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All HBS Web
(1,376)
- Faculty Publications (267)
- November 2012
- Case
New Balance Athletic Shoe, Inc. (Abridged)
By: H. Kent Bowen, Robert S. Huckman, Carin-Isabel Knoop and Matthew Preble
Considers whether New Balance, one of the world's five largest manufacturers of athletic footwear, should respond to Adidas' planned acquisition of Reebok—a transaction that would join the second- and third-largest companies in the industry. Highlights the unique...
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Keywords:
Production;
Competitive Strategy;
Supply Chain;
Brands and Branding;
Apparel and Accessories Industry;
Sports Industry;
Retail Industry;
Asia;
United States
Bowen, H. Kent, Robert S. Huckman, Carin-Isabel Knoop, and Matthew Preble. "New Balance Athletic Shoe, Inc. (Abridged)." Harvard Business School Case 613-006, November 2012.
- July 2012 (Revised April 2014)
- Case
Research In Motion: The Mobile OS Platform War
By: Alan MacCormack, Brian Dunn and Chris F. Kemerer
The case describes competition in the market for smart phones in the US, and the position of one player, Research In Motion (RIM) who manufacture the popular Blackberry line of products. Early in 2011, RIM is in trouble. Its stock price has plummeted, amidst poor...
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Keywords:
Innovation;
Product Development;
Technology Strategy;
Platform Strategy;
Software;
Hardware;
Technological Innovation;
Innovation Strategy;
Information Infrastructure;
Mobile and Wireless Technology;
Digital Platforms;
Applications and Software;
Telecommunications Industry;
Technology Industry;
Canada;
United States
MacCormack, Alan, Brian Dunn, and Chris F. Kemerer. "Research In Motion: The Mobile OS Platform War." Harvard Business School Case 613-001, July 2012. (Revised April 2014.)
- June 2012
- Supplement
Foro Energy (B)
By: Joseph B. Lassiter, William A. Sahlman and James McQuade
Foro Energy developed proprietary and patent-pending fiber-laser technologies that could disrupt existing processes and services for the exploration and production of oil and natural gas. These breakthrough laser technologies were protected by a strong intellectual...
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Keywords:
Disruptive Technologies;
Innovation & Entrepreneurship;
Development Stage Enterprises;
Entrepreneurial Management;
Entrepreneurs;
Petroleum;
Natural Gas;
High Technology;
Energy;
Entrepreneurship;
Disruptive Innovation;
Technological Innovation;
Intellectual Property;
Energy Industry
Lassiter, Joseph B., William A. Sahlman, and James McQuade. "Foro Energy (B)." Harvard Business School Supplement 812-163, June 2012.
- March 2012 (Revised December 2012)
- Case
Foro Energy (A)
By: Joseph B. Lassiter III, William A. Sahlman and James McQuade
Foro Energy developed proprietary and patent-pending fiber-laser technologies that could disrupt existing processes and services for the exploration and production of oil and natural gas. These breakthrough laser technologies were protected by a strong intellectual...
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Lassiter, Joseph B., III, William A. Sahlman, and James McQuade. "Foro Energy (A)." Harvard Business School Case 812-136, March 2012. (Revised December 2012.)
- March 2012
- Article
China's Growing IT Services and Software Industry: Challenges and Implications
By: F. Warren McFarlan, Ning Jia and Justin Wong
The Chinese management software and IT services industry has grown dramatically over the past two decades and today is about the size of the Indian industry a decade ago. The objective of this article is to help CIOs in firms outside of China better understand the...
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- 2012
- Teaching Note
Beyondsoft Co., Ltd. (B) (TN)
By: F. Warren McFarlan, Donghong Li and Hong Zhang
The case "Beyondsoft Co., Ltd. (A)" completed in early 2010 described the strategic path of Beyondsoft over its history of more than 10 years since its foundation in 1995, containing its major business lines and the relations with the major customers at that time, the...
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Keywords:
Computer Software;
Entrepreneurship;
Information Technology;
Outsourcing;
Strategy;
China;
Applications and Software;
China
McFarlan, F. Warren, Donghong Li, and Hong Zhang. "Beyondsoft Co., Ltd. (B) (TN)." Tsinghua University Teaching Note, 2012.
- Article
Entry into Platform-based Markets
By: Feng Zhu and Marco Iansiti
This paper examines the relative importance of platform quality, indirect network effects, and consumer expectations on the success of entrants in platform-based markets. We develop a theoretical model and find that an entrant's success depends on the strength of...
