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All HBS Web
(8,354)
- Faculty Publications (3,296)
- May 1988 (Revised March 1990)
- Case
Matsushita Electric Industrial (MEI) in 1987
By: Christopher A. Bartlett and Sumantra Ghoshal
Describes the development of Matsushita's international operations and the building of its dominant competitive position in the consumer electronics industry. Picks up the major challenges facing the company in 1987 as both its product focus and geographic posture are...
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Keywords:
Global Strategy;
Goods and Commodities;
Product Positioning;
Problems and Challenges;
Business Strategy;
Competitive Strategy;
Value;
Electronics Industry
Bartlett, Christopher A., and Sumantra Ghoshal. "Matsushita Electric Industrial (MEI) in 1987." Harvard Business School Case 388-144, May 1988. (Revised March 1990.)
- December 1987 (Revised May 1991)
- Case
One Leather Street
By: William J. Poorvu and Jeffrey A. Libert
Presents a problem involving rehabilitating a small office building in Boston. Describes an investment decision which is knowingly underfunded. As construction proceeds, the developer realizes that it is not up to building code and faces difficult business and ethical...
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Keywords:
Financial Management;
Ethics;
Investment;
Decisions;
Decision Choices and Conditions;
Property;
Real Estate Industry;
Real Estate Industry;
Boston
Poorvu, William J., and Jeffrey A. Libert. "One Leather Street." Harvard Business School Case 388-084, December 1987. (Revised May 1991.)
- November 1987 (Revised June 1988)
- Case
ServiceMaster Industries, Inc.
By: James L. Heskett
The CEO of ServiceMaster Industries has convened an internal task force to come up with ideas for reorganizing the company to accommodate unusually fast growth. In developing both alternatives and criteria for appraising them, the task force has to keep in mind the...
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Heskett, James L. "ServiceMaster Industries, Inc." Harvard Business School Case 388-064, November 1987. (Revised June 1988.)
- October 1987 (Revised November 1994)
- Case
Boston Fights Drugs (A): Designing Communications Research
Describes in detail the research mounted by five individuals with a $20,000 budget to combat drug abuse among Boston's school-going population. Using the focus group methodology they discover that most of the current anti-drug advertising is useless. They create their...
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Keywords:
Budgets and Budgeting;
Misleading and Fraudulent Advertising;
Communication Intention and Meaning;
Brands and Branding;
Performance Evaluation;
Research and Development;
Segmentation;
Pharmaceutical Industry;
Boston
Rangan, V. Kasturi. "Boston Fights Drugs (A): Designing Communications Research." Harvard Business School Case 588-031, October 1987. (Revised November 1994.)
- September 1987
- Case
Resotech, Inc.
By: Kim B. Clark
Clark, Kim B. "Resotech, Inc." Harvard Business School Case 688-017, September 1987.
- July 1987 (Revised November 1989)
- Teaching Note
Lotus Development Corp. Channel Choice: Direct vs. Distribution, Teaching Note
Teaching Note for (9-587-078).
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- July 1987 (Revised May 1993)
- Case
Atlas Copco (A): Gaining and Building Distribution Channels
Atlas Copco, a Swedish company, holds the highest market share for air compressors worldwide. However, its attempts to enter U.S. markets have been unsuccessful. The case describes a series of strategic distribution maneuvers implemented by the company which enable it...
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Keywords:
Growth and Development;
Marketing Channels;
Market Entry and Exit;
Market Participation;
Distribution Channels;
Failure;
Industrial Products Industry;
Sweden;
United States
Rangan, V. Kasturi. "Atlas Copco (A): Gaining and Building Distribution Channels." Harvard Business School Case 588-004, July 1987. (Revised May 1993.)
- July 1987 (Revised October 1995)
- Case
Phillips 66: Controlling a Company Through Crisis
The downstream operations subsidiary of a major U.S. petroleum company is faced with major restructuring decisions and responds by developing an Executive Information System (EIS) which allows for increased responsiveness, wider span of control, and higher levels of...
