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- Faculty Publications (207)
- February 2015 (Revised September 2016)
- Teaching Note
Making stickK Stick: The Business of Behavioral Economics
By: Leslie K. John and Michael Norton
Email mking@hbs.edu for a courtesy copy.
This Teaching Note explains the theory of the case and teaching plan for the case: Making sticK Stick: The Business of Behavioral Economics (514019). The case focuses on a... View Details
This Teaching Note explains the theory of the case and teaching plan for the case: Making sticK Stick: The Business of Behavioral Economics (514019). The case focuses on a... View Details
Keywords:
Behavioral Economics;
Behavior Change;
B2B Vs. B2C;
Human Resource Management;
Marketing Of Innovations;
Health & Wellness;
Weight Loss;
Charitable Giving;
Marketing;
Consumer Behavior;
Entrepreneurship;
Internet and the Web;
Health;
Business Model;
Sales;
Human Resources;
Health Industry;
United States
John, Leslie K., and Michael Norton. "Making stickK Stick: The Business of Behavioral Economics." Harvard Business School Teaching Note 515-088, February 2015. (Revised September 2016.) (Email mking@hbs.edu for a courtesy copy.)
- February 2015
- Article
Location Choices under Strategic Interactions
By: Juan Alcacer, Cristian Dezso and Minyuan Zhao
The literature on location choices has mostly emphasized the impact of location and firm characteristics. However, most industries with a significant presence of multi-location firms are oligopolistic in nature, which suggests that strategic interaction among firms...
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Keywords:
Location Strategies;
Multinational Strategy;
Oligopolistic Competition;
Firm Heterogeneity;
Geographic Location;
Multinational Firms and Management;
Balance and Stability;
Decision Choices and Conditions;
Game Theory
Alcacer, Juan, Cristian Dezso, and Minyuan Zhao. "Location Choices under Strategic Interactions." Strategic Management Journal 36, no. 2 (February 2015): 197–215.
- 2014
- Other Teaching and Training Material
Entrepreneurship Reading: Financing Entrepreneurial Ventures
By: William R. Kerr, Ramana Nanda and James McQuade
"Financing Entrepreneurial Ventures" introduces students to the key issues involved in the financing of entrepreneurial enterprises. The Reading begins by examining how business models shape external financing requirements. It then contrasts the choice to bootstrap...
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Kerr, William R., Ramana Nanda, and James McQuade. "Entrepreneurship Reading: Financing Entrepreneurial Ventures." Core Curriculum Readings Series. Harvard Business Publishing 8072, 2014.
- June–July 2014
- Article
Language as a Lightning Rod: Power Contests, Emotion Regulation, and Subgroup Dynamics in Global Teams
By: Pamela J. Hinds, Tsedal Neeley and Catherine Durnell Cramton
Through an ethnographic study comprised of interviews with and observations of 96 globally distributed members in six software development teams, we propose a model that captures how asymmetries in language fluency contribute to an us vs. them dynamic so common in...
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Keywords:
Equality and Inequality;
Communication Intention and Meaning;
Groups and Teams;
Applications and Software;
Emotions;
Cross-Cultural and Cross-Border Issues;
Power and Influence;
Information Technology Industry
Hinds, Pamela J., Tsedal Neeley, and Catherine Durnell Cramton. "Language as a Lightning Rod: Power Contests, Emotion Regulation, and Subgroup Dynamics in Global Teams." Journal of International Business Studies 45, no. 5 (June–July 2014): 536–561.
- September 2014
- Article
Structural Models of Complementary Choices
By: Steven T. Berry, Ahmed Khwaja, Vineet Kumar, Andres Musalem, Kenneth C. Wilbur, Greg Allenby, Bharat Anand, Pradeep K. Chintagunta, W. Michael Hanemann, Przemyslaw Jeziorski and Angelo Mele
Complementary choices are important and pervasive yet occasionally elusive. Single consumers make complementary choices in purchase decisions (e.g., chips and salsa), product inter-operabilities (smartphones and networks), and dynamic decisions (current exercise and...
