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Show Results For
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All HBS Web
(401)
- News (51)
- Research (304)
- Events (1)
- Multimedia (2)
- Faculty Publications (147)
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- 27 Jan 2009
- First Look
First Look: January 27, 2009
differences between the preferences people anticipate they will have over a series of options in the future and their subsequent revealed preferences over those options. Using a novel panel data set, we analyze the film rental and return patterns of a sample of online...
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Martha Lagace
- 28 Aug 2007
- First Look
First Look: August 28, 2007
large economies for the 2001 to 2005 period. We investigate reasons why Chinese firms are more diversified than companies elsewhere. Design/methodology/approach—We collect data on the number of business segments in which publicly traded...
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Martha Lagace
- 16 Dec 2014
- First Look
First Look: December 16
Evidence from Randomized Survey Experiments By: Kuziemko, Ilyana, Michael I. Norton, Emmanuel Saez, and Stefanie Stantcheva Abstract—We analyze randomized online survey experiments providing interactive, customized information on U.S....
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Sean Silverthorne
- 29 Sep 2015
- First Look
September 29, 2015
patients; however, organizations have struggled to obtain outcomes data from electronic health record (EHR) systems. This study describes how Texas Children’s Hospital customized a commercial EHR system and assembled a cross-functional...
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Sean Silverthorne
- 02 Mar 2015
- Research & Ideas
Retail Reaches a Tipping Point—Which Stores Will Survive?
clear: many retail segments are under assault by cheaper, more convenient retailers selling online. "The surprising thing is that despite the success of lots of big businesses in having developed Internet businesses, despite the fact that...
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- 19 Dec 2017
- First Look
New Research and Ideas, December 19, 2017
precision medicines (LPMs) as those that use one or more relevant biomarkers. We then further segment trials based on the nature of the biomarker(s) used and other trial features with economic implications. Given potential changes in the...
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Carmen Nobel
- 09 Feb 2016
- First Look
February 9, 2016
formulating a strategy, markets and segments are typically important categories. But only customers buy. Hence, for most firms, de facto strategy and much resource allocation are the aggregate result of the...
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Sean Silverthorne
- 21 Jan 2009
- First Look
First Look: January 21, 2009
competitor to boost sales, become #1 in a niche market segment, and achieve economies of scale. He is struggling with whether the deal makes strategic sense given forecasts that this niche segment is declining, whether the price is too...
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Martha Lagace
- 23 Mar 2020
- Research & Ideas
Product Disasters Can Be Fertile Ground for Innovation
to answer: Would negative publicity from the accident affect future innovation in that segment of the medical device industry? Would people’s perception of safety issues reduce demand for products using radiation? Do accidents chill...
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- 02 Jan 2012
- Research & Ideas
Most Popular Articles of 2011
Christensen's Milkshake Marketing (24,877) http://hbswk.hbs.edu/item/6496.html Published: February 14, 2011 About 95 percent of new products fail. The problem often is that their creators are using an ineffective market segmentation...
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by Staff
- 30 May 2000
- Research & Ideas
Market Makers Bid for Success
take in our first business model was that of a destination site, FairMarket.com. We would run a site and drive buyers and sellers to it. Our concept was to start on one vertical market segment and then expand to additional verticals....
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- November 2004 (Revised September 2019)
- Background Note
The U.S. Health Club Industry in 2004
By: John R. Wells, Gabriel Ellsworth and Benjamin Weinstock
In 2004, the $16.8 billion U.S. health club industry continued its strong record of growth. There were almost 27,000 health clubs in the United States, up from 6,700 two decades earlier, and these clubs claimed 41 million members, over 14% of the U.S. population....
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Keywords:
Health Clubs;
Fitness;
Gyms;
Chain;
Weight Loss;
Obesity;
Exercise;
Personal Training;
Bally Total Fitness;
24 Hour Fitness;
YMCA;
Gold's Gym;
Curves;
Franchise;
Franchising;
Subscription;
Promotional Sales;
Promotions;
Fixed Costs;
Body;
Accrual Accounting;
Revenue Recognition;
Buildings and Facilities;
Business Growth and Maturation;
Business Model;
For-Profit Firms;
Trends;
Customers;
Demographics;
Age;
Income;
Private Equity;
Financing and Loans;
Profit;
Revenue;
Geographic Scope;
Multinational Firms and Management;
Health;
Nutrition;
Business History;
Employees;
Retention;
Human Capital;
Working Conditions;
Contracts;
Business or Company Management;
Goals and Objectives;
Growth and Development Strategy;
Markets;
Demand and Consumers;
Supply and Industry;
Industry Growth;
Industry Structures;
Operations;
Service Operations;
Franchise Ownership;
Private Ownership;
Public Ownership;
Problems and Challenges;
Sales;
Salesforce Management;
Situation or Environment;
Opportunities;
Nonprofit Organizations;
Welfare;
Sports;
Strategy;
Business Strategy;
Competition;
Competitive Strategy;
Consolidation;
Corporate Strategy;
Customization and Personalization;
Expansion;
Segmentation;
Hardware;
Health Industry;
United States
Wells, John R., Gabriel Ellsworth, and Benjamin Weinstock. "The U.S. Health Club Industry in 2004." Harvard Business School Background Note 705-445, November 2004. (Revised September 2019.)