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Keywords:
Restructuring;
Information Management;
Governance Controls;
Organizational Design;
Crisis Management;
Communication;
Management Teams;
Growth Management;
Mining Industry;
Mining Industry;
United States
Applegate, Lynda M. "Phillips 66: Controlling a Company Through Crisis." Harvard Business School Case 189-006, July 1987. (Revised October 1995.)
- June 1987 (Revised September 1997)
- Case
Mebel, Doran & Co.
Puts the student in the position of a senior official of a major New York investment bank who discovers that information has leaked to the market on a confidential takeover plan that was being developed by a corporate client. The official has to decide how to deal with...
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Keywords:
Ethics;
Decision Choices and Conditions;
Investment Banking;
Mergers and Acquisitions;
Crisis Management;
Banking Industry;
Banking Industry
Hayes, Samuel L., III. "Mebel, Doran & Co." Harvard Business School Case 287-001, June 1987. (Revised September 1997.)
- June 1987 (Revised August 1988)
- Case
American Bank
By: Robert S. Kaplan
American Bank is developing a new system to compute product costs. The deregulated, more competitive environment for commercial banks has created both problems and opportunities for banking operations. In order to price existing products and assess the desirability of...
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Keywords:
System;
Consolidation;
Commercial Banking;
SWOT Analysis;
Fair Value Accounting;
Cost Management;
Price;
Banking Industry;
North and Central America;
United States
Kaplan, Robert S. "American Bank." Harvard Business School Case 187-194, June 1987. (Revised August 1988.)
- May 1987 (Revised November 1998)
- Case
John Deere Component Works (A)
By: Robert S. Kaplan
The division has recognized the inadequacies of its existing, traditional cost system for estimating product costs. Describes the innovative activity-based system that was developed to more accurately trace overhead costs to individual products. Provides students with...
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Keywords:
Activity Based Costing and Management;
Cost Accounting;
Cost Management;
Cost vs Benefits;
Production;
Budgets and Budgeting;
Innovation and Invention;
Innovation and Management;
Consumer Products Industry
Kaplan, Robert S. "John Deere Component Works (A)." Harvard Business School Case 187-107, May 1987. (Revised November 1998.)
- October 1986 (Revised July 2010)
- Case
Karen Leary (A)
By: Linda A. Hill
Describes the evolution of the working relationship of Karen Leary, a new manager of a Merrill Lynch retail branch, and Ted Chung, a new financial consultant in the branch. Leary has some concerns about her working relationship with Chung and with his performance....
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Keywords:
Management Style;
Employee Relationship Management;
Decision Choices and Conditions;
Personal Development and Career;
Performance Evaluation;
Diversity;
Financial Services Industry
Hill, Linda A. "Karen Leary (A)." Harvard Business School Case 487-020, October 1986. (Revised July 2010.)
- September 1986 (Revised February 2007)
- Case
Solagen: Process Improvement in the Manufacture of Gelatin at Kodak
By: Dorothy A. Leonard and Brian DeLacey
Kodak must decide whether to make a major investment in a production facility designed around a new technique for producing the gelatin critical to so many film and paper products. Currently, gelatin making is an arcane art, unchanged in 150 years and heavily dependent...
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Keywords:
Arts;
Buildings and Facilities;
Factories, Labs, and Plants;
Experience and Expertise;
Engineering;
Investment;
Time Management;
Production;
Research and Development;
Semiconductor Industry
Leonard, Dorothy A., and Brian DeLacey. "Solagen: Process Improvement in the Manufacture of Gelatin at Kodak." Harvard Business School Case 687-020, September 1986. (Revised February 2007.)
- September 1986 (Revised November 1994)
- Case
Lotus Development Corp. Channel Choice: Direct vs. Distribution
Lotus Development Corp., the number one microsoftware firm has traditionally sold to its customers through a distributor-retail dealer network. In early 1986, the company is considering the option of selling direct to large corporate customers. Students are expected to...