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Berry, Steven T., Ahmed Khwaja, Vineet Kumar, Andres Musalem, Kenneth C. Wilbur, Greg Allenby, Bharat Anand, Pradeep K. Chintagunta, W. Michael Hanemann, Przemyslaw Jeziorski, and Angelo Mele. "Structural Models of Complementary Choices." Marketing Letters 25, no. 3 (September 2014): 245–256.
- June 2014 (Revised April 2015)
- Case
OrthoChoice: Bundled Payments in the County of Stockholm (A)
By: Michael E. Porter, Clifford M. Marks and Zachary C. Landman
It was the waiting that drew the attention of the Stockholm County Council. In 2008, patients seeking a hip or knee replacement in Stockholm County faced wait times of up to two years of sometimes debilitating pain, intermittent missed work and income, and the trials...
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Keywords:
Bundled Payment;
Health Care Quality;
Health Care;
Sweden;
Hip Replacement;
Knee Replacement;
Orthopedics;
Health Care and Treatment;
Health Disorders;
Health;
Health Industry;
Sweden
Porter, Michael E., Clifford M. Marks, and Zachary C. Landman. "OrthoChoice: Bundled Payments in the County of Stockholm (A)." Harvard Business School Case 714-514, June 2014. (Revised April 2015.)
- 2014
- Book
Own Your Future: How to Think Like an Entrepreneur and Thrive in an Unpredictable Economy
By: Paul B. Brown, Charles F. Kiefer and Leonard A. Schlesinger
It used to be that if you studied and worked hard, you could be assured of an extremely satisfying career. But in a world of constant layoffs and dying industries, it has become increasingly difficult to "plan" your way to success. So what is the solution? Well, when...
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Brown, Paul B., Charles F. Kiefer, and Leonard A. Schlesinger. Own Your Future: How to Think Like an Entrepreneur and Thrive in an Unpredictable Economy. New York, NY: AMACOM, 2014.
- Summer 2014
- Article
When Does a Platform Create Value by Limiting Choice?
By: Ramon Casadesus-Masanell and Hanna Halaburda
We present a theory for why it might be rational for a platform to limit the number of applications available on it. Our model is based on the observation that even if users prefer application variety, applications often also exhibit direct network effects. When there...
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Keywords:
Platform Governance;
Direct Network Effects;
Indirect Network Effects;
Complements;
Tragedy Of The Commons;
Equilibrium Selection;
Coordination;
Foresight;
Strategy;
Value Creation;
Digital Platforms;
Balance and Stability;
Decision Choices and Conditions;
Consumer Behavior;
Applications and Software;
Network Effects
Casadesus-Masanell, Ramon, and Hanna Halaburda. "When Does a Platform Create Value by Limiting Choice?" Journal of Economics & Management Strategy 23, no. 2 (Summer 2014): 259–293.
- November 2013 (Revised December 2013)
- Case
Endeavor: Miami Heats Up
By: William A. Sahlman, Ramana Nanda, David Lane and Lisa Mazzanti
Endeavor Global was a nonprofit that for 15 years had worked to nurture entrepreneurship in emerging markets by selecting local high-impact entrepreneurs for mentoring and aid in scaling up their businesses from committed local business leaders. In summer 2012,...
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Keywords:
Social Enterprise;
Entrepreneurs;
Scaling;
Emerging Market Entrepreneurship;
Not For Profit;
Entrepreneurial Finance;
Mentoring;
Business Networks;
Hybrid Nonprofit Funding;
Mission and Purpose;
Nonprofit Organizations;
Social Entrepreneurship;
Emerging Markets;
Problems and Challenges;
Finance;
Miami
Sahlman, William A., Ramana Nanda, David Lane, and Lisa Mazzanti. "Endeavor: Miami Heats Up." Harvard Business School Case 814-043, November 2013. (Revised December 2013.)
- October 2013 (Revised April 2015)
- Case
Myomo: Getting Sales in Motion
By: Frank V. Cespedes, Shikhar Ghosh and Matthew Preble
In late 2012, the management team of Myomo, a startup which had designed a unique myoelectric arm brace for patients with dysfunctional arms, was deciding which of the three sales models the company had tested to pursue as its sales strategy going forward. Each model...