- 22 Jan 2019
- First Look
New Research and Ideas, January 22, 2019
important for innovation: they produce specialized inputs, have more downstream links with other industries, and benefit especially from co-locating with their customers creating externalities. Using the 2002 Benchmark Input-Output...
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Dina Gerdeman
- 15 Oct 2008
- First Look
First Look: October 15, 2008
four different segments—food services, industry, retail, and beverages—and exported 17% of its production, mostly to the United States, Europe, and Japan. El Rey needed to grow, but Redmond wondered how to achieve growth and how to market the "El Rey" brand...
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Martha Lagace
- February 2017
- Supplement
JCDecaux, 2016: Global Leader ... Again
By: John R. Wells and Gabriel Ellsworth
In 2016, JCDecaux was number one in the world in outdoor advertising. This was a far cry from the situation in 2003; at that time, JCDecaux had been unseated by Clear Channel from the number-one spot that it had held for decades, and it was fighting for second place...
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Keywords:
JCDecaux;
Clear Channel Outdoor;
OUTFRONT Media;
Lamar Advertising Company;
Jean-François Decaux;
Jean-Charles Decaux;
Outdoor Advertising;
Street Furniture;
Airports;
Billboards;
Bicycles;
Digital Devices;
Digital Marketing;
Bidding;
Advertising;
Advertising Campaigns;
Acquisition;
Mergers and Acquisitions;
Business Growth and Maturation;
Business Model;
Business Organization;
Family Business;
For-Profit Firms;
Joint Ventures;
Design;
Price;
Profit;
Revenue;
Geographic Location;
Geographic Scope;
Global Range;
Globalization;
Global Strategy;
Globalized Firms and Management;
Multinational Firms and Management;
Globalized Markets and Industries;
Government Legislation;
Business History;
Human Resources;
Laws and Statutes;
Business or Company Management;
Goals and Objectives;
Growth and Development Strategy;
Growth Management;
Marketing;
Brands and Branding;
Marketing Channels;
Marketing Strategy;
Product Marketing;
Demand and Consumers;
Supply and Industry;
Operations;
Distribution;
Infrastructure;
Logistics;
Product;
Product Design;
Production;
Organizational Structure;
Property;
Public Ownership;
Renting or Rental;
Problems and Challenges;
Business and Community Relations;
Business and Government Relations;
Family and Family Relationships;
Sales;
Situation or Environment;
Luxury;
Strategy;
Business Strategy;
Commercialization;
Competition;
Competitive Advantage;
Competitive Strategy;
Consolidation;
Corporate Strategy;
Customization and Personalization;
Expansion;
Segmentation;
Mobile Technology;
Wireless Technology;
Air Transportation;
Bicycle Transportation;
Rail Transportation;
Transportation Networks;
Advertising Industry;
France;
Paris
Wells, John R., and Gabriel Ellsworth. "JCDecaux, 2016: Global Leader ... Again." Harvard Business School Supplement 717-441, February 2017.
- 06 Feb 2018
- First Look
First Look at New Research and Ideas: February 6, 2018
customization to the online environment and credible monitoring and punishments. I analyze the pricing, enforcement, and channel management policies of a manufacturer over several years. During this period, new channel policies take...
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- 26 Sep 2017
- First Look
First Look at New Research and Ideas, September 26, 2017
promising source of potential savings for other segments of the commercial insurance market. Publisher's link: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=53250 September 14, 2017 Personality and Social Psychology Bulletin From...
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Sean Silverthorne
- 09 Dec 2014
- First Look
First Look: December 9
Experimentation By: Thomke, Stefan, and Jim Manzi Abstract—The data you already have can't tell you how customers will react to innovations. To discover if a truly novel concept will succeed, you must subject it to a rigorous experiment....
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Sean Silverthorne
- 01 Mar 2011
- First Look
First Look: March 1
channel offers potential benefits in selling to customer segments that value the convenience of online shopping, but it also raises new challenges. These include the higher likelihood of costly product...
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Keywords:
Sean Silverthorne