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Keywords:
Cost vs Benefits;
Marketing Channels;
Distribution Channels;
Sales;
Software;
Information Technology Industry;
United States
Rangan, V. Kasturi. "Lotus Development Corp. Channel Choice: Direct vs. Distribution." Harvard Business School Case 587-078, September 1986. (Revised November 1994.)
- August 1986 (Revised June 1987)
- Case
Lotus Development Corporation: Entering International Markets
By: David B. Yoffie and John J. Coleman
Lotus 1-2-3 exploded on the American market in the spring of 1983. Nine months later Jim Manzi, vice president of marketing, hired Chuck Digate to develop an international strategy for Lotus. Case explores Lotus' rapid rise to the top of the software market in the...
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Keywords:
Market Entry and Exit;
Applications and Software;
Global Strategy;
Management Teams;
Information Technology Industry;
United States
Yoffie, David B., and John J. Coleman. "Lotus Development Corporation: Entering International Markets." Harvard Business School Case 387-034, August 1986. (Revised June 1987.)
- May 1986 (Revised July 1995)
- Case
General Mills, Inc.: Yoplait Custard-Style Yogurt (A)
By: John A. Quelch
Yoplait's director of new product development is evaluating alternative line extensions including custard-style Yoplait. He must determine what additional research to recommend. Options include a mini-market test, a simulated test market and a fully-fledged test...
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Quelch, John A. "General Mills, Inc.: Yoplait Custard-Style Yogurt (A)." Harvard Business School Case 586-087, May 1986. (Revised July 1995.)
- May 1986
- Supplement
General Mills, Inc.: Yoplait Custard-Style Yogurt (B)
By: John A. Quelch
Yoplait's director of new product development is finalizing plans for the national introduction of custard-style Yoplait. Based on the results of a mini-market test and a BASES laboratory test market.
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Keywords:
Food;
Product Launch;
Product Development;
Product Marketing;
Food and Beverage Industry;
United States
Quelch, John A. "General Mills, Inc.: Yoplait Custard-Style Yogurt (B)." Harvard Business School Supplement 586-088, May 1986.
- April 1986 (Revised September 1993)
- Case
Sun Microsystems, Inc. (A)
Sun Microsystems managers must decide whether to launch a new product into manufacturing. Teaching objectives include: 1) an analysis of the competitive environment, 2) examination of technological choices, 3) understanding of the new product development process, and...
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Keywords:
Decision Choices and Conditions;
Product Launch;
Product Development;
Production;
Competitive Strategy;
Computer Industry
Wheelwright, Steven C. "Sun Microsystems, Inc. (A)." Harvard Business School Case 686-133, April 1986. (Revised September 1993.)
- January 1986 (Revised March 1997)
- Case
Horizon Group
Contains a description of a situation confronting the co-founder of a company planning to produce software for microcomputers. The company has just completed raising money from some wealthy investors by forming an R&D Limited Partnership. Development of the program (an...
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Keywords:
Business or Company Management;
Venture Capital;
Partners and Partnerships;
Business Plan;
Outcome or Result;
Research and Development;
Financial Strategy;
Corporate Finance;
Information Technology Industry
Sahlman, William A. "Horizon Group." Harvard Business School Case 286-058, January 1986. (Revised March 1997.)
- January 1986 (Revised November 2006)
- Case
Peripheral Products Company: The 'Gray Market' for Disk Drives
In mid-1985, the vice president of marketing for a large manufacturer of disk drives is considering how to deal with a growing "gray market" for his company's products. The case provides good background material on the evolution of gray markets throughout the disk...
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Keywords:
Price;
Growth and Development;
Code Law;
Leadership;
Marketing;
Distribution;
Production;
Salesforce Management;
Strategy;
Distribution Industry
Cespedes, Frank V. "Peripheral Products Company: The 'Gray Market' for Disk Drives." Harvard Business School Case 586-124, January 1986. (Revised November 2006.)