Filter Results
:
(212)
Show Results For
-
All HBS Web
(115,739)
- Faculty Publications (212)
Show Results For
-
All HBS Web
(115,739)
- Faculty Publications (212)
Analysis →
- August 2014
- Technical Note
Conjoint Analysis: A Do it Yourself Guide
By: Elie Ofek and Olivier Toubia
Conjoint Analysis has become one of the most commonly used quantitative market research methods. It has been successfully employed across a wide variety of industries to quantify consumer preferences for products and services. This technical note is intended to provide...
View Details
Keywords:
Market Research;
Conjoint Analysis;
Consumer Preferences;
Segmentation;
Product Development;
Demand Measurement;
Demand and Consumers;
Analysis;
Markets
Ofek, Elie, and Olivier Toubia. "Conjoint Analysis: A Do it Yourself Guide." Harvard Business School Technical Note 515-024, August 2014.
- 2014
- Working Paper
Non-Adherence in Health Care: A Positive and Normative Analysis
By: Mark Egan and Tomas J. Philipson
Non-adherence in health care results when a patient does not initiate or continue care that a provider has recommended. Previous research identifies non-adherence as a major source of waste in US health care, totaling approximately 2.3% of GDP, and have proposed a...
View Details
Egan, Mark, and Tomas J. Philipson. "Non-Adherence in Health Care: A Positive and Normative Analysis." NBER Working Paper Series, No. 20330, July 2014. (Previously titled, "Health Care Adherence and Personalized Medicine.")
- June 2014 (Revised May 2020)
- Supplement
Busse Place (B): Hannah's Dilemma
By: Arthur I. Segel and John H. Vogel, Jr.
Marisa Sanchez, a new Associate at Douglas Private Equity Advisors, confronts a dilemma when she is asked by a Senior Vice President (SVP) to do due diligence on a deal he wants to bring before the investment committee which will include the SVP, Douglas' owner and...
View Details
Keywords:
Real Estate;
Financial Analysis;
Property;
Finance;
Analysis;
Ethics;
Real Estate Industry;
United States
Segel, Arthur I., and John H. Vogel, Jr. "Busse Place (B): Hannah's Dilemma." Harvard Business School Supplement 214-104, June 2014. (Revised May 2020.)
- April 2014
- Teaching Note
Conjoint Analysis: Online Tutorial
By: Elie Ofek and Olivier Toubia
This teaching note is intended to assist instructors who plan to use the Conjoint Analysis: Online Tutorial (514-712) as part of a course or program of study. Pedagogically, the teaching note provides an overview of the Conjoint Analysis: Online Tutorial, the key...
View Details
- January 2014 (Revised August 2017)
- Case
StepSmart Fitness
By: Robert J. Dolan, Benson P. Shapiro and Alisa Zalosh
StepSmart Fitness, a manufacturer of exercise equipment, is undergoing a sweeping reorganization. The new CEO has terminated the District Sales Director and Regional VP and promoted 30-year-old Benjamin Cooper to manage the underperforming New England district. A...
View Details
Keywords:
Analysis;
Restructuring;
Salesforce Management;
Management Succession;
Performance Improvement;
Manufacturing Industry;
Sports Industry;
New England
Dolan, Robert J., Benson P. Shapiro, and Alisa Zalosh. "StepSmart Fitness." Harvard Business School Brief Case 914-509, January 2014. (Revised August 2017.)
- August 2013 (Revised November 2020)
- Case
Tesla Motors
In mid-2013, Tesla Motors was riding a wave of success: It had launched its first really mass-produced car—the model S—to rave reviews; had recently raised first-year production targets; and had started taking orders for its next car, the Model X. Tesla seemed to be on...
View Details
Keywords:
Barriers To Entry;
Economic Analysis;
Learning Curve;
Economies Of Scale;
Innovation;
Market Entry;
Sustainable Competitive Advantage;
Vision;
Strategy And Leadership;
Strategy;
Competitive Strategy;
Market Entry and Exit;
Competitive Advantage;
Technological Innovation;
Leadership;
Learning;
Economics;
Analysis;
Auto Industry
Van den Steen, Eric. "Tesla Motors." Harvard Business School Case 714-413, August 2013. (Revised November 2020.)