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Keywords:
Platform-based Markets;
Winnter-take-all;
First-mover Advantage;
Indirect Network Effects;
Video Game Industry;
Quality;
Network Effects;
Market Entry and Exit;
Digital Platforms;
Motion Pictures and Video Industry
Zhu, Feng, and Marco Iansiti. "Entry into Platform-based Markets." Strategic Management Journal 33, no. 1 (January 2012): 88–106.
- August 2011 (Revised July 2012)
- Case
Sealed Air Corporation: Deciding the Fate of VTID
By: Elie Ofek
In mid 2010 the Sealed Air Corporation has to decide on next steps for its novel video tracking technology (called VTID) after unsuccessful attempts to market it in three different industry settings. The company must determine whether its most recent target market, the...
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Keywords:
Budgets and Budgeting;
Customer Focus and Relationships;
Decision Choices and Conditions;
Technological Innovation;
Marketing Strategy;
Problems and Challenges;
Commercialization;
Service Industry
Ofek, Elie. "Sealed Air Corporation: Deciding the Fate of VTID." Harvard Business School Case 512-029, August 2011. (Revised July 2012.)
- Fall 2012
- Article
Marketing and Public Policy: Transformative Research in Developing Markets
By: C. Shultz, Rohit Deshpandé, Bettina Cornwell, A. Ekici, P. Kothandaraman, M. Peterson, S. Shapiro, D. Talukdar and A. Veeck
Developing markets are a challenge for researchers who study them and for governments, business leaders, and citizens who strive to improve the quality of life in them. The limitations of the dominant development paradigm coupled with the need to focus on consumers...
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Shultz, C., Rohit Deshpandé, Bettina Cornwell, A. Ekici, P. Kothandaraman, M. Peterson, S. Shapiro, D. Talukdar, and A. Veeck. "Marketing and Public Policy: Transformative Research in Developing Markets." Journal of Public Policy & Marketing 31, no. 2 (Fall 2012).
- March 2011 (Revised February 2014)
- Case
Cree, Inc.: Which Bright Future?
By: David J. Collis, Mary Furey and Matthew Shaffer
After its founding in the late 1980s, Cree Inc. quickly grew into a major player in the emerging LED market. By 2007, technological improvements in LEDs had made them suitable for TV, computer, and mobile "backlighting"; and concerns over global warning led to calls to...
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Keywords:
Cree;
LEDs;
Lighting Market;
Clean Tech;
Energy Policy;
Semiconductors;
North Carolina;
Business Growth and Maturation;
Forecasting and Prediction;
Innovation and Management;
Decision Choices and Conditions;
Market Entry and Exit;
Competitive Strategy;
Corporate Strategy;
Technology Adoption;
Electronics Industry;
Green Technology Industry;
Manufacturing Industry;
United States;
North Carolina;
Raleigh
Collis, David J., Mary Furey, and Matthew Shaffer. "Cree, Inc.: Which Bright Future?" Harvard Business School Case 711-457, March 2011. (Revised February 2014.)
- February 2011 (Revised August 2012)
- Teaching Note
Emotiv Systems Inc.: It's the Thoughts that Count (TN)
By: Elie Ofek and Natalie Kindred
Teaching Note for 510050.
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- February 2011 (Revised February 2012)
- Case
Online Marketing at Big Skinny
By: Benjamin Edelman and Scott Duke Kominers
Describes a wallet maker's application of seven Internet marketing technologies: display ads, algorithmic search, sponsored search, social media, interactive content, online distributors, and A/B testing. Provides concise introductions to the key features of each...
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Keywords:
Advertising Campaigns;
Digital Marketing;
Resource Allocation;
Marketing Strategy;
Performance Evaluation;
Internet and the Web;
Retail Industry
Edelman, Benjamin, and Scott Duke Kominers. "Online Marketing at Big Skinny." Harvard Business School Case 911-033, February 2011. (Revised February 2012.) (request a courtesy copy.)
- February 2011 (Revised December 2014)
- Case
RentJuice
By: Thomas Eisenmann and Liz Kind
RentJuice, founded in mid-2008, provided a subscription software service—sold via phone and live online webinars—that allowed real estate professionals like brokers and agents to manage and market rental listings, communicate with clients, and complete transaction...
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Keywords:
Renting or Rental;
Product Launch;
Applications and Software;
Property;
Business Startups;
Salesforce Management;
Product Marketing;
Real Estate Industry;
Information Technology Industry
Eisenmann, Thomas, and Liz Kind. "RentJuice." Harvard Business School Case 811-069, February 2011. (Revised December 2014.)
