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Show Results For
-
All HBS Web
(2,474)
- People (4)
- News (406)
- Research (1,723)
- Events (3)
- Multimedia (12)
- Faculty Publications (1,028)
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- January 2019 (Revised February 2020)
- Case
Roush Performance: How to Design a Sales Force Compensation Plan
By: Doug J. Chung
Roush Performance manufactured and marketed factory-modified performance vehicles and high-end aftermarket automotive performance parts. Since its inception, Roush Performance had focused on building its engineering technology competency and diversifying its product...
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Keywords:
Sales Force Management;
Motivation;
Compensation;
Salary;
Commissions;
Bonuses;
Quotas;
Salesforce Management;
Compensation and Benefits;
Motivation and Incentives
Chung, Doug J. "Roush Performance: How to Design a Sales Force Compensation Plan." Harvard Business School Case 519-066, January 2019. (Revised February 2020.)
- July 1992
- Background Note
Managing Sales Interfaces: Organizational Factors
Keywords:
Salesforce Management
Cespedes, Frank V. "Managing Sales Interfaces: Organizational Factors." Harvard Business School Background Note 593-001, July 1992.
- November 2005
- Background Note
Note on Personal Selling and Sales Management
By: Thomas J. Steenburgh and Das Narayandas
Provides the background materials for the Sales Module in the first-year marketing course taught at HBS.
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- April 2011
- Teaching Note
Designs by Kate: The Power of Direct Sales (Brief Case)
By: John A. Deighton and Sarah Abbott
Teaching Note to 4277.
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- October 1992
- Background Note
Managing Sales Interfaces: Developments in Practice
Keywords:
Salesforce Management
Cespedes, Frank V. "Managing Sales Interfaces: Developments in Practice." Harvard Business School Background Note 593-047, October 1992.
- May–June 2021
- Article
Getting Up to Speed in Your Sales Efforts
By: Frank V. Cespedes and Zoran Latinovic
In a study before the pandemic, Pricewaterhouse Coopers found that companies had made little progress in the previous decade in speeding up their cash-conversion cycle, as the cash crunch generated by the pandemic painfully demonstrated. In most firms, sales velocity...
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Cespedes, Frank V., and Zoran Latinovic. "Getting Up to Speed in Your Sales Efforts." European Business Review (May–June 2021): 68–71.
- 2020
- Article
A Practical Approach to Sales Compensation: What Do We Know Now? What Should We Know in the Future?
By: Doug J. Chung, Byungyeon Kim and Niladri B. Syam
Personal selling represents one of the most important elements in the marketing mix, and appropriate management of the sales force is vital to achieving the organization’s objectives. Among the various instruments of sales management, compensation plays a pivotal role...
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Keywords:
Sales Compensation;
Sales Management;
Sales Strategy;
Principal-agent Theory;
Structural Econometrics;
Field Experiments;
Machine Learning;
Artificial Intelligence;
Salesforce Management;
Compensation and Benefits;
Motivation and Incentives;
AI and Machine Learning
Chung, Doug J., Byungyeon Kim, and Niladri B. Syam. "A Practical Approach to Sales Compensation: What Do We Know Now? What Should We Know in the Future?" Foundations and Trends® in Marketing 14, no. 1 (2020): 1–52.
- December 2019 (Revised March 2020)
- Teaching Note
Sales Force Management at Nobel Ilac
By: Doug J. Chung
Teaching Note for HBS No. 519-067.
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- August 1996 (Revised October 1996)
- Case
Howard, Shea & Chan Asset Management (D): Sales Presentation
Provides the context and hard copy material to accompany a video sales presentation. Participants are asked to develop criteria for evaluating a sales presentation and then to apply the criteria to the video presentation.
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Shapiro, Benson P. "Howard, Shea & Chan Asset Management (D): Sales Presentation." Harvard Business School Case 597-024, August 1996. (Revised October 1996.)
- Research Summary
Strategy Implementation: Role and Management of the Sales Force
My research concerns the role and management of the sales force as agents of a firm's business strategy and not only as individual or team contributors to profitable growth. This work takes the form of course development, teaching and workshops in HBS executive...