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Keywords:
Technological Innovation;
Information Technology;
Marketing Strategy;
Decision Choices and Conditions;
Health Care and Treatment;
Business Startups;
Sales;
Growth and Development Strategy;
Medical Devices and Supplies Industry;
Health Industry
Cespedes, Frank V., Shikhar Ghosh, and Matthew Preble. "Myomo: Getting Sales in Motion." Harvard Business School Case 814-034, October 2013. (Revised April 2015.)
- September 2013
- Case
Advanced Leadership Pathways: Laurent Adamowicz and Bon'App
By: Rosabeth Moss Kanter, Juliane Calingo Schwetz and Patricia Bissett Higgins
After a successful career as Chairman and CEO of Paris-based luxury food company Fauchon, Laurent Adamowicz sought to reduce obesity and improve health outcomes. Adamowicz created a mobile application to provide consumers with more accessible and interpretable...
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Keywords:
Management;
Startup;
Leadership;
Leadership Style;
Leadership Skills;
Nutrition Database;
Nutritionist In Your Pocket;
Nutritional Educational Platform;
Shazam Of Food;
Weight Loss;
Iphone;
Android;
Applications;
App Development;
Nutrition Labeling;
Nutritional Information;
Obesity;
Epidemic;
Applications and Software;
Nutrition;
Business Startups;
Health;
Health Care and Treatment;
Information Technology Industry;
Health Industry;
Boston;
Massachusetts
- 2013
- Case
Advanced Leadership Pathways: Laurent Adamowicz and Bon'App
By: Rosabeth M. Kanter, Juliane Calingo Schwetz and Patricia Bissett Higgins
After a successful career as Chairman and CEO of Paris-based luxury food company, Fauchon, Laurent Adamowicz, sought to reduce obesity and improve health outcomes. Adamowicz created a mobile application to provide consumers with more accessible and interpretable...
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Keywords:
Nutritional Information;
Obesity;
Weight Loss;
App Development;
Business Startups;
Nutrition;
Health;
Information;
Mobile and Wireless Technology;
Entrepreneurship;
Social Enterprise;
Information Technology Industry;
Health Industry
Kanter, Rosabeth M., Juliane Calingo Schwetz, and Patricia Bissett Higgins. "Advanced Leadership Pathways: Laurent Adamowicz and Bon'App." Harvard Business Publishing Case 314-028, 2013.
- August 2013 (Revised September 2015)
- Case
Coursera
By: Ramon Casadesus-Masanell and Hyunjin Kim
By providing free and open-access online courses at a large scale, Massive Open Online Course (MOOC) platforms seek to innovate the business models of the traditional higher education industry. In a little over a year, Coursera had grown at a rapid rate to emerge as a...
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Keywords:
Business Models;
Strategy;
Competition;
Business Model;
Internet and the Web;
Higher Education;
Competitive Advantage;
Education Industry
Casadesus-Masanell, Ramon, and Hyunjin Kim. "Coursera." Harvard Business School Case 714-412, August 2013. (Revised September 2015.)
- 2013
- Dissertation
Designing Freemium: A Model of Consumer Usage, Upgrade, and Referral Dynamics
By: Clarence Lee, Vineet Kumar and Sunil Gupta
Abstract. Over the past decade "freemium" (free + premium) has become the dominant business model among internet start-ups for its ability to acquire and monetize a large install-base with limited marketing resources. Freemium is a hybrid strategy where a firm offers...
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- June–July 2013
- Article
Firm Rivalry, Knowledge Accumulation, and MNE Location Choices
By: Juan Alcacer, Cristian Deszo and Minyuan Zhao
The international business (IB) literature has mostly emphasized the impact of location and firm characteristics on location choices. However, industries with a significant presence of multinational enterprises (MNEs) are oligopolistic in nature, which suggests that...
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Keywords:
Geographic Location;
Competition;
Multinational Firms and Management;
Knowledge Acquisition;
Game Theory;
Global Strategy
Alcacer, Juan, Cristian Deszo, and Minyuan Zhao. "Firm Rivalry, Knowledge Accumulation, and MNE Location Choices." Special Issue on The Multinational in Geographic Space. Journal of International Business Studies 44, no. 5 (June–July 2013): 504–520.