- 2011
- Article
'Deprival Value' vs. 'Fair Value' Measurement for Contract Liabilities: How to Resolve the 'Revenue Recognition' Conundrum
By: Joanne Horton, Richard H. Macve and George Serafeim
Revenue recognition and measurement principles can conflict with liability recognition and measurement principles. We explore here under different market conditions when the two measurement approaches coincide and when they conflict. We show that where entities expect...
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Keywords:
Fair Value;
Deprival Value;
Contract Liabilities;
Fair Value Accounting;
Measurement and Metrics;
Profit;
Revenue Recognition;
Assets;
Performance Evaluation;
Contracts
Horton, Joanne, Richard H. Macve, and George Serafeim. "'Deprival Value' vs. 'Fair Value' Measurement for Contract Liabilities: How to Resolve the 'Revenue Recognition' Conundrum." Accounting and Business Research 41, no. 5 (2011): 491–514.
- 2011
- Teaching Note
Beyondsoft Co., Ltd. (A) (TN)
By: F. Warren McFarlan, Donghong Li and Hong Zhang
In the past two decades, along with China's rapidly growing economy and its integration into the world economic system, the Chinese software outsourcing industry has also risen from zero to being fairly significant in the world IT market. It is currently growing much...
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Keywords:
Business Models;
Competition;
Competitive Strategy;
Computer Software;
Emerging Markets;
Outsourcing;
Strategy;
China;
Applications and Software;
China
McFarlan, F. Warren, Donghong Li, and Hong Zhang. "Beyondsoft Co., Ltd. (A) (TN)." Tsinghua University Teaching Note, 2011.
- 2011
- Teaching Note
Kingdee
By: F. Warren McFarlan, Jin Zhang and Ziqian Zhao
Keywords:
Business Ethics;
Competitive Strategy;
Computer Software;
Emerging Markets;
Venture Capital;
China;
Applications and Software;
China
McFarlan, F. Warren, Jin Zhang, and Ziqian Zhao. "Kingdee." Tsinghua University Teaching Note, 2011.
- 2011
- Teaching Note
UFIDA (A) (TN)
By: F. Warren McFarlan, Bin Yang and E. Chen
The five-case UFIDA series is about China's largest supplier of management/ERP software, its 20-year evolution, and current strategic challenges. The (A) case is the cornerstone of the series. It introduces the company's history, strategic turning points, current...
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Keywords:
Business History;
Competition;
Computer Software;
Emerging Markets;
Strategy;
Applications and Software;
China
McFarlan, F. Warren, Bin Yang, and E. Chen. "UFIDA (A) (TN)." Tsinghua University Teaching Note, 2011.
- 2011
- Teaching Note
UFIDA (B) (TN)
By: F. Warren McFarlan, Bin Yang and E. Chen
This case highlights the leadership, cultural and organizational structure dimensions of UFIDA. The case begins with Founder/Chairman Wang Wenjing's rags-to-riches story. Then UFIDA's senior and middle management of different backgrounds talk about their leader,...
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Keywords:
Computer Software;
Corporate Vision;
Emerging Markets;
Leadership;
Organizational Structure;
China;
Applications and Software;
China
McFarlan, F. Warren, Bin Yang, and E. Chen. "UFIDA (B) (TN)." Tsinghua University Teaching Note, 2011.
- 2011
- Teaching Note
UFIDA (C) (TN)
By: F. Warren McFarlan, Donglin Xia and E. Chen
This case documents the evolution of UFIDA's management control system over a decade as it grew five-fold from a 325 million RMB to a 1.66 billion RMB company, while its staff grew by more than three-fold.
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Keywords:
Budgeting;
Computer Software;
Emerging Markets;
Management Controls;
Performance Management;
Planning;
China;
Applications and Software;
China
McFarlan, F. Warren, Donglin Xia, and E. Chen. "UFIDA (C) (TN)." Tsinghua University Teaching Note, 2011.
- 2011
- Teaching Note
UFIDA (D) (TN)
By: F. Warren McFarlan, Ping He, Xiohua Wu and Lijuan Liu
This case describes the financing decisions of a software company at difference stages of its development. Started from 1988 as an individual business, along with the "Reform and Open" policy of China, the firm has experienced tremendous growth, and has become a...
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Keywords:
Accounting;
Computer Software;
Emerging Markets;
Financial Strategy;
IPO;
Investments;
China;
Applications and Software;
China
McFarlan, F. Warren, Ping He, Xiohua Wu, and Lijuan Liu. "UFIDA (D) (TN)." Tsinghua University Teaching Note, 2011.