Economic Review 96, no. 3 (June 2006).
- 1994
- Article
Accelerating the Design-build-test Cycle for Effective Product Development
By: S. C. Wheelwright and K. B. Clark
Wheelwright, S. C., and K. B. Clark. "Accelerating the Design-build-test Cycle for Effective Product Development." International Marketing Review 11, no. 1 (1994): 32–46.