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All HBS Web
(2,021)
- People (19)
- News (566)
- Research (1,036)
- Events (4)
- Multimedia (24)
- Faculty Publications (824)
- Web
AAM - Media Intelligence Center | Baker Library | Bloomberg Center | Harvard Business School
Resources Entertainment & Media Database AttributesCategories Industry Specific Databases Publishing Keywords media newspaper circulation magazine circulation Languages English Back to top
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- Web
How I Spent my 2+2 Deferral: Matthew Young - MBA
Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged Goods Education Energy Engineering View Details
- Web
5 Facts about Clubs at HBS - MBA
Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged Goods Education Energy Engineering View Details
- 01 Dec 2023
- News
Alumni and Faculty Books and Podcasts
Edited by Margie Kelley Alumni Books The World’s Littlest Book on Climate: Ten Facts in Ten Minutes About CO2 By Mike Nelson, Pieter Tans, and Michael Banks (MBA 1983) Independently Published In this updated edition of the world’s smallest book on the world’s biggest...
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Keywords:
podcasts
- Web
Introducing LivelyHood, A Volunteer Nonprofit Founded in Response to COVID-19 - MBA
Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged Goods Education Energy Engineering View Details
- Web
7 Tips for a Successful Technology Venture Immersion - MBA
Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged Goods Education Energy Engineering View Details
- August 2020 (Revised June 2021)
- Case
Skillz: Esports and Skill-Based Mobile Gaming
By: Andy Wu, David B. Yoffie and George Gonzalez
Founded in 2012, Skillz offered a platform for mobile app developers to monetize skill-based games via prized tournaments. Skillz had over 20,000 registered developers that had created thousands of Skillz-powered games played by over 30 million registered users...
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Keywords:
Video Games;
Mobile;
Esports;
Applications and Software;
Games, Gaming, and Gambling;
Mobile and Wireless Technology;
Growth and Development Strategy;
Information Technology;
Digital Platforms;
United States
Wu, Andy, David B. Yoffie, and George Gonzalez. "Skillz: Esports and Skill-Based Mobile Gaming." Harvard Business School Case 721-358, August 2020. (Revised June 2021.)
- Web
Vault | Baker Library | Bloomberg Center | Harvard Business School
Individual Account Access notes To access Vault Guides, click on The Library and then Guides. HBS alumni version available via eBaker. Individual account required- use HBS email address to register. Related Resources Biotechnology Consulting View Details
- May 2021
- Case
Roku 2021
By: David B. Yoffie and Daniel Fisher
This case is used to explore the strategic concept of "look forward, reason back." Roku in 2021 is trying to figure out the future of television and streaming media. Students are asked to provide a vision for television and streaming media (that is, Look Forward) by...
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Keywords:
Television Entertainment;
Forecasting and Prediction;
Decision Choices and Conditions;
Strategy;
Strategic Planning;
Media and Broadcasting Industry
Yoffie, David B., and Daniel Fisher. "Roku 2021." Harvard Business School Case 721-480, May 2021.
- November 2017
- Teaching Note
Amazon.com, 2016
By: John R. Wells and Gabriel Ellsworth
Teaching Note for HBS No. 716-402.
On January 28, 2016, Amazon announced record 2015 operating profits of $2.2 billion on $107 billion of sales, and the markets responded with cautious optimism. For years, founder and CEO Jeffrey Bezos had prioritized growth and...