- June 2013 (Revised November 2022)
- Exercise
Competition Simulator Exercise
In the Competition Simulator Exercise, students explore through trial and error some important economic foundations of competitive strategy and managerial economics. In particular, the nine simulator exercises let students explore horizontal differentiation with and...
View Details
Keywords:
Competition;
Economics;
Game Theory;
Competitive Strategy;
Learning;
Mathematical Methods;
Analysis
Van den Steen, Eric J. "Competition Simulator Exercise." Harvard Business School Exercise 713-804, June 2013. (Revised November 2022.)
- May 2013
- Teaching Note
Launching Krispy Natural: Cracking the Product Management Code (Brief Case)
By: Frank V. Cespedes and Heather Beckham
This case study concerns a review and interpretation of test market results for a new packaged good product. The purpose of the case is to provide students with practice and guidelines in the analysis of quantitative test market data while illustrating the roles of...
View Details
- Article
When Talk Is "Free": The Effect of Tariff Structure on Usage Under Two- and Three-Part Tariffs
By: Eva Ascarza, Anja Lambrecht and Naufel Vilcassim
In many service industries, firms introduce three-part tariffs to replace or complement existing two-part tariffs. In contrast with two-part tariffs, three-part tariffs offer allowances, or “free” units of the service. Behavioral research suggests that the attributes...
View Details
Keywords:
Pricing;
Nonlinear Pricing;
Discrete/continuous Choice Model;
Three-part Tariffs;
Uncertainty;
Learning;
Free Products;
Price;
Consumer Behavior;
Analysis
Ascarza, Eva, Anja Lambrecht, and Naufel Vilcassim. When Talk Is "Free": The Effect of Tariff Structure on Usage Under Two- and Three-Part Tariffs. Journal of Marketing Research (JMR) 49, no. 6 (December 2012): 882–900.
- May 2011
- Supplement
Baria Planning Solutions, Inc.: Fixing the Sales Process, Faculty Spreadsheet (Brief Case)
By: Steven C. Wheelwright and William Schmidt
- May 2011
- Supplement
Baria Planning Solutions, Inc.: Fixing the Sales Process, Spreadsheet Supplement (Brief Case)
By: Steven C. Wheelwright and William Schmidt
- May 2011
- Supplement
The Morrison Company, Faculty Spreadsheet (Brief Case)
By: Steven C. Wheelwright and Paul Myers
- May 2011
- Supplement
The Morrison Company, Spreadsheet Supplement (Brief Case)
By: Steven C. Wheelwright and Paul Myers
- April 2011
- Supplement
Porcini's Pronto: 'Great Italian cuisine without the wait!', Spreadsheet Supplement (Brief Case)
By: James L. Heskett and Richard Luecke
- March 2011 (Revised November 2011)
- Supplement
Harmonic Hearing Co., Spreadsheet Supplement (Brief Case)
By: Howard H. Stevenson and Craig Stephenson
- May 2010
- Supplement
Flare Fragrances Company, Inc.: Analyzing Growth Opportunities, Instructor Spreadsheet Supplement (Brief Case)
By: John A. Quelch and Lisa D. Donovan
- May 2010
- Supplement
Flare Fragrances Company, Inc.: Analyzing Growth Opportunities, Spreadsheet Supplement (Brief Case)
By: John A. Quelch and Lisa D. Donovan
- April 2010
- Teaching Note
Jones Electrical Distribution (Brief Case)
By: Thomas R. Piper and Jeffrey DeVolder
Teaching Note for 4179.
View Details
- January 2010 (Revised November 2017)
- Background Note
GUIDES: Insight through Indicators
By: Matthew Weinzierl, Jonathan Schlefer and Ann Cullen
GUIDES is an easily remembered framework that can help the business leader and student to confidently and quickly identify, organize, and interpret a country's key economic indicators. Alternatively, it can help them to evaluate third-party analyses and to compare such...
View Details
Weinzierl, Matthew, Jonathan Schlefer, and Ann Cullen. "GUIDES: Insight through Indicators." Harvard Business School Background Note 710-044, January 2010. (Revised November 2017.)
- September 2008
- Teaching Note
Harrington Collection: Sizing Up the Active-Wear Market (Brief Case)
By: Richard S. Tedlow and Heather Beckham