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- July 2017
- Article
The Four Stages to Becoming an Excellent Front-Line Sales Manager
Sales occupations account for more than 10% of the total U.S. labor force, and that official estimate is almost certainly low: In an increasingly service economy, many people who do business development for a living are not listed as “sales” for reporting purposes....
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Keywords:
Salesforce Management
Cespedes, Frank V. "The Four Stages to Becoming an Excellent Front-Line Sales Manager." Quotable (July 2017).
- Teaching Interest
MBA Elective Curriculum Personal Selling and Sales Force Management
Personal selling is the primary (and sometimes the only) form of marketing activity for many firms, especially in a business-to-business context. The course focuses on the tactical component of managing a salesforce and on the strategic element of linking sales... View Details
- March 1993
- Teaching Note
Managing Sales Interfaces: Course Module, Instructor's Overview
- 2003
- Other Unpublished Work
New Horizons in Selling and Sales Management
Keywords:
Salesforce Management
- April 2014
- Article
The Cost of High-Powered Incentives: Employee Gaming in Enterprise Software Sales
By: Ian Larkin
This paper investigates the pricing distortions that arise from the use of a common non-linear incentive scheme at a leading enterprise software vendor. The empirical results demonstrate that salespeople are adept at gaming the timing of deal closure to take advantage...
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Keywords:
Incentives;
Motivation;
Compensation;
Gaming;
Sales Force Management;
Motivation and Incentives;
Salesforce Management;
Software;
Compensation and Benefits;
Information Technology Industry
Larkin, Ian. "The Cost of High-Powered Incentives: Employee Gaming in Enterprise Software Sales." Journal of Labor Economics 32, no. 2 (April 2014): 199–227.
- September 1996
- Supplement
Howard, Shea & Chan Asset Management (D): Sales Presentation, Video
Presents a sales presentation, allowing students and executive participants to develop a set of criteria for such a presentation and apply them to a real one.
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Shapiro, Benson P. "Howard, Shea & Chan Asset Management (D): Sales Presentation, Video." Harvard Business School Video Supplement 597-501, September 1996.
- August 2021
- Article
Improving Sales Hiring
Sales hiring presents inherent challenges not found to the same extent in talent management in other functional areas. Moreover, common hiring practices make a tough job needlessly harder. This article suggests practical ways to improve sales hiring: Hire for the Task,...
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Cespedes, Frank V. "Improving Sales Hiring." Top Sales Magazine (August 2021), 20–21.
- April 2021
- Article
The Effects of Quota Frequency: Sales Performance and Product Focus
By: Doug J. Chung, Das Narayandas and Dongkyu Chang
This study investigates the comprehensive and multidimensional effects of quota (goal) frequency on sales force performance. We develop a theory of salespeople’s behavior—aggregate effort and the product type focus—in response to the temporal length of a sales-quota...
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Keywords:
Sales Force Compensation;
Field Experiment;
Quotas;
Quota Frequency;
Commissions;
Bonuses;
Goals;
Salesforce Management;
Compensation and Benefits;
Goals and Objectives;
Behavior;
Performance
Chung, Doug J., Das Narayandas, and Dongkyu Chang. "The Effects of Quota Frequency: Sales Performance and Product Focus." Management Science 67, no. 4 (April 2021): 2151–2170.
- Article
Sales Methodologies and Selling
Sales methodologies play an important role. A common approach in a sales force allows for consistency, dissemination of best practices, acceleration of learning, and it helps the firm to scale because management then has common metrics to monitor and evaluate. However,...
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Cespedes, Frank V. "Sales Methodologies and Selling." Top Sales Magazine (November 2019), 26–27.
- October 7, 2014
- Blog Post
How to Select Sales Managers Who Can Actually Manage.
Keywords:
Sales
Cespedes, Frank V. "How to Select Sales Managers Who Can Actually Manage." HubSpot (October 7, 2014). http://blog.hubspot.com/sales/how-to-select-sales-managers-who-can-actually-manage.