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Keywords:
Strategic Analysis;
Retail;
E-commerce;
Amazon;
Amazon.com;
AmazonFresh;
Jeff Bezos;
Cloud Computing;
Marketplaces;
Streaming;
E-reader Market;
Digital Media;
Mobile App;
Online Retail;
Shipping;
Database;
Tablet;
Kindle;
Kindle Fire;
Smartphone;
Delivery;
Market Platforms;
Two-Sided Platforms;
Competition;
Internet;
Corporate Strategy;
Online Advertising;
Business Growth and Maturation;
Business Model;
Business Organization;
For-Profit Firms;
Film Entertainment;
Games, Gaming, and Gambling;
Music Entertainment;
Television Entertainment;
Profit;
Revenue;
Global Strategy;
Multinational Firms and Management;
Taxation;
Business History;
Human Resources;
Resignation and Termination;
Books;
Human Capital;
Working Conditions;
Business or Company Management;
Goals and Objectives;
Growth and Development Strategy;
Growth Management;
Management Practices and Processes;
Industry Growth;
Industry Structures;
Media;
Distribution;
Distribution Channels;
Order Taking and Fulfillment;
Infrastructure;
Logistics;
Product Development;
Supply Chain;
Supply Chain Management;
Organizational Culture;
Public Ownership;
Work-Life Balance;
Problems and Challenges;
Labor and Management Relations;
Strategy;
Adaptation;
Business Strategy;
Competitive Strategy;
Diversification;
Expansion;
Integration;
Horizontal Integration;
Vertical Integration;
Hardware;
Information Technology;
Mobile Technology;
Online Technology;
Technology Networks;
Technology Platform;
Web;
Web Sites;
Price;
Software;
Marketing;
Marketing Strategy;
Working Capital;
Customer Focus and Relationships;
Customer Value and Value Chain;
Entertainment and Recreation Industry;
Entertainment and Recreation Industry;
Entertainment and Recreation Industry;
Entertainment and Recreation Industry;
Entertainment and Recreation Industry;
Entertainment and Recreation Industry;
Entertainment and Recreation Industry;
Entertainment and Recreation Industry;
Entertainment and Recreation Industry;
Entertainment and Recreation Industry;
Entertainment and Recreation Industry;
Entertainment and Recreation Industry;
Entertainment and Recreation Industry;
Entertainment and Recreation Industry;
United States;
Washington (state, US);
Seattle
- Web
History of the HBS Women's Student Association - MBA
Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged Goods Education Energy Engineering View Details
- Web
When Ideas Become Reality: Entrepreneurship at HBS - MBA
Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged Goods Education Energy Engineering View Details
- Web
Black New Venture Competition and Black Tech Master Series Recap - MBA
Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged Goods Education Energy Engineering View Details
- Web
5 Worries I Had about Applying to HBS - MBA
Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged Goods Education Energy Engineering View Details
- Web
Alumni Spotlight: Cissy Chen (MBA 2019) - MBA
Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged Goods Education Energy Engineering View Details
- August 2022 (Revised March 2023)
- Exercise
How Should Netflix Add an Ad-Supported Tier?
By: Elie Ofek and Olivier Toubia
In the summer of 2022, it became clear that Netflix would introduce an ad-supported tier alongside its existing subscription plans in the near future. Speculation abounded as to the details of the new tier: How many minutes of advertising would it include? What picture...
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Keywords:
Pricing;
Television Industry;
Price;
Marketing Strategy;
Digital Platforms;
Customer Value and Value Chain;
Competitive Strategy;
Customer Satisfaction;
Entertainment and Recreation Industry
Ofek, Elie, and Olivier Toubia. "How Should Netflix Add an Ad-Supported Tier?" Harvard Business School Exercise 523-033, August 2022. (Revised March 2023.)
- Web
My HBS Student Loan Story: Gorick Ng (MBA 2018) - MBA
Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged Goods Education Energy Engineering View Details
- May 2013
- Case
Altius Golf and the Fighter Brand
By: Robert J. Dolan and Sunru Yong
Altius Golf is the clear leader in the golf ball market despite a long-term decline in the number of golfers and a drop in sales following the financial crisis. The firm has maintained its position by introducing generations of advanced, super-premium golf balls that...
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Keywords:
Governing and Advisory Boards;
Competitive Advantage;
Decision Choices and Conditions;
Distribution Channels;
Sports;
Financial Crisis;
Brands and Branding;
Segmentation;
Entertainment and Recreation Industry;
Entertainment and Recreation Industry
Dolan, Robert J., and Sunru Yong. "Altius Golf and the Fighter Brand." Harvard Business School Brief Case 913-578, May 2013.
- 10 May 2023
- News
Alumna Snags an Emmy
Smith Cochrane (right) accepts the Emmy with her colleague German Cheung Smith Cochrane (right) accepts the Emmy with her colleague German Cheung Kathryn Smith Cochrane’s (MBA 2016) recent Emmy award win didn’t have the anticipatory stress of the ones you see on TV....
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- October 2016 (Revised April 2018)
- Case
ASICS: Chasing a 2020 Vision
By: Elie Ofek, Nobuo Sato and Akiko Kanno
In early 2016, Motoi Oyama, president and CEO of ASICS, a major sports apparel and footwear manufacturer based in Japan, lays out his company’s growth plan for the upcoming 5 years. The new plan set ambitious goals in terms of revenue and profit increases. At the heart...
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Keywords:
Brand Management;
Sports Apparel;
Competitive Positioning;
Direct To Consumer Marketing;
Retail Formats;
Lifestyle Brands;
Information Technology;
Competition;
Brands and Branding;
Organizational Change and Adaptation;
Digital Platforms;
Product Positioning;
Marketing Channels;
Sports;
Entertainment and Recreation Industry;
Entertainment and Recreation Industry;
Entertainment and Recreation Industry;
Entertainment and Recreation Industry
Ofek, Elie, Nobuo Sato, and Akiko Kanno. "ASICS: Chasing a 2020 Vision." Harvard Business School Case 517-060, October 2016. (Revised April 2018.)