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Show Results For
-
All HBS Web
(356)
- People (1)
- News (52)
- Research (115)
- Multimedia (2)
- Faculty Publications (60)
- 09 Dec 2013
Marketing & CPG Prospective Student Webinar
This online information session will highlight the resources available to students coming from or who are interested in pursuing a career in marketing or in consumer packaged View Details
- February 2005 (Revised November 2012)
- Case
Chuck's Wagon Inc.
By: Paul W. Marshall and Derek Lewis
This case describes the experiences of an HBS student as he takes on the challege of transitioning from an intern to a president at a small consumer packaged goods firm in Southern Texas. This HBS student is confronted with the opportunity to perform an operational and...
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Keywords:
Consumer Goods;
Operations Strategy;
Executive Development;
Strategy;
Small Business;
Production;
Transformation;
Management Skills;
Financial Strategy;
Consumer Products Industry;
Texas
Marshall, Paul W., and Derek Lewis. "Chuck's Wagon Inc." Harvard Business School Case 805-100, February 2005. (Revised November 2012.)
- November 1992 (Revised June 1994)
- Case
Packaged Products Company: Handy-Pak Introduction
By: Frank V. Cespedes and Laura Goode
The product manager and the market research director for a new line of snacking nuts are reviewing options concerning the upcoming roll-out of the product. These options include changes in pricing, promotional plans, and salesforce incentives intended to build support...
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Keywords:
Price;
Marketing;
Marketing Channels;
Product Launch;
Distribution;
Planning;
Research and Development;
Sales;
Salesforce Management;
Alignment;
Consumer Products Industry;
Consumer Products Industry
Cespedes, Frank V., and Laura Goode. "Packaged Products Company: Handy-Pak Introduction." Harvard Business School Case 593-057, November 1992. (Revised June 1994.)
- 25 May 2018
- News
As consumer giants struggle, Unilever rises above the pack
- May 2016 (Revised May 2017)
- Case
Supply Chain Finance at Procter & Gamble
By: Benjamin C. Esty, E. Scott Mayfield and David Lane
In April 2013, Procter & Gamble (P&G), the world’s largest consumer packaged goods (CPG) company, announced that it would extend its payment terms to suppliers by 30 days. At the same time, P&G announced a new supply chain financing (SCF) program giving suppliers the...
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Keywords:
Working Capital;
Supply Chain Finance;
Corporate Treasury;
Consumer Packaged Goods;
Supply Chain;
Supplier Relationships;
Banking;
Liquidity;
Accounts Payable;
Financial Reporting;
Cash Flow;
Cost Management;
Banks and Banking;
Financial Strategy;
Multinational Firms and Management;
Supply Chain Management;
Accrual Accounting;
Value Creation;
Consumer Products Industry;
Consumer Products Industry;
United States;
Brazil
Esty, Benjamin C., E. Scott Mayfield, and David Lane. "Supply Chain Finance at Procter & Gamble." Harvard Business School Case 216-039, May 2016. (Revised May 2017.)
- December 2017 (Revised March 2018)
- Case
Kellogg Company/eighteen94 capital
By: David Bell, Damien McLoughlin and Natalie Kindred
With 33,000 employees and revenues of $13 billion in 2016, Kellogg Company was the world’s largest producer of branded packaged cereal and a leader in branded convenience foods. Founded in 1906 and based in Michigan, the company had a proud history of product and...
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Keywords:
CPG;
Consumer Packaged Goods;
Cereal;
Battle Creek;
Michigan;
Breakfast;
Snack;
Agribusiness;
Change Management;
Growth Strategy;
Corporate Venture Capital;
Innovation;
Startup;
Brand;
Brand & Product Management;
Advertising;
Demand and Consumers;
Innovation and Invention;
Venture Capital;
Food;
Brands and Branding;
Marketing;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
United States;
Michigan;
North America
Bell, David, Damien McLoughlin, and Natalie Kindred. "Kellogg Company/eighteen94 capital." Harvard Business School Case 518-061, December 2017. (Revised March 2018.)