- January 2013 (Revised October 2013)
- Case
Chef Davide Oldani and Ristorante D'O
By: Gary Pisano, Alessandro Di Fiore, Elena Corsi and Elisa Farri
This case examines the unique business model of Ristorante D'O, a high end gourmand restaurant located near Milan, Italy. Founded by Chef Davide Oldani, D'O offers meals at approximately one-third the price of other Michelin starred restaurants. Oldani has made this...
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Keywords:
Business Model;
Expansion;
Creativity;
Competitive Strategy;
Retail Industry;
Food and Beverage Industry;
Milan
Pisano, Gary, Alessandro Di Fiore, Elena Corsi, and Elisa Farri. "Chef Davide Oldani and Ristorante D'O." Harvard Business School Case 613-080, January 2013. (Revised October 2013.)
- Article
When Talk Is "Free": The Effect of Tariff Structure on Usage Under Two- and Three-Part Tariffs
By: Eva Ascarza, Anja Lambrecht and Naufel Vilcassim
In many service industries, firms introduce three-part tariffs to replace or complement existing two-part tariffs. In contrast with two-part tariffs, three-part tariffs offer allowances, or “free” units of the service. Behavioral research suggests that the attributes...
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Keywords:
Pricing;
Nonlinear Pricing;
Discrete/continuous Choice Model;
Three-part Tariffs;
Uncertainty;
Learning;
Free Products;
Price;
Consumer Behavior;
Analysis
Ascarza, Eva, Anja Lambrecht, and Naufel Vilcassim. When Talk Is "Free": The Effect of Tariff Structure on Usage Under Two- and Three-Part Tariffs. Journal of Marketing Research (JMR) 49, no. 6 (December 2012): 882–900.
- August 2012 (Revised August 2014)
- Case
Cancer Treatment Centers of America® (A)
By: Regina E. Herzlinger and Natalie Kindred
Cancer Treatment Centers of America (CTCA), a U.S. network of four privately owned oncology focused factory hospitals, was weighing options for growth. CTCA was entirely cancer focused and specialized in treating patients with complex and advanced-stage cancers, who...
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Keywords:
Cancer;
Cancer Treatment;
Health Care;
Healthcare;
Accountability;
Outcomes;
Outcomes Measurement;
Outcomes Reporting;
Hub And Spoke Cancer Care;
Hub And Spoke;
Hub-and-spoke;
Focused Factory;
Mission and Purpose;
Private Ownership;
For-Profit Firms;
Health Disorders;
Medical Specialties;
Policy;
Business Model;
Expansion;
Decision Choices and Conditions;
Advertising;
Health Care and Treatment;
Innovation and Invention;
Health Industry;
United States
Herzlinger, Regina E., and Natalie Kindred. "Cancer Treatment Centers of America® (A)." Harvard Business School Case 313-012, August 2012. (Revised August 2014.)
- 2012
- Book
Uncommon Service: How to Win by Putting Customers at the Core of Your Business
By: Frances Frei and Anne Morriss
Most companies treat service as a low-priority business operation, keeping it out of the spotlight until a customer complains. Then service gets to make a brief appearance—for as long as it takes to calm the customer down and fix whatever foul-up jeopardized the...
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Frei, Frances, and Anne Morriss. Uncommon Service: How to Win by Putting Customers at the Core of Your Business. Cambridge: Harvard Business Review Press, 2012.
- 2012
- Article
The Excess Burden of Government Indecision
By: Francisco J. Gomes, Laurence J. Kotlikoff and Luis M. Viceira
Governments are known for procrastinating when it comes to resolving painful policy problems. Whatever the political motives for waiting to decide, procrastination distorts economic decisions relative to what would arise with early policy resolution. In so doing, it...
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Keywords:
Saving;
Risk and Uncertainty;
Investment Portfolio;
Decision Choices and Conditions;
Retirement;
Policy;
Government and Politics
Gomes, Francisco J., Laurence J. Kotlikoff, and Luis M. Viceira. "The Excess Burden of Government Indecision." Tax Policy and the Economy 26 (2012): 125–163.