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Show Results For
-
All HBS Web
(1,519)
- News (209)
- Research (1,218)
- Multimedia (1)
- Faculty Publications (1,006)
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- March 2016
- Supplement
Advertising Experiments at RestaurantGrades
By: Weijia Dai, Hyunjin Kim and Michael Luca
This exercise provides students with a data set consisting of results from a hypothetical experiment, and asks students to make recommendations based on the data. Through this process, the exercise teaches students to analyze, design, and interpret experiments. The...
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- March 1, 2011
- Article
Technology Will Make Collaboration Your Next Competitive Advantage
Rayport, Jeffrey F. "Technology Will Make Collaboration Your Next Competitive Advantage." MIT Technology Review (website) (March 1, 2011). (Lead Article: Guest Editor for March 2011, Technology Review’s month of articles on theme of Technology-Enabled Collaboration.)
- November 20, 2000
- Article
Untangling the Value of Web Companies
By: Sunil Gupta and Donald R. Lehmann
- September 2009
- Teaching Note
HubSpot: Inbound Marketing and Web 2.0 (TN)
By: Thomas J. Steenburgh and Jill Avery
Teaching Note for 509-049.
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- January 2008 (Revised May 2011)
- Case
Cognizant Technology Solutions
By: Robert G. Eccles, David Lane and Prabakar 'PK' Kothandaraman
In the highly competitive information technology outsourcing industry, Cognizant Technology Solutions has developed a strategy to differentiate itself by emphasizing building very close client relationships through its "Two-in-a-box" (TIB) model. This model is based on...
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Keywords:
Customer Relationship Management;
Knowledge Sharing;
Resource Allocation;
Competitive Advantage;
Information Technology;
Information Technology Industry
Eccles, Robert G., David Lane, and Prabakar 'PK' Kothandaraman. "Cognizant Technology Solutions." Harvard Business School Case 408-099, January 2008. (Revised May 2011.)
- December 2011 (Revised March 2012)
- Case
Recorded Future: Searching the Web for Alpha
By: Christopher Malloy
Malloy, Christopher. "Recorded Future: Searching the Web for Alpha." Harvard Business School Case 212-057, December 2011. (Revised March 2012.)
- August 2001 (Revised November 2001)
- Case
Vicinity Corporation: Turning Web Traffic into Store Traffic
By: Frances X. Frei, David Margalit and Amanda Yelsh
Vicinity uses its Internet and m-commerce technology to help drive traffic into its customers' physical distribution outlets. The company has terrific technology and is seemingly successful in getting more consumers into its customers' stores, yet it is in a precarious...
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Frei, Frances X., David Margalit, and Amanda Yelsh. "Vicinity Corporation: Turning Web Traffic into Store Traffic." Harvard Business School Case 602-031, August 2001. (Revised November 2001.)
- September 2007
- Teaching Note
Sun Microsystems, Inc.: Web Services Strategy (TN)
- 28 Jan 2002
- Research & Ideas
Read All About It! Newspapers Lose Web War
Many newspapers saw the emergence of the Internet as an attack on their core business, and responded with online products of their own. Unfortunately, says HBS professor Clark Gilbert, the papers failed to take advantage of the Web as a...
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- July – September 2003
- Article
The Brave New World of Wireless Web
By: Ranjay Gulati and Alex Panas
Keywords:
Internet and the Web
Gulati, Ranjay, and Alex Panas. "The Brave New World of Wireless Web." Smart Manager (July–September 2003).
- 03 Feb 2014
- Research & Ideas
The Tricky Business of Managing Web Advertising Affiliates
"misbehavior," as the researchers term it, behavior that is largely unseen by the advertisers or even the affiliate networks themselves. Since they are only paid if a purchase is made, these websites use technology to convince—some...
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- October 2009
- Article
Shaping Online Consumer Choice by Partitioning the Web
By: Jolie M. Martin and Michael I. Norton
This research explores how partitioning attributes in online search interfaces changes the valuations of those attributes-and impacts subsequent choice-such that attributes that are displayed as separate categories tend to receive greater decision weight than...
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Keywords:
Decision Choices and Conditions;
Information Management;
Demand and Consumers;
Research;
Internet and the Web;
Valuation
Martin, Jolie M., and Michael I. Norton. "Shaping Online Consumer Choice by Partitioning the Web." Psychology & Marketing 26, no. 10 (October 2009): 908–926.
- 2012
- Chapter
The Impact of Web 2.0 on Business-to-Business Marketing
By: Thomas J. Steenburgh and Das Narayandas
Steenburgh, Thomas J., and Das Narayandas. "The Impact of Web 2.0 on Business-to-Business Marketing." Chap. 9 (Vol. 7) of Legends in Marketing: Philip Kotler, edited by Jagdish N. Sheth and Ravi S. Achrol, 114–122. SAGE Publications, 2012.
- August 2011 (Revised November 2012)
- Case
Danielle Marcoux at AdNet2Win Technologies
By: Anthony J. Mayo and Joshua D. Margolis
Danielle Marcoux, Director of Web Design at AdNet2Win Technologies, must decide how best to confront Charles Davide, the Chief Technology Officer and leader of the design team charged with overseeing a major upgrade of the company's proprietary customer loyalty...
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Keywords:
Management Style;
Management Teams;
Interpersonal Communication;
Creativity;
Status and Position;
Web Services Industry
Mayo, Anthony J., and Joshua D. Margolis. "Danielle Marcoux at AdNet2Win Technologies." Harvard Business School Case 412-039, August 2011. (Revised November 2012.)
- 19 Nov 2001
- Research & Ideas
Wrapping Your Alliances In a World Wide Web
less well defined in advance than those of the procurement cycle; there is, therefore, the added challenge of process definition before automation can take place. At present, Internet technologies are being widely deployed to meet these...
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Keywords:
by Andrew McAfee
- Teaching Interest
Strategy and Technology
By: Andy Wu
The Strategy and Technology elective course explores the unique aspects of creating effective strategies for technology-intensive businesses.
- What strategies win in markets with network effects?
- How can technology be... View Details
Keywords:
Innovation and Management;
Innovation Leadership;
Innovation Strategy;
Technological Innovation;
Patents;
Business Strategy;
Competitive Advantage;
Competitive Strategy;
Hardware;
Information Technology;
Internet;
Mobile Technology;
Online Technology;
Search Technology;
Software;
Technology Adoption;
Technology Networks;
Technology Platform;
Information Technology Industry;
Information Technology Industry;
Information Technology Industry;
Information Technology Industry;
Information Technology Industry;
Information Technology Industry;
Information Technology Industry;
Information Technology Industry;
Information Technology Industry
- December 2002
- Teaching Note
Tyrell Web Developers, Inc. (A) and (B) (TN)
By: Alan D. MacCormack and Andrew P. McAfee
Teaching Note for (9-600-025) and (9-600-026).
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Keywords:
Information Technology Industry
- 10 May 2017
- Research & Ideas
Amazon Web Services Changed the Way VCs Fund Startups
with Michael Ewens of the California Institute of Technology and Matthew Rhodes-Kropf of MIT Sloan School of Management. The researchers focus on one of the most important technological shifts in recent...
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- January 2000
- Case
Claiborne Asks Web Surfers to Name New Line
Presents results of an Internet-voting promotion used to guide selection of a brand name for a new clothing firm extension.
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Fournier, Susan M., and Andrea Carol Wojnicki. "Claiborne Asks Web Surfers to Name New Line." Harvard Business School Case 500-055, January 2000.
- 16 Jul 2009
- Working Paper Summaries