- July 2020
- Case
Kathy Fish at Procter & Gamble: Navigating Industry Disruption by Disrupting from Within
When Kathy Fish, Procter & Gamble’s Chief Research, Development & Innovation Officer, and a 40-year company veteran, stepped into her role in 2014, she was concerned that the world’s leading consumer packaged goods company had lost its capability to produce a steady...
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Keywords:
Female Protagonist;
Organizational Change;
Organizational Behavior;
Culture Change;
Digital;
Innovation;
Lean Startup;
Experimentation;
Metrics;
Consumer Packaged Goods (CPG);
Leadership;
Leading Change;
Change Management;
Organizational Culture;
Organizational Change and Adaptation;
Disruption;
Innovation and Invention;
Digital Transformation
Truelove, Emily, Linda A. Hill, and Emily Tedards. "Kathy Fish at Procter & Gamble: Navigating Industry Disruption by Disrupting from Within." Harvard Business School Case 421-012, July 2020.
- June 2016
- Supplement
Supply Chain Finance at Procter & Gamble Spreadsheet Supplement
By: Benjamin C. Esty, Scott Mayfield and David Lane
In April 2013, Procter & Gamble (P&G), the world’s largest consumer packaged goods (CPG) company, announced that it would extend its payment terms to suppliers by 30 days. At the same time, P&G announced a new supply chain financing (SCF) program giving suppliers the...
View Details
Keywords:
Working Capital;
Supply Chain Finance;
Corporate Treasury;
Consumer Packaged Goods;
Value Creation;
Supply Chain;
Supplier Relationships;
Banking;
Liquidity;
Accounts Payable;
Accrual Accounting;
Financial Reporting;
Cash Flow;
Cost Management;
Banks and Banking;
Financial Strategy;
Multinational Firms and Management;
Supply Chain Management;
United States;
Brazil
- July–August 2018
- Article
From Niche to Mainstream (HBR Case Study)
By: Elie Ofek
A large Japanese snack maker faces challenges in marketing products in the US. Several options for jumpstarting sales are presented.
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Keywords:
New Product Marketing;
Retail Trade;
Private Label;
International Expansion;
Cultural Branding;
Consumer Packaged Goods (CPG);
Product Marketing;
Expansion;
Global Range;
Brands and Branding;
Strategy;
Food and Beverage Industry;
Retail Industry
Ofek, Elie. "From Niche to Mainstream (HBR Case Study)." Harvard Business Review 96, no. 4 (July–August 2018).
- 09 Mar 2020
- Research & Ideas
Warring Algorithms Could Be Driving Up Consumer Prices
being in second place, it’s a pretty good place to be.” Consumers end up paying more To study how pricing algorithms affect competition, MacKay and Brown collected detailed pricing data from five large,...
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- 2021
- Working Paper
Accounting for Product Impact in the Consumer-Packaged Foods Industry
By: Amanda Rischbieth, George Serafeim and Katie Trinh
We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the consumer-packaged goods industry. We design a methodology that allows us to calculate monetary impact estimates on customer...
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Keywords:
Product Innovation;
Impact;
Impact Investing;
Impact Measurement;
ESG;
ESG (Environmental, Social, Governance) Performance;
ESG Ratings;
Social Corporate Responsibility;
Corporate Social Responsibility;
Social Impact;
Nutrition Database;
Nutritional Information;
CPG;
Consumer Packaged Goods;
IWAI;
Product Design;
Product Positioning;
Society;
Environmental Sustainability;
Corporate Social Responsibility and Impact;
Nutrition;
Product;
Safety;
Consumer Products Industry
Rischbieth, Amanda, George Serafeim, and Katie Trinh. "Accounting for Product Impact in the Consumer-Packaged Foods Industry." Harvard Business School Working Paper, No. 21-051, October 2020. (Revised October 2021.)
- January 2018
- Case
OldTown Berhad
By: Benjamin C. Esty and Greg Saldutte
In December 2017, Jacobs Douwe Egberts (JDE, a Dutch coffee company) made an offer to acquire OldTown Berhad (OTB), a Malaysian coffee company. Three large shareholders, representing more than half of the outstanding shares, have agreed to tender their shares, and...
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Keywords:
Mergers & Acquisitions;
Discounted Cash Flow (DCF);
Malaysia;
Coffee;
Consumer Packaged Goods (CPG);
Free Cash Flow (FCF);
Multiples;
Bidding Premia;
Netherlands;
Tender Offer;
Mergers and Acquisitions;
Valuation;
Value Creation;
Food;
Investment Return;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Malaysia;
Netherlands;
Singapore;
Asia
Esty, Benjamin C., and Greg Saldutte. "OldTown Berhad." Harvard Business School Case 218-058, January 2018.
- February 2024
- Case
Adventures Inc: 21st Century Brand Building
By: Boris Groysberg and Sarah L. Abbott
Founded in 2020, Adventures worked with celebrities in Brazil to create and launch digitally native brands. The idea was to match the celebrity’s skill in creating content and entertaining fans with Adventures’ skill in consumer packaged goods marketing and operations....
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- January 2018
- Supplement
OldTown Berhad
By: Benjamin C. Esty and Greg Saldutte
In December 2017, Jacobs Douwe Egberts (JDE, a Dutch coffee company) made an offer to acquire OldTown Berhad (OTB), a Malaysian coffee company. Three large shareholders, representing more than half of the outstanding shares, have agreed to tender their shares and...
View Details
Keywords:
Mergers & Acquisitions;
Discounted Cash Flow (DCF);
Malaysia;
Coffee;
Consumer Packaged Goods (CPG);
Free Cash Flow (FCF);
Multiples;
Bidding Premia;
Netherlands;
Tender Offer;
Mergers and Acquisitions;
Valuation;
Value Creation;
Food;
Investment Return;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Malaysia;
Netherlands;
Singapore;
Asia
- November 2014
- Case
Nestlé SA, 2014
By: John R. Wells and Galen Danskin
In 2014, Nestlé was the largest producer of packaged foods and beverages in the world. 2013 revenues were $103.7 billion and operating profits $16.1 billion (15.5% of sales). The company owned 29 mega brands, each generating more than Euro 1 billion ($1.25 billion)....
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- 18 Jul 2018
- Blog Post
Amira Rashad: An Ambidextrous Mind Meets Consumer Needs in the Middle East
video. Along the way, she built the largest consumer research panel in the Middle East, and helped Yahoo!'s portal reach nearly 17 million unique users. In 2014, Yahoo! shuttered its Middle East portal, and Amira joined Facebook where she...
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- January 2000 (Revised November 2001)
- Case
Mavesa (A): Business Strategy Amid Economic and Political Turmoil
Examines Mavesa's response to external liberalization in 1989. The consumer packaged goods firm, which had been extensively vertically integrated, completely revamps its business strategy in the 1990s.
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Kennedy, Robert E., and Brian Irwin. "Mavesa (A): Business Strategy Amid Economic and Political Turmoil." Harvard Business School Case 700-041, January 2000. (Revised November 2001.)
- September 2005 (Revised March 2007)
- Case
Lifefont: The Case for RetailDriver
Examines how Lifefont (pseudonym), a multidivisional consumer packages goods company, develops a system to manage and measure the impact of promotional events in retail outlets.
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Keywords:
Framework;
Change Management;
Compensation and Benefits;
Cost vs Benefits;
Growth Management;
Management Analysis, Tools, and Techniques;
Customer Relationship Management;
Product Marketing;
Salesforce Management;
Advertising;
Management Systems;
Information Technology;
Retail Industry
Martinez-Jerez, Francisco de Asis, and Karim Fakhry. "Lifefont: The Case for RetailDriver." Harvard Business School Case 106-005, September 2005. (Revised March 2007.)
- January 2017 (Revised January 2017)
- Case
Susan Cassidy at Bertram Gilman International
By: Jeffrey T. Polzer and Michael Norris
In 2016, Susan Cassidy, VP of sales and marketing for the packaged foods division at CPG firm Bertram Gilman International, has to make a promotion decision. Should she choose the person she has been grooming for the position or another candidate recommended by central...
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Keywords:
People Analytics;
Algorithms;
Promotion Decision;
Human Resources;
Business Processes;
Consumer Products Industry;
United States
Polzer, Jeffrey T., and Michael Norris. "Susan Cassidy at Bertram Gilman International." Harvard Business School Case 417-053, January 2017. (Revised January 